Mars

Director of Analytic & AI Capabilities

Head of Data Science - North America

The Estée Lauder Companies Inc.

Select highlights include: 
DIGITAL TRANSFORMATION: Amplified customer spending 3-5x via hyper-personalized digital experiences and an 80M-record consumer data platform.
EMBEDDED CUSTOMER CENTRICITY: Devised KPI dashboard for 30+ brands, aligning consumer experience metrics with strategic growth goals.
BUILDING A DATA-DRIVEN MARKETING CULTURE: Conducted data analytics and marketing strategy training for 2,000 marketing leaders.

Executive Director, Global CRM Engagement, Activation & Analytics

The Vitamin Shoppe

Select highlights include:
DATA-DRIVEN INNOVATION: Launched a $100M annual subscription business using customer data analysis and segmentation.
STRATEGIC NEGOTIATION: Fostered strategic partnerships, securing $30M in bottom-line improvements through data-driven negotiations.
DRIVING CUSTOMER RETENTION: Revamped loyalty program, enhancing customer retention and boosting top-line growth.

Senior Director Analytics & Insights

Director, Business Analytics & Insight

The Children's Place

Select highlights include:
CHANGE AGENT: Generated $25M net profit by innovating store fleet optimization tool.
CUSTOMER CENTRIC PERSONALIZATION: Increased sales by $4M and saved $1M through personalized email communication strategies.
LEVERAGING CUSTOMER ENGAGEMENT: Utilized branded research panel to leverage customer engagement, increasing top-selling product turnover by 23%.

Director - Omni Channel Analytics & Insights

Party City

Manager - Marketing Analytics & Consumer Insight

Marketing Analyst

Montclair State University, School of Business, Dean's Office

School of Business Administrative Affairs/Programs Coordinator & Dean's Office Graduate  Assistant

At Mars Petcare, I lead Analytics & AI Capabilities and serve as interim head of our Global Analytics Services team, guiding a global team to deliver scalable solutions that simplify complexity, accelerate decisions, and drive measurable business impact.

Over the past five years, we’ve evolved from a specialized function into a trusted cross-divisional partner — building reusable frameworks, strengthening core analytics capabilities, and enabling faster, more consistent decision-making across our business.

I’m especially proud of our team: value-focused, pragmatic, curious, and deeply committed to our shared purpose: A better world for pets. We stay close to key business challenges and own the outcomes we deliver.

Before Mars, I led analytics transformations at Estée Lauder and The Vitamin Shoppe. Early in my career, I learned that great analytics isn’t about having all the answers. It’s about asking the right questions and knowing when to challenge them. That principle continues to guide how I show up: with clarity, integrity, and purpose.

Always happy to connect — whether about analytics, leadership, or exchanging ideas.

Martin Leitner

New Retail Ethos

At New Retail Ethos, we assist retail organizations (regardless of size, scope, or niche) and businesses with alleviating and addressing common "Pain Points" through all facets of consumer insights, anticipatory intelligence, instructional programs, and pragmatic delivery of retail concepts while working with you to fulfill your aspirations.

We provide a structured blueprint that assists clients with achieving sustained success through our "Proprietary 10-Pillar System." New Retail Ethos offers a comprehensive assessment of your business while providing tangible and actionable solutions.

𝐖𝐇𝐀𝐓 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
🏆We implemented NRE's Proprietary G.A.P. and C.A.P.E.D. strategies over 8x weeks. After full implementation, we experienced immediate results, which skyrocketed employee engagement (15%), productivity (12%), and satisfaction (16%).
🏆Jeffrey's Best-Selling Book, The Ultimate Retail Manual, should be called The Ultimate Guide to Business and Life! I myself used this as a guide to start my own business correctly.
🏆I want to say that collaborating with Jeffrey P. McNulty and New Retail Ethos, LLC was by far the best decision I made for my career! Jeffrey is on top of his game! His knowledge and experience in the retail sector is impressive! I always call him the Guru of retail because his knowledge is powerful!
🏆After our team (74 employees) completed The Ultimate Retail Course, employee engagement rose 19%. Wow!

We assist retailers and businesses increase:
●Top-Line Revenue
●Operational Inefficiencies
●Market Share
●Employee Engagement
●Customer Service
●Merchandising Concepts
●Net Income
●Talent Acquisition
●Talent Retention
●Brand Recognition
●Organizational Culture
●Leadership
●Morale
●Differentiation
●Innovation
●Store Environment
●Profitability
●Online Education
●Retail/Business Courses

For classroom instruction, one-on-one training, tutorials, workshops, or public speaking engagements, contact us at www.newretailethos.com or 844-669-2888.

Founder | CEO | Retail Engagement Expert | Retail Consultancy | Strategy, Insights, & Coaching

The Ultimate Retail Course: Become a Retail RockStar

Our remote classes allow for online education and 24/7 access to The Ultimate Retail Course on Thinkific.com.

This course is for any:
➡️Human Resource Professional
➡️Retail employee/leader (from an entry-level employee to the C-Suite executive)
➡️Retail Analyst
➡️Retail or Business Professor
➡️Business Founder/CEO
➡️Entrepreneur
➡️Intrapreneur
➡️College Student
➡️High School Student
➡️Retail/Business Intern

Sign Up Today to receive a pure 𝐏𝐥𝐮𝐠-𝐀𝐧𝐝-𝐏𝐥𝐚𝐲 retail/business proprietary system that is portable & successful.

Per our Global Student's requests, we now have 3x options to choose from- GOLD-SILVER-BRONZE Packages:

🥇THE GOLD PACKAGE:
1. Our 𝐓𝐎𝐏-𝐓𝐈𝐄𝐑 Retail/Business Package. Strategy, Insights, and Mentoring.
2. The Ultimate Retail Coaching Program. You will receive 4x ONE-HOUR "One-on-One" Mentoring Sessions with Jeffrey P. McNulty.
3. Copy of "The Ultimate Retail Manual."
4. The entire 5-week course.

🥈THE SILVER PACKAGE:
1. Our 𝐏𝐑𝐄𝐌𝐈𝐔𝐌 Retail/Business Package. Strategy, Insights, and Mentoring.
2. The Ultimate Retail Coaching Program. You will receive 2x ONE-HOUR "One-on-One" Mentoring Sessions with Jeffrey P. McNulty.
3. Copy of "The Ultimate Retail Manual."
4. The entire 5-week course.
5. Enter coupon code  𝐑𝐄𝐓𝐀𝐈𝐋𝐑𝐎𝐂𝐊𝐒𝐓𝐀𝐑300 at checkout to save $300.00.

🥉THE BRONZE PACKAGE:
1. Our 𝐒𝐓𝐀𝐑𝐓𝐄𝐑 Retail/Business Package. Strategy, Insights, & Knowledge.
2. The Ultimate Retail Coaching Program is NOT INCLUDED.
3. The Ultimate Retail Manual is NOT INCLUDED.
4. The entire 5-week course.
5. Enter Coupon Code 𝐑𝐄𝐓𝐀𝐈𝐋𝐑𝐎𝐂𝐊𝐒𝐓𝐀𝐑500 at checkout to save $500.00. 

THE ULTIMATE RETAIL COURSE is structured like a college course to allow maximum retention. Empirical research has shown that a drip schedule approach creates an engaging environment where students can increase their retention levels.

After completing this course, you will BECOME A RETAIL ROCKSTAR!

LINK: https://theultimateretailcourse.thinkific.com/

Founder | CEO  | Retail-Business Online Training Courses | Retail Strategy-Insights-Coaching

New Retail Ethos Publications

At New Retail Ethos Publications, we provide advisory services for authors wanting to self-publish their books. We offer a myriad of publishing packages to satisfy your demands. We help authors succeed.

WHY CHOOSE US:
1️⃣We offer personalized communication throughout the entire publication process.

2️⃣We provide a myriad of self-publishing plans- Basic, Intermediate, and Advanced.

3️⃣You maintain 100% control of your creative works.

4️⃣You maintain 100% royalties.

5️⃣100% satisfaction guaranteed.

6️⃣𝐎𝐮𝐫 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐚𝐧𝐝 𝐂𝐄𝐎 𝐬𝐞𝐥𝐟-𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐡𝐢𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐞𝐬𝐭-𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐁𝐨𝐨𝐤, "𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐚𝐧𝐮𝐚𝐥: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 𝐭𝐨 𝐓𝐡𝐫𝐢𝐯𝐞 & 𝐒𝐮𝐜𝐜𝐞𝐞𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐖𝐨𝐫𝐥𝐝," 𝐰𝐡𝐢𝐜𝐡 𝐢𝐬 𝐧𝐨𝐰 𝐢𝐧 26 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐚𝐧𝐝 𝐡𝐚𝐬 72𝐱 𝐀𝐦𝐚𝐳𝐨𝐧 𝐅𝐢𝐯𝐞-𝐒𝐭𝐚𝐫 𝐁𝐨𝐨𝐤 𝐫𝐞𝐯𝐢𝐞𝐰𝐬.

7️⃣Attention to detail is extremely important to us.

Please get in touch with us today to discuss how we can help you with your self-publishing aspirations.
Business: 844-669-2888
Email: jpmcnulty@newretailethos.com

Founder | CEO | Creator | Best-Selling Author of "The Ultimate Retail Manual" | Author Services

Gerson Lehrman Group

I actively consult with buy-side clients. Currently at the Scholar Level and ranked in the top 12% out of 200,000 consultants worldwide for the firm. 

I have expertise in Innovative Retail Concepts, Retail Industry Trends, Omni-Channel, Pet Retail, Home Improvement, Retail Consumer Trends, Retail Employee Engagement, Retail Innovation, Retail Services, Retail Merchandising, Retail Differentiation, Retail Store Environment, Talent Acquisition/Retention, Developing Successful Teams, Mentoring/Coaching, Revenue Generation, Merchandising,  and Organizational Culture.

In addition, I have broad expertise in:
Logistics, Replenishment, Payroll Processes, Big Box Retailers, Central Garden & Pet, Gibraltar Industries, Premium/Holistic & Natural Pet Food, Pet Food Recalls, Pet Retail Store Services (pet grooming, pet training, pet adoptions, and PetsHotel), Pet Supply Industry, Salaried Store Leadership, Gift Cards, Home Improvement Trends, and Lawn & Garden.

Retail Market Research Analyst

RetailWire

Featured Member of the RetailWire BrainTrust Panel of retail industry experts. Each business morning, RetailWire editors pick news topics worthy of commentary by its “BrainTrust” panel of industry experts, and the general RetailWire membership. 

The discussions contain pragmatic and strategic insights from panelists about industry perspectives covering key dynamics and issues affecting the retail sector.

Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. 

The newsletters and website cover topics such as brick-and-mortar, retail technology, e-commerce, marketing, payment technology, store operations, omnichannel, and more.
 https://www.retailwire.com/author/jeffrey-mcnulty/

Brain Trust Featured Panelist

YepJob

As the Vice President of Innovation, I was responsible for increasing company revenue, adding new corporate brands, establishing collaborative partnerships that were built upon trust, communication, commitment, and transparency. In addition, I ensured that client satisfaction was exemplary on all new and existing accounts in North America. 

I am considered a "Hybrid" in the business world as I have 30-years' experience in Retail/Business Executive Leadership as well as over 19 years of experience as a Retail Market Research Analyst.

I assisted companies with alleviating and addressing common Hiring and Recruiting "Pain Points" through all facets of education integration, and implementation of YepJob's Artificial Intelligence Platform to allow the clients to lower their cost per hire, fully maximize their ROI, and drastically increase their profitability.

➡️Secured a multi-year contract with a retailer that had over 4 Billion in annual revenue.
➡️Developed and implemented cutting edge strategies that resulted in a 300% increase in new clientele. 
➡️Throughout my retail career, I have interviewed over 6000 applicants.

I have extensive experience throughout the entire recruiting/hiring/training process and completely understand the client's requirement for seamless talent acquisition, decreased turnover, and maximum impact with their recruiting resources.

Vice President of Innovation

PetSmart

➡️ Oversaw all aspects of a diverse and challenging operation that encompassed live pets, animal services, and nutritional products. 

➡️District led the region in Comp sales, Mystery shops, and Average dollar transaction increase.

➡️ Store ranked #4 out of 1000 stores companywide for PetSmart Charity Donations.

➡️ Store received 9 consecutive scores of 100% on "In Stock Service Shops."

➡️District Training Support Leader for underperforming or underachieving stores.

District Services Support Leader in Training

Shopko

Oversaw all aspects of a $60-million business unit, including customer service and human resources. Ensured goals for sales and gross margin were met.

➡️ Communicated company goals to staff on a monthly basis. Coordinated talent development efforts, including the teaching/training of over 250-associates; conducted timely performance reviews for each employee.

➡️ Coordinated staff involvement in community organizations. Departments included: Electronics, apparel, hardlines, jewelry, consumables, pharmacy, sports, health & beauty and furniture.

Store Director/DMIT

The Home Depot

➡️ Served as The Home Depot’s Wisconsin Regional Trainer for all new exempt managers, with 12 of 16 department managers promoted to Assistant Managers and reassigned to other stores in 15 months.

➡️ Ranked #2 in EEOC compliance for the Midwest division (300stores) and #100 (out of 1600 stores) companywide for Gallup poll results.

➡️ Drove a 140-associate, 20-million Home Depot store to rank #1 in the entire company (1,600 stores) for home improvement loans and new credit card accounts for two consecutive weeks, despite competing against stores that had as many as 650-associates and 130 million in volume.

➡️ Accepted opportunity to address and reverse negative sales trends in an extremely underachieving Home Depot. Within one year, my store was only 1 of 2 out of 15 stores in the district achieving all financial sales plans.

➡️ Career Track: Oversaw all aspects of a 70-million business unit, including customer service, safety, and human resources. Ensured goals for sales and gross margin were met. Communicated company goals to staff monthly.

➡️ Coordinated talent development efforts, including the teaching/training of over 300-associates; conducted timely performance reviews for each employee.

➡️ Coordinated staff/district involvement in community organizations.

➡️ Invited to deliver a presentation at a Divisional President’s meeting for facilitating a 25% increase in comp sales, producing stellar Human Resources statistics, and reducing inventory by 3 million in 10 months.

➡️ Achieved several 100% scores on a 60-point Customer Service Mystery Shop that addressed store appearance,
in-stocks, customer service, suggestive selling, store uniforms, checkouts, returns, and parking lot.

➡️ Maintained shrink at 0.30% or lower for three years at a store with 8 million in
inventory.

➡️ Generated a 10% annual increase in sales and customer traffic flow by leveraging strategic planning and follow-through.

District Manager In Training/Assistant Lighting Merchant/Store Director

Publix Supermarket

Stockman/Second Assistant Manager in Training

𝐌𝐘 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄:
I am a "Hybrid" in the business world. I have 30 years of "hands-on industry experience" as an Executive Leader for The Home Depot, Lowes, Barnes & Noble, PetSmart, Shopko, Toys R Us, Publix, and Festival Foods and 19 years of experience as a Retail Research Analyst. 

I am the Founder & CEO of 𝐍𝐞𝐰 𝐑𝐞𝐭𝐚𝐢𝐥 𝐄𝐭𝐡𝐨𝐬, which assists retailers & businesses {regardless of size, scope, or niche} with alleviating and addressing common "Pain Points" through consumer insights, anticipatory intelligence, and retail research. 

I have conducted over 1000 consultations/engagements with clients on Wall Street, Hedge Fund Managers, Equity Investment Partners, retailers {niche players to Big Box), business owners, and entrepreneurs on the retail sector.

𝐍𝐄𝐖 𝐑𝐄𝐓𝐀𝐈𝐋 𝐄𝐓𝐇𝐎𝐒 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒:
We work with Global Clients to improve revenue, net income, profitability, operational efficiency, merchandising, innovation, employee engagement, talent acquisition, talent retention, employee morale, & customer service. 

𝐖𝐇𝐀𝐓 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:

🏆We implemented NRE's Proprietary G.A.P. and C.A.P.E.D. strategies over 8x weeks. After full implementation, we experienced immediate results, which skyrocketed employee engagement (15%), productivity (12%), and satisfaction (16%).

🏆Jeffrey's Best-Selling Book, The Ultimate Retail Manual should be called the Ultimate guide to Business and Life! I myself used this as a guide to start my own business the correct way.

🏆I want to say collaborating with Jeffrey P. McNulty and New Retail Ethos, LLC was by far the best decision I made for my career! Jeffrey is on top of his game! His knowledge and experience in the retail sector is impressive! I always call him the Guru of retail because his knowledge is powerful!

🏆After our entire team (74 employees) completed The Ultimate Retail Course, employee engagement rose 19%. Wow!

𝐏𝐑𝐎𝐃𝐔𝐂𝐓𝐒 𝐀𝐍𝐃 𝐎𝐍𝐋𝐈𝐍𝐄 𝐂𝐎𝐔𝐑𝐒𝐄𝐒:
📚I am blessed to have my Best-Selling Book, “𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐚𝐧𝐮𝐚𝐥: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 𝐭𝐨 𝐓𝐡𝐫𝐢𝐯𝐞 & 𝐒𝐮𝐜𝐜𝐞𝐞𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐖𝐨𝐫𝐥𝐝,” resonating with readers in 27 countries worldwide. 

🏫I am also the Founder of “𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐂𝐨𝐮𝐫𝐬𝐞: 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐑𝐞𝐭𝐚𝐢𝐥 𝐑𝐨𝐜𝐤𝐒𝐭𝐚𝐫!” 

𝐂𝐎𝐍𝐓𝐀𝐂𝐓 𝐍𝐑𝐄:
Workshops, classroom instruction, virtual meetings, 1-on-1 tutorials, advisory services, onsite evaluations, phone consultations, or speaking engagements.
www.newretailethos.com 844-669-2888

taplio

The Battle

Martin Leitner

Jeffrey P. McNulty

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?