Mars

Director of Analytic & AI Capabilities

Head of Data Science - North America

The Estée Lauder Companies Inc.

Select highlights include: 
DIGITAL TRANSFORMATION: Amplified customer spending 3-5x via hyper-personalized digital experiences and an 80M-record consumer data platform.
EMBEDDED CUSTOMER CENTRICITY: Devised KPI dashboard for 30+ brands, aligning consumer experience metrics with strategic growth goals.
BUILDING A DATA-DRIVEN MARKETING CULTURE: Conducted data analytics and marketing strategy training for 2,000 marketing leaders.

Executive Director, Global CRM Engagement, Activation & Analytics

The Vitamin Shoppe

Select highlights include:
DATA-DRIVEN INNOVATION: Launched a $100M annual subscription business using customer data analysis and segmentation.
STRATEGIC NEGOTIATION: Fostered strategic partnerships, securing $30M in bottom-line improvements through data-driven negotiations.
DRIVING CUSTOMER RETENTION: Revamped loyalty program, enhancing customer retention and boosting top-line growth.

Senior Director Analytics & Insights

Director, Business Analytics & Insight

The Children's Place

Select highlights include:
CHANGE AGENT: Generated $25M net profit by innovating store fleet optimization tool.
CUSTOMER CENTRIC PERSONALIZATION: Increased sales by $4M and saved $1M through personalized email communication strategies.
LEVERAGING CUSTOMER ENGAGEMENT: Utilized branded research panel to leverage customer engagement, increasing top-selling product turnover by 23%.

Director - Omni Channel Analytics & Insights

Party City

Manager - Marketing Analytics & Consumer Insight

Marketing Analyst

Montclair State University, School of Business, Dean's Office

School of Business Administrative Affairs/Programs Coordinator & Dean's Office Graduate  Assistant

At Mars Petcare, I lead Analytics & AI Capabilities and serve as interim head of our Global Analytics Services team, guiding a global team to deliver scalable solutions that simplify complexity, accelerate decisions, and drive measurable business impact.

Over the past five years, we’ve evolved from a specialized function into a trusted cross-divisional partner — building reusable frameworks, strengthening core analytics capabilities, and enabling faster, more consistent decision-making across our business.

I’m especially proud of our team: value-focused, pragmatic, curious, and deeply committed to our shared purpose: A better world for pets. We stay close to key business challenges and own the outcomes we deliver.

Before Mars, I led analytics transformations at Estée Lauder and The Vitamin Shoppe. Early in my career, I learned that great analytics isn’t about having all the answers. It’s about asking the right questions and knowing when to challenge them. That principle continues to guide how I show up: with clarity, integrity, and purpose.

Always happy to connect — whether about analytics, leadership, or exchanging ideas.

Martin Leitner

ISDIN

Leading a team of 6 to drive rapid growth for a US start-up by designing and executing comprehensive marketing strategies for customer acquisition and consumer awareness, encompassing Professional/HCP Marketing, Consumer Marketing, Brand Development, Digital Marketing, Social & Influencer Strategy, Commercial Execution, and P&L Management.

Head of Marketing

Kenvue

Led Marketing team of 7 to drive Body Care business of 4 iconic brands, driving full business strategy with responsibility for Brand Development, Commercial Execution, Digital Marketing, Creative Content Development, Social & Influencer Strategy, Forecasting, Analytics and PNL Management.

Head of Marketing, AVEENO, LUBRIDERM, NEUTROGENA & OGX BODY CARE, U.S.

Johnson & Johnson

Headed newly created Innovation HUB for U.S. full Strategic and Pipeline responsibility for Baby Care and Wound Care categories, from ideation to delivering Fit-For-Use Innovation, including Creative Content Development and J&J’s first DTC brand, managing 3 direct reports.

Marketing Director, U.S. Baby & Wound Care Innovation

Full Strategic and Innovation Pipeline responsibility for Global Oral Health category ( LISTERINE®), across complex Regulatory environments with Monographed Drugs, Medical Devices, and Cosmetics.

Senior Marketing Manager

Full Strategic and Innovation Pipeline responsibility for Global Wound Care category, regulated Medical Device products.

Led Marketing Activation team responsible for Flawless Omnichannel Execution, Analytics and Forecasting of Base Business and Innovation, returning BAND-AID® Brand and NEOSPORIN® to growth, managing 4 direct reports.

Brand Manager

Managed Strategy and Innovation Pipeline for North America, in first-ever Regional Role, collaborating closely with Global team and US and Canada local teams to deliver profitable innovation pipeline for BAND-AID® Brand, NEOSPORIN®, POLYSPORIN®, and COMPEED®.

Marketing Manager, North America Wound Care

Managed Sales bag of all OTC Drugs (14 brands) across 2 Regional Food Customers (Wakefern and Wegmans) valued at $12MM, including re-launch of TYLENOL® achieving #1 Share in all FOOD Customers.

Customer Development Manager (Sales)

Managed Category team, with Captainship of Wound Care, Feminine Care/Treatments and Diabetes categories at Target Corporation, responsible for Merchandising Strategy, Planogram Design, Assortment & Insights to drive Category growth, managing 2 direct reports.

Created a Skin Destination within the Compromised Skin set at Target, resulting in the highest growth driver for the category.

Co-led a cross-functional collaboration on the Build Your Own First Aid Kit platform, and its evolution into a lifestyle-approach at Target.

Customer Insights Manager

Served as Wound Care Category Captain at Target Corporation, responsible for Merchandising Strategy, Planogram Design, Assortment & Insights to drive Category growth.

Customer Insights Analyst - First Aid Category Captain

Managed promotional execution of 100+ brands at Target to execute over $10MM in promotional support, representing 25% of business.

Launched promotional execution process to drive alignment with cross-functional partners and ensure compliance with Target timelines, resulting in successful execution of all promotional programs.

Initiated and lead an inventory sell-through initiative to manage all inventory for promotional displays, working with both Target and internal business partners to prevent SLOB, resulting in cost avoidance of over $100K.

Customer Business Analyst

Managed highly-seasonal promotional orders at Wal-Mart to ensure on-time execution, fill rate, and replenishment.

Led several cost avoidance projects on NEUTROGENA® Sun Care and NEUTROGENA® Cosmetics.

Customer Logistics and Operations Specialist (Supply Chain)

Led cost avoidance project to decrease expiration expenses by $200,000, reduce returns by $500,000 and minimize expired products at retailers by 20%. 
Reduced outstanding deductions by 40% by implementing plan that improved reconciliation of day sales outstanding, and decreasing daily workload by 10%. 
Initiated series of communications with the Revenue Specialists to obtain voice of customer and helped define the first-ever RD Co-Op role.

Reverse Distribution Co-Op

Regions Bank

Closed over $6MM in annual consumer loans in 2005/06, surpassing monthly goal by 370% and leading to consistent recognition as the top performer within the branch.
Achieved Quarterly Top Performer Award in recognition of over $650,000 in life insurance sales, closing over $300,000 in consumer loans and $150,000 in investments, in addition to ~$1.2MM closed in referred mortgage loans. 
Increased total number of individual households depository accounts by 15% by analyzing book of business composed of 79 customers, and developing target customer segmentation strategy. 
Improved cross-selling per customer by 25% through deepening relationships and increasing number of leads provided by associates to an average of 12 per week.

Financial Manager

I love growing brands with great people! 

As a Marketing Leader in the Consumer Health and Beauty Industry, I've had the privilege of collaborating with industry giants (Johnson & Johnson, KenVue) on iconic brands, while also creating a digitally native start-up brand from scratch. With a unique background spanning 6 diverse career functions, I thrive on connecting dots that drive Profitable Growth through innovative strategies and sales leadership. 

My approach centers on connecting people and data to create consumer-centric solutions that deliver value and drive profitable growth. I'm also a team and culture builder, nurturing environments of collaboration, inclusion, innovation, and excellence.

My core competencies include Digital and Strategic Marketing, Brand Building, Creative Content Development and Execution, Media Planning, Performance Marketing, PNL Management, Consumer Insights, Category Management and People Leadership.

taplio

The Battle

Martin Leitner

Alain Vallejos

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