Mars

Director of Analytic & AI Capabilities

Head of Data Science - North America

The Estée Lauder Companies Inc.

Select highlights include: 
DIGITAL TRANSFORMATION: Amplified customer spending 3-5x via hyper-personalized digital experiences and an 80M-record consumer data platform.
EMBEDDED CUSTOMER CENTRICITY: Devised KPI dashboard for 30+ brands, aligning consumer experience metrics with strategic growth goals.
BUILDING A DATA-DRIVEN MARKETING CULTURE: Conducted data analytics and marketing strategy training for 2,000 marketing leaders.

Executive Director, Global CRM Engagement, Activation & Analytics

The Vitamin Shoppe

Select highlights include:
DATA-DRIVEN INNOVATION: Launched a $100M annual subscription business using customer data analysis and segmentation.
STRATEGIC NEGOTIATION: Fostered strategic partnerships, securing $30M in bottom-line improvements through data-driven negotiations.
DRIVING CUSTOMER RETENTION: Revamped loyalty program, enhancing customer retention and boosting top-line growth.

Senior Director Analytics & Insights

Director, Business Analytics & Insight

The Children's Place

Select highlights include:
CHANGE AGENT: Generated $25M net profit by innovating store fleet optimization tool.
CUSTOMER CENTRIC PERSONALIZATION: Increased sales by $4M and saved $1M through personalized email communication strategies.
LEVERAGING CUSTOMER ENGAGEMENT: Utilized branded research panel to leverage customer engagement, increasing top-selling product turnover by 23%.

Director - Omni Channel Analytics & Insights

Party City

Manager - Marketing Analytics & Consumer Insight

Marketing Analyst

Montclair State University, School of Business, Dean's Office

School of Business Administrative Affairs/Programs Coordinator & Dean's Office Graduate  Assistant

At Mars Petcare, I lead Analytics & AI Capabilities and serve as interim head of our Global Analytics Services team, guiding a global team to deliver scalable solutions that simplify complexity, accelerate decisions, and drive measurable business impact.

Over the past five years, we’ve evolved from a specialized function into a trusted cross-divisional partner — building reusable frameworks, strengthening core analytics capabilities, and enabling faster, more consistent decision-making across our business.

I’m especially proud of our team: value-focused, pragmatic, curious, and deeply committed to our shared purpose: A better world for pets. We stay close to key business challenges and own the outcomes we deliver.

Before Mars, I led analytics transformations at Estée Lauder and The Vitamin Shoppe. Early in my career, I learned that great analytics isn’t about having all the answers. It’s about asking the right questions and knowing when to challenge them. That principle continues to guide how I show up: with clarity, integrity, and purpose.

Always happy to connect — whether about analytics, leadership, or exchanging ideas.

Martin Leitner

Celebrus

We are the technology leader committed to improving the relationships between brands and consumers via better data.

Senior Account Executive

Allant Group

Data driven marketing analytics, martech/adtech solutions integrator, and third-party data solutions provider. Allant delivered solutions for retail, emerging D2C, CPG, insurance, media, and hi-tech.

- Hired to lead turnaround; returned business to profitability by creating new digital service offerings, rebuilding sales, and channels. After landing no new customers in the preceding 4 years, added 7 in 2018, 9 in 2019 and 11 in 2020. 
      - Turned first monthly profit after 6 months and ended 2018, 2019, and 2020 profitable. 
      - Led the development of Allant’s first services for digital onboarding and activation, CDP implementation, real-time and omni-channel orchestration, and digital media buying. 
- Leveraged analyst relationships to help move to leader rank in Forrester Customer Analytics Wave.

Senior Vice President, Sales and Channel Partnerships at Allant Group

Alterian

Global provider of customer experience management and marketing insight applications. Our solutions were used in retail, insurance, media, publishers, and marketing service providers.  

- Worked with private equity firm to acquire and relaunch Alterian brand, spanning global P&L planning, sales process, executive recruiting and infrastructure guidance.
- Doubled new accounts to 20 in year 1 - including the first new direct customer since 2015 – and tripled average sales price through value-based selling, partner engagement, and networking.
- Increased revenue-producing partners by 
- Stemmed historically heavy attrition rate, saving 11 accounts from churning.
- Built worldwide team of enterprise sales, inside sales, presales, and customer success.

SVP Sales and Business Development

Teradata

International provider of cloud analytic data platforms, marketing applications, and related services. My team worked many vertical segments including retail, hi-tech, insurance, telco, CPG and emerging D2C brands.

Area Vice President of Sales, National Accounts West – 1/2015 – 11/2016
Sales Director, National Accounts Pacific Northwest– 7/2014 - 1/2015 
- Exceeded $4M sales objective, finishing at 161% for 2014, resulting in promotion to AVP West. 
- Nearly doubled West region revenues from $6.4m in 2014 to $11.3m in 2015 with team of 16. 
- Doubled qualified leads by restructuring sales process and linking LDRs into each region.

Area Vice President Sales, National Accounts West

Advisory Services | Technology Start-ups

Vice President of Sales, Advisory Role – 1/2012- 2/2013
- Delivered sales, go-to-market, and business development consulting to select Bay Area start-ups delivering cloud marketing and social analytics, customer lifecycle management, and marketing analytic services.
- Delivered 100% increase in top-customer monthly recurring revenue (MRR).
- Attained 100% customer renewal rate.
- Made 100+ prospect introductions.
- Drove 300% increase in pilots and improved pipeline visibility.
- Revitalized growth by deploying solution-selling strategies for enterprise customers, cleaning and building pipeline, and implementing repeatable sales and pilot processes.

Vice President of Sales - Advisor Role

Quantivo Corporation

Cloud-based big-data analytics for marketing; acquired by Aggregate Knowledge in 2013. Our largest markets were retail, digital agencies, and digital marketers across multiple verticals.

- Transformed revenue generation capability by dramatically simplifying messaging, focusing the sales team, and personally recruiting new business partners.
- Grew bookings and customer base 100% in first 8 months over prior year.
- Renewed 100% of customers.
- Increased sales pipeline 150%.
- Created go-to-market strategies to deliver 100% increase in lead generation month/month and “most promising company” coverage in Forbes, Informationweek, and Gartner.

Vice President of Sales, Business Development and Marketing

International provider of cloud analytic data platforms, marketing applications, and related services.

- Exceeded annual platform sales and services revenue objectives each year (2006-2011); averaged 156% for orders and 115% for revenue. 
- Served as go-to resource for services-based selling and executive relationship building.
- Integrated offshore resources with local project teams to increase margin 15%+.

Professional Services Sales Director, Southwest Region

Vcommerce

Vcommerce provides on-demand e-commerce solutions and outsourced services.  Achievements include:
 Rebuilt sales team, sales process and value proposition to support annuity-based business model
 Delivered deals with such companies as Overstock.com, Target, Napster, BJs and Univision 
 More than doubled revenue in 2004 from previous year and on target to triple growth again in 2005  
 Converted unqualified pipeline to $12.5M qualified prospects in 14 months

Vice President of Sales

Interelate, Inc.

A public CRM ASP and consulting services company that was sold to eLoyalty in 2004.  Responsibilities included: 
 Directed replacement of sales process, sales team, messaging and collateral
 Converted pipeline from $4M unqualified to $5.3M qualified prospects in 120 days
 Led effort to ensure Interelate was included in major analyst market study to generate new leads 
 Initiated business development efforts with SAS and DoubleClick, adding new prospects to pipeline

Protagona Worldwide, UK

A public British company that delivered enterprise marketing optimization software and services. Acquired by DoubleClick in Dec. 2002.  Responsibilities included:
 Directed all sales, marketing, business development, consulting, customer support, finance and administration throughout North and South America 
 Led business restructuring for US organization, attained goal to break even in fiscal 2002 and achieved 102% of target revenue for fiscal 2002 when acquired 
 Created market and sales plan for Commercial Markets (all non-financial services markets), hired and managed the sales team that beat revenue objectives each year during a down market
     - 105% of quota FY2000  (400% growth)
     - 101% of quota FY2001  (116% growth)
 Led effort to elevate Protagonas stature with key industry analysts, including Gartner Leaders Quadrant status and Forrester ranking as a leader and must consider vendor

Excutive Vice President

With 20+ years of successfully building and leading sales teams, I've excelled in several segments, including SaaS software, marketing and advertising technologies, digital identity, data analytics, cloud platforms, and data management (data warehouse and data lakes). I have extensive experience in diverse markets, including banking, insurance, retail, healthcare, and telco sectors. 

I chose to transition to an individual contributor role to delve deep into the changing world of digital identity and first-party data capture, navigating privacy regulations and the shift away from third-party cookies. In just two years, I surpassed expectations, generating $6.1M TCV and $1.996M ARR and sealing deals with two large insurance companies, a well-respected university healthcare system, and one of the world’s largest airlines. My approach revolves around understanding clients' core business challenges and empowering teams to tackle them head-on.

On the personal side, I'm an avid traveler and golfer, and I cherish sharing my new-found mixology, bread-baking, and pizza-making skills with friends and family. Committed to giving back, I actively volunteer to combat food insecurity and foster community dialogue. Eager to channel my expertise into a new B2B tech opportunity, I'm poised to drive growth and exceed expectations again. 

Let's connect on LinkedIn to explore how I can contribute to your team's success.

taplio

The Battle

Martin Leitner

Marty Shepard

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