As CEO of Flaunt Digital, I’m responsible for driving the agency forward by overseeing the day-to-day operations, as well as being able to onboard exciting clients.

My favourite type of client is a client that wants to move as quickly as we do, because that’s the reality of digital: it moves fast. And when you have a team as talented as we do, you’ll never be short of ideas - or results. 

For me personally, having a deep knowledge and technical expertise in search marketing and strategy has led to invaluable experience in developing multi-channel marketing campaigns for both national and global clients.
I’ve always been an advocate of using emerging technology to harvest attention and generate revenue for clients - and I’m an even bigger advocate of kindness within business. There’s not enough of it.

I’ll never turn down a conversation with a potential client or employee who is a cultural fit for us. 

Email me at lee@flauntdigital.com

Lee Fuller

We probably have two years left before people stop visiting your website.

From a technology perspective, zero-click is already here.
What we’re waiting for now is widespread adoption.

Two recent announcements from Google have further validated some long-held thinking of mine:

𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗚𝗲𝗺𝗶𝗻𝗶.

Togethet, they accelerate a shift towards zero-click by:

 • Standardising ecommerce signals (product, price, availability) at the protocol level
 • Layering personalised AI on top that keeps users inside Google’s ecosystem
 • Increasing the likelihood that outcomes are decided for you, not discovered by you

When answers are personalised and transactions are abstracted, optimisation changes.

This is why we’ve started thinking about a continued shift from search optimisation and more towards Surface Experience Optimisation.

We are defining a surface as any interface where intent and choice intersect.

From a search perspective, this means brands need to:

 • Be structurally legible to engines
 • Design experiences that resolve intent, not just capture clicks
 • Engineer brand recall through consistent messaging and PR amplification
 • Own topics via well-structured, continuously evolving content
 • Treat the website less like a destination, and more like a database

I had a conversation with Dan Wall where we framed it really well:

“Think of every surface a user interacts with as the front end —
and your website as the back end that powers it.”

Almost all our ecommerce clients have seen a decline in sessions but an increase in conversion rate, if your growth still depends on visits, you may already be behind.

If you're reading this it's too late. 

I piqued your interest. You're a Didgehead. Fully fledged.

What's a didgehead?

Well, 5 years ago I realised that SEO was stagnating.

The industry was still focused on technical hacks, title tags, alt tags and Google metrics that had little impact on performance.

I needed to go back to where I started - as a Marketer.

I went SOLO because nobody else could see how clicks should be turned into moments.

Nobody could see that SEO needed to be Customer Experience focused. 

That the first click wasn't your end goal as an SEO - and you needed to have a more longterm mindest.

What relationship did you help create? What moments are you fostering between brand and customer?

So it became my mission to turn clicks into connections.

I am passionate about organic channels; organic search, organic social, digital PR. Where you EARN the attention you get.

I'm now a consultant for the world's biggest brands and agencies, Co Founder of Didgeheads & founder of The Middle East's next biggest tech summit; Digifest.

I'm a speaker, content creator and perennial learner.

Welcome to my journey!

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Lee Fuller

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