Mars

Director of Analytic & AI Capabilities

Head of Data Science - North America

The Estée Lauder Companies Inc.

Select highlights include: 
DIGITAL TRANSFORMATION: Amplified customer spending 3-5x via hyper-personalized digital experiences and an 80M-record consumer data platform.
EMBEDDED CUSTOMER CENTRICITY: Devised KPI dashboard for 30+ brands, aligning consumer experience metrics with strategic growth goals.
BUILDING A DATA-DRIVEN MARKETING CULTURE: Conducted data analytics and marketing strategy training for 2,000 marketing leaders.

Executive Director, Global CRM Engagement, Activation & Analytics

The Vitamin Shoppe

Select highlights include:
DATA-DRIVEN INNOVATION: Launched a $100M annual subscription business using customer data analysis and segmentation.
STRATEGIC NEGOTIATION: Fostered strategic partnerships, securing $30M in bottom-line improvements through data-driven negotiations.
DRIVING CUSTOMER RETENTION: Revamped loyalty program, enhancing customer retention and boosting top-line growth.

Senior Director Analytics & Insights

Director, Business Analytics & Insight

The Children's Place

Select highlights include:
CHANGE AGENT: Generated $25M net profit by innovating store fleet optimization tool.
CUSTOMER CENTRIC PERSONALIZATION: Increased sales by $4M and saved $1M through personalized email communication strategies.
LEVERAGING CUSTOMER ENGAGEMENT: Utilized branded research panel to leverage customer engagement, increasing top-selling product turnover by 23%.

Director - Omni Channel Analytics & Insights

Party City

Manager - Marketing Analytics & Consumer Insight

Marketing Analyst

Montclair State University, School of Business, Dean's Office

School of Business Administrative Affairs/Programs Coordinator & Dean's Office Graduate  Assistant

At Mars Petcare, I lead Analytics & AI Capabilities and serve as interim head of our Global Analytics Services team, guiding a global team to deliver scalable solutions that simplify complexity, accelerate decisions, and drive measurable business impact.

Over the past five years, we’ve evolved from a specialized function into a trusted cross-divisional partner — building reusable frameworks, strengthening core analytics capabilities, and enabling faster, more consistent decision-making across our business.

I’m especially proud of our team: value-focused, pragmatic, curious, and deeply committed to our shared purpose: A better world for pets. We stay close to key business challenges and own the outcomes we deliver.

Before Mars, I led analytics transformations at Estée Lauder and The Vitamin Shoppe. Early in my career, I learned that great analytics isn’t about having all the answers. It’s about asking the right questions and knowing when to challenge them. That principle continues to guide how I show up: with clarity, integrity, and purpose.

Always happy to connect — whether about analytics, leadership, or exchanging ideas.

Martin Leitner

Virtusa

Data Analyst

RESPONSIBILITIES
◾️Transformed real-time web-scraped data into insightful ESG dashboards, delivering actionable insights 
     for the company's sustainability goals.
◾️Investigated potential of generative AI chatbots to enhance real-time company data presentation.
◾️Utilized AWS Textract to analyze unstructured data, streamlining information extraction.

ACHIEVEMENTS
◾️ESG Dashboard Increased efficiency of ESG metric tracking and visualization.
◾️AI Exploration Researched cutting-edge AI solutions for business intelligence.

SKILLS
◾Web Scraping ◾Dashboard Design ◾LLMs ◾Generative AI ◾AWS Textract

 Intern Delivery

Gofreelab Technologies

RESPONSIBILITIES

Developed a document-based chatbot to extract insights and provide user-friendly knowledge access.
Employed natural language processing (NLP) techniques for document understanding and information retrieval.
Designed and implemented chatbot dialogue flows for intuitive user interactions.

ACHIEVEMENTS

Enhanced Information Accessibility: Streamlined knowledge retrieval from company documents.
Improved User Experience: Delivered a conversational interface for easy question-answering.


SKILLS

◾Python  ◾NLP ◾Chatbot Development ◾Document Analysis ◾Information Retrieval

Data Scientist

Dreamway Group

RESPONSIBILITIES

•Performed computer hardware installations, upgrades, and replacements for optimal system 
 performance.
•Diagnosed and resolved hardware-related issues, ensuring user productivity.
•Installed and maintained operating systems (Windows, macOS, etc.) and provided troubleshooting 
 support to users.

ACHIEVEMENTS

Enhanced System Reliability: Ensured hardware functionality for seamless user experiences.
Minimized Downtime: Provided swift hardware troubleshooting to restore system operations.
SKILLS

◾Computer Hardware ◾Troubleshooting ◾Operating Systems (Windows, macOS) ◾Hardware Installation

Computer Assembly,Os Installation

Our team at Virtusa transforms real-time data into actionable insights, where I contribute by designing ESG dashboards and exploring AI chatbots for enhanced data presentation. With a Bachelor of Technology in Computer Science from Manakula Vinayagar Institute of Technology and specialized certification in Data Science, I've honed skills in web scraping, generative AI, and AWS Textract to streamline processes.

The pursuit of innovative solutions drives us; my project significantly increased ESG metric tracking efficiency and visualizations. By investigating generative AI's potential and utilizing AWS Textract for unstructured data analysis, we aim to elevate sustainability goals and deliver cutting-edge business intelligence advancements.

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Martin Leitner

Amal Salilan

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