Mars

Director of Analytic & AI Capabilities

Head of Data Science - North America

The Estée Lauder Companies Inc.

Select highlights include: 
DIGITAL TRANSFORMATION: Amplified customer spending 3-5x via hyper-personalized digital experiences and an 80M-record consumer data platform.
EMBEDDED CUSTOMER CENTRICITY: Devised KPI dashboard for 30+ brands, aligning consumer experience metrics with strategic growth goals.
BUILDING A DATA-DRIVEN MARKETING CULTURE: Conducted data analytics and marketing strategy training for 2,000 marketing leaders.

Executive Director, Global CRM Engagement, Activation & Analytics

The Vitamin Shoppe

Select highlights include:
DATA-DRIVEN INNOVATION: Launched a $100M annual subscription business using customer data analysis and segmentation.
STRATEGIC NEGOTIATION: Fostered strategic partnerships, securing $30M in bottom-line improvements through data-driven negotiations.
DRIVING CUSTOMER RETENTION: Revamped loyalty program, enhancing customer retention and boosting top-line growth.

Senior Director Analytics & Insights

Director, Business Analytics & Insight

The Children's Place

Select highlights include:
CHANGE AGENT: Generated $25M net profit by innovating store fleet optimization tool.
CUSTOMER CENTRIC PERSONALIZATION: Increased sales by $4M and saved $1M through personalized email communication strategies.
LEVERAGING CUSTOMER ENGAGEMENT: Utilized branded research panel to leverage customer engagement, increasing top-selling product turnover by 23%.

Director - Omni Channel Analytics & Insights

Party City

Manager - Marketing Analytics & Consumer Insight

Marketing Analyst

Montclair State University, School of Business, Dean's Office

School of Business Administrative Affairs/Programs Coordinator & Dean's Office Graduate  Assistant

At Mars Petcare, I lead Analytics & AI Capabilities and serve as interim head of our Global Analytics Services team, guiding a global team to deliver scalable solutions that simplify complexity, accelerate decisions, and drive measurable business impact.

Over the past five years, we’ve evolved from a specialized function into a trusted cross-divisional partner — building reusable frameworks, strengthening core analytics capabilities, and enabling faster, more consistent decision-making across our business.

I’m especially proud of our team: value-focused, pragmatic, curious, and deeply committed to our shared purpose: A better world for pets. We stay close to key business challenges and own the outcomes we deliver.

Before Mars, I led analytics transformations at Estée Lauder and The Vitamin Shoppe. Early in my career, I learned that great analytics isn’t about having all the answers. It’s about asking the right questions and knowing when to challenge them. That principle continues to guide how I show up: with clarity, integrity, and purpose.

Always happy to connect — whether about analytics, leadership, or exchanging ideas.

Martin Leitner

Naavics

Strategic measurement advisor to Ad agencies, Financial Services clients with focus on analyzing opportunities for creating efficiencies and standardizing best practices with Marketing Mix, Digital attribution (MTA) and Digital Analytics. 
-Lead consulting with client on a new MMM build focusing on new Methodology and Research
- Manage Marketing Science pipeline for Fin Services client across multiple LOBs

Naavics helps companies with their Media Analytics needs. Whether it's Digital, Ad Agency related, Marketing Mix, MTA, Data Science or standardize Reporting

Founder, Chief Analytics Officer

MediaCom

Global Director, Measurement Lead (Contract)

Neustar, Inc.

Led high impact marketing mix and multi-touch attribution marketing strategies on behalf of Fortune 500 clients like The Home Depot, Fidelity and Staples. Influenced key decision makers leading to the adoption of new reporting standards, reevaluate media channel allocation and increase in media efficiencies.

Sr. Manager, Consulting Services

Bayer

Piloted a complex initiative to transform Bayer Consumer Health’s marketing mix approach, bringing the operation from an external vendor with internal partners, unifying the system, and ultimately improving the business’ ability to make turnkey marketing decisions ahead of year end planning.

Advanced Analytics and Data Science Consultant (MMM)

Columbia University School of Professional Studies

Guided students through intensive curriculum designed to build deep understanding of data science and machine learning, and their influence business decisions. 
Shared cutting edge, real world applications to creating strategic frameworks for leveraging data in a modern corporate climate.

Associate Faculty, Applied Analytics

Razorfish

Responsible for analytics practice, which involved managing a team of data scientists. Played a central role on key agency accounts, defining strategy and measurement standards while executing a of high-volume multi-touch marketing campaigns.

Associate Director

Senior Analyst

The Nielsen Company

●	Consulted and modeled strategic price and promotion studies that study the impact of changes in market prices and effects on products and cross interactions, using PRICING models
●	Econometric modeling methods primarily used were regression, Nielsen KXEN and Audit models, Factor Analysis, ANOVA and custom models

Sr. Analytics Consultant

Navi is a founder and chief analytics officer at Naavics, a media analytics consulting firm that helps brands with their marketing mix, multi-touch attribution, and digital analytics needs. With over 15 years of experience in measurement, data science, and analytics, Navi has worked with Fortune 500 clients across various industries, including financial services, consumer packaged goods, and digital media. 

Navi's mission is to simplify the complex and often opaque modeling and reporting processes that hinder media clients from achieving optimal business results. She leverages her expertise in marketing mix, attribution, unified analytics, digital measurement strategy, and custom modeling to provide cutting-edge solutions and guidance to her clients. Navi believes in the power of data for driving transformation and efficiency, and she strives to empower media data scientists and stakeholders with the knowledge and tools they need. To learn more, visit naavics.com or email consult@naavics.com.

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Martin Leitner

Navneet Gill

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