Leanne Elich Consulting

Leanne Elich Consulting was founded in 2018 on a mission to transform individuals and businesses with the power of Behavioural Science and Psychology.

We work with individuals, teams and organisations to create human-centric sales processes, ethically influence customers and master practical business skills to become industry leaders.​

Our mission is to educate, develop and support exceptional businesses to take a ‘Mind Wide Open’ approach to accelerate their growth faster than they thought possible.​

Dedicated to bridge the gap between science and business together with innovation and commercialisation L.E.C. uses a curated toolkit developed over decades of experience to combine the complexities of business environments and entrepreneurial frameworks.

We help you stand out in a busy marketplace, unravel the challenges of business growth, discover the science behind how people think and master the art of influential selling. Using the unique dynamics of behavioural science and psychology in business, curated and perfected over 20 years.

We also use a range of different modelling tools and frameworks which are unique to the business including Business Model Canvases, Strategic Guidance Frameworks, 12 Step Sales Process, Value Proposition Canvases, the SCOTSMAN Opportunity Qualification Tool, Disruption and Risk Assessments and Culture Maps.

Drawing on this experience, we are able to provide a unique lens into a business and have the expertise to review and implement sales processes that are most impactful in your industry.

Chief Executive Officer

Across two decades, Leanne has been a Keynote Speaker, Guest Lecturer and Advisor for various companies, conferences, campaigns, medical consortiums, advisory groups, patient advocacy groups, government bodies, universities, community and not-for-profit events.

Keynote Speaker

THE KEY TO SALES SUCCESS in business is to become a Master of the Science of Sales. 

The Business Mastermind Workbook provides a development platform to build the world's best salespeople. The workbook dives deeply into frequent sales challenges, making a winning first impression, building rapport, understanding psychological based customer behaviours, mastering conversational rhythm, communicating effectively, leadership techniques, high-level customer service strategies and much more.

It is designed to help you focus, develop and practice phenomenal sales skills needed to be successful in today's world of selling. The L.E.C. method, framework and toolkit have been curated over decades of experience in sales, management, operations and leadership, igniting new ways of discovering growth opportunities to supercharge your business. 

The workbook will guide you through the mindset and the skillset and arm you with a toolkit to activate opportunities, overcome challenges and set the foundation for sales success.

Author

School of Mind is the Consumer Psychology Membership platform of L.E.C. encouraging entrepreneurs, leaders and professionals to learn the skills, strategies and tactics to engage effectively with their ideal audience.

New scientific resources are published monthly to help you master the art of influential selling.
We bring the brightest and boldest Minds together.

Creative Director - School of Mind Academy

NeuroDesign

Combining the science of human behaviour and cutting-edge design to outperform your competitors.

Co-Founder

ION - Organizational Neuroscience Network

Flourish Through Knowledge - Grow the discipline of applied neuroscience in the organizational context. 
Get access to professional development in organizational neuroscience with vetted training providers for practitioners and organizations.
Find out how we can support you in your Ph.D. Journey
Apply practical neuroscience research and bespoke leadership tools that ensure sustained professional and team performance

Master Neuroplastician

npnHub | Uniting Experts and Learners in Applied Neuroscience

Partner - Institute of Organisational Neuroscience

Women's Network Australia

2024 WNA Impact Award Winner

Women’s Network Australia is a vibrant community for professional women in business to connect, grow, succeed and collaborate. WNA is the longest running, most innovative and one of the fastest growing women’s organisations in the country.
Celebrating 30 years as the nation’s leading networking organisation for women in business.

Business Ambassador

Government House NSW

Top 20 Women in Business

Australian Institute of Company Directors

The Australian Institute of Company Directors are the largest director membership organisation in the world. They develop the skills and capabilities of leaders for the benefit of society.

Graduate and Member

Sydney Build Expo

Women in Construction offers the chance for all professionals and students interested in construction, architecture, engineering and related fields to network, learn and feel inspired. Learn about the untapped opportunities for women, the challenges they face and industry changes needed across the workplace. 

Sydney Build works with an amazing team of Women in Construction Ambassadors who are furthering equality in the construction and trades environment.

Women in Construction Ambassador

Business in Heels

At Business in Heels we are enabling business & professional success through & for women. We help them gain clarity, become focused & to achieve success through our key services of mentoring, education, connection and marketing. Today the collaborative community is over 160,000.

Proudly supporting the next generation of women. Our goal is to mentor 1 million businesswomen leading to increased confidence, willingness to sponsor and support other businesswomen, creating a cycle of success.

Business in Heels Mentor

ICMI Speakers and Entertainers

Keynote and Guest Speaker

Sales Psychology Strategist | Top 20 Women in Business 2023 | Use the power of Psychology & Neuroscience to unlock sticky sales in 90 days | Author | Harvard Graduate | Discover more in my FEATURED section below ⬇️

Hello, I'm Leanne Elich, a Sales Psychology Strategist and Neuroscientist, Leadership Advisor, Author and Speaker. The CEO of Leanne Elich Consulting, a consulting and advisory firm specialising in ethical, human-centred sales strategies, business systems, processes & practices. We are on a mission to educate, develop and support exceptional businesses to understand the rich intersection of neuroscience and behavioural science with business. A powerful combination transforming businesses faster than thought possible.

Often described as an unshakeable optimist, I believe in a bright future and our ability to build it together, one brain at a time.
Captivated by the people and organisations that make the greatest and longest-lasting impact, my work has uncovered remarkable patterns in how people think, behave, and communicate in the environments where they operate at their best.

With a PhD in Cognitive Neuropsychology and a graduate of Harvard Business School and Harvard Medical School, I am considered a sought after expert in bridging the gap between science and business.

In 2023, I was thrilled to be awarded the 2023 Top 20 Women in Business and in 2024, I was honoured with the title of Master Neuroplastician by the Institute of Organizational Neuroscience.
My mission is simple but profound: Changing business, one brain at a time.

My passion for medicine sparked at age 5 when I was given the game Operation as a gift. I would recruit friends and family to be my patients.

My ambition to enter the medical industry propelled me from high school to university. I graduated from the University of Sydney and specialised in Radiation Oncology.

I worked clinically at the Prince of Wales Hospital, Liverpool Cancer Therapy Centre and other global institutions. Motivated to take my career to the next level, I transitioned into commercial medicine and business development, which took me around the world.

In 2018, I launched Leanne Elich Consulting. We work closely with clients and offer a range of bespoke consulting, business, and executive coaching services in sales, marketing, leadership, and strategic management.

I love sharing knowledge, so I regularly contribute to local and national media outlets, including ABC Radio and the Sydney Morning Herald. I am also an honorary clinical fellow at the Queensland University of Technology, an international Keynote speaker and a Women in Leadership advisor.

Let's connect and explore how we can build a brighter future together, one brain at a time.
*Click on the blue “Follow” button above.*

Dr Leanne Elich (PhD. C-IQ. GAICD)

The Story of How Neurielle Came to Life  😀
As a neuroscientist, I’ve spent my life cracking the code on those sneaky thoughts and feelings that run our lives. 

But let’s be real, sometimes science feels like it’s speaking another language! You can throw data and diagrams at me, but they don’t exactly scream “exciting,” do they? So, I thought, why not jazz things up? 

I wanted to create something visual and vibrant that makes neuroscience dance off the page! And just like that, Neurielle was born to spark curiosity in everyone. Let’s make those neurons pop! 🧠✨

Inspiration Leanne Elich Consulting 
Design by Colorfull Monsters
Made by Oriland Toys
Delivery and logistics plane 2 sea international

Dr Leanne Elich  (PhD. GAICD. M.npn)

Today’s bite is about how your perception is shaped by framing. 
For example, referencing how lean a steak is will boost perceptions of quality.

Imagine two signs outside the same restaurant:
🍽️ “90% of customers loved our steak.”
❌ “Only 10% of customers didn’t like our steak.”
Both statements tell you exactly the same thing, yet they don’t feel the same.
Let's find out why...

Today’s bite is about how your perception is shaped by framing. E.g. Referencing how lean a steak is will boost perceptions of quality. Imagine two si

Open article: Framing - Presence vs. Absence by Dr Leanne Elich  (PhD. GAICD. M.npn) • 1 min read

FRIDAY FUN FACTS 🤡
Did you know... that specific numbers can sell a product better than round numbers?

A 2006 study by Schindler (Rutgers University) and Yalch (University of Washington) found exactly this.

They showed participants two versions of the same ad.

“It takes 119.5 seconds to pour the perfect pint.”
vs.
“It takes 2 minutes to pour the perfect pint.”

The result? 📈
Claims using specific numbers were rated 10% more believable than those using rounded ones.

Why did this happen? 🧠
Our brains associate precision with truth. Specifically, the “119.5 seconds” feels researched, measured, and real. Rounded numbers, on the other hand, feel like guesses.

When Guinness says it takes exactly 119.5 seconds to pour the perfect pint, we don’t question it; we assume they’ve done the research.

This is called Specific Number Bias.

➡️ Specific numbers signal credibility
➡️ Precision reduces perceived uncertainty
➡️ The brain interprets detail as evidence

Only 1368 minutes until the weekend
Leanne

FRIDAY FUN FACTS 🤡
Did you know...that using “productised” booking modules on your website can make a big difference? They’re likely to boost your conversions and keep your customers happy compared to those open-ended inquiry forms!

Why does this happen? 🧠
It’s all about making things easier! When you have a booking module with set options, potential customers can quickly see what works for them. It saves them the hassle of explaining their needs or problems in detail. Plus, if they have complex questions, they can easily schedule a call without filling out long forms first.

Not only does this approach increase the chances of bookings, but it also helps set clear expectations. When people know what to expect, they’re more likely to be satisfied with your service! 👍

Simplifying the weekend
Leanne

Every year, the Black Friday and Cyber Monday frenzy sweeps across screens and shopfronts worldwide. Countdown clocks tick, stock bars flash red, and deals scream “ends soon.” For shoppers, it’s an adrenaline rush. For marketers, it’s a masterclass in human behaviour.

Understanding what truly drives customers during these high-stimulus moments can help businesses not only boost sales but also build relationships that last long after the discounts disappear.
Read it here 👀

Every year, the Black Friday and Cyber Monday frenzy sweeps across screens and shopfronts worldwide. Countdown clocks tick, stock bars flash red, and 

Open article: The Psychology Behind Black Friday Madness 
Why We Scan, Click and Buy by Dr Leanne Elich  (PhD. GAICD. M.npn) • 5 min read

The Psychology Behind Black Friday Madness 
Why We Scan, Click and Buy

A Christmas party like never before... 🎄
We’re excited to be part of Come & See: Christmas. It's not just a Christmas party, but a curated networking experience designed for leaders who want to connect, collaborate and get a head start on their 2026 goals.

The night brings together high-performing decision-makers from across industries for real conversations, shared opportunities, and memorable experiences.

 📆  Tuesday, 9 December
 🕡  6:30 pm - 9:30 pm
 📍  Proxima: 2 Australia Ave, Sydney Olympic Park

See you there.🎅

Webinar Event: Are Your Leads Converting?
Whether you’re getting leads that don’t move forward, or prospects who lose interest halfway through the process, you could be missing the subtle cues that turn curiosity into commitment.

Behind every enquiry or sign-up is a powerful psychological story. 🧠
Join Dr Leanne Elich and Clint Nielsen in this insightful webinar as they reveal how human behaviour shapes decisions, builds confidence, and ultimately drives conversions.

“Are Your Leads Converting? What Science Says To Do About It.”

What you’ll discover:
🔸 Why great leads often fail to convert and how to fix it
🔸 Behavioural triggers that flip indecision to commitment
🔸 Profile-specific messaging cues that drive action
🔸 The role of timing and framing in exploding conversion rates
🔸 Case studies that turned hesitant leads into loyal clients

This webinar reveals the hidden behavioural and neuro-economic mechanisms that shape buyer decisions, influence engagement, and ultimately determine whether a prospect converts or disappears.

Join us to discover what the smartest brands are doing differently.
Don't let valuable leads slip away. Start converting with purpose.
https://lnkd.in/g7ahDHRe

Check out my latest article published in Brainz Magazine uncovering what truly drives customers during the high-stimulus moments of Black Friday Frenzy.

Take a look! 👀
https://bit.ly/4pbaKuX

FRIDAY FUN FACTS 🤡
Did you know...that Spotify's annual Wrapped campaign is one of the most admired (and copied) campaigns around.

It’s dazzling, it’s addictive, it’s everywhere. But beneath the neon colours and hyper-personalised stats sits a behavioural science masterstroke.

Spotify taps straight into the Cocktail Party Effect, the cognitive quirk that makes your brain perk up the moment something is about you. Your name. Your habits. Your musical guilty pleasures, you swear you only listened to once. 🎶

Wrapped turns mundane usage data into a personalised, emotionally charged mirror, beautifully packaged for social bragging rights.

Check your own Wrapped and see what your brain has been up to all year. It may surprise you.🎁

And that’s a Wrap. Bring on the weekend 😉
Leanne

FRIDAY FUN FACTS 🤡
Did you know...that priming your customers with value can increase buy-in by up to 267%.

Let's look at this brilliant example from Dr Robert Cialdini.

A Boy Scout was struggling to sell popcorn outside a supermarket. Their question was straightforward: “Would you like to buy some popcorn?” Only 15% said yes. Most shoppers had just spent money and weren’t in the mood for more.🍿

They then made one subtle shift and started with a values-based question rather than a purchase question.

First asked: “Do you support the Boy Scouts?”
Almost everyone said yes.

Then followed with: “Would you like to buy some popcorn to support the Boy Scouts?”

The results were dramatic. Sales jumped from 15% to 55%, a 267% increase. Some who didn’t even want popcorn still handed over cash, saying, “I don’t want popcorn, but here’s a donation.”💰

Why? Because once we "publicly" align ourselves with a value, we feel compelled to behave consistently with it.

Committing to the weekend
Leanne

The Hidden Flaw in Financial Rewards
What if I told you I’d give you $100 just for filling out a short survey? Easy money, right?

But what if I told you that you’d only get the money a month from now? Still interested? Probably less so.

This is a classic example of a cognitive bias known as hyperbolic discounting.

Why does it happen? 🧠
Back in the days, securing immediate resources (food, shelter, safety) was critical because tomorrow wasn't guaranteed. It’s not the case today, but you can’t fool evolution.
This means that a financial incentive loses its persuasive power the longer you have to wait for it.

What to do instead?🚀
Instant incentives: If you promise your clients a reward, give it to them as soon as possible.
Staged rewards: If you can't give clients the full reward at once, break the incentive into multiple payouts.
Non-monetary immediate benefits: Offer instant access to premium features or other benefits customers can use right away.

But remember... a smooth, enjoyable service will keep them engaged far more than a one-time reward.

Australian Institute of Management WA

As the Chief Executive Officer with AIM WA, my overarching responsibility lies in the development and execution of the AIM WA strategic plan, namely, that of maintaining its position as an educational trailblazer in the areas of leadership, management, and workplace excellence. Additionally, my focus is geared towards managing the internal and external operations of AIM WA, as well as consistently delivering high level advice to our wider Board around policy and planning.

Murdoch University

Interim Vice Chancellor

Professor and Senior Deputy Vice Chancellor

Professor and Deputy Vice Chancellor

Professor and Executive Dean (Arts)

Director, Policy and Administration (Division of Social Sciences, Humanities and Education)

Chief Executive Officer, AIM WA | Emeritus Professor | Social Affairs and Workplace Expert |Workplace Trend Spotter|Columnist |Director|LinkedIn Top Voice 2018 | Speaker |Content Creator

I am a former academic turned social trends and workplace specialist, Board director, keynote speaker, newspaper columnist, and most importantly, Chief Executive Officer of the Australian Institute of Management in Western Australia (AIM WA).

My passion is inspiring better workplaces.  I like to ignite discussions around workplace themes and topics, and I use my column in Perth’s The Sunday Times – called “Workplace Matters” – to get conversations started right here on LinkedIn.

I also have an interest in what’s trending in our non-work lives too, so you’ll see that I post pieces on here about various social affairs topics.

And, if you happen to follow what happens in the higher education sector, you might be interested in some of my Business News’ Education pieces which I regularly publish here too.

For me LinkedIn is all about having conversations.  So feel free to follow me, and join the chat.

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The Battle

Dr Leanne Elich (PhD. C-IQ. GAICD)

Professor Gary Martin FAIM

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The Battle

Dr Leanne Elich (PhD. C-IQ. GAICD)

Professor Gary Martin FAIM

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dr Leanne Elich (PhD. C-IQ. GAICD)'s LinkedIn Performance

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