Mars

Director of Analytic & AI Capabilities

Head of Data Science - North America

The Estée Lauder Companies Inc.

Select highlights include: 
DIGITAL TRANSFORMATION: Amplified customer spending 3-5x via hyper-personalized digital experiences and an 80M-record consumer data platform.
EMBEDDED CUSTOMER CENTRICITY: Devised KPI dashboard for 30+ brands, aligning consumer experience metrics with strategic growth goals.
BUILDING A DATA-DRIVEN MARKETING CULTURE: Conducted data analytics and marketing strategy training for 2,000 marketing leaders.

Executive Director, Global CRM Engagement, Activation & Analytics

The Vitamin Shoppe

Select highlights include:
DATA-DRIVEN INNOVATION: Launched a $100M annual subscription business using customer data analysis and segmentation.
STRATEGIC NEGOTIATION: Fostered strategic partnerships, securing $30M in bottom-line improvements through data-driven negotiations.
DRIVING CUSTOMER RETENTION: Revamped loyalty program, enhancing customer retention and boosting top-line growth.

Senior Director Analytics & Insights

Director, Business Analytics & Insight

The Children's Place

Select highlights include:
CHANGE AGENT: Generated $25M net profit by innovating store fleet optimization tool.
CUSTOMER CENTRIC PERSONALIZATION: Increased sales by $4M and saved $1M through personalized email communication strategies.
LEVERAGING CUSTOMER ENGAGEMENT: Utilized branded research panel to leverage customer engagement, increasing top-selling product turnover by 23%.

Director - Omni Channel Analytics & Insights

Party City

Manager - Marketing Analytics & Consumer Insight

Marketing Analyst

Montclair State University, School of Business, Dean's Office

School of Business Administrative Affairs/Programs Coordinator & Dean's Office Graduate  Assistant

At Mars Petcare, I lead Analytics & AI Capabilities and serve as interim head of our Global Analytics Services team, guiding a global team to deliver scalable solutions that simplify complexity, accelerate decisions, and drive measurable business impact.

Over the past five years, we’ve evolved from a specialized function into a trusted cross-divisional partner — building reusable frameworks, strengthening core analytics capabilities, and enabling faster, more consistent decision-making across our business.

I’m especially proud of our team: value-focused, pragmatic, curious, and deeply committed to our shared purpose: A better world for pets. We stay close to key business challenges and own the outcomes we deliver.

Before Mars, I led analytics transformations at Estée Lauder and The Vitamin Shoppe. Early in my career, I learned that great analytics isn’t about having all the answers. It’s about asking the right questions and knowing when to challenge them. That principle continues to guide how I show up: with clarity, integrity, and purpose.

Always happy to connect — whether about analytics, leadership, or exchanging ideas.

Martin Leitner

Managing a portfolio of CPG accounts globally - responsible for their growth and customer success.

Senior Director - CPG

Director, CPG

Nielsen

o	Senior leader within the CPG customer success team at Nielsen India which delivers Marketing Mix Modeling projects to clients in the APMEA region
o	Lead consultant on Marketing Effectiveness engagements collaborating with clients to identify decision priorities, developing analysis plan based on objectives and data diagnosis, defining clear scope and aligning with stakeholders 
o	Data analytics based consulting role involving Nielsen RMS data (retail audit/transactional data), media and trade data exploration for developing hypothesis, validation through models, model interpretation for insights and recommendations; utilizing media mix results for simulations and optimization of marketing plans for maximizing revenue 
o	Change evangelist and partner for CMIs helping them foster data driven decision making through clear insights and action plans to maximize growth objectives 
o	Engaging with brand managers and media agency ensuring internalization of Nielsen recommendations during annual planning of marketing budgets 
o	Recognized thought partner for analytically matured clients as well as clients still nascent in their MMM adoption journey
o	Handled a portfolio of >$1M since 2019 across CPG clients in the APMEA region 
o	Identifying opportunities for cross-sell and clear focus on renewals

Associate Director, Customer Success

Senior Manager, Customer Success

Absolutdata Analytics-an Infogain company

o   Ensured new business while building client relationships and grew existing share of business through allocation of time to key accounts 
o   Designing solutions encompassing marketing and customer analytics with traditional methodologies as well as AI/Machine Learning led complex concepts; specifically been a solution consultant for designing analytics journeys for forward looking organizations, future-proofing their analytics based decision needs
o	Supported sales teams in identifying and cultivating potential opportunities with key clients in their respective territories. Played a critical role in growing several million dollar accounts in the CPG and Retail space which at the time of joining were a few hundred thousands
o	Strategizing consulting led analytics pitches based on client’s decision requirements and company’s capabilities while ensuring customization that helps them understand how we can solve their problems and help their business grow
o	Quality experience in Sales & Business Development across geographies including APAC, MEA, Europe, North America and LATAM primarily in the CPG space
o	Part of successful pitches to two billion dollar CPG companies involving marketing effectiveness analytics – led the pitch and storyline for sales which created a big differentiation for the company amongst the competing pool of top notch analytics and consulting names 
o	Successfully added a new billion dollar CPG client within two months of reach out – was responsible for creating awareness about the company’s services, differentiators and how we could add greater value than the existing pool of suppliers. The engagement involved selling a research product which was not tested in the market
o	In another two engagements, was able to successfully build in-roads into CPG accounts – was able to engage with global heads of these two conglomerates and convince them to support us by reaching out to their counterparts, teams globally

Manager, Marketing

o	Conversion rate of >80% across high value proposals involving varied Marketing and Customer Analytics led solutions and including Marketing Research, Business Intelligence, Big Data, Digital Analytics and Advanced Analytics including AI and Machine Learning 
o	Managing end-to-end RFP/RFI/RFQ responses – Opportunity assessment with sales and account managers  Aligning the right solutions team with technical expertise Brainstorming on solutions and response planning with focus on value proposition Developing techno-commercial proposals, presenting and explaining the proposed solution to the client 
o	Estimating project effort & optimal pricing for all services, carrying out effective negotiations with client and resolving queries to win bids; Success stories of convincing clients around the value of the solution resulting in acceptance of premium pricing
o	Managed product proposals specifically NAVIK Suite, Absolutdata’s AI based product portfolio including NAVIK MarketingAI – an end to end campaign management tool for hyper-personalization and next best offer optimization

Senior Consultant, Marketing

Consultant, Marketing

o	Preparing & executing annual marketing plan to maximize revenue, awareness, and brand recognition
o	Corporate branding through industry awards, events, direct marketing, case studies, sales collaterals 
o	Campaign/Email Marketing: Utilized HubSpot for targeting pool of CXOs, mid-management; designed workflow encompassing desired target audience, geography, vertical etc., maintained a smart database with lead scoring, tracking campaign performance 
o	Website Management: Content development & management of the Absolutdata website. Making it an efficient virtual front end for the overseas client base
o	Public relations – working closely with PR agency to identify industry relevant media exposures for maximizing reach to target profiles

Senior Executive, Marketing 

Executive, Marketing 

•	An established leader with 14 years of consulting experience in the analytics industry 
•	Marketing Analytics Delivery 
o	Senior leader within the APMEA Customer Success team at Nielsen, responsible for leading client engagements in the marketing effectiveness analytics space
o	Hands on analytics practitioner, utilizing data and models to optimize marketing mix decisions for CPG clients 
•	Sales Strategy Consulting 
o	An effective sales professional with a deep understanding of data, analytics and technology solutions, applying this knowledge for new, continued and repeated business
o	Account management experience with leading global consulting clients as well as conglomerates in the CPG and retail industry
o	Led a team in coming up with customized solution collaterals and proposals for clients while converting business problems into solvable analytical patterns at Absolutdata
o	Consistently worked on designing solutions around customer and marketing analytics 
•	Marketing Communications –
o	Strategist with an ability to formulate complex research and analytics concepts into tangible communications for clients
o	Direct and active experience of working on client acquisitions, growing accounts utilizing campaign marketing (lead generation & lead nurturing), digital marketing, conference marketing and corporate communication


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The Battle

Martin Leitner

Richa Sharma

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