Mars

Director of Analytic & AI Capabilities

Head of Data Science - North America

The Estée Lauder Companies Inc.

Select highlights include: 
DIGITAL TRANSFORMATION: Amplified customer spending 3-5x via hyper-personalized digital experiences and an 80M-record consumer data platform.
EMBEDDED CUSTOMER CENTRICITY: Devised KPI dashboard for 30+ brands, aligning consumer experience metrics with strategic growth goals.
BUILDING A DATA-DRIVEN MARKETING CULTURE: Conducted data analytics and marketing strategy training for 2,000 marketing leaders.

Executive Director, Global CRM Engagement, Activation & Analytics

The Vitamin Shoppe

Select highlights include:
DATA-DRIVEN INNOVATION: Launched a $100M annual subscription business using customer data analysis and segmentation.
STRATEGIC NEGOTIATION: Fostered strategic partnerships, securing $30M in bottom-line improvements through data-driven negotiations.
DRIVING CUSTOMER RETENTION: Revamped loyalty program, enhancing customer retention and boosting top-line growth.

Senior Director Analytics & Insights

Director, Business Analytics & Insight

The Children's Place

Select highlights include:
CHANGE AGENT: Generated $25M net profit by innovating store fleet optimization tool.
CUSTOMER CENTRIC PERSONALIZATION: Increased sales by $4M and saved $1M through personalized email communication strategies.
LEVERAGING CUSTOMER ENGAGEMENT: Utilized branded research panel to leverage customer engagement, increasing top-selling product turnover by 23%.

Director - Omni Channel Analytics & Insights

Party City

Manager - Marketing Analytics & Consumer Insight

Marketing Analyst

Montclair State University, School of Business, Dean's Office

School of Business Administrative Affairs/Programs Coordinator & Dean's Office Graduate  Assistant

At Mars Petcare, I lead Analytics & AI Capabilities and serve as interim head of our Global Analytics Services team, guiding a global team to deliver scalable solutions that simplify complexity, accelerate decisions, and drive measurable business impact.

Over the past five years, we’ve evolved from a specialized function into a trusted cross-divisional partner — building reusable frameworks, strengthening core analytics capabilities, and enabling faster, more consistent decision-making across our business.

I’m especially proud of our team: value-focused, pragmatic, curious, and deeply committed to our shared purpose: A better world for pets. We stay close to key business challenges and own the outcomes we deliver.

Before Mars, I led analytics transformations at Estée Lauder and The Vitamin Shoppe. Early in my career, I learned that great analytics isn’t about having all the answers. It’s about asking the right questions and knowing when to challenge them. That principle continues to guide how I show up: with clarity, integrity, and purpose.

Always happy to connect — whether about analytics, leadership, or exchanging ideas.

Martin Leitner

Swyft Inc.

Chief Operating Officer

Kaiser Permanente

Spearheaded Business Analytics, Performance Management and Sales Enablement for the Medicare Health Plan
* Delivered x% compound annual growth rate CAGR membership growth leading sales & marketing campaign performance reporting and insights across all Medicare markets and channels.
* Utilized machine learning predictive models, personas and sales process automation to identify next best actions, resulting in a x% increase in field sales close rates and optimizing sales pipeline metrics. 
* Orchestrated marketing and sales channel journey touch-points, governance, and personalized Marketo events across digital, telesales, brokers, and sales agents, leading to a notable x% improvement in conversion rates.
* Achieved highest Medicare Stars ratings across all markets by conducting weekly executive performance reviews, implementing centralized KPI & OKR Tableau reporting, forecasting and strategic planning.
* Promoted to Sr. Director for reducing customer acquisition cost CAC x% through the implementation of new sales channels, marketing tactics, channel statistical analysis and on-boarding retention efforts.

Sr. Director Go to Market (GTM) Sales Strategy & Analytics

Blue Shield of California

Oversaw Customer Experience, Digital, Call Center, Operations and Voice of Customer Reporting & Analysis 
* Boosted NPS by x-points through the establishment of the voice of customer VOC program, new dynamic content survey designs and feedback loops.
* Generated 3-point Forrester CX benchmark score improvement while the industry declined through CX transformation efforts, measurement and member experience across all lines of business.
* Grew digital usage by x% and renewals by x% by streamlining digital reporting, marketing channel analytics, workforce planning and customer service support metrics.
* Reduced administration costs x% with process improvements in Medicare Stars, CAHPS, appeals & grievances, claims processing, IT implementations and competitive benchmarks with 100% great place to work team scores.

Director Customer Experience, Customer Support & Voice of Customer

Walmart Marketplace

Rapidly Grew Third-Party Site Customers with Feature Development Roadmap Priorities and Insights
• Grew marketplace GMV by x% through evolving the omni-channel roadmap, QBRs, A/B testing, ThoughtSpot, Adobe tools.
• Increased up-sell / cross-sell rates by x% and compliance rates by x% from product enablement of seller tools.

Sr. Product Manager II, Marketplace & Analytics

Adobe

Led Customer Insights for the Customer and Mobile App division
* Raised subscription conversion by +x% and reduced churn rates by x% from on-boarding journey mapping, product usage, personalization workflows, churn modeling, cohorts and marketing tactics
* Lifted annual recurring revenue (ARR) by +x% and grew products to #1 in the app store from customer 360 reporting, new funnel metric reporting, focus groups and user testing opportunities
* Partnered internally to advance digital Adobe Analytics enterprise software reporting layouts and workflows

Sr. Product Manager, Global Customer Insights & User Research 

Walmart.com

Built-out the Site Analytics and Website Reporting for the Entire US Walmart.com eCommerce Division
• Managed digital site analytics, site tagging and insights across merchandise, product, marketing, purchase funnels.
• Produced x% site conversion rate yearly growth proactively performing root cause analysis to unlock new opportunities including internal search, inventory & pricing optimizations, and guest checkout workflows.

Head of Digital eCommerce Analytics

Critical Thinking Co. 

EduTech venture with 7M books published, sales strategy, material licensing agreements and tutoring test prep

Customer Success Manager

Account Executive

Revenue Operations Manager

Williams-Sonoma Inc.

eCommerce, stores and catalog reporting, CRM, and initiatives

Strategic Insights, Business Analyst & Performance Management

Gap Inc.

Merchandise planning and inventory management for Gap global stores

Merchandise Planner & Distribution

Lockheed Martin

Financial planning and analysis FP&A, cost accounting and month-end close for space systems

Financial Analyst

A high energy, relationship-focused Customer Success and Customer Experience Director, combining a passion for storytelling with a strong foundation in finance and data analytics. 

• Delighting customers through data insights and humanizing experiences across diverse industries including retail (Walmart, Williams-Sonoma, Gap), healthcare (Kaiser, Blue Shield), education, and technology (Adobe).
• Master data storyteller connecting the dots to actionable decisions and strategy.
• Unique player-coach leader fostering high-performing teams and product management skills to scale acquisition, conversion, retention, and customer experience strategy for optimal growth and cost efficiencies.
• Data-driven omni-channel analytics expert transforming voice of customer (VOC) programs, sales operations, reporting performance measurement, marketing, go-to-market (GTM) sales and renewal strategies to drive customer success.

Career Highlights
• Reached highest industry net promotor score (NPS) improvement from establishing VOC program garnering industry awards (vendor management Qualtrics, Medallia, InMoment, Forrester) 
• Built out the site insights and analytics team to achieve double-digit eCom conversion rates for Fortune 1 company.
• Accomplished fastest growing SAAS annual recurring revenue (ARR) and #1 downloaded app at Adobe
• Scaled customer success and revenue operations to achieve 7M customers in eduTech.
• Active NYU Stern alumni, CXPA member, Forrester CX board and guest speaker evangelist on analytics and customer experience.

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Martin Leitner

Ian Gruber

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