Mars

Director of Analytic & AI Capabilities

Head of Data Science - North America

The Estée Lauder Companies Inc.

Select highlights include: 
DIGITAL TRANSFORMATION: Amplified customer spending 3-5x via hyper-personalized digital experiences and an 80M-record consumer data platform.
EMBEDDED CUSTOMER CENTRICITY: Devised KPI dashboard for 30+ brands, aligning consumer experience metrics with strategic growth goals.
BUILDING A DATA-DRIVEN MARKETING CULTURE: Conducted data analytics and marketing strategy training for 2,000 marketing leaders.

Executive Director, Global CRM Engagement, Activation & Analytics

The Vitamin Shoppe

Select highlights include:
DATA-DRIVEN INNOVATION: Launched a $100M annual subscription business using customer data analysis and segmentation.
STRATEGIC NEGOTIATION: Fostered strategic partnerships, securing $30M in bottom-line improvements through data-driven negotiations.
DRIVING CUSTOMER RETENTION: Revamped loyalty program, enhancing customer retention and boosting top-line growth.

Senior Director Analytics & Insights

Director, Business Analytics & Insight

The Children's Place

Select highlights include:
CHANGE AGENT: Generated $25M net profit by innovating store fleet optimization tool.
CUSTOMER CENTRIC PERSONALIZATION: Increased sales by $4M and saved $1M through personalized email communication strategies.
LEVERAGING CUSTOMER ENGAGEMENT: Utilized branded research panel to leverage customer engagement, increasing top-selling product turnover by 23%.

Director - Omni Channel Analytics & Insights

Party City

Manager - Marketing Analytics & Consumer Insight

Marketing Analyst

Montclair State University, School of Business, Dean's Office

School of Business Administrative Affairs/Programs Coordinator & Dean's Office Graduate  Assistant

At Mars Petcare, I lead Analytics & AI Capabilities and serve as interim head of our Global Analytics Services team, guiding a global team to deliver scalable solutions that simplify complexity, accelerate decisions, and drive measurable business impact.

Over the past five years, we’ve evolved from a specialized function into a trusted cross-divisional partner — building reusable frameworks, strengthening core analytics capabilities, and enabling faster, more consistent decision-making across our business.

I’m especially proud of our team: value-focused, pragmatic, curious, and deeply committed to our shared purpose: A better world for pets. We stay close to key business challenges and own the outcomes we deliver.

Before Mars, I led analytics transformations at Estée Lauder and The Vitamin Shoppe. Early in my career, I learned that great analytics isn’t about having all the answers. It’s about asking the right questions and knowing when to challenge them. That principle continues to guide how I show up: with clarity, integrity, and purpose.

Always happy to connect — whether about analytics, leadership, or exchanging ideas.

Martin Leitner

Ten Thousand Villages US

Vice President of Retail Stores and Wholesale

Brandless

•	Grew the current e-commerce health and wellness platform into an omnichannel experience with the added channel of placement on Retail shelves. 
•	Organized and participated in activations throughout the country.
•       Attended trade shows to showcase our brands. 
•	Engaged with large Retailers and brokerage firms to form partnerships, negotiate terms and successfully launch product on shelf.
•	Responsible for the Retail P & L which was a large growth strategy of $100M for the company.

Vice President of Retail

American Dream

•	Lead a Retail environment consisting of stores and kiosks supporting the entertainment throughout the center including Nickelodeon Universe and Dreamworks Water Park.  Develop product and demonstration items to enhance purchases and the entertainment factor of the parks.
•	Responsible for the birthday party program tied to the entertainment venues which holds 1,800 parties annually.
•	Assort the food and beverage for the Nickelodeon Theme Park and manage 10 individual food carts.
•	Specialty leasing responsibilities filling 15 kiosks and available store spaces on short term leases.

Merlin Entertainments

•	Managed this world famous entertainment venue with a team of 100+ employees whose focus was engagement and guest experience.
•	Drove ticket sales thru grassroot marketing initiatives and outreach throughout New York and the surrounding areas with focus on the domestic and international tourist.
•	Created and participated in activations in well known establishments in New York to drive awareness and customer visits while increasing the brand presence.

General Manager, Madame Tussauds

•	Increased traffic to brick and mortar Vitamin Shoppe stores throughout the country by creating weekly wellness workshops and adding nutritional consultations both in store and virtually.
•	Created sponsorship opportunities and partnerships with large organizations to acquire customers and turn all existing customers into true omnichannel shoppers.
•	Attended trade shows and consumer shows to further acquire customers for the loyalty program. 
•	Part of the team who started the subscription auto delivery program and coordinated this initiative with the field executives.

Director of Retail Innovation, Stores

FAO Schwarz, Toys R Us, Times Square, Babies R Us, Union Square

•	Responsible for delivering results for the three Flagship stores for the company: Toys R Us, Times Square, FAO Schwarz and Babies R Us, Union Square. Annual sales volume was $142M. 
•	Managed three Store Directors, a team consisting of 85 executives and a sales force of over 800 associates. 
•	Developed innovative business driving ideas and sought out creative opportunities to enhance the bottom line earnings and overall guest experience. Leased businesses include photo opportunities, food concessions and vendor shops. 
•	Partnered with many toy vendors and third party advertising and merchandise vendors to bring in licensed business opportunities to entertain the customer and drive revenue. .
•	Developed and implemented the birthday party initiative in all three Flagship stores which drove traffic, revenue and guest experience.

Vice President Flagship Stores

Macy's

•	Managed a store with $130M in annual sales at Macy's Herald Square and $65M in Macy's Short Hills, New Jersey.
•	Recruited, trained, and motivated an executive team and a staff consisting of 350+ employees.  Consistently maintained an open job rate below 2%.
•	Worked closely with buying line, operations, human resources, and store planning to insure store profitability, proper assortment and improved market share.

Vice President, Store Manager

Vice President of Retail at American Dream

Retail executive experienced in leading dynamic Flagship stores.  Background in both Retail and Entertainment is a winning combination to bring stores to life.   Proven ability to manage vision and purpose to fulfill brand promise. Creatively drive sales and profit thru innovation to enhance the selling culture.  Focus on significantly increasing traffic to brick and mortar stores thru innovation, activations, events and experiences.   Acquire customers and loyalty by truly understanding shopping patterns and assortment needs.  Deliver results and experience thru a combination of leased businesses, vendor partnerships and a constantly changing store environment.  Significant focus on meeting the customers' needs thru service, product development and focus on turning all consumers into omnichannel shoppers.

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The Battle

Martin Leitner

Mindy Clements

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