Lea 🌈 Turner

If Carlsberg made LinkedIn Trainers | 1-1 & Company Training | Join 470+ solopreneurs & small business owners in my membership community, The HoLT (ask me how)

You've tried communities before but they never live up to the hype, do they? The founder only shows up for calls, the chat is dead or clique-y, they're either women only, or full of d*ck swinging sales bros pitch slapping you into oblivion, and you only get the *good stuff* if you pay for the upsells...and you're left feeling...deflated, womp womp. 

*clears throat, stretches out arms, JAZZ HANDS* until... The HoLT!

We have none of that malarkey. 

No upsells, no tiered memberships, and categorically, absolutely, without question... no knobs. 

"But LEA, what is The HoLT?" I hear you cry. It's an inclusive, vibrant, fun, affordable community of over 500 small business owners, freelancers, side hustlers and employees, coming together for weekly masterclasses from ACTUAL experts, teaching every business skill you could possibly need to improve how YOU do business, from copywriting to confidence building, AI to automation, PR to passive income. 

And unlike other communities, we record every masterclass, add it to the library, and no matter when you join, you get access to ALL of them (currently over 150!)

But there's so much more; weekly community calls for informal networking, content support, tech clinics to tackle your IT nightmares, in-person co-working days, online co-working, wellbeing sessions, LinkedIn clinics... I could go on but I'd ruin your surprise and delight when you join. 

And unlike most founders, I am in The HoLT every single day (in sickness and in health, til death do us part) because I genuinely care about the members, love connecting people, nurturing them and supporting them. 

I was sick of being a lonely solopreneur. I had no one to share my wins & failures with, who'd understand, not judge me, to ask for reliable advice when I needed it without making me feel stupid, to learn with, grow with, and make it fun along the way. So, I created a safe space for others who felt the same. It has grown and evolved over the past 3 years, to become a magical space full of the sorts of people you WANT on your side in business, cheering you on and encouraging you when sh*t gets tough. 

We open the doors to 25 new members every month, and we'd love you to be one of them (unless you're one of the aforementioned knobs). Check us out and get on the waiting list at www.the-holt.com or DM me if you want to know more, I promise I don't bite!

PS. If communities aren't your *thing* we have The Vault. Access 150+ masterclass recordings with new ones added weekly, for just £20/month, no contract or commitment.

Director

Providing bespoke 1:1 and group LinkedIn training, digital courses and in-person workshops for businesses. 

This goes out to all the parents doing it alone. 

It may be hard 
And sometimes lonely 
But it’s absolutely worth it

🩷🩷🩷

You can sit with us (unless you're a knob) | The-HoLT.com

This is how you can easily create a LinkedIn feed with NO ADS. 

No promoted posts. 
No “random person commented on another random person’s post”

It’s 90 seconds long. 

That’s all. 

Share it. Tag someone. Be helpful. Cos no one’s enjoying this feed that looks like corporate QVC. 

*skips off*

Tips like this plus my entire Making LinkedIn Simple course are all inside The HoLT community. Doors open next week https://the-holt.com/

I hoped I'd never have to write this post. But there comes a point where preventing harm to others is more important than my peace. 

Please read to the end, and DON'T send me DMs.

2 years ago I had the worst, most stressful week of my life, and the guilt & responsibility weighs heavy still.

I trusted the wrong person, and dozens of people lost a lot of money. 

I booked a trip to climb Kilimanjaro, 29 others booked to come with me and paid £2k+ each. On the day climbers started to arrive in Tanzania, we received an email to tell us the man we all trusted wasn’t coming, our trip hadn’t been paid for, and all the money was gone. 

I was on the motorway to Heathrow, my younger sister already in Tanzania when my phone exploded with panicked calls.

My PA share an urgent statement online so no one else would pay more money. Enough damage had been done. 

My phone was non-stop. Journalists, DMs, messages from other people who had lost money. My team spent days collating accusations & stories, speaking to police, all while helping raise cash for the charity we were climbing for, so we could actually do the climb.

What we discovered left us stunned.

- The guides in Tanzania hated him. Instead of climbing he'd stay at the hotel getting blind drunk all week then refuse to pay & blackmail the poor Tanzanian guides “If you don’t pay, I won’t bring you any more clients”.

- He had told us he summitted Kili multiple times a year, but the tour guides said he hadn't in 7 years. 

- He used high pressure sales tactics to get £2.5k from a solo mum on Universal Credit the night before our trip. Money loaned to her by her godmother with Parkinson's - which he knew.

- He’d bragged that his company made £180k in bookings that year. He’d not paid any tax OR VAT. 

- He took an additional £400 from Hope4 for tent hire hours before we received the email, which still hasn’t been repaid.

- We had MANY messages from other charities he'd screwed over.

These are just a few of the awful things we discovered. 

We tried taking legal action. After a year of investigations there wasn't ‘sufficient evidence’ to prosecute. But that doesn’t make the points above any less true. 

Why am I speaking out about this now?

Because he is back on LinkedIn, claiming to be a victim of a “social media witch hunt”.

And marketing himself as a ‘Business Mentor’. 

Wish I was making that up. 

I’m not going to name names but you can Google the story. 

Most of us still managed to climb Kili, thanks to the resourcefulness of the climbers already in Tanzania, and my team helping to raise an additional £20k - a lot of which was later recouped from insurance companies and sent to Hope4. We raised nearly £60k for them, despite the chaos. 

This was never a social media “witch hunt”. It was about safeguarding my network out of a sense of responsibility, guilt & respect. 

And it’s safe to say I am a LOT more discerning about people I trust now. That was a very hard-earned lesson.

Just made the biggest sale of my life. 

Goodbye, LinkedIn, I no longer need you 👋

I’ve been doing some ‘competitor’ research over the past few days and I am shook. 

- social media visibility memberships for £40/month
- video content memberships for £75/month 
- LinkedIn growth memberships for £100+/month

And for a second I thought “fk, I’m really under charging for The HoLT”. 

Because we offer trainings on all of that, but we also have a WHOLE lot more inside. 

Community calls, book club, wellbeing circles, speed networking, in-person meet-ups, massive discount library, and over 500 people actively helping and supporting one another every single day. 

For just £65/month 😬

Not one person in 3.5 years has ever said “it’s not worth the investment”. 

Logically, this means I could increase the price for new members this year. Especially as we’re adding even more features and opportunities (like another 4-week LinkedIn mastermind starting in 2 weeks). 

But… I’m not going to. 

Because I’ve got lots of other ideas for creating income within the business that don’t increase the costs for new or existing members. 

And because I *always* set out to make The HoLT an affordable resource for the people who need it most. 

So the price for The HoLT is NOT increasing this year. 
But I guarantee you, the value of it IS. 

Starting today, as we get ready to launch The HoLT Directory tomorrow 🩷

And you’re gonna love it!

(If The HoLT community is on your 2026 wish list, we’re opening the doors again very soon ➡️ https://the-holt.com )

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Hahahah oh holy fk. My head is spinning!

We launched The HoLT Directory on Tuesday, and since then have had... wait for it...

𝗧𝗛𝗜𝗥𝗧𝗬 𝗘𝗜𝗚𝗛𝗧 𝗧𝗛𝗢𝗨𝗦𝗔𝗡𝗗 𝗨𝗡𝗜𝗤𝗨𝗘 𝗦𝗜𝗧𝗘 𝗩𝗜𝗦𝗜𝗧𝗦

SEO ranking has gone through the roof.

Members in the directory are getting tens of profile views daily.

Dozens of bots have been trying to break it or scrape it (unsuccessfully 🤪).

Sneaky sausages have been trying to figure out how we've built it.

But we currently have a patent pending and if you 𝘳𝘦𝘢𝘭𝘭𝘺 want to recreate our directory, we'll be selling it as a white label product. 

If you want to be PART of The HoLT Directory, you need to join the community and be there for at least 3 months. Them's the rules!!

Selfie of me and my partner in crime for this brilliantly fun project Robyn MacMillan 

But don't ask her to create you one. She won't. Her loyalty to me is unwavering and I LOVE her for that! 

Now, back to coffee and world domination. 


Find the community and the directory here ➡️ https://the-holt.com

This is how I want to to take my business from £350k/year to £500k + in the next 2 years, WITHOUT relying on increasing member numbers:

🌈 White labelling The HoLT directory tech as a subscription for other communities to use
🌈 Selling sponsorship slots for The Directory web page as it's a highly visited site
🌈 Short courses and low-priced guides to support new business owners (sold on the website via ads)
🌈 More members in The Vault (all 200+ of The HoLT masterclass recordings for £20/month) using digital ads - check it out on the link above.
🌈 Speaking engagements (sparingly)
🌈 Consultancy for communities (I already do this, but again, sparingly because I don't want to go back to the time for money model that burned me out before)

I'm also considering the option to allow companies with relevant products/services the opportunity to present a masterclass/workshop to our 550+ HoLT members and 150+ Vault members... but I'm not sure how I feel about that yet. 

I am limiting the HoLT to 750 members, to maintain the quality and personal service members get inside. That's intentional, and non-negotiable. But that means limiting the income we can make directly from the member numbers (no, not increasing membership cost!). 

What would YOU do with a community with over 500 amazing members to further monetise the brand?

I'm always open to ideas!

When I first started my businesses, I needed so much help. And I got scammed or fooled by several people who claimed to be amazing, and turned out to be absolute knobs taking advantage of my naivety. 

I didn't have the time or energy to suss out everyone fully. 
They made big promises that sounded sexy and enticing...but the follow through was underwhelming. 

But inside The HoLT members are constantly collaborating. 
The feedback about each other's services is consistently positive. 
I, myself, haven't hired 𝘢𝘯𝘺𝘰𝘯𝘦 outside The HoLT for over three years, and not a single one has let me down. 

Every week I get dozens of messages:

"Lea, you know good people, who do you recommend for [insert the service they need]" and I respond with a selection of HoLT members I trust to do a good job. 

So, now there's somewhere YOU can go. 
To hire small business owners. 
To support YOUR business. 
Without worrying that they're going to be knobheads. 

Members of The HoLT pay a (very) low annual fee to cover the build and maintenance. 
And YOU can access it for free. 
Any time you need. 

Good people. Great services. No knobs. 

Check it out now https://lnkd.in/eXhGeA5Z

(And for all the sneaky fckers trying to scrape the data -we see you - good luck, it was built by our resident tech goblin Robyn MacMillan and she's prepared for your antics)

I'm hearing about a lot of communities shutting down lately.

And even more struggling to attract new members.

The HoLT continues to thrive, with over 55 new members joining this month, but our experience is NOT typical, and in most cases, not replicable, and here's why:

- I'm active on LinkedIn, Facebook, Threads and Instagram, with a combined following of over 200,000 people, and we get members from all of those places. I have a team of VAs and a social media manager supporting me with this. I could not manage it all alone.

- I pay Alex Thompson and his marvellous team a handsome sum each month to manage all the email marketing and launches. We would not achieve these numbers without them. 

- I had a pre-existing brand, authority, and online presence long BEFORE I started The HoLT, and we've been going for 3.5 years now. Most communities launching today won't hit the numbers we do, because there are now SO MANY communities to choose from. 

- The HoLT isn't just one thing for one type of person. There is something for everyone, at all stages of a business journey. We're for all online small biz owners (as well as some offline and some employees). Pretty much anyone can join us and find plenty of useful resources and contacts. That's fairly unique in the market.

- The HoLT is my full time job and has been for over a year now. It gets my full attention, so do the members. I'm in there watching, listening, and creating solutions for the problems I notice, because I have the time to do that as I'm not trying to also juggle other work commitments. 

The reality is, most people thinking of starting a community do not have these advantages (that I've worked hard for, but they're still advantages).

And I would hate to think people look at it and think 'That looks easy, I'll try that' and then be disappointed by their results.

That's not the reality of launching a community in 2026 for 95% of the people thinking about it.

Don't fall into the trap of comparing your journey to others further ahead than you. I've been there, I've done it, and it's miserable and disillusioning. 

Is it still possible to make a decent income from launching and running a community?

Yes. If you're willing to put in some serious graft, have a lot of good advice, and ample time to dedicate to it. But for the vast majority, who don't have the advantages I had, it's going to be a very tough uphill struggle. 

Just needed to get that off my chest, because I've been having some really heart wrenching conversations with people closing their communities, and I always want to be real with you.

There really is nothing like the sense of achievement as a business owner, when you figure out how to do something yourself. 

I'm a self-confessed technophobe. 

I really struggle because it's all process driven and you have to be accurate and organised, and my (AuDHD) brain just says NOPE!

But today I am patting myself on the back.

Because I've set up workflows, automations, tags, triggers and all those previously scary words inside HighLevel, and it is GLORIOUS. 

New blog submitted? They're directed to a thank you page and an email goes to the right team member to get it on the website. 

New masterclass application received? I'm alerted by email to review, the applicant gets sent to a nice little thank you page, and the spreadsheet is updated. 

No, I don't need to be doing these things myself. 
BUT, I just love the feeling of finally mastering a new skill. 
When it just clicks and you go "OH, I get it!"

Anyway, just thought I'd share this smug sense of achievement. We can DO HARD THINGS!

What hard things are you learning to do at the mo?

PS. Yes I am as tired as I look. Launching The HoLT Directory has been A LOT this week. 

PPS. If you wanna give High Level a try, I have a 30-day free trial (they usually only give 14 days) here ➡️  https://lnkd.in/erJvVnzj

In the most "Lea" move ever... today I launched The HoLT Directory to promote our amazing small business owners...

... and completely forgot to put myself in there. 

🙃  🤦‍♀️ 

Thanks to the eagle-eyed people who spotted that. 

Also, sorry not sorry if you've had The Directory ALL OVER YOUR FEED today. We want you to remember it!


https://lnkd.in/eXhGeA5Z

My favourite thing about today is that I got 100+ business ‘professionals’ to post the word KNOBS on their LinkedIn profile. 

*laughs herself into next week*

😂💁🏼‍♀️🍆

I was roused from peaceful slumber at 6am this morning by the sound of a blackbird…

…screeching for help from the jaws of my feral kitten, while my son yelled for help, and a chair crashed to the floor. 

There really is nothing like a frantic dawn animal rescue, in your PJs, to set you up for the week. 

Mr Blackbird was safely released away from the cats. 

Apologies to my neighbours that caught a glimpse of me in wellies and pyjama shorts on their dog walk 🙈

I think I’ll need an extra coffee before week 3 of the HoLT’s LinkedIn mastermind with Viktoria Jancurova this morning. 

If you spot a rogue feather in my hair, you’ll know why. 

Hope your morning has been less dramatic than mine 😵‍💫

It's been a VERY long time coming, but it's finally happening!

The man, the myth, the legend that is Richard van der Blom is joining me for a live Q&A inside The HoLT! 

Every year, Richard releases an algorithm report with hundreds of hours of research into what has changed, what works, what doesn't, and where we should be focusing our time and attention to remain visible on LinkedIn. 

And with some unsubtle flattery and shameless begging (kinda), he agreed to join me to answer mine and HoLT member's questions as part of our 4-week LinkedIn Mastermind. 

For those already inside, see you at 10am. 
For those not... well, it'll be available to watch back when you pull your finger out and join us. 

What an exceptionally good start to the week this will be!

Knowing where to turn for help as a solo or small business owner is tricky. 

But not when you’re in The HoLT. 

This is just a snapshot of the support I’ve personally seen inside the community app this past week. 

There’s far more that goes on (members feel free to share in the comments!)

Christine hosted her first speaking event, and several other members spoke at or attended it. 

Alex hosted a LinkedIn live with other men from the community about what it is to be a man in 2026. 

Andy had Simon on his podcast. 

Lea B interviewed me for her university course. 

…I could go on and on but you get the picture. 

Unrivalled support. No matter the issue. Everyone putting their skills together to ensure no one gets left behind. 

That’s what a real community does. 
And that’s exactly what we are. 
🩷🩷

graphical user interface, text, application, chat or text message

Behold, a selection box of Backdoor Barrys for the new HoLT Members' area.

All the helpful links for members to make the most of their community perks! 

Modelled by our resident security guard who keeps the knobs out. 

It should be illegal to have this much fun and call it work. 

(The HoLT is like no other community out there - we're serious about business, without taking ourselves too seriously https://the-holt.com/)

I had a very exciting call with Adam Jones today, because he's going to be hosting a HoLT 𝗠𝗨𝗥𝗗𝗘𝗥 𝗠𝗬𝗦𝗧𝗘𝗥𝗬 𝗡𝗜𝗚𝗛𝗧!! 

We'll be able to bring together members from 5 (or maybe 6?) continents for an evening of treacherously fun online networking. 

Date TBC
Fun guaranteed!! 

But who will I pick as the suspects?
And should I dye my hair black and cut a fringe for the occasion...?

There's a murder to be solved. 

And it's down to our Sherlock HoLTies to figure out whodunnit. 

Members from Australia, America, Spain, Portugal, Sweden, Scotland, Canada and more will come together in teams over Zoom to interview suspects, pour over evidence, and solve a grizzly murder on The Ashworth Estate. 

Thanks to Adam Jones and Cinderella Events, we're hosting a unique, spine chilling, and no doubt brilliantly fun networking event inside The HoLT Community in March.

But who will solve the murder?

I can't wait to find out!  

Wanna join in on the next one? You best get on The HoLT waiting list. Link below ⬇️

Michael Pedersen

Revenue Growth | Emotion-Based Brand Messaging To 3x Your Revenues | Bridging the gap between sales and marketing

High-pressure phone sales teams lose 30%-40% when recovery takes longer than the next dial.

DecideFast™ Between-Calls Performance Stability Software 
"Tough calls don’t crash the day.”

"DecideFast™ runs alongside your existing tech. 
No integration required.
No coaching.
No training.
No workflow changes.
No IT involvement.

Teams do not fade because of skill or effort. They fade because timing breaks under pressure.

Training happens before the shift.
Coaching happens after the shift.
Dashboards explain the problem once the day is already lost.

Nothing supports recovery in the seconds after a call, when performance actually drops.

That is the gap DecideFast™ fills.

DecideFast™ compresses after-call recovery so each interaction starts clean.

Used in seconds.

No management overhead.

See fast after-call recovery live. 
No slides. No pitch.

CEO & Founder

Does your website convert? When was the last time you gave it a refresh? How does it compare to your competitors?

Your company website is your brand on the Internet. An under-performing and outdated website will cost you revenues. 

Let’s jump on a discovery call to see if we are good fit to work together 

Visit: www.AZNetmarketing.com or 
Email: mike@aznetmarketing.com

How is this even possible?

30–45% annual attrition has become normal in phone sales.

That range shows up consistently across industry benchmarks from Contact Center Pipeline and ICMI, especially in high-volume and BPO environments.

Now put a dollar frame on it.

Research from SQM Group and Gartner estimates the cost to replace a frontline agent typically lands between $10,000 and $20,000 once you account for recruiting, training, ramp time, and lost productivity.

That means a 300-seat operation turning over a third of its workforce each year is quietly absorbing millions in replacement cost alone.

What’s important here.

This didn’t become normal because leaders stopped caring.

Managers are under real pressure. They run WFM, QA, coaching, engagement tools, training programs. They are actively trying to stabilize performance with the systems available to them.

The issue is timing.

Most of those programs work before the day starts or after the damage shows up in reports.

Performance doesn’t usually break in meetings or dashboards.

➡️ It breaks in the moments between interactions.
➡️ Right after a bad call.
➡️ Right before the next one.
➡️ When pressure carries forward and nobody sees it.

So teams adapt.
🚫 They manage averages.
🚫 They absorb churn.
🚫 They normalize something that would feel unacceptable in almost any other function.

This isn’t about blame.

It’s about noticing when something abnormal quietly became accepted as “just how it works.”

At what point did “this is brutal” turn into “this is normal”?

Mike Pedersen

Phone Sales Teams Lose 30%-40% Output After Lunch | Between-Calls Performance Software That Keeps Afternoons From Breaking | No Training. No IT. No Workflow Changes

Can a phone sales rep reset in 10 seconds?

Most leaders have never tested this.
Not because it sounds impossible.
Because nothing has ever been built for that window.

Sales performance is designed around calls.
Measured on calls.
Coached on calls.

But floors don’t drift during calls.
They drift after them.

That small gap between one call ending and the next starting quietly determines the rest of the day.

🚫 No system reaches it.
🚫 No process operates there.
🚫 No tool moves fast enough.

Leaders feel the impact anyway.

⬇️ Energy drops by mid-day.
⬇️ Confidence slips in real time.
⬇️ One bad call spills into the next.

By the afternoon, the floor is still staffed, but performance is uneven.

Most solutions arrive too late.

🚫 Dashboards explain yesterday.
🚫 Coaching fixes tomorrow.
🚫 Training assumes calm and recall.

None of those help in the moment that actually bends the day.

Sales performance doesn’t break on calls.
It breaks in the seconds right after them.

When recovery is immediate, performance holds.
When recovery drags, the day compounds in the wrong direction.

That gap has always been there.
Leaders have felt it.
They just haven’t had anything fast enough to stabilize it.

The real question is simple.

What happens in the 10 seconds after a call ends?

That moment decides whether the next call starts clean, or carries residue.

DecideFast™ operates in that gap.
Between calls.
In real time.

We’re running a contained test with sales leaders who want steadier floors without adding training, process, or disruption.

If this matches what you see on your floor, message me and we’ll see if it fits.

Every sales leader I talk to shows the same curve.

Mornings prove the team can execute.
Afternoons make it look like they can’t.

✅ Same reps.
✅ Same scripts.
✅ Same leads.

Most explanations miss the point because they focus on effort, motivation, or skill. None of those change at noon.

What actually changes is the operating condition.

🚫 Calls stack.
🚫 Difficult interactions cluster.
🚫 Nothing clears between one call ending and the next beginning.

So by mid-afternoon, reps aren’t performing worse.
They’re performing under load.

That’s why dashboards lag reality.
By the time the numbers dip, the damage already spread across dozens of calls.

If morning performance exists, the capability exists.
The question isn’t how to train harder.
It’s how to stop degradation from compounding during the day.

Most teams don’t have a way to manage what happens after the call and before the next one.

That gap quietly decides how the day finishes.

If you run a floor, you already know this pattern.

Most phone sales teams don’t struggle because of tools, talent, or effort.

They struggle because daily output isn’t predictable.

Same team.
Same dialer.
Same leads.

One day hits.
The next day misses.

That inconsistency creates real downstream problems.

• Managers spend their afternoons intervening instead of managing
• Clients feel the instability before reports ever show it
• Forecasts become guesses, even with solid activity data

The dialer does its job.
Activity is optimized.

What changes is execution as the day wears on.

Pressure accumulates.
Judgment slips.
Tone changes.
Small drops compound across dozens of calls.

Most systems measure results after this happens.
They were never designed to stabilize performance while it’s forming.

That gap is why output feels harder to control than it should.

Sales performance still drops later in the day.

Even in teams using Gong or similar tools.
That confuses a lot of sales leaders.

Because the calls are recorded.
➡️ The data is there.
➡️ Coaching is happening.
➡️ Yet consistency still breaks.

Here’s why.
Most sales tools explain what happened on the call.
They do not support what happens after the call.

➡️➡️ Insight explains what happened.
What carries forward after a call determines what happens next.

Between calls is where problems stack:
➡️ One bad conversation carries forward
➡️ Confidence dips before the next dial
➡️ Hesitation shows up quietly
➡️ Call blocks lose stability

By the time coaching or reviews happen, the day is already off track.

This isn’t a tooling failure.
It’s a missing layer.

Insight explains performance.
Recovery protects it in real time.

If your team starts strong and fades by the afternoon, what actually happens between calls today?

That’s the question worth looking at.

After Call Work looks fine on dashboards.

It’s killing output in reality.

Reps finish a hard call.
✅ They log notes.
✅ They click dispositions.
✅ They pause.

🚫 That pause turns into hesitation.
🚫 Hesitation turns into slower dials.
🚫 Slower dials turn into crushed afternoons.

Leaders see:
 • ACW implemented
 • Systems configured
 • Activity targets set

But still spend the day reacting.
ACW tracks tasks.
It doesn’t stabilize execution.

If nobody owns what happens between calls, consistency erodes even when everything looks “set up correctly.”

That gap is where performance quietly breaks.

Solution providers sell “performance software.”

Here's my problem with it.

Most of it measures. Almost none of it improves execution/outcomes.
Here’s the line that gets blurred.

What most companies call performance:
➡️ Dashboards
➡️ Reports
➡️ Visibility
➡️ Retrospective analysis

Trends after the outcome is locked.
That is measurement.
Measurement explains what already happened (lagging indicators).

What performance actually is
✅ Execution under pressure
✅ Consistency as conditions deteriorate
✅ Output holding when rejection stacks up
✅ Results changing in real time

I come from an athletic background (a full-ride D1 college scholarship).
Track and field. Javelin, then Decathlon. Attempted to make an Olympic team.

➡️ Performance was never the quality of the data.
➡️ Performance was the clock. The distance. The placing.
➡️ You didn’t win because practice was tracked better.
➡️ You won because execution improved.
➡️ Coaching works, but not in the moment of pressure between calls.

Phone sales work the same way.
If execution doesn’t change between calls, performance doesn’t change.
If nothing stabilizes execution during the day, afternoons break.

If tools only explain losses after the fact, they are not performance tools.
Measurement tells you what happened.
Performance determines what happens next.

This is why DecideFast™ sits in performance stability.
We operate where execution actually breaks.
Between calls. Under pressure. In real time.
✅ It does not measure outcomes after they fall.
✅ It stabilizes execution while work is happening.
That distinction is the whole point.

It's time companies focus on outcomes, not just measurement.

If you’re an inside sales leader and output is still off, you fix it. You don’t keep buying dashboards.

Phone-based sales operations lose 30% of daily output after lunch.

The pattern appears across teams, industries, and tech stacks.

What operations leaders see:
✅ Strong morning dial rates.
🚫 Declining afternoon production.
➡️ Same reps. Same leads. Same hour count.

What the metrics show:
✅ First-half call volume: 12-13 per hour
🚫 Second-half call volume: 8-9 per hour
🚫 Conversion rates: drop proportionally
✅ Manager intervention: increases 3 PM onward

What this represents operationally:
⬇️ 30% of capacity unused every afternoon.
⬇️ Full payroll expense. Reduced output delivery.
⬇️ Forecast misses despite effort increases.

Standard fixes don't address it:
🚫 Better list quality doesn't prevent the decline.
🚫 Script improvements don't maintain afternoon pace.
🚫 Incentive adjustments don't change the pattern.
🚫 Additional coaching doesn't stabilize output.

Because the constraint isn't in those areas:
➡️ Training builds capability over weeks.
➡️ Coaching refines execution over days.
➡️ Dialers optimize connection rates continuously.
➡️ CRMs track activity after it occurs.

None operate in the moments between calls when one difficult interaction affects the next four attempts.

That's where the 30% disappears.

That's the operational gap costing seven figures annually.

It's time to stop normalizing 30% drops and fix it.

Inside Sales Leaders:

Your dashboard is red. Again.

12 calls/hour this morning. 8 calls/hour right now.
Same reps. Same leads. Different output.

You know exactly when it started.

That brutal rejection at 1:47 PM. The one where the prospect hung up mid-sentence. Your rep stared at the screen for 12 seconds. Dialer queued the next call. Rep wasn't ready.

That call tanked the next four.

You watched it happen. You couldn't stop it.

Every. Single. Day.

DecideFast™ operates in those 8 seconds.

Between one call ending and the next connecting. Where your rep either clears what happened or carries it forward.

Pilot teams: Afternoons now match mornings.

If you're done watching 30% disappear daily, let's talk.

DM me. 10 minutes.

The One Moment No Phone Sales Tech Stack Covers

Between-Calls.

These moments during the phone sales day explain why performance breaks even when everything appears to be in order.

It is the only moment no system owns.
Dialers move the next call. CRMs log the last one. Nothing is responsible for what carries from one interaction into the next.

It is the only moment managers cannot scale into.
A manager can step in after the damage is visible. They cannot be present in the seconds between every call across dozens of reps.

It is the only moment dashboards cannot see.
Dashboards show outcomes after execution already changed. They never show the hesitation, tone shift, or pace decay forming between calls.

It is the only moment where one interaction affects the next.
A harsh rejection does not stay isolated. Without clearing, it alters the next conversation, then the next, then the next.

It is the only moment that explains same-day instability without blaming reps.
The capability is proven in the morning. The breakdown happens later because carryover compounds, not because reps forgot how to sell.

That moment sits between calls.

DecideFast™ is a between-calls stability performance software for phone-based sales teams, designed to prevent output decline throughout the day. 
Not training. Not coaching. No IT lift. No workflow change. 

Used in the seconds after a tough call to clear the carryover fast and maintain dial pace and next call success.

We are executing low-risk, 14-day, 25-rep contained tests to stabilize afternoons for phone sales teams. 

Let's talk if you want to hit your afternoon numbers and have your managers intervene less.

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Michael Pedersen

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lea 🌈 Turner's LinkedIn Performance

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