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Develop and execute data-driven growth strategies to achieve business goals

Analyze user behavior and identify trends and patterns to optimize user experience and increase retention

Collaborate with cross-functional teams to develop and execute marketing campaigns, product features, and user engagement initiatives

Conduct A/B testing and optimization to improve conversion rates and user engagement

Monitor and report on key performance indicators (KPIs) to track progress and adjust strategies as needed

Sales Development Representative

Tech Startup

As a Sales Development Representative, my motivation stems from my genuine interest in connecting with individuals and assisting them in finding the solutions necessary for their success. I bring a distinctive combination of enthusiasm, strategic thinking, and technical proficiency to the table, accompanied by a proven history of generating high-quality leads that ultimately convert into devoted customers.

Having acquired extensive experience in constructing and implementing effective sales development strategies across various industries, I have refined my ability to establish connections with people and comprehend their requirements. By utilizing state-of-the-art tools and technologies, I optimize my sales strategies and rely on data-driven insights to consistently deliver optimal outcomes.

Above all else, I am devoted to providing exceptional customer service and establishing long-term relationships founded on trust and transparency. Whether you represent a startup aiming to establish your presence in the market or an established company looking to rejuvenate your sales development endeavors, I possess the skills and expertise necessary to help you attain your objectives.

If you seek a Sales Development Representative who is passionate about assisting individuals in achieving their goals and is committed to surpassing expectations with outstanding results, I invite you to connect with me. Together, let's explore how we can collaborate to drive your business forward.

Layla Howell

Air Force Life Cycle Management Center

*Sr. Talent Acquisition Recruiter for Air Force Life Cycle Management Center. 
*AFLCMC has 25k+ airmen, civilian & contract employees supporting the center’s national defense mission.
*Recruiting for Engineering Directorate for Developmental (New Grads) & Journeyman (Experienced) candidates across U.S base locations in CA, OH, MS, OK, FL, GA, AL, UT & TN.
*Recruiting Focus: Aerospace, Scientific, Computer, Mechanical, Electrical, Operations, Systems, General & Industrial Engineers.
*AFLCMC sustains & ensures the total technical supremacy & integrity of all U.S Air Force aircraft’s, munitions, weapon systems, electronic & business systems.

Recruitment Program Specialist

SEAL Future Foundation

*My son joined the Army Infantry Cavalry, Ft. Cavazos, TX active duty in 2020. I wanted a tangible way to give back to our Veterans & Military Community. 
*I provided career, interview strategy & 1:1 job search coaching to transitioning & ex-Navy Seals across the U.S.

Navy Seal Job Search Consultant

RightSourcing by Magnit

Fractional coverage for Sutter Health. Hard to fill Behavioral health recruiting across the Bay Area. Psychologists, Neuropsychologists, LCSW hires.

Fractional Recruiter

Amazon Web Services (AWS)

AWS provides over 200+ services to more than a million+ customers across 240 countries & territories, the largest cloud infrastructure in the world. The backbone of Amazons billion-dollar retail business. (Layoff, macroeconomic conditions)

*Partnered with regional leaders as a business partner across AWS EC2, EBS, ELB & VPC divisions within the U.S. 
*Sourcing & hiring of L6 SDM technical leaders with distributed & micro services expertise.
*L6 SDM’s at AWS own a piece of the organizational chart, roadmap, planning, system architecture & technical program management duties.

Sr. Tech Leadership Recruiter / Sourcer

Loon

Google Loon’s mission was to connect people everywhere by inventing and integrating audacious technology in the Stratosphere! (Achieved commercial success in Kenya. Google closed operations, Org shut down)

*Key member of the TA org. Partnered with Leadership as a Sr. Talent Advisor supporting multiple business units. 
*Full cycle recruiting across HW, SW, G & A, Aerodynamics, Legal, Supply Chain, Technology, Ops, Mechanical Engineering.
*Contributed to Loon TA Strategy, Process Improvement & Intern Program support.
*Loon was built on a sophisticated system of products & services that combined advancements in materials science, atmospheric modeling, machine learning & communications systems to harness the stratosphere.

Sr. Talent Acquisition Partner, Technical, Leadership + G & A 

UiPath

Hired as the #2 Recruiter in the U.S, becoming Team Leader. Scaled elite teams from Series A - D Funding. #1 on the Fast500. #3 on the Forbes Cloud 100. UiPath went public 4-2021 for $35+ B! (Laid off w 500 ppl post Series D)

*Ground Floor, Early Stage Hard to Fill Sourcing, Flagship Full-Cycle Recruitment, Talent Pipelining, Brand Ambassador, Team Leader & Mentor.
*Consultative Recruiting Partner for UiPath Technical, Executive, G & A orgs. Scaling teams within; RPA CoE, Product, AI, ML, Software Engineering, RPA Developers, Pre-Sales & Solution Architects.
*Scaled UiPath’s Flagship, Technical CSM (GTM) Team within the U.S & Canada.
*Lead Recruiter, Scaling UiPath’s Executive CFO, CAO, CIO Org In 2019, including IR, Strategic Readiness PMO, Enterprise HCM, Infrastructure, Cloud Engineering, Cyber Security, Legal, Integration, Tax, Analytics & Finance Teams across NYC, SEA, TX, DC, GA & Chicago hubs.
*Intermittent Domestic & Global Travel (San Jose, Seattle, NYC, Texas + Spain & Romania)

Sr. Talent Acquisition Partner, Team Leader

Kaiser Permanente

Kaiser Permanente, is one of the Largest Health Care Providers | Non-Profit Managed Health Care Plans in the U.S. KP has over 200,000+ employees, 12.2+ Million members, operating in 8+ states. 

*Full-Cycle, National Talent Acquisition of elite (Masters, PhD, PsyD) Psychologists, Post-Docs, Child, Adult, Clinicians, LCSW, Chemical Dependency & LMFT within a collaborative team environment. 
*Northern California Regional Recruitment Lead & Brand Ambassador for Behavioral Health Program Executives. 
*Attract Top Clinical Talent; through a variety of creative methods; supporting entire TA Full Life Cycle.
*Conduct Community, Industry, Academic, Social-Media, & Direct Outreach Campaigns.
*Recognized as a Strategic Advisor.

Sr. Talent Acquisition Recruiter, Integrated Behavioral Health

AppleOne Technical Staffing

IT & Engineering Staffing Division, for one of the Top 20 Largest, Privately held Staffing Firms in the U.S. (ACT-1 Group.) 

*Developed Partnerships with IT, Software, Biotech, Energy, Engineering, Manufacturing, Life Science, Finance & Consulting Clients in the U.S.
*Leader in all Key Area's including; Full Cycle Hard to Fill Recruitment, Sourcing, Organizational Culture, Internal Hiring, Offer Negotiations, Team Mentoring, Training.
*Drive daily Sourcing & Talent Pipelining through; Cold-Calling, Boolean, Social Networking, LinkedIn, Google Search, Databases, Data Mining, ATS & Market Research.
*Fulfilled Searches within: Technology, SaaS, Life Science NGS, Mechanical Engineering, Electrical Engineering, Hardware Engineering, FPGA, Knowledge Management, Solutions Architecture, Cloud, .Net, ERP, Software Engineering, Mobile, CRM, Java, Perl, C/C++, QA, Oracle, SQL DBA, Windows, Linux, Unix, Cisco, PMP, BI, PhD & ETL.
*Awarded elite Founders Award Club 2 out of 4 years.

Sr. Lead Technical Recruiter, Team Lead (Asst Manager)

AppleOne Employment Services

Administrative Staffing Division, for one of the Top 20 Largest, Privately Held Staffing Firms in the U.S (ACT-I Group.) 

*Autonomous role, during a down market, building a new Permanent Placement Desk.
*Established & Forged major Executive & HR Partnerships with elite Financial Services org's including; Rabobank NA, Mechanics Bank, CBB & Bank of the West.
*Successfully attracted & placed a variety of Full Time Professionals throughout CA in; IT, PMO, Product Marketing, Database Marketing, Quantitative & Credit Risk.
*Fulfilled niche Accounting, HNW Private Bank Lending, Wealth Management, Private Banking, Trust Services & Administration searches.
*Ranked #3 out of 700 Recruiting Associates. 
*Awarded elite Founders Club Cash In Sales award.

Staffing Consultant, Recruiter

🔥Sr. Talent Acquisition Partner | Motivational Force | Speaker | Founder | Post-Traumatic Growth Champions | Are you also a Successful Survivor | Follow our Dynamic Community on LinkedIn 💥

🚀 Sr. Recruiting Professional with 17+ years of progressive full cycle expertise & team mentorship skills across various industries, specialties & verticals within the U.S.

I’ve hired across hard to fill, niche roles including (Tech, AI, ML, G & A, GTM, CSM, Leadership, Engineering, Finance & Ops) supporting elite teams & partnering with C-level as a trusted brand ambassador.

Currently working for the U.S Air Force Life Cycle Management Center supporting Federal Civilian Engineering Recruitment (Secret / TS) NH-03 roles across the U.S. 

In my career, I’ve achieved progressive Recruiting success in the *trifecta of Early Stage, Enterprise & quota based Staffing Industry environments. Yes, I’ve seen it all.

I’ve been a high level, hands on generalist Recruiter for AWS EC2 org, Google Loon, (Stratospheric Internet Balloons) Pre-IPO Global Startup, (UiPath, Robotic Process Automation Platform $30B+ IPO in 2021), Kaiser Permanente Healthcare & Top 20 Ranked U.S Staffing Agencies AppleOne Employment & AT-Tech Technical Staffing.

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”Our value lies not in status or title, but in the roots of our character and the depth of our compassion.”

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The Battle

Layla Howell

Edward H Cassas

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