GotPhoto.com | fotograf.de 

Part of the EQT Growth Fund Portfolio

GotPhoto helps photographers spend less time behind their desk and more time behind the lens. A leading vertical software platform for photographers.

Board Member

Interim CPGO

Toggl

Advisor

Notion Capital

Accelerating revenue from $1m to $100m. European SaaS and Cloud. 300m fund. Series A portfolio advising

Expert in Residence / Portfolio advisor

NorthOne

Paddle

Bedfables

Co-Founder

Interim Head of Product and Growth

inScreen

PLG Advisor

userled.io

Sharing Tribe

B2B Growth for Scaleups. leahtharin.com

www.leahtharin.com -> (Blog, Podcast, Guides, Rates to work with me. contact)

I focus on B2B Product-led Growth & Sales for Sales-led companies.

Crossfunctional Growth & Product Interim CP(G)O for B2B Scale-ups (15m+ ARR), board member, strategic growth advisor. I work in the operational details with my clients.

I run PLG and PLS cohorts at Maven:
https://maven.com/leah-tharin/productledgrowth

and wrote Leah's Product-led Growth Guide:
https://www.leahtharin.com/p/the-product-led-growth-guide

Leah Tharin

Ting Internet

VP of Marketing

AssemblyAI

Lead product marketing, customer marketing, community marketing, and partner marketing.

Head of Product Marketing

Graft

- Operated as a strategic partner to the CEO and founding team, establishing the company's market position, defining target segments, and creating the entire marketing function that consistently delivered against pipeline targets while optimizing limited resources for maximum impact.

- Built Graft's marketing engine from the ground up, personally leading all strategic and tactical initiatives across demand generation, content, brand, and product marketing, resulting in a capital-efficient acquisition model that scaled predictably with limited headcount.

- As the sole marketing leader, developed and executed the complete go-to-market strategy that positioned Graft's product launch, resulting in 1000+ signups and millions in pipeline within 6 months—critical metrics that influenced the company's fundraising trajectory.

Head of Marketing

Osmos

- Functioned as a key member of the executive team, partnering directly with founders to translate product vision into compelling market narratives and pricing structures that differentiated Osmos in a crowded data space, directly influencing product-market fit.

- As the first marketing hire at this early-stage startup, designed and implemented the entire marketing organization structure and strategy, making critical decisions that shaped the company's market positioning and go-to-market approach.

- Led the strategic pivot from PLG to sales-led motion, requiring a complete reimagining of the company's go-to-market approach and the development of new enablement systems that generated millions in new revenue opportunities within 6 months despite limited resources.

Amazon Web Services (AWS)

- Led the global product marketing strategy and launch of the AWS Activate Console, a personalized platform serving 330,000+ startups worldwide with tools, resources, and cloud infrastructure

- Developed comprehensive go-to-market strategy for AWS Activate program, working cross-functionally with product, engineering, and regional teams to align messaging and positioning
Created strategic positioning that emphasized how AWS empowers startups at every stage of growth, from MVP ideation through IPO preparation

- Partnered with executive leadership to align Activate offerings with broader AWS strategic objectives for the startup ecosystem

Global Head of Product Marketing, AWS Activate

Quora

Hired at the first product marketer to establish the function and lead the GTM launch out of beta. Impacted by RIF.

- Architected and led Quora's advertising business repositioning strategy, transforming market perception and driving revenue growth in 15 months—a pivotal shift that redefined the company's monetization trajectory.

- Designed and implemented the enterprise-wide go-to-market framework for Quora's advertising business, aligning product, success, and sales teams around a unified market approach that significantly accelerated sales velocity and established category differentiation in a competitive advertising landscape.

- Led Quora's global marketing expansion strategy, creating a flexible framework that empowered regional teams while maintaining brand integrity, resulting in successful market adaptations across key regions that contributed to an increase in net-new revenue growth.

Senior Director Product Marketing

AdStage, a TapClicks Company

- Established the company's strategic category position through thought leadership initiatives that elevated AdStage above competitors, creating a distinctive market voice that attracted enterprise clients and contributed to the company's successful acquisition by TapClicks.

- Built and led AdStage's marketing organization as a direct report to the CEO, developing a high-performing team structure that aligned with the company's SaaS growth strategy and limited burn rate requirements.

Hanapin Marketing

- Built and led Hanapin's growth marketing division reporting to the President, developing specialized teams that expanded the agency's capabilities beyond its core offerings while establishing scalable training methodologies.

- Designed and implemented comprehensive growth marketing frameworks for global clients including The Weather Channel and Iceland Air, establishing Hanapin as a strategic marketing partner.

- Identified strategic market opportunity in social advertising and developed a capability-building framework that transformed the agency's service offerings, growing related revenue from 2% to 15% of company total—a key diversification that positioned the company for its later successful acquisition.

- Recognized as Employee of the Year for strategic contributions that expanded the agency's service capabilities and client portfolio, establishing growth marketing as a cornerstone of the agency's evolution.

Strategy Director

Alliance for Climate Education

- Designed and implemented ACE's national marketing framework that balanced centralized strategic direction with regional adaptation, creating a cohesive brand presence across 14 regional offices while addressing varied local market needs and stakeholder priorities.

- Developed the organization's core strategic narrative and messaging architecture, creating a unified brand story that resonated across multiple stakeholder groups—from students and educators to donors and partners—significantly increasing program adoption and fundraising effectiveness.

- Led digital transformation initiatives that modernized the organization's marketing approach, implementing data-driven strategies that increased website traffic, expanded social engagement, and drove measurable growth in grassroots donations.

Marketing Manager

SABIS®

Taught Advanced Placement European History and World Geography while working my Master's degree at American University in Cairo.

- Created and administered weekly quizzes to assess student progress, and offered after-school tutoring lessons for students taking university placement tests and CLEP tests.
- Designed creative lesson plans and teaching techniques to captivate students, utilized discussion-based lessons in order to promote a deeper comprehension and open-mindedness, and participated in various extra-curricular activities.
- Worked with administration on implementing history curricula, collaborated with colleagues on integrating stimulating activities, and attended all staff meetings and professional development seminars.

AP History Teacher

VP of Marketing Strategy

Combining 15 years of marketing experience, I'm a pi-shaped marketing leader that's deep in product marketing and growth marketing, which means I can figure out what needs to get done, make a plan, and roll up my sleeves and actually implement the strategy.

Having led marketing teams at agencies, startups, and hyperscalers, I possess the unique experience and qualities to adapt and flex as the company and team grows. 

My co-workers describe me as a builder and self-starter with an entrepreneurial spirit and healthy degree of optimism. Balancing the left and right-brain, I'm as comfortable in spreadsheets as I am with copy writing. I excel at storytelling, developing and executing GTM strategies, and product positioning and messaging.

Outside of work, you'll find me riding my bike (gravel and mnt), catching some waves, working a crossword, and hanging with my family.

taplio

The Battle

Leah Tharin

JD Prater

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