Digital Profit Consultancy

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗳𝗶𝘁 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 (DPC) is a business training and consultancy firm in Penang, Malaysia.

We empower businesses to thrive by implementing practical, hands-on strategies transforming sales teams into high-performing growth engines.

-------

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼
We specialise in:
✅ 𝗦𝗮𝗹𝗲𝘀 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴: Custom programs designed to boost your sales performance.
✅ 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Strengthen your team with proven leadership techniques.

-------

𝗢𝘂𝗿 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵
We believe there’s no one-size-fits-all solution for business growth. We dive deep into your business to understand your unique challenges. Whether you’re facing low conversion rates, misaligned teams, or struggling to communicate value, we’re here to guide you every step of the way with tailored solutions that deliver results.

-------

𝗣𝗿𝗼𝘃𝗲𝗻 𝗥𝗲𝘀𝘂𝗹𝘁𝘀
With over 1,000 clients across the Asia Pacific and Europe, we’ve helped businesses refine their sales processes, improve team alignment, and create sustainable growth strategies. Our frameworks, like the Sales Navigator and Sales Process models, provide the tools needed to succeed.

-------

𝗚𝗲𝘁 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝗧𝗼𝗱𝗮𝘆
Schedule a Discovery Call: www.dpc-training.com
We're ready to partner to unlock your business's full potential.

Managing Director

GET Lecturer Certification is the only certificate for lecturers or trainers who bare the rights to give the course or contents globally under G.E.T. (Global E-Commerce Talent) Program, Alibaba.com.

Coach LeikHong is one of the first three Malaysian who got certificated by Alibaba.com in Malaysia.

His duty as a certified Alibaba.com is to help the local SME businesses who are keen to explore the international trading business or who are already trading internationally but wish to leverage on the alibaba.com platform for more business opportunities.

He here to consult and coach how can you achieve maximum results from Alibaba.com.

PM him should you like to understand more.  

Alibaba.com (Global Ecommerce Talent) Global Lecturer 

Machwürth Team International | Organisational and Personnel Development

I am partnering with MTI to provide ✅ sales, ✅ marketing, ✅ leadership, and ✅ customer service consulting, facilitation, and training services to multinational corporation clients in Europe and the Asia-Pacific region.

International Consultant

Biz Coach Solution

As a Business Coach, we help the business owner to spend less time working IN the business but more time working ON it. In result of business, the owner will spend less total time working with more income. Thus we also help the business owner to inject back the FUN back to the business and their personal life.

There is 5 emphasis to focus areas depends on your needs, the type of business you have, and your goals. The key areas are Sales; Marketing and Advertising; Team Building and Recruitment; Systems and Business Development; and Customer Service.

Professional Trainer / Business Coach

Arrow Electronics

Arrow is one of the world largest electronic components distributor. We served many of the world top EMS & CM companies with exclusive service level in production supply chain management.

Account Sales Manager

RS Components

RS Component served high mix low volume demand in the engineering industry. With the product range of 500,000+ type of products, RS basically covered what ever the industry needs.

With the USP of RS, we created a online & offline catalog for easy to buy for our clients with fast respond time with our product's delivery. 

I have the responsibility for promoting and selling the high service level of RS to customers across Penang, Kulim, Nilai, Seremban & Melaka of Malaysia.

Senior Sales Engineer

𝗦𝗮𝗹𝗲𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗰𝗹𝗲𝗮𝗿, 𝗳𝗼𝗰𝘂𝘀𝗲𝗱, 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀.
Many companies often face some challenging issues, like low conversion rates, needing to offer discounts frequently, and lacking clear direction.

Since 2011, I’ve helped over 1,000 companies across the Asia Pacific and Europe transform their sales performance, leadership, and revenue strategy, training more than 50,000 people in the process.

Here are the common challenges I solve:
🔥 Sales teams that can’t close deals, despite getting leads
🔥 Prospects pushing for discounts because they don’t see the value
🔥 Leadership is overwhelmed and unclear on direction
🔥 Businesses feeling stuck with no growth strategy

💡 I offer practical, customised solutions - grounded in real results:
🚀 Turned a retail business from RM1.5M debt to profitability (no external funding)
🚀 Tripled a medical centre’s revenue through strategy shifts
🚀 Scaled a tuition centre from 5 to 80 outlets in 5 years
🚀 Helped a wellness brand go public

I’m also a published author of 5+ books on entrepreneurship, branding, and marketing - including 𝗧𝗵𝗲 𝗦𝗮𝗹𝗲𝘀 𝗚𝘂𝗶𝗱𝗲 (coming soon in Oct 2025), which blends mindset, strategy, and leadership for today’s sellers.

𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀:
✅ HRD Corp Accredited Trainer
✅ Certified Facilitator FINEEC (2024)
✅ DiSC Certified Trainer by Everything DiSC: A Wiley Brand (2024)
✅ BMW Certified Retail Sales Trainer by BMW Group (2023)
✅ Certified Professional Coach by TEAMCoach International (2022)
✅ IAC-Masteries Practitioner™ (2022)
✅ Alibaba.com Global Lecturer (2018)
✅ NLP Practitioner (2016)
✅ Certified Professional Trainer (IPMA UK) (2011)
✅ ActionCOACH (BizCOACH) (2010)

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗜 𝘀𝗲𝗿𝘃𝗲:
⭐️ Engineering | Automotive | Manufacturing | Financial Services | Retail

My training and keynotes are known for being 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹, 𝗲𝗻𝗲𝗿𝗴𝗶𝘀𝗲𝗱, 𝗮𝗻𝗱 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲. I focus on mindset shifts, structured processes, and sales confidence — especially in technical and high-trust selling environments.

𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀 𝘀𝗽𝗼𝗸𝗲𝗻: English, Mandarin, Bahasa Malaysia, Cantonese
📍 Based in Penang, Malaysia | Serving clients globally

If you’re ready to unlock sales growth and shift your team’s mindset. 

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁. 👋

LeikHong Leow, 𝙲𝙿𝙲, 𝙸𝙰𝙲-𝙼𝙿ᵀᴹ

How many trainers feel your calendar could be more packed?
.
You wish you were busier, but getting clients to say YES is still harder than it should be.
.
I shared this during my presentation at 𝗛𝗥𝗗𝗖𝗼𝗿𝗽’𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 in Kuantan, and the whole room nodded.
.
Most trainers deliver great sessions.
But helping clients see your value so they choose you?
That’s the real challenge.
.
The good news is this:
👉 Selling isn’t about being loud or pushy.
👉 Selling is a science with formulas and processes that work.
.
And when you learn and apply them, you can 𝘀𝗲𝗹𝗹 𝗯𝗲𝘁𝘁𝗲𝗿, with more confidence and clarity, without dropping your price.
.
Results:
✅ A fuller training calendar
✅ More consistent revenue
✅ Clients who choose you for your value
.
That was the core message of my presentation.
.
Want to Sell Better?
Connect with me for more selling tips and ideas.
.
Thank you, HRD Corp - Human Resource Development Corporation, for having me.
.
#TheSalesGuide
#SellBetter
#SalesTraining
#HRDCorp
#GrowthAcademy

⭐️ Sales Trainer | ⭐️ Keynote Speaker | ⭐️ Executive Coach | Helping Businesses Achieve Breakthrough with Sales Strategy, System & Growth.❤️ Let’s Connect

💭 𝗜 𝗻𝗲𝘃𝗲𝗿 𝗰𝗼𝗺𝗽𝗹𝗮𝗶𝗻 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗶𝗻𝗴 𝗯𝘂𝘀𝘆; 𝘁𝗼 𝗺𝗲, 𝗶𝘁’𝘀 𝗮 𝗯𝗹𝗲𝘀𝘀𝗶𝗻𝗴.
.
Being busy means business is moving.
It means people trust you.
It means opportunities are flowing your way. 💼✨
.
Of course, it also means:
✈️ Long hours of travel
🏨 Nights away from family
😮💨 Constant planning, prep, and uncertainty
.
But that’s part of the journey we chose as trainers, speakers, and gig professionals.
.
Whenever someone says, “I’m super busy,” I often smile and reply: 
👉 “𝘛𝘩𝘢𝘵’𝘴 𝘢 𝘨𝘰𝘰𝘥 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘵𝘰 𝘩𝘢𝘷𝘦.”
.
Because being busy also means, maybe:
🧩 It’s time to hire help
⚙️ Streamline your operations
💡 Or rethink your business model
.
Sure, it’s tiring, but it’s still better than sitting around worrying about where the next sale or project will come from.
.
So, to everyone feeling stretched but grateful:
Keep showing up. 
Keep delivering. 
Keep growing. 🌱
.
💬 How do you manage your “busy” seasons while staying energised and balanced?👇
.
.
#TrainerLife 
#SpeakerJourney 
#SalesMindset

No alternative text description for this image

𝗪𝗵𝗮𝘁 𝗪𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗧𝗲𝗮𝗰𝗵 𝗳𝗼𝗿 𝗙𝗿𝗲𝗲? 🎓
.
Imagine this:
You’re given a room full of curious people.
No pressure. No fee. Just a chance to teach something you truly believe in.
.
This was a question my mentor asked me years ago.
I honestly don’t remember what I answered back then,
But one thing I know for sure: 𝗠𝘆 𝗮𝗻𝘀𝘄𝗲𝗿 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿𝘀.
.
Why?
Because what mattered before might not matter now.
New tools, new insights, and better ways of doing things keep evolving.
.
Today, my focus is:
🎯 I would teach people how to 𝗦𝗲𝗹𝗹 𝗕𝗲𝘁𝘁𝗲𝗿.
.
Many people still think sales is about being loud, pushy, or extroverted.
But I see it differently.
.
I believe sales is a science:
✔️ There are formulas
✔️ There are processes
✔️ And if you apply them right, you're already 80% there
.
Selling isn’t about forcing people.
It’s about helping customers get what they want,
And in the process, you grow your business too.
.
📩 Want to Sell Better? PM me.
.
💬 Now your turn: What would you teach for free, and why?
.
.
#SalesTraining 
#Entrepreneurship 
#SalesMindset 
#SellBetter

Time really flies.
.
LinkedIn reminded me that I’ve been in the training industry for 14 years now. 🎉
.
Looking back, I’m grateful for every mentor, client, and friend who supported me along the way. Thank you. 🙏
.
One thing I’ve learned over these 14 years?
👉 𝘍𝘰𝘤𝘶𝘴 𝘰𝘯 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴’ 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴.
.
That mindset has guided me through every workshop, coaching session, and project.
.
And the thing I’m most proud of?
✨ Helping clients achieve what they want — whether it’s clarity, confidence, or a new way of selling.
.
Feeling thankful for every opportunity and every person I’ve met on this journey. Here’s to learning, growing, and guiding even more people in the years ahead. 🚀
.
.
#TrainerLife 
#Gratitude 
#SalesTraining 
#LearningAndDevelopment

𝗪𝗲’𝗿𝗲 𝗹𝗶𝘃𝗶𝗻𝗴 𝗶𝗻 𝗮𝗻 𝗮𝗴𝗲 𝗼𝗳 𝗶𝗻𝘀𝘁𝗮𝗻𝘁 𝗮𝗻𝘀𝘄𝗲𝗿𝘀.
.
❓ Got a question? Just Google it.
🤖 Need ideas? Ask AI.
.
While these tools are helpful, there’s a downside:
When people rely too much on them, they slowly lose their 𝗽𝗿𝗼𝗯𝗹𝗲𝗺-𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝗺𝘂𝘀𝗰𝗹𝗲.
If the internet goes down… some wouldn’t know what to do next.
.
In the future, one of the most valuable professional assets will be this:
🎯 𝗬𝗼𝘂𝗿 𝘂𝗻𝗶𝗾𝘂𝗲 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲.
Your way of thinking.
Your ability to look at a problem differently and offer a solution others didn’t see.
.
That’s something AI can’t replicate.
And people will gladly pay for it.
.
As leaders, one of our biggest challenges is to cultivate a 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗰𝘂𝗹𝘁𝘂𝗿𝗲:
✅ Embrace tools and technology
🧠 But don’t outsource thinking
🧪 Let people learn through mistakes
🪞 Help them shape their own point of view
.
This kind of thinking takes time, experience, and reflection.
But if you invest in it, it becomes your 𝘂𝗻𝗳𝗮𝗶𝗿 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲.
.
💬 How are you helping your team think better, not just work faster?
.
.
#SalesLeadership 
#ThinkingCulture 
#PerspectiveMatters 
#ProfessionalGrowth 
#CriticalThinking

HRD Corp - Human Resource Development Corporation GA: Kuantan highlight on how could trainers and training providers sell better. 

#GrowthAcademy 
#TheSalesGuide 
#salestips

🔥 𝗠𝗼𝘀𝘁 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝘀𝘁𝗲 𝗵𝗼𝘂𝗿𝘀 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀.
.
The truth is: not every lead deserves your time.
.
Qualifying well = selling smarter, not harder.
.
To help you with that, I’ve put together a simple breakdown the 3 most widely used sales qualification models:
📌 𝗕𝗔𝗡𝗧 – best for fast, simple sales cycles
📌 𝗖𝗛𝗔𝗠𝗣 – great for consultative & pain-point selling
📌 𝗠𝗘𝗗𝗗𝗜𝗖𝗖 – perfect for high-value B2B & enterprise deals
.
💬 𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘺𝘰𝘶:
Which model does your team use most — and why?
I’m curious to hear what works in your industry.
.
Let’s qualify smarter and close better deals. 🚀
.
.
#Sales 
#TheSalesGuide 
#SalesTraining 
#LeadQualification

3 Sales Leads Qualifying Models

🎯 𝗠𝗼𝘀𝘁 𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝘁𝗮𝗹𝗸 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵. 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝘀𝗲𝗹𝗹𝗲𝗿𝘀? 𝗧𝗵𝗲𝘆 𝗮𝘀𝗸 𝗯𝗲𝘁𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀.
.
I just uploaded a preview of one of my favourite sections from 𝘛𝘩𝘦 𝘚𝘢𝘭𝘦𝘴 𝘎𝘶𝘪𝘥𝘦: The 7 Sales Question Types Every Seller Must Master.
.
These questions will help you:
💬 Understand your customer better
🔍 Uncover real needs
🎯 Move the conversation forward with clarity
🤝 Build trust faster
🚀 Close with confidence
.
Each one includes a simple explanation + example you can use in your next sales conversation.
.
Super practical. Zero fluff.
.
If you found this helpful and want the full set of frameworks, scripts, and real-world examples...
.
📘 Get your copy of The Sales Guide
📦 Signed hardcopy + FREE shipping (Malaysia)
💻 PDF eBook also available
.
Start asking better questions. 
Start closing better deals.
Let’s grow together. 🙌
.
.
#TheSalesGuide 
#BusinessGrowth 
#SalesTraining 
#SalesTips 
#Entrepreneurship

The 7 Question Types Every Seller Must Master

We’re in the final month of the year, and honestly, this year came with a few twists I didn’t expect.
.
One thing that caught me off guard?
👉 How fast AI tools went from “interesting” to “indispensable” in sales and marketing.
.
From idea generation to value messaging, they’ve changed how we work.
.
But that’s just one angle.
.
I’m curious to hear from you 👇
.
What surprised you the most in 2025?
✅ AI tools are changing the way we work
✅ Sales cycles are getting longer
✅ More buyers want education before engagement
✅ The shift to hybrid selling is becoming normal
.
💬 Feel free to expand in the comments, would love to learn from your perspective!
.
.
#2025Reflection 
#SalesTrends 
#AIInSales 
#B2BSelling 
#CustomerBehavior

Enible

• Deliver workshops and customized programs to meet diverse client needs, ensuring positive outcomes.
• Conduct product demos and talks that effectively showcase our solutions and win over new customers.
• Specialize in sales-related initiatives

Senior Consultant

Directions Management Consulting

Helped 50+ foreign invested companies in China and the Rest of Asia to improve business performance through their people.
Upskilled 1000+ participants in manufacturing, hospitality and business services sectors in Asia
Designed workshop content and up-skilled associate facilitators to deliver workshops that meet customers' expectations
Co-authored Sales-Map™, an online Situational Judgment Test, consisting of realistic and coherent 33 sales scenarios that span the whole sales cycle. The report identifies the strengths and weaknesses of salespeople, allowing them to target the right areas for development.
Authored "Winning the B2B Sale in China" and published on Amazon.com
Conducted in-depth analysis on performance gaps and designing solutions to bridge those gaps
Tracked results before, during and after implementation
Organised management retreats and bespoke meeting engagements

Executive Director

DUSA European Association Suzhou

I started volunteering my time, expertise and resources in DUSA from November 2018, taking care of Members Training, and RoundTable discussions.

We'd like to invite experts and professionals in your respective fields to share your #insights with our members.

Member Board Of Directors

YRC Logiistics

•	Initiated, developed and drove integrated marketing and communications strategies to build volume, revenue, market share and profitability
•	Rebranded the 3 entities of a group to provide a singular brand promise for our target audience
•	Evaluated the viability of each media platform and align them to the respective messages
•	Analysed market intelligence and took necessary steps to protect market share

Manager - Marketing & Communication, Asia

Beijing Ringier International Advertising Co., Ltd

Formulate and implement the Sales Strategies for an English magazine, China International Business, and a Travel TV programme, Joya Rennt

Formulate Training Strategies and Plans for all sales people in East China

Coach and motivate sales team to reach and exceed targets in innovative ways

Sales Manager, East China

Ringier Pacific

·	Formulated Training Strategies and Plans for the above 2 companies
·	Formulated and implemented training evaluation tools and processes
·	Enabled approx. 60% of new sales staff are able to get their first contracts within the first 8 weeks of their employment
·	Strategised and formulated corporate strategies to grow overall business by 30-45% in the forthcoming year
·	Guided the Systems Analysis and Design for Beijing Ringier in their IT Project implementation

Corporate Training Manager

Cydj Business Performance Consultants

Your Pillar of Strength in Sales, Marketing and Customer Satisfaction

	Provided a through-the-line, comprehensive Marketing Solution for clients that will generate sustainable returns for clients
	Notable clients include eGuide Global, South-East Asias first online directory, where I had helped established strategic alliances with Yahoo, MSN and Lycos Asia in early 2003.
	Helped clients to grow exponentially even in tough times.  In one instance, a client grew by 200% in 1 year, without spending extra on Marketing

Owner

eBiz Enabler Pte Ltd

	Started and spun off a start-up venture for the FTMS Group based on a business plan
	Created the curriculum for the Hands-On eBusiness Training Programme for Non-Technical People, targeting at Small and Medium Enterprises
	Generated sales revenue of S$500,000/= within 6 months from launch, without any advertising spending
	Signed up 78 Small and Medium Enterprises for our Hands-On eBusiness Training Programme as well as related eBusiness solutions
	Manage the overall P&L of the venture

National Community Leadership Institute

	Conducted soft skills training programmes such as Leadership & Teambuilding Skills, Communication Skills, Marketing, Creative Thinking etc. for a non-profit organisation
	Assisted grassroots organisations explore cost-effective ways of sales, marketing and fund-raising
	Team member of a Work Improvement Team (TQM) project that helped the institute save approx. S$10,000/= per annum
	Handled marketing communications for the institute, including creating publicity materials
	Reviewed existing training modules and created new ones

Lecturer

I help B2B companies generate sustainable sales success | Global Membership Coordinator, IAC | Certified Shared Leadership Team Coach| PCC | CSP | Co-Creator, Sales Map | Author "Winning the B2B Sale in China"

I'm passionate about helping teams unlock their full potential and achieve incredible results. As a Sales Leadership Team Coach, I've had the privilege of working with diverse sales teams from around the globe, witnessing firsthand the transformative power of outcomes-based selling.

My journey has taken me through various sales, marketing, HR, and senior management roles. These experiences have given me a deep appreciation for leaders' challenges and the importance of effective teamwork. I love bringing this perspective to my coaching, helping teams see challenges from multiple angles and find innovative solutions.

I've been fortunate to partner with amazing organizations like Cisco, Evonik, and InterContinental Hotels Group etc. Each collaboration has taught me something new and reinforced my belief in the power of sakes leadership.

I am a Certified Speaking Professional (CSP), Professional Certified Coach (PCC) with ICF, and a Masteries Practitioner with IAC. My toolbox includes certifications in Scrum, OD-Tools, Belbin, and Sales-MapTM, a highly reliable situational judgment test for B2B salespeople. But what truly brings me joy is connecting with people and helping them discover their strengths and potential. I believe in the power of human connection and its role in unlocking the full potential of teams.

I'd love to connect if you want to take your sales team to the next level or want to chat about sales leadership and teamwork. Let's explore how we can create positive change together!

cj Ng 黄常捷 - Sales Leadership Team Coach

How I Survived a 4-Day "Suicide Mission" in China

Last week, I wrapped up one of the most demanding assignments of my career: delivering a back-to-back 2 x 2-day Consultative Selling Skills program for a Life Sciences company in China.

The Context:
This team had been through SPIN Selling, Conceptual Selling, AND Strategic Selling within the past year. Then their company acquired the rights to Consultative Selling Skills (CSS)—a program that had been retired by the Miller Heiman Group years ago. 

My job? As the Master Trainer for CSS in China, create a version that complements their previous training while remaining relevant to their daily challenges.

The Approach:
I designed pre-workshop interviews and used AI to generate realistic role-play scenarios based on their actual customer situations. The goal was to make every exercise immediately applicable to their work.

I also taught participants to leverage AI themselves—using it to craft compelling opening capability statements and develop questions that elicit deeper customer insights. They loved having this practical tool they could use immediately after the workshop.

Then came the hard part.

The Reality Check:
During role plays, I challenged participants to qualify their opportunities rigorously—to stop pursuing deals that were unlikely to close. When I suggested they walk away from low-probability situations, the pushback was immediate:

"How could you give up without trying?"
"你对得起你这份工资吗?" (Are you worthy of your salary?)

I played the salesperson. Sales managers played the customer. The sessions were intense. Uncomfortable. At times, brutal.

The Outcome:
By the end of each session, something shifted. Participants told me the workshop addressed their real struggles—the ones they face every day but rarely talk about in training settings.

What resonated most? Three critical skills:
- Qualifying rigorously to optimize limited time and resources on the right opportunities
- Leveraging Champions to influence Economic Buyers rather than getting stuck at lower levels
- Asking high-gain questions that move customers beyond problem identification to analyzing improvements, evaluating alternatives, and speculating on future impact

They appreciated that I didn't offer easy answers, but instead guided them through actual challenges using frameworks that changed how they think about their customer conversations.

The Lesson:
Effective sales training isn't about teaching more methodologies. It's about helping teams apply what they know to the complex reality of their markets—and sometimes that means challenging deeply held beliefs about persistence, effort, and what "good selling" actually entails.

---

Are you looking to upskill your sales team with training that addresses their actual challenges—not just theoretical frameworks? Let's discuss how we can design learning experiences that foster genuine behavior change.

#SalesTraining #SalesEnablement #ConsultativeSelling #SalesLeadership

Why You Suck at Selling!

Geez, this is a very provocative title for a podcast. My heartfelt gratitude to Aric, Howie and Justin Yang of #TheHonestDrink for having me as a guest.

And yes, if there's an education one needs, it will be about sales and selling. Click the podcast to find out more!

Open article: 179 - c.j. Ng: Why You Suck At Selling by open.spotify.com

Why Your Best Sales Managers Are Failing at Coaching (And How Ten Minutes Can Fix It)

The best sales managers spend the least time in formal coaching sessions. Paradox? Not really.

Traditional hour-long coaching is broken. Here's why: cognitive capacity drops after 15-20 minutes, defensive responses spike under pressure, and by the time you schedule that session, the critical moment has passed.

The fix? Shorter, sharper, better.

Replace marathon sessions with 10-15 minute "Power Coaching" interventions embedded in daily workflow.

The Framework: → Create psychological safety → Frame the specific issue together → Explore their existing plan → Identify real obstacles → Agree on ONE action within 48 hours → Set clear accountability

The results speak: One organization saw quota attainment jump from 89% to 96% in a single quarter. Voluntary turnover plummeted.

How to start: • Begin every one-on-one with a coaching moment • Use CRM triggers as coaching opportunities • Shift your language: "What will you do?" not "What should we do?"

The game-changer isn't finding more time—it's using the time you have differently.

Frequency and relevance always take precedence over duration.

What's stopping you from trying a 10-minute coaching conversation this week?
#SalesLeadership #SalesCoaching #SalesManagement #LeadershipDevelopment

View newsletter: Musings on Sales and Coaching

In my long career of helping successful leaders get even better, I've observed a fascinating paradox: The best sales managers—the ones who consistentl

Open article: Why Your Best Sales Managers Are Failing at Coaching (And How Ten Minutes Can Fix It) by cj Ng 黄常捷 - Sales Leadership Team Coach • 5 min read

Why Your Best Sales Managers Are Failing at Coaching (And How Ten Minutes Can Fix It)

taplio

The Battle

LeikHong Leow, 𝙲𝙿𝙲, 𝙸𝙰𝙲-𝙼𝙿ᵀᴹ

cj Ng 黄常捷 - Sales Leadership Team Coach

Followers

Posts

Engagements

Likes

Performance ScoreLeikHong Leow, 𝙲𝙿𝙲, 𝙸𝙰𝙲-𝙼𝙿ᵀᴹ's LinkedIn Performance

Performance Scorecj Ng 黄常捷 - Sales Leadership Team Coach's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

LeikHong Leow, 𝙲𝙿𝙲, 𝙸𝙰𝙲-𝙼𝙿ᵀᴹ

cj Ng 黄常捷 - Sales Leadership Team Coach

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}LeikHong Leow, 𝙲𝙿𝙲, 𝙸𝙰𝙲-𝙼𝙿ᵀᴹ's LinkedIn Performance

Performance Scorecj Ng 黄常捷 - Sales Leadership Team Coach's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLeikHong Leow, 𝙲𝙿𝙲, 𝙸𝙰𝙲-𝙼𝙿ᵀᴹ's LinkedIn Performance