As CEO of Flaunt Digital, I’m responsible for driving the agency forward by overseeing the day-to-day operations, as well as being able to onboard exciting clients.

My favourite type of client is a client that wants to move as quickly as we do, because that’s the reality of digital: it moves fast. And when you have a team as talented as we do, you’ll never be short of ideas - or results. 

For me personally, having a deep knowledge and technical expertise in search marketing and strategy has led to invaluable experience in developing multi-channel marketing campaigns for both national and global clients.
I’ve always been an advocate of using emerging technology to harvest attention and generate revenue for clients - and I’m an even bigger advocate of kindness within business. There’s not enough of it.

I’ll never turn down a conversation with a potential client or employee who is a cultural fit for us. 

Email me at lee@flauntdigital.com

Lee Fuller

We probably have two years left before people stop visiting your website.

From a technology perspective, zero-click is already here.
What we’re waiting for now is widespread adoption.

Two recent announcements from Google have further validated some long-held thinking of mine:

𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗚𝗲𝗺𝗶𝗻𝗶.

Togethet, they accelerate a shift towards zero-click by:

 • Standardising ecommerce signals (product, price, availability) at the protocol level
 • Layering personalised AI on top that keeps users inside Google’s ecosystem
 • Increasing the likelihood that outcomes are decided for you, not discovered by you

When answers are personalised and transactions are abstracted, optimisation changes.

This is why we’ve started thinking about a continued shift from search optimisation and more towards Surface Experience Optimisation.

We are defining a surface as any interface where intent and choice intersect.

From a search perspective, this means brands need to:

 • Be structurally legible to engines
 • Design experiences that resolve intent, not just capture clicks
 • Engineer brand recall through consistent messaging and PR amplification
 • Own topics via well-structured, continuously evolving content
 • Treat the website less like a destination, and more like a database

I had a conversation with Dan Wall where we framed it really well:

“Think of every surface a user interacts with as the front end —
and your website as the back end that powers it.”

Almost all our ecommerce clients have seen a decline in sessions but an increase in conversion rate, if your growth still depends on visits, you may already be behind.

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