The Hip Hop Museum

Advising the Hip Hop Museum (THHM) on all things digital.

Advisor 

Growth Skills

Growth Skills is a Growth Marketing consultancy. Our learning platform teaches members sales and digital marketing skills to help them grow their careers and businesses. We allow members to earn coins, badges, certificates, and paid projects as they learn. If they take learning seriously and become an Apprentice we help them find a job.

Founder, CEO

Seamless.AI

Head of SEO & Content

MoneyLion

VP, SEO & Editorial Content

Head Of Content

JumpCrew

Chief Marketing Officer

MullenLowe Profero

Grow the search and content marketing group.

Global SVP, Search and Content Marketing

Responsible for growing and managing the search and content team. Developing the Search and Content Marketing Product.

Head of Search and Content Marketing

Director of Search and Content Marketing

• Develop SEO audits, technical recommendations and optimization for global brands (Western Union, Smirnoff, TRESemme, and others)
* Create and manage the delivery of SEO Products (Local SEO, PR SEO, Youtube SEO and more)
*Manage and train a team of 3 SEO Analysts

Senior SEO Manager

MullenLowe Mediahub Global

Build, develop and grow the search and content marketing group.

Run the Mediahub Search and content marketing team.

LocalVox

• Create and manage overall SEO and Local SEO strategies for the company and clients. Redesign & optimize blog for both SEO and Social Media in order to increase rankings and social sharing. Use video as part of the main SEO strategy by Skype interviewing top SEO experts like Rand Fishkin CEO of SEOMOZ to associate LocalVox with industry leaders to increase brand awareness and authority in the SEO field.The Rand Fishkin video got 86 Facebook likes, 76 Tweets including Tweets from him and other SEO experts and drove 1,000+ people to the blog in 1 day. Increased website traffic by 15% in 4 months and is still the most popular post on the website with 3,000+ views to date
• Hire, manage and train a staff of 6 SEO analysts who did local SEO for 200+ local businesses nationally like Chelsea Piers, New York Burger Co, Sushi Samba, Dramatics Hair Salon, and more. Covering verticals like real estate, law firms, restaurants, gyms, retail outlets and more. Rank clients Google+ Local page garnering #1 for “burger nyc” for New York Burger Co, driving 642 clicks to Dramatics 34th st location in 30days and creating 46,000+ impressions for Calle Ocho in 30 days
• Develop the companies core Local SEO product. Create call scripts, local SEO best practices,reporting templates, client website optimization and ensured that the Local SEO product increased local SEO rankings for our 200+ national clients 
• Managed company Meetup.com group and filmed, organized and helped run monthly online marketing events for local businesses.Helped grow the Meet Up group to 500+ members and drove 50 - 75 leads in the door, which averaged 1-5 new clients an event (approx. $1,000-$5,000) a month. Assist sales teams on sales calls and meetings to close deal increasing sales of Local SEO product
• Execute company wide SEO education creating documentation and teaching SEO best practices to clients, writers, sales team, and executives.

SEO Manager | Local SEO Product Developer

Tulip Pack Plastic LLC

• Create and execute SEO, SEM, Social Media , Blogging and Community building strategies
• Responsible for acquisition and maintenances of position 1-3 rankings on Google for numerous keywords in the highly competitive restaurant supply industry like cupcake containers, baking containers, muffin containers, disposable plastic containers, plastic cupcake boxes and more
• Boosted organic keyword rankings from 467 to 1060 (in 3 months) via keyword research to find long tail search terms, low competition keywords and high search volume keywords that are not being targeted. Monitored keyword rankings using various third party programs like SEMRush.com, Google Webmasters Tools, and SEO Quake Tool bar 
• Managed website Magento rebuild to maintain SEO rankings using 301 redirects, onsite page optimization, creating Google site maps, robot.txt file, H tag optimization, and Google Webmaster tools setup to insure quick indexing
• Create ads, landing page optimization, and manage $2,000 daily Google PPC campaign spend to increase conversions 
• Built and optimized the blog and using it to garner high quality back links from baking related websites which increased rankings

SEO Manager | Online Marketing Director

Philo Media Corporation

• Create and execute all aspects of online marketing strategies including Social Media Marketing, SEO, Email Marketing, Pay Per Click Management, Blogging and Community Development; to create brand awareness, drive website traffic and increase website membership. Resulted in 25% website increase in 4 months
• Create strategic partnership with popular TV show fansites and blogs to drive traffic and increase website membership and traffic. Resulted in about 75,000 unique visitors in a 4 months through this method alone
• Manage a team of three interns to fix the previously chaotic prize fulfillment process. Streamlined the process in two weeks and shipped hundreds of prizes from our network partners to sweepstake winners in various parts of the US
• Design, develop and manage social media footprint including the Blog, Twitter, Facebook Fan Page, You Tube, Digg, Quora, and StumbleUpon. Create digital content including blog posts and videos to promote PHILO. Resulted in 856% Facebook Like increase in 4 months (Facebook insight stats available upon request)
• Create and manage company mascot called PHILO Man, whom members fell in love with. He was a major part of community building and chatted with members on Twitter, Facebook and on the PHILO website. 
• Acted as Account Executive to brands, celebrities and networks, like Nickelodeon, BBC, and Shaq who wanted to utilize PHILO to create unique marketing initiatives for their fans.

SEO Manager | Social Media Marketing Director

AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

Gorilla - Energy data applications

Imagine a world where selling carbon-free energy is as easy as selling bananas at the farmers market.

Gorilla wants to empower the global shift to carbon-neutral energy. We do it through one of a kind energy data applications.

In order to enable our company vision and mission, the People Team mission is to enable Data Rangers (our employees) to grow individually and as a troop by creating easy to use and elegant people solutions.

VP of People

Jangala

Growth cycles in business are broken.

And leaders and teams are feeling the whiplash from everchanging internal and external headwinds.

The ultimate hack to grow resilient organizations has been under our noses all along. 

Jangala People Solutions is a playground to experiment with how leaders and teams harness 3.8 bn years of nature's blueprints, psychology, and neuroscience to:

► Explore how Regenerative Design principles can shape sustainable organizational practices and foster long-term resilience.

► Cultivate Nature-Inspired Leadership by integrating nature's wisdom into leadership strategies for innovation, resilience, and organizational health.

► Embracing the Adaptive Cycle to navigate scale, change, reorganization within fast moving environments.

Services: Leadership Coaching and Development. Teams Coaching and Development, Workshop Facilitation

People Advisory, Leadership & Teams Facilitator

Offbeat

Offbeat is one of the leading L&D communities where L&D professionals accelerate their career.

Mentor

Philips

HR plays a critical role in ESG and social impact. 

As the corporate landscape shifts towards prioritizing sustainability and social impact, my pivot into a sustainability role at Philips aligns with the evolving expectations of both consumers and employees.

I was committed to leveraging my people and culture expertise to enable Philips businesses and external organizations to set and meet their ESG goals, and foster culture of sustainability within the organization

The skills accrued here have deepened my understanding of ESG and how as HR professional I can further addressing social aspects, such as inclusion, diversity, and equity, and talent processes.

Sustainability Strategist - Philips Innovation Services

Miro

Imagine scaling from 350 to 1000 employees in < 12 months during the pandemic.

I built and scaled the L&D and Culture function at Miro from Series B - C during this crazy hypergrowth to answer these questions:

"How do we scale our company without losing our culture?"
"How do we build a culture as collaborative as our product?
"How do we stay nimble as we expand?"

Leading a team of learning designers and agile coaches, we built people solutions like products to  ensure our culture didn't "break".

...

Head of People Solutions Design  

PwC Australia

The aim is not to be an agile organization. The aim is to achieve your business objectives with agility. 

This was one of the core principles Christopher Webb and I co-founded the Agile Advisory around in 2017 when the applications of agile outside of software development were still in it's infancy. 

Our goal was to help organizations avoid cutting and pasting scrum across all their departments and saying 'ta da' "we're agile".

Instead we grew an inclusive and diverse multi-disciplinary team to work with clients to redesign their operating models and refresh their ways of working.

In doing so we aimed to bring organizations closer to their customers and employees, and to increase speed to value by developing viable and feasible solutions. 

I specifically focussed on leadership agility, and teams development + delivery using agile ways of working and human centred design methods to deliver better outcomes. 

Highlights: 

► Designing and implementing company-wide New Ways of Working simulation training to 30 000K employees using more LEGO than one person would buy in their lifetime.

► Establishing social labs innovation approach and delivering large group facilitation to enable the cross-sector teams to collaborate and prototype solutions to end homelessness in a generation.

Senior Manager - Agile Advisory, Technology Consulting

Deloitte Australia

Think strategically, solve complex problems, format slides fast.

In my interview I said I'm a corporate hippy, they said you're hired, and on Day 1 I was shipped out to a mining and metal company ....

Not quite the regenerative green warrior project I expected, yet to do this day it remains one of the best projects of my life.

Why? I got to work with amazing client leaders and it's where I cut my teeth on:

Buidling and faciltiating strong team dynamics globally, managing global strategic change, global learning and development strategy, the ups and downs of stakeholder engagement and M&A / demergers....

... and it's when I became an accidental technologist.

It's also where I learned consultants' obsession with slides and spreadsheets. 

If you can't beat them join them. So I pivot-tabled, hypothesis treed, and powerpointed my way on several projects for national banks, insurers, and retailers. 

Until I was selected among 20 people nationally to go on a 3 day immersion with the  Design and Visual Storytelling team.

It's here that I unearthed my natural tendency for human-centred design (HCD) and its powerful methods, which evolved into working on agile software development projects, and agile coaching, and  learning and development solutions.

I knew that my future work would always boil down to:

Understand the problem + Build the right things + Build the things right.

...

Human Capital Management Consultant

Croydon Council

Organisational Change & Development - Learning and Development - Product Development 

Croydon Council:
In a post Global Financial Crisis climate, Croydon Council received a mandate form the federal government to cut costs by £200 million by 2018. Subsequently the council commenced a large scale restructure and review of services. To assist the ensuing changes the Chief Executive initiated a 3 year values based culture transformation for the organisation (approx. 2000 employees). As one of four core members in the Change and OD team Vanessa delivered the following high quality services:

Culture Transformation
- Mobilisation of culture change champion network \
- Leadership and project management 
- Development of learning forums and materials to equip and empower staff with change conversation capabilities.  These initiatives increased employees’ change skillset, augmented employees’ sense of work efficacy and opened communication channels between different departments
- Change project evaluation  

Leadership
- Middle Management Leadership Skills Audit 
- Logistics Management for annual senior leadership summit for 300 senior leaders 
- Future leadership capabilities scenario mapping to enable leaders to lead and manage political,    economic, technology and social change reforms

Online Learning
-  Designed, developed and maintained  user centric change  and L&D intranet sites to support staff communications and e-learning

Leap Partnership:
- Working with FTSE 100 clients such as Lloyds TSB, Sage and Honeywell to develop a prolific teams inventory which helps teams in their learning and development functions and overall performance

Organisational Change and Development Consultant

Mendas Ltd.

Client Delivery: National Health Services (NHS), UK Government Organizations (NDA), Smith and Williamson Accountants

Business Psychologist

Munro & Forster

Client Delivery for Nestle Carnation, La Roche-Posay, Roche Diagnostics and Ronald McDonald House Charities

Commercial and Healthcare Graduate PR Analyst

VP of People at Gorilla | In the pursuit of employee significance | Leadership & Career Coach | Illustrator | Corporate Hippy - views expressed here are my own

What do you get when you cross a business psychologist + an accidental technologist + agile coach + a tree hugger?

A global People & Culture leader, who embraces her corporate hippy persona to revitalize organizations worldwide.

I currently lead the global People Function at Gorilla - energy data applications, a fast growing series B SaaS scale up. 

I've held leadership roles at Miro, PwC, Deloitte and Philips where I've built, shaped and scaled cultures.

I know what it takes for startups and scaleups to design their People strategy for future success.


My career highlights include:

► Scaling the L&D and Culture function at Miro from series B - C. 

► Developing social labs approach for cross-sector teams to protoype solutions to end homlessess in a generation in Australia for The Constellation Project.

► Designing and implementing the Global IT Learning strategy, and Change Management and Comms approach for the most complex demerger in australian history (mining and metals company). 


Find out more:

Illustrations - I simplify complex ideas through the power of picture
https://www.instagram.com/nessmonsequeira_illustrations

The Nature of Leadership + Career Newsletter - is filled with practical tips and focuses on how leaders and employees can redesign the work experience.

https://nessmonsequeira.beehiiv.com/

Vanessa Monsequeira

I moved to Amsterdam in 2020 after visiting it for exactly one day in 2006.

November marks 5 years in the Netherlands. It wasn't what I expected.

2020:
Ness: "Hey Nick, this digital whiteboard company reached out about a role in Amsterdam."
Nick: "Just see where it goes."

Two weeks later, I'd signed with Miro (back when they were the "lesser-known digital whiteboard platform") to scale their People Solutions function from 350 to 1,000 people in a year.

Then came one of the most bizarre plane journeys of our lives: the airline had to call the Australian government pre-flight to confirm we were on the approved leave list. We were told we couldn't return until the end of the pandemic.

No safety net. No return ticket. Just two suitcases and a gutsy decision.
Maybe it was reckless, but Nick and I are suckers for adventure.

___

What moving here was supposed to be:
👉🏾 A career opportunity in a cool European city

What it became:
🧡 A masterclass in scaling companies during chaos (hello, pandemic)
🧡 Where I built community instead of just a network
🧡 A new obsession with white asparagus season
🧡 Where "home" stopped meaning one country
🧡 A lesson in how day spas work (IYKYK)
🧡 Proof that betting on yourself pays off

Dank u wel to everyone who has been part of my personal and professional journey in the Netherlands, Belgium and the UK. 

Special shout out to the communities at the D2 collective, Diverse Leaders in Tech, Hatch - Immersive learning experiences and Omek. I was missing a sense of belonging in the middle years and you helped me find home. 

Of course thanks to Nick and our best doggo Tiger. You make A'dam home.

Here's to many more beautiful years and doing more dutchy things. 🚴🏽‍♀️

What's the gutsiest career move you've ever made?

Vanessa Monsequeira - चित्रलेखा

VP of People at Gorilla | Building Employee Experience as a Product | In pursuit of making work suck less | Leadership & Career Coach | Corporate Hippy - views expressed here are my own

Ness and her husband Nick taking a celebratory selfie with glasses of red wine. Ness has curly dark hair and is wearing a cream sweater with a gold necklace. Nick has a beard and is wearing a light green sweater. Both are smiling warmly at the camera in what appears to be a restaurant or café setting.

Every Head of HR knows the secret "job description."

We carry skills and emotions that never make it onto our job ad. The weight of decisions that affect people's livelihoods. The loneliness of being the only one in the room thinking five moves ahead from a people strategy and ops perspective.

Many talk about being a "Strategic" HR leader. Very few execute it well. Even fewer teach it effectively.

Recently, I completed the JooBee's Strategic HR Leader Step Up Bootcamp.
I desperately wish I'd had before my leadership roles at Miro and Gorilla!

🧰 Here's what made it transformational:
— All Real-world application, not theory:
— Deeply thinking and practice  through compensation structures and leveling frameworks for scaling startups (so many lessons!!!!!)
— Building scalable people operations during the critical build phase
— Consolidating thinking around scaling agility people as a product
—  ALL learning through interactive doing and teamwork

💪🏾 Strengthening our diagnostic muscles:
— Sharpened organizational diagnosis and problem-solving through the PIC framework
— Practical tools I'm already applying in my day-to-day

🎭 The role-play day (this alone was worth the price): 
A full day with professional actors playing:
— A Founder who kept changing goal-setting structures mid-quarter
— A COO who outright refused 360 feedback
— A CMO who wanted to pay out-of-band for an average performer

🔥 The fireside chat: One hour with a top VC Stephen Millard from Notion Capital. Finally, a safe space to ask all those fiery questions as HR we think but rarely voice to board members.

💜 And the unexpected value: 
— The cohort itself became both a learning experience and group therapy (IYKYK).
— Perhaps the most invaluable aspect was pairing with a group of people living the same reality. People who didn't just empathise, they solutionize the right way.

Thank you Ed Ross Missy S. Katie Downes (Beales) Elena Argyriou María Clara Wasileff Seun Iyaniwura . I'm genuinely grateful to each of you. You helped me learn, grow, and realise "it's not just me." 

I very rarely give an NPS of 10.
This is it, folks. run, don't walk.
Worth every minute. Worth every penny.

And thank you again JooBee Yeow, PhD for your masterful facilitation 🫶🏾

P.S. Sneak peak of the course in comments!

#PeopleLeadership #HRStrategy #StartupHR #PeopleOps

Screenshot of a video call with seven participants from the JooBee Strategic HR Leader Step Up Bootcamp cohort, including Missy Strong, Ness from Gorilla, Clari Wasileff from Ekumen, Seun, Elena from Snappymob, Ed from Aiven, Katie from YLD, and JooBee Yeow (course facilitator with Step Up Bootcamp branding visible).

What’s more important: leading or managing?

Hint: Most people choose wrong.

Leadership = vision.
Management = execution.
Both matter but neither is enough.

Inspiration alone doesn’t create outcomes.
Systems alone don’t inspire people.
Vision + systems alone ≠ success.

I empathise.
As a leader, you put these building blocks in place and think:
“We’re doing things right.
 Why isn’t it working?”

Because something critical is missing.

The space in between: the Adaptive Space**.

The interface between entrepreneurial thinking and operational discipline.
Where innovation meets implementation.
Where ideas become action.
Where strategy actually moves.

This is the missing middle.
When all three work together (leadership, management and the Adaptive Space) momentum, magic and money follow.

If you lead people, your job is not choosing between leadership and management.
Your job is learning to operate and helping others operate in the Adaptive Space.

What are you experiencing in the Adaptive Space?


**Coined by Mary Uhl-Bien and colleagues in Complexity Leadership Theory.

Infographic titled “Lead your team to achieve outcomes” with the subtitle “It’s not about leader vs manager. Be both and know how to adapt.”

On the left, three vertical sections appear along a downward arrow:

Leadership (Vision): Set vision and strategy; Shape culture; Guide through change; Enable learning.

The Adaptive Space (Integration): Translate strategy to action; Zoom out and think; Foster conflict and collaboration; Adapt dynamically.

Management (Execution): Plan and organize; Monitor performance; Maintain standards; Solve risks and problems.

On the right, four statements each paired with colour bars:
“Inspiration ≠ outcomes” (pink gradient).
“Vision and systems alone ≠ success” (purple gradient).
“Systems alone ≠ inspired people” (orange gradient).
“This will empower outcomes” (combined pink, purple, orange gradient).

Footer includes the name Vanessa Monsequeira and the tagline “Leadership that makes work suck less.”

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Vanessa Monsequeira

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