Rivers Growth Solutions 

Chief Executive Officer

Founder & CEO of Rivers Growth Solutions | SEO Specialist | Lead Generation | Transforming small businesses into Local Search Leaders with High-Value Client Acquisition.

Hello! I’m Tracie, the Founder & CEO of Rivers Growth Solutions. We specialize in strategic growth advisory, helping businesses scale with precision and efficiency.

Are you still relying on outdated methods like word-of-mouth or cold calling for lead generation? Research shows that 82% of decision-makers now prefer LinkedIn for connecting with potential partners.

Our customized strategies, including go-to-market solutions and Middle East expansions with EU and UK compliance, create a seamless flow of inbound leads that convert more easily and efficiently.

At Rivers Growth Solutions, every client works with a dedicated team of experts: a Campaign Manager, Outbound Specialist, Content Writer, Appointment Setter, Sales Closer, and LinkedIn Specialist. Together, we build bespoke campaigns that deliver outstanding results.

Here’s how we’ve helped businesses grow:

- A 4x increase in leads for a Business Consultancy Firm
- A 520% surge in leads for a SAAS Technology Company
- A 78% growth in client generation for a UK-based Business Coaching Firm
- A 730% leap in leads for a US Tech Recruitment Company

With over 50,000 outbound leads generated for more than 90 leading B2B firms, we consistently deliver an average ROI of 16.4x for our clients—let us do the same for you.

Why Rivers Growth Solutions?

Track Record of Success: Our results-driven approach ensures growth at scale.
Customized Solutions: We tailor each strategy to fit your unique needs.
Industry Knowledge: With expertise across multiple industries, we bring valuable insights to the table.
Focus on Results: We’re committed to driving your success, surpassing expectations.

Let’s Connect!

Tracie Rivers

CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive

Over the last 15 years, I've helped commercial corporations, startups, and non-profits grow, foster new relationships, and crush their overall sales goals. 

From bringing whiteboard ideas to life to building a >$100M of new business, I've taken a very structured business development approach to growth. 

From my hands-on sales experience, working with both small and large companies, I learned a lot about what works and what doesn't. So in 2019, I started my own company. 

I believe building your business relies on a multitude of assets, both internally and externally focused. From your company differentiators to building account management plans, to strategic partnerships, to social selling, building you into a trusted advisor is where you should be. 

I've worked in marketing, business development, corporate strategy, and government affairs for several firms, including Signify (formerly Philips Lighting), Major League Rugby (MLR) franchise Old Glory DC, Royal Philips, Elbit Systems of America, Chenega Corporation and the Homeland Security and Governmental Affairs within the United States Senate.

I also sit on the Board of Directors for the Society of American Military Engineers (SAME) in Washington DC, a non-profit organization that collaborates with both government and private sector on national security infrastructure challenges. 

I'm an active member throughout the local rugby community, recently serving as President of the Washington Irish Rugby Football Clubs, and work with local youth rugby clubs throughout the area. Lastly, I'm also active in various organizations such as Association for United States Army (AUSA), USA Rugby, Smart Cities Group, and others. 

I hold a Bachelor of Arts from Bates College in Maine and certifications from Shipley University in business development and capture management.

Driven individual focused on:
- Sales & Business Development
- Sales Process Improvement
- Pursuit & Capture Strategy
- Go-To-Market Strategy
- Competitive Analysis
- Win Strategies & Gap Analysis
- Management Consulting

Whitney Stowell

A special thank you to Kelly Lozano and the DBIA Mid-Atlantic Region (EST 2025) team for allowing Bree Beal and I to speak today!

We discussed Building Trust: AI and Human Insight for Relationship-Driven Growth.

A great event and really appreciated the opportunity to discuss AI in BD. Thank you!

Southeast Region Marketing Manager / DBIA Mid-Atlantic President

First session is underway at the DBIA Mid Atlantic Summit conference! DBIA Mid-Atlantic Region (EST 2025) #DBIA

Latest newsletter is up! Soft skills still matter just as much today, whether you are early in your career or deep into leadership, even as AI starts to dominate more and more of our daily tasks.

One of my first jobs in my early twenties was at a recruiting firm in Boston, where every win and every screw-up happened in front of the whole floor.

No AI.

No mute button.

Just a phone, a list of strangers, and a few seconds to earn the right to keep talking. Helping them advance their career...if they wanted it.

Looking back now, that experience shaped more of my career than any tool ever has. It forced me to get comfortable with:
- Calling people I did not know.
- Listening harder than I talked.
- Adapting in real time when the conversation did not go the way I planned.
Those are the same skills we are quietly at risk of losing as AI gets better at everything around the conversation.

Soft skills like communication, empathy, and relationship building are not going away; they are becoming more important as AI takes over repetitive tasks. AI can support, but it cannot replace the human part of the interaction.

Want to read more? Check out the link below:

Open article: Muscle Memory by cribworks.beehiiv.com

Why the ability to pick up the phone, listen, and adapt in real time is becoming your sharpest edge in an AI heavy world.

SAME DC Post First Friday is today! Be sure to join us on a hot and important topic around AI today at 12pmEST!

Dr. Gavriel Legynd, Ph.D from VisioneerIT joins to discuss the growing blind spots created by AI agents and unmanaged AI use, with a specific focus on data security, confidentiality, and risk exposure in architecture, engineering, and construction environments. 

Attendees will gain a clear understanding of how AI agents differ from traditional tools, why they expand the data attack surface, and how common workflows, such as design analysis, document summarization, BIM review, scheduling, and claims preparation, can unintentionally expose proprietary or client-sensitive information. 

The presentation will also explore how shadow AI usage, unclear data retention practices, and lack of defined guardrails create risks that fall between IT, engineering, legal, and leadership responsibilities. 

Rather than advocating against AI adoption, this session provides practical insights into recognizing AI-driven risk early and implementing foundational controls that support innovation while protecting data.

Details are below to join! Be sure to sign up and I'll see you shortly!

https://lnkd.in/epxqeBYW

Open article: SAME DC Webinar - Mar. 6 - AI Blindspots: Agents, Data & Security Risks by eventbrite.com

SAME DC Webinar - Mar. 6 - AI Blindspots: Agents, Data & Security Risks

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Tracie Rivers

Whitney Stowell

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taplio

The Battle

Tracie Rivers

Whitney Stowell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Whitney Stowell's LinkedIn Performance

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Performance ScoreWhitney Stowell's LinkedIn Performance