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Develop and execute data-driven growth strategies to achieve business goals

Analyze user behavior and identify trends and patterns to optimize user experience and increase retention

Collaborate with cross-functional teams to develop and execute marketing campaigns, product features, and user engagement initiatives

Conduct A/B testing and optimization to improve conversion rates and user engagement

Monitor and report on key performance indicators (KPIs) to track progress and adjust strategies as needed

Sales Development Representative

Tech Startup

As a Sales Development Representative, my motivation stems from my genuine interest in connecting with individuals and assisting them in finding the solutions necessary for their success. I bring a distinctive combination of enthusiasm, strategic thinking, and technical proficiency to the table, accompanied by a proven history of generating high-quality leads that ultimately convert into devoted customers.

Having acquired extensive experience in constructing and implementing effective sales development strategies across various industries, I have refined my ability to establish connections with people and comprehend their requirements. By utilizing state-of-the-art tools and technologies, I optimize my sales strategies and rely on data-driven insights to consistently deliver optimal outcomes.

Above all else, I am devoted to providing exceptional customer service and establishing long-term relationships founded on trust and transparency. Whether you represent a startup aiming to establish your presence in the market or an established company looking to rejuvenate your sales development endeavors, I possess the skills and expertise necessary to help you attain your objectives.

If you seek a Sales Development Representative who is passionate about assisting individuals in achieving their goals and is committed to surpassing expectations with outstanding results, I invite you to connect with me. Together, let's explore how we can collaborate to drive your business forward.

Layla Howell

Sr. Project Manager

Empower

Santander Bank, N.A.

CVS Health

Farm Credit Financial Partners, Inc.

- Managed multi-year, strategic initiative to migrate technical and business processes to utilize best-in-class cloud capabilities to improve delivery of essential credit and financial services for six Agricultural Credit Association partners.

MassMutual

- Managed migration of print service operations from corporate facility to offsite vendor facility including facilitating joint IT and Business work sessions to prioritize, analyze and target approx. 2,500 print jobs for phased migration.

- Managed 4 highly visible, systems and client data integration and migration projects within the PBM organization.
- Delivered 10,000-hour system integration and automation project successfully and on budget within timeframe reduced by 33%.

Lincoln Financial Group

- Provided program oversight for strategic IT sourcing initiative working with multiple managed service providers, transition managers and leaders within the Office of Strategic Partnerships. 
- Produced executive status reporting for senior leadership, compiling metrics on KPIs to track program success and governance.

Sr. Project Manager/Program Manager

Voya Financial

- Managed large corporate markets business initiatives within the Retirement Services Business Program Management Office. Program included product development projects for enhanced trust reporting and for non-qualified plan solutions.

MassMutual Financial Group

- Planned and executed several large, complex projects to migrate legacy systems to more strategic applications and technologies (including SAP and TradVantage.) 
- Collaborated with business, legal and compliance on regulatory and audit initiatives, providing solutions to manage risks within prescribed time constraints.

Senior Program/Project Manager | Implementation Consultant | Delivery Manager | Vendor Manager |

Multifaceted, client-focused project management professional with 20+ years experience integrating and developing systems within the financial, insurance and healthcare industries.

Proven track record creating business-oriented technology solutions for large organizations, and building strong client and vendor relationships. 

Extensive experience managing Information Technology application initiatives through the full Software Development Life Cycle, including business and functional requirements, design, development, acceptance testing, release planning, implementation, and production support.

Skills: 
- Project and Program Management
- Global and Virtual team Collaboration
- Client Implementations and System Migrations
- Vendor Management
- Business Analysis

Areas of Expertise:
- Digital Payments and Billing
- Trust and Custody
- Mutual Funds
- Information Security (Client and User Provisioning)
- Instructional Design and Training Delivery

Client Markets: Corporate Banking, Retirement Services, Healthcare, Insurance, Air Cargo, Ocean Logistics,  Consumer Goods 

Clifton Strengths:
- Adaptability
- Learner
- Acheiver
- Connectedness
- Strategic

taplio

The Battle

Layla Howell

Eleanor Scott, MBA, PMP, CSM

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