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Develop and execute data-driven growth strategies to achieve business goals

Analyze user behavior and identify trends and patterns to optimize user experience and increase retention

Collaborate with cross-functional teams to develop and execute marketing campaigns, product features, and user engagement initiatives

Conduct A/B testing and optimization to improve conversion rates and user engagement

Monitor and report on key performance indicators (KPIs) to track progress and adjust strategies as needed

Sales Development Representative

Tech Startup

As a Sales Development Representative, my motivation stems from my genuine interest in connecting with individuals and assisting them in finding the solutions necessary for their success. I bring a distinctive combination of enthusiasm, strategic thinking, and technical proficiency to the table, accompanied by a proven history of generating high-quality leads that ultimately convert into devoted customers.

Having acquired extensive experience in constructing and implementing effective sales development strategies across various industries, I have refined my ability to establish connections with people and comprehend their requirements. By utilizing state-of-the-art tools and technologies, I optimize my sales strategies and rely on data-driven insights to consistently deliver optimal outcomes.

Above all else, I am devoted to providing exceptional customer service and establishing long-term relationships founded on trust and transparency. Whether you represent a startup aiming to establish your presence in the market or an established company looking to rejuvenate your sales development endeavors, I possess the skills and expertise necessary to help you attain your objectives.

If you seek a Sales Development Representative who is passionate about assisting individuals in achieving their goals and is committed to surpassing expectations with outstanding results, I invite you to connect with me. Together, let's explore how we can collaborate to drive your business forward.

Layla Howell

Compass Group Australia

Recruitment Advisor

AA New Zealand

As Talent Acquisition Business Partner at AA New Zealand, I had the opportunity to align talent strategies with the organisation’s mission to deliver exceptional services across technology, financial services, and customer experience. This role went beyond recruitment—it was about driving growth and building strong connections between talent and business goals.

Upon joining, I identified the need for a more proactive approach to talent acquisition. By partnering with leaders across departments, I developed tailored strategies to address workforce needs while building a robust pipeline for future roles. This included implementing a passive-candidate-focused approach, leveraging advanced sourcing techniques, and fostering long-term relationships with potential candidates. These efforts reduced time-to-fill for critical positions and improved the overall quality of hires.

Understanding that a hire’s success begins with onboarding, I redesigned the process to create a seamless and engaging experience. This revamped programme ensured new employees felt supported and aligned with the organisation’s values, contributing to improved retention and team integration.

Throughout my time, I collaborated with stakeholders to optimise recruitment processes, ensuring alignment with business objectives. I also mentored junior talent acquisition professionals, fostering growth and collaboration within the team.

My tenure at AA New Zealand was marked by strategic thinking, process innovation, and a focus on delivering exceptional results. These efforts supported the organisation’s growth and strengthened its reputation as a leader in customer-focused services.

Talent Acquisition Business Partner 

Johnson Controls

At Johnson Controls, I was given the opportunity to elevate talent acquisition strategies across Australia and New Zealand, contributing to the broader APAC region. Balancing high-volume recruitment with the precision needed for niche technical roles was both a challenge and an achievement.

I focused on streamlining recruitment processes, designing targeted campaigns that significantly improved efficiency and effectiveness. By building an active talent pool, I ensured the organisation was always prepared to meet hiring demands proactively rather than reactively.

One of my most rewarding experiences was rethinking candidate engagement strategies. By adopting innovative sourcing tools and leveraging data-driven approaches, I successfully attracted top-tier talent for even the most challenging roles. Collaborating closely with hiring managers, I positioned talent acquisition as a strategic enabler of business goals.

Beyond recruitment, I took pride in enhancing the onboarding experience to foster long-term employee success, contributing to improved retention and team integration. Leading and mentoring a TA specialist during peak hiring periods allowed me to refine my leadership skills while ensuring team alignment and focus.

Additionally, I worked closely with APAC leadership to reduce dependency on external agencies, achieving cost efficiencies and building stronger in-house recruitment capabilities.

This role was not just about filling roles but transforming talent acquisition into a strategic driver of organisational growth. My time at Johnson Controls was marked by innovation, collaboration, and impactful contributions that shaped the organisation’s approach to hiring and retention.

Talent Partner

George Weston Foods

As People and Performance Advisor at George Weston Foods, I contributed to aligning HR practices with the operational needs of retail, production, and distribution centres across New Zealand. This role allowed me to deliver impactful people strategies in a dynamic manufacturing environment.

One of my key focuses was driving employee engagement and satisfaction. By analysing employee survey data, I identified areas for improvement and developed actionable plans to boost morale and productivity across teams. These initiatives contributed to creating a more motivated and cohesive workforce.

In recruitment, I managed the end-to-end hiring process to address the high demands of the business. I implemented tailored assessment methods to ensure the selection of candidates with the right technical skills and cultural fit, which helped strengthen team dynamics and performance.

Additionally, I ensured compliance with company policies and legal standards by maintaining accurate employee records and streamlining HR processes. I also facilitated training for managers on performance management practices, equipping them with the tools to lead effectively while fostering a culture of fairness and transparency.

This role allowed me to refine my ability to deliver HR solutions that balance operational priorities with employee development. My time at George Weston Foods was defined by collaboration, innovation, and a commitment to driving workforce excellence in a challenging and fast-paced environment.

People and Performance Advisor

Ideion Pro

As a Senior Consultant at Ideion Pro, a consulting firm I founded, I had the opportunity to support startups in their critical early stages, helping them build robust HR foundations and secure their first rounds of funding. This role was as much about problem-solving as it was about empowering businesses to achieve their growth potential.

Working closely with startup founders, I identified key challenges in their talent management processes and provided tailored HR solutions. I introduced applicant tracking systems (ATS) to streamline recruitment, ensuring these companies could attract and hire top talent efficiently. By aligning HR practices with organisational goals, I helped these startups scale sustainably while maintaining compliance with labour laws and industry standards.

My work extended to designing comprehensive HR policies covering essential areas such as leave management, payroll, and travel, ensuring that these young businesses operated with structure and clarity. Additionally, I created and analysed employee surveys to identify skill gaps and improve team performance. These insights enabled me to design performance improvement plans and lead performance appraisal cycles, promoting a culture of fairness and growth.

A standout achievement during this time was building HR frameworks that not only addressed immediate needs but also laid the foundation for long-term success. This included mentoring startup teams on best practices, fostering an environment where innovation and collaboration thrived.

My time at Ideion Pro was defined by innovation, adaptability, and a hands-on approach to solving complex challenges. It was a rewarding journey of partnering with startups to transform their HR functions and set them on a path toward sustainable growth and success.

Senior Consultant

Neudesic

As HR Manager at Neudesic, I played a pivotal role in aligning HR strategies with business objectives during a period of rapid growth and transformation. This role allowed me to drive talent acquisition, development, and organisational change, fostering a high-performing and collaborative workforce.

My primary focus was on building a seamless talent acquisition framework that supported the company’s ambitious goals. I led end-to-end recruitment efforts, ensuring that every hire aligned with Neudesic’s technical and cultural standards. Beyond recruitment, I introduced initiatives that streamlined internal mobility, creating opportunities for employees to grow within the organisation and contribute to its evolving needs.

Understanding the value of a cohesive culture, I worked closely with business leaders to design and implement HR policies that supported employee engagement and recognition. I introduced tailored employee development programs and drove market-aligned compensation strategies, ensuring fairness and competitiveness.

One of my key contributions was serving as a change agent during organisational shifts, leveraging data and market insights to guide decision-making and promote cultural alignment. I also took pride in implementing programs that celebrated employee achievements, fostering a sense of belonging and appreciation across teams.

This role underscored the importance of strategic HR practices in driving business success. My time at Neudesic was defined by collaboration, innovation, and a commitment to building an empowered and engaged workforce that could excel in a competitive and ever-changing environment.

HR Manager

Kilpan and Associates 

As Practice Manager at Kilpan and Associates, a counselling and psychology services company, I had the unique opportunity to oversee daily operations, improve client experiences, and drive business growth. This role combined strategic planning with hands-on problem-solving, allowing me to make a meaningful impact on both operational efficiency and client satisfaction.

My primary focus was to ensure seamless daily operations. I managed client communications, billing, and payment processes, implementing systems that improved accuracy and streamlined workflows. By addressing operational bottlenecks, I enabled the team to focus more effectively on delivering high-quality mental health services.

Collaboration with external consultants was another key aspect of my role. I coordinated resources to maintain service excellence while aligning project goals with client needs. This not only enhanced service delivery but also strengthened relationships with key stakeholders.

One of my most fulfilling accomplishments was driving program development and business growth. I identified areas for service enhancements and implemented solutions that increased client satisfaction and expanded the practice’s reach. Resolving client issues with empathy and efficiency helped establish trust and solidified the organisation’s reputation for care and professionalism.

My time at Kilpan and Associates was defined by a commitment to operational excellence and client-centred solutions. It was a rewarding experience where I honed my ability to balance strategic goals with day-to-day challenges, contributing to the organisation’s growth and success.

Practice Manager

Biocon

At Biocon, one of India’s leading biopharmaceutical companies, I had the privilege of driving recruitment strategies during a critical phase of the organisation's growth. As Assistant Manager - Recruitment, I played a key role in aligning talent acquisition with Biocon's mission to innovate and lead in the biotechnology sector.

One of my primary responsibilities was leading strategic talent acquisition initiatives, particularly in campus hiring and branding. By establishing relationships with prestigious academic institutions, I helped Biocon secure top-tier talent and achieve a high conversion rate of interns to permanent employees. These efforts not only strengthened the company’s talent pipeline but also enhanced its reputation as an employer of choice.

During a major organisational transformation following a merger, I contributed significantly to post-merger integration efforts. I collaborated across teams to develop unified HR policies, ensuring a seamless transition and fostering employee engagement during a time of change.

I also spearheaded the implementation of cutting-edge recruitment tools, including Dynamics ERP and HireCraft recruitment software, to streamline hiring processes and improve efficiency. These initiatives enabled the recruitment team to deliver high-quality results while reducing time-to-fill for critical roles.

Recognising the importance of talent development, I worked closely with leadership to design and implement competency mapping and training programs that supported employee growth and retention. These initiatives ensured that Biocon had the skilled workforce needed to maintain its leadership in the biopharma industry.

My time at Biocon was defined by innovation, collaboration, and a focus on delivering strategic talent solutions. This role allowed me to grow as a professional while contributing to the company’s continued success in a highly competitive and rapidly evolving industry.

Assistant Manager Recruitment 

talent MAXIMUS

At TALENT MAXIMUS Ltd, I managed end-to-end payroll processing and client relations, ensuring seamless service delivery and efficient HR operations. My focus was on delivering accurate payroll services, enhancing client satisfaction, and identifying improvement areas to optimize processes.

🔹 Client Relations & Issue Resolution: Actively engaged with clients to address queries and resolve issues promptly, holding monthly meetings to maintain strong relationships and gather feedback for continuous improvement.

🔹 Payroll Management & Timely Disbursements: Led payroll processing, ensuring accurate salary disbursements and coordinating with the corporate office to expedite payment timelines. Oversaw attendance inputs and reimbursement invoices for consistent payroll accuracy.

🔹 Process Optimization & Quality Assurance: Analyzed in-house data to identify gaps in existing practices and implemented process improvements to enhance service quality and efficiency.

🔹 MIS Reporting & Compliance: Prepared monthly MIS reports for clients and internal stakeholders, providing valuable insights to support informed decision-making and operational transparency.

🔹 Onboarding & Employee Engagement: Conducted induction sessions and onboarding for associates, fostering a positive employee experience from day one and supporting ongoing engagement through monthly check-ins.

Human Resources Specialist

Throughout my career, I have traversed diverse industries—Biotech, IT, Engineering, and Hospitality Services—each enriching my professional journey and shaping my expertise in Talent Acquisition. From understanding the intricate nuances of talent needs in cutting-edge biotech to navigating the dynamic challenges of IT and engineering, and ultimately supporting large-scale recruitment in the hospitality services sector, I have cultivated a unique, cross-industry perspective on workforce strategies.

My professional evolution began in Biotech, where I honed my skills in talent management, campus hiring, and workforce planning. Transitioning into IT and Engineering, I mastered the art of sourcing niche skills, streamlining recruitment processes, and implementing innovative technologies to enhance efficiency. Most recently, in the Hospitality Services industry, I have successfully led high-volume recruitment campaigns, built robust talent pipelines, and elevated employer branding efforts.

Key milestones in my career include introducing AI-driven recruitment tools, achieving significant reductions in time-to-hire, and designing onboarding programs that boosted retention rates. Collaborating with diverse teams across geographies has also strengthened my ability to adapt, communicate, and deliver tailored hiring solutions in fast-paced, ever-evolving environments.

What sets me apart is my commitment to building meaningful connections—not just between candidates and roles but also between talent strategies and business objectives. I approach Talent Acquisition with a deep understanding of organisational goals, a passion for promoting diversity, and a belief in creating exceptional candidate experiences.

As I continue my journey, I remain dedicated to leveraging my cross-industry insights and innovative mindset to drive impactful talent strategies that empower organisations and individuals to thrive. Let's connect and explore how I can help your organisation build teams that make a difference!

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The Battle

Layla Howell

Arvind P.

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