CRO @ Redfish Technology || Providing Disruptive Tech Companies w/ Talent || 24k Followers || Forbes Next 1000 || Girl Mom

Forbes 2021 - Next 1000 Honoree


Chief Revenue Officer at Redfish Technology, where I lead with empathy, strategic insight, and a commitment to building strong relationships. 

As Viola Davis once said, "My dreams are bigger than my fears."

Our Work

Helped a new VP of Sales at an Enterprise AI Client hire the first 3 members of his Sales Team: Our team consulted with the VP to identify the profiles he needed, researched and built a list of target companies to source from, then reached out nationwide to over 350 AEs in our network, interviewed/screened over 70, submitted 30 to the VP for review, and he hired 3 - saving 100’s of man-hours in the process.

We've built out and engineering teams with the top 30 startups across the country.

Placed Director of Growth at a Fintech Startup: After hiring the Director of Growth, we were asked if we could help with two PM roles, they were struggling with filling. We did so in about 5 weeks for both a Platform PM and Mobile PM. This led to an introduction to their Design team, where we have helped them hire 3 Sr. Product Designers.

Leah Scarnegi

Wrapping up 2025 at Redfish Technology 

This year was about prioritizing focus over volume—and building real partnerships, not transactions.

- Strong YoY growth
- Higher acceptance rates + repeat clients
- Faster time-to-fill on more complex, senior roles

But what mattered most?
 
Doing the work the right way—better discovery, tighter alignment, and a truly human approach to hiring.

Grateful for the clients who trusted us, the candidates who partnered with us, and the team that showed up every day.

Onward!


#2025InReview #RecruitingDoneRight #TechHiring #HumanCenteredHiring #RedfishTechnology

Leah Scarnegi 

CRO @ Redfish || Scaling Startups with the Right People || Blaine County Board of Education || Forbes 2021 - Next 1000 Honoree

Redfish’s real differentiator isn’t speed — it’s judgement.

The data backs it up:

• Discovery excellence shows up again and again as a leading indicator of successful outcomes.
• Clients respond to market insight, not just resumes in their inbox.
• Our content, workshops, and POV compound trust long before a search even kicks off.

In a market obsessed with velocity, judgement is what actually scales.

#redfishtechnology #recruiting #hiring

If you’re hiring PMs, ask yourself:

Do candidates have examples of things that didn’t work — and what they changed after?

Can they explain impact in metrics, not just features?

.......And if you’re a PM interviewing right now:

Your job isn’t to be impressive. It’s to be credible.

The best PMs don’t pitch perfection. They show judgment.

#productmanagement #product #hiring #interviewing

ChannelCore started as a marketing agency, built to help brands scale profitably. But after working closely with both content creators and brands, it became clear there was a bigger opportunity, to build the infrastructure the creator economy truly needs.

That’s why ChannelCore evolved to a tech platform designed to help content creators operate and scale their business while giving brands a new way to run influencer marketing like a true performance driven channel.

My journey to this point has been anything but traditional. I started as a music teacher and later became a touring musician, where I learned the power of creativity, discipline, and connection. Those experiences taught me how to perform under pressure, adapt quickly, and lead with purpose.

When I transitioned into marketing, I quickly made an impact leading teams, driving revenue growth, and building scalable systems. I rose through the ranks to become a 2x CMO, leading marketing strategies that scaled brands from $1.5M to $6M, $16M to $31M, $64M to $200M, and even $750M to $1.2B. In 2024, I was recognized as a CMO to Watch by the CMO Alliance, a testament to the results-driven approach and leadership style that define my career.

Over the last 17 years, I’ve led, built, and scaled marketing teams of 30+, managed $75M+ in ad spend, and owned full P&L responsibility all focused on profitable, sustainable growth.

My work spans global brands and fast-growing startups, with results like:

• Luxury Fashion Brand: Scaled to a successful exit

• DTC Apparel: 4.5X ROAS while reducing CAC by 38%

• CPG Brand: Tripled new customer revenue, boosted LTV by 60%

• Fintech Startup: Increased lead conversion by 240%, reduced CPA by 45%

• Financial Services Firm: Built a scalable customer acquisition strategy that doubled inbound leads

Now, with ChannelCore’s evolution, we’re building something bigger designed for the next generation of content creators and brands ready to scale.

Learn more at: https://channelcore.io

Jeremy Grinacoff, MBA

Our dev team is growing! 

We're looking for a few software engineer interns to join us at ChannelCore, Inc. 

You'll gain immediate, hands on experience building with the most modern tech stack known to man! 

Interested? Or Know anyone? 

Comment down below or send me a DM.

Creators. Brands. Performance. | Founder & CEO ChannelCore | CMO Alliance CMO to watch 2024 | Scaled brands north of $1.2 billion in revenue |

The hardest part of building a startup isn’t the product. It’s belief.

Not belief in the idea.

Belief in yourself on the days you still have to choose a direction without knowing if it’s the right one.

You’re deciding what to prioritize, what to cut, and what to live with.

You’re saying no to things that feel promising and yes to things that feel incomplete.

And you’re doing it knowing the consequences land on you either way.

You just carry it and keep moving.

The hardest part of building a startup isn’t the product. It’s belief.

Not belief in the idea.

Belief in yourself on the days nothing proves you’re right.

You’re still making decisions without clear signals.
Still choosing a direction without knowing how it’s going to play out.
Still carrying the responsibility even when the outcome isn’t obvious yet.

That mental weight doesn’t really go away.

You just learn how to move with it instead of waiting for certainty.

I went deeper on this today and talked through how I work through those stretches when nothing feels guaranteed. 

Here's the link if you want to go deeper - https://lnkd.in/gdWcNPeW

Open video: Your product won't matter if you don't have this on youtu.be

Your product won't matter if you don't have this

Built.

ChannelCore went from idea to prototype to in-market driving revenue in under 1 year.

The people made the difference.

We moved fast, paid attention, and focused on a real problem.

This one taught me to trust speed when it’s paired with the right people.

Phase 2 is about momentum.

Momentum comes from action, not intention.

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Brands say they want influencer marketing to scale. This is where it usually breaks.

These are the conversations we’re having with brands right now.

Everyone agrees creators belong in the media mix.

The real tension is whether creator marketing is allowed to be a serious growth channel, or if it stays protected from accountability once scale enters the picture.

Most teams aren’t stuck on strategy. They’re stuck with tooling that was never built for conversion, learning, or iteration at volume.

That gap is exactly why ChannelCore for brands exists. If creator spend is real spend, it deserves real infrastructure.

So here’s the question: when influencer becomes a meaningful line item, should it still be treated differently than the rest of the media mix?

VP of Growth Marketing Manychat / Tech Startups Marketing Adviser

Your CMO asks: "Which influencer drove that conversion?"
Wrong question.

We kept creator budgets small for years because we couldn't prove direct attribution.
Then we stopped trying.
Instead, we treated creators exactly like demand creation ads that convert downstream, rather than relying on last-click magic.

What changed in Q4:
1. Moved budget from ads to creator partnerships
2. Went from 100 to 150 active creators
3. Launched in France, Germany, and Spain with native creators
5. 4x'd our impressions and saw an immediate lift in new markets

Three things that actually move the needle for you:
1. Stop calling it "influencer budget"
Call it what it is: media mix. Creators compete with ads for dollars, not with your swag budget.
2. Local creators beat translated content every time
We didn't localize our campaigns. We found French creators for France, German creators for Germany. The authenticity difference is massive.
3. Measure contribution, not conversion

It’s funny, I keep seeing posts about “we’re getting closer to better tracking and attribution in influencer marketing,” “the future is more authentic content, better data, and more performance-driven partnerships,” and "the creator economy isn't the wild west anymore..."

But NONE of that can exist without real infrastructure behind it.

Tracking isn’t some future breakthrough, optimization isn’t a trend anymore, and performance doesn’t show up just because we keep saying the word.

If you can’t pace spend, shift budgets mid-campaign, or clearly explain what’s working and why, then it’s not performance marketing. It’s just content.

The future of influencer marketing isn’t better creators or more buzzwords.

It’s systems that treat creator spend with the same rigor as paid media. 

Everything else is just noise.

Lately I’ve been realizing something about creator programs.

They feel creative at first because you’re still experimenting. 

That works… until it doesn’t.

Once real money is involved, you need clarity. And a lot of programs don’t actually have that.

Not because the content is bad.

Because there’s no real way to understand what’s actually working and what isn't.

ChannelCore, Inc. is growing! 

We are looking for a rockstar social media intern to help with community engagement, creator acquisition, and a little bit of content creation. 

If you are passionate about the creator economy and tools to help them grow, you won't want to miss out on this opportunity!

Interested or know anyone? 

Comment down below or send me a DM!

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