As CEO of Flaunt Digital, I’m responsible for driving the agency forward by overseeing the day-to-day operations, as well as being able to onboard exciting clients.

My favourite type of client is a client that wants to move as quickly as we do, because that’s the reality of digital: it moves fast. And when you have a team as talented as we do, you’ll never be short of ideas - or results. 

For me personally, having a deep knowledge and technical expertise in search marketing and strategy has led to invaluable experience in developing multi-channel marketing campaigns for both national and global clients.
I’ve always been an advocate of using emerging technology to harvest attention and generate revenue for clients - and I’m an even bigger advocate of kindness within business. There’s not enough of it.

I’ll never turn down a conversation with a potential client or employee who is a cultural fit for us. 

Email me at lee@flauntdigital.com

Lee Fuller

We probably have two years left before people stop visiting your website.

From a technology perspective, zero-click is already here.
What we’re waiting for now is widespread adoption.

Two recent announcements from Google have further validated some long-held thinking of mine:

𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗚𝗲𝗺𝗶𝗻𝗶.

Togethet, they accelerate a shift towards zero-click by:

 • Standardising ecommerce signals (product, price, availability) at the protocol level
 • Layering personalised AI on top that keeps users inside Google’s ecosystem
 • Increasing the likelihood that outcomes are decided for you, not discovered by you

When answers are personalised and transactions are abstracted, optimisation changes.

This is why we’ve started thinking about a continued shift from search optimisation and more towards Surface Experience Optimisation.

We are defining a surface as any interface where intent and choice intersect.

From a search perspective, this means brands need to:

 • Be structurally legible to engines
 • Design experiences that resolve intent, not just capture clicks
 • Engineer brand recall through consistent messaging and PR amplification
 • Own topics via well-structured, continuously evolving content
 • Treat the website less like a destination, and more like a database

I had a conversation with Dan Wall where we framed it really well:

“Think of every surface a user interacts with as the front end —
and your website as the back end that powers it.”

Almost all our ecommerce clients have seen a decline in sessions but an increase in conversion rate, if your growth still depends on visits, you may already be behind.

DecentRE Labs

• Led software development of Generative AI-powered features, enabling customers to automate 40% of manual processes and achieve 150% ROI within first year
• Accelerated product development cycle by implementing agile methodologies, cutting time-to-market by 40% for new product 
• Executed platform expansion product strategy leveraging API-first approach, growing ecosystem from 10 to 75+ integrations and increasing customer retention by 45%
• Facilitated event storming workshops, resulting in 85% faster system requirements gathering and 50% reduction in development rework
• Orchestrated strategic planning workshops with key market segment, developing customer journey maps that informed $5M investment in funding
• Created user interface prototypes for mobile application, achieving 92% user testing approval
• Established Cloud Computing scalability framework supporting 300% YoY growth while maintaining sub-100ms response times and reducing infrastructure costs by $1M annually
• Set release standards that reduced customer-reported bugs by 65% and improved NPS by 40 points, by implenting the Software Development Life Cycle (SDLC) framework
• Established Application Programming Interfaces (API) documentation strategy, creating interactive tutorials that improved developer onboarding success rate by 85%
• Streamlined Application Programming Interfaces (API) integration experience through SDK development, reducing customer integration time from 2 weeks to 2 days
• Conducted advanced product analytics through cohort analysis framework, identifying patterns that increased user retention by 35% and lifetime value by $300 per customer
• Applied structured problem solving to bridge executive vision with product execution, delivering 5 major releases that exceeded customer satisfaction targets by 50%

Director of Product Management

Properly

• Led cross-functional product management team to launch mobile-first platform, achieving 200K downloads in first quarter and 78% monthly active user retention. 
• Reshaped go-to-market strategy, resulting in 60% faster customer acquisition and 3x increase in qualified leads.
• Conducted data analysis of user adoption patterns, informing product strategy that led to 3.5x growth in monthly active users
• Directed cross-functional teamwork between Data Science and Product teams, delivering personalization features that increased user engagement by 3.2x
• Developed open banking strategy leveraging API integrations, enabling customers to connect 2000+ financial institutions and decreasing customer effort score by 85%
• Implemented A/B testing analytics program for customer experience optimization, conducting 200+ experiments that improved conversion rates by 85% and reduced drop-off by 40%
• Led product road mapping process for $50M portfolio using opportunity scoring framework, aligning 3 product teams on high-impact initiatives that delivered 42% revenue growth
• Designed and implemented hypothesis tracking system that accelerated experimentation by 3x, leading to 15 validated customer retention improvements in Q3 2023
• Streamlined stakeholder communication strategy across 6 departments
• Spearheaded User Experience Design (UED) impact measurement initiatives, resulting in 85% reduction in user errors and 65% increase in task completion rates through data-driven design optimization
• Transformed requirements analysis workflow by applying a prioritization matrix, leading to 40% faster decision-making and successful delivery of $5M strategic initiative
• Led multi-product progress tracking through customized Jira dashboards, improving executive visibility  enabling data-driven decisions across 5 product lines
• Established comprehensive competitive analysis system tracking feature parity across 200+ capabilities, driving 40% faster time-to-market for critical features

Vice President of Product Management

Kiavi

• Directed end-to-end product development for enterprise capital markets platform, enabling operational partners to achieve 150% ROI within 6 months through streamlined operations
• Architected product strategy for lending platform through jobs-to-be-done framework, resulting in 85% feature adoption rate and $12M ARR growth from expanded use cases
• Led product strategy transformation using outcome-driven innovation, identifying underserved customer needs that generated 3 new product lines worth $8.5M in first-year revenue
• Transformed product road mapping approach through value stream mapping, reducing feature delivery time by 65% while increasing customer satisfaction scores from 72 to 91
• Led strategic product marketing initiative to develop vertical-specific value propositions, resulting in 3x market share growth (8% to 24%) and recognition as fastest-growing solution in fintech segment
• Directed positioning research across 5 market segments, identifying competitive gaps that led to successful upmarket expansion and 75% growth in portfolio deals

• Directed software development team in creating intuitive user interface for loan servicing, increasing customer adoption by 85% and reducing support tickets by 60%
• Led credit risk management transformation, implementing machine learning models for default prediction that reduced non-performing loans by 45% ($25M savings) while optimizing underwriting for 60% faster decisions
• Led product development initiatives that scaled customer portal from startup to enterprise-grade, supporting 10,000+ daily users with 99.9% system reliability
• Created customer segmentation models using SQL, clustering algorithims  and Tableau visualizations, enabling targeted campaigns that increased conversion rates by 60% across 5 key personas
• Led customer sentiment analytics initiative using NLP and text mining, analyzing feedback across channels to drive product improvements that boosted NPS from 35 to 72

Principal Product Manager

Zillow

• Created national expansion strategy targeting high-growth markets, resulting in 125% increase in • customer base within 18 months
• Led post-merger team leadership effort integrating 18 PMs from acquired companies, harmonizing processes while maintaining 95% customer retention
• Spearheaded customer experience initiatives through end-to-end journey analysis, identifying and resolving 12 critical friction points that increased workflow completion rates by 85%
• Launched an enterprise-wide feature flag system , enabling targeted rollouts that reduced deployment risk by 80% and accelerated feature adoption by 45% following SDLC best practices. 
• Created competitive battlecards for 15 products, improving pricing optimization by 25% and increasing average deal size by $50K through market research & competititive analysis 
• Spearheaded technology roadmapping strategy that consolidated 3 legacy platforms into a unified cloud architecture enabling 3x faster feature delivery and $5M in operational savings

Senior Product Manager

• Developed omnichannel customer experience strategy, unifying touchpoints across mobile, web, and retail to boost customer satisfaction scores by 28%
• Orchestrated strategic product road mapping across B2C marketplace, implementing now-next-later prioritization that accelerated enterprise adoption by 85% and reduced churn by 40%
• Spearheaded market research program conducting TAM analysis across 3 verticals, identifying $2B opportunity and successfully launching 2 new product lines
• Conducted sentiment data analysis on customer feedback data, identifying improvement opportunities that increased NPS from 25 to 72 within two quarters
• Conducted time-series analysis using SQL and Tableau to forecast customer demand, optimizing resource allocation and improving service levels by 40%

Product Manager

US Army

All work is classified and can be disclosed in generalities via other mediums.

Military Intelligence Officer

Experienced Direct & Product Leader in Fintech 

Pioneering Initiatives: 
Launched the first charge card for construction loans in the U.S. in six-weeks, resulting in a 60% decrease in customer unauthorized expenses while reducing operational cost by 9% per loan saving the company a total of approx. $35M annually.  

Strategic Thinking
Former VP of Product for Series A, B, & E startups: Developed and implemented a comprehensive product strategy for a $150M revenue business boosting customer retention by 25% and reducing CAC by 30%.

Product Management & Software Development Expertise: 
Executed extensive product roadmaps for multiple teams, enhancing customer retention, customer acquisition, and conversion rate optimization efforts. Managed engineering, operations and marketing collaborations to maximize effectiveness while maximizing customer satisfaction. Successfully executed product-led growth efforts, landing customers in multiple landing pages optimized for their needs based on A/B testing 

Iterative Experimentation: 
Implemented first rapid concept testing program for 4,300 employees - facilitating ideation and testing customer problems and proposed solutions for any employee to use regardless of role; created and managed over 200 A/B tests on customer experiences at various stages of the customer journey. 

Customer-Centric Decision Making: 
Standardized weekly customer listening sessions for all employees at 150+ startup facilitated by the product & design team to instill empathy into teammates; Identified and removed barriers in the customer onboarding process, leading to a smoother experience and reducing onboarding time by 13%; Redesigned customer communication strategy to provide transparent, regular updates, resulting in a 22% increase in customer trust and loyalty scores.

Cross-Functional Collaboration: 
Partnered with legal, compliance, sales, operations & finance teams to build and implement a market entry strategy for cross-collateralization loans, ensuring adherence to local regulations and generating $100M in revenue in the first 12 months. 

Skills and Technologies: 
Proficient in Development Management, Requirements Management, the Software Lifecycle Management, Fintech Product Development, & AI-driven product development. Technical Proficiencies include SQL, Jira, Linear, Pendo, Amplitude, Open AI, Zapier, Salesforce, Hotjar, Tableau, Looker, and advanced data-driven product strategies. Demonstrated a strong teamwork mindset and easily adaptable to changes in the business environment.

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