Mars

Director of Analytic & AI Capabilities

Head of Data Science - North America

The Estée Lauder Companies Inc.

Select highlights include: 
DIGITAL TRANSFORMATION: Amplified customer spending 3-5x via hyper-personalized digital experiences and an 80M-record consumer data platform.
EMBEDDED CUSTOMER CENTRICITY: Devised KPI dashboard for 30+ brands, aligning consumer experience metrics with strategic growth goals.
BUILDING A DATA-DRIVEN MARKETING CULTURE: Conducted data analytics and marketing strategy training for 2,000 marketing leaders.

Executive Director, Global CRM Engagement, Activation & Analytics

The Vitamin Shoppe

Select highlights include:
DATA-DRIVEN INNOVATION: Launched a $100M annual subscription business using customer data analysis and segmentation.
STRATEGIC NEGOTIATION: Fostered strategic partnerships, securing $30M in bottom-line improvements through data-driven negotiations.
DRIVING CUSTOMER RETENTION: Revamped loyalty program, enhancing customer retention and boosting top-line growth.

Senior Director Analytics & Insights

Director, Business Analytics & Insight

The Children's Place

Select highlights include:
CHANGE AGENT: Generated $25M net profit by innovating store fleet optimization tool.
CUSTOMER CENTRIC PERSONALIZATION: Increased sales by $4M and saved $1M through personalized email communication strategies.
LEVERAGING CUSTOMER ENGAGEMENT: Utilized branded research panel to leverage customer engagement, increasing top-selling product turnover by 23%.

Director - Omni Channel Analytics & Insights

Party City

Manager - Marketing Analytics & Consumer Insight

Marketing Analyst

Montclair State University, School of Business, Dean's Office

School of Business Administrative Affairs/Programs Coordinator & Dean's Office Graduate  Assistant

At Mars Petcare, I lead Analytics & AI Capabilities and serve as interim head of our Global Analytics Services team, guiding a global team to deliver scalable solutions that simplify complexity, accelerate decisions, and drive measurable business impact.

Over the past five years, we’ve evolved from a specialized function into a trusted cross-divisional partner — building reusable frameworks, strengthening core analytics capabilities, and enabling faster, more consistent decision-making across our business.

I’m especially proud of our team: value-focused, pragmatic, curious, and deeply committed to our shared purpose: A better world for pets. We stay close to key business challenges and own the outcomes we deliver.

Before Mars, I led analytics transformations at Estée Lauder and The Vitamin Shoppe. Early in my career, I learned that great analytics isn’t about having all the answers. It’s about asking the right questions and knowing when to challenge them. That principle continues to guide how I show up: with clarity, integrity, and purpose.

Always happy to connect — whether about analytics, leadership, or exchanging ideas.

Martin Leitner

Steve Krull

Many businesses don't effectively connect their marketing spend to actual revenue outcomes. Their data is broken, their systems are disconnected, and marketing feels like a black box.

We built The Revenue Visibility Engine™ to fix that. It's how we help VP/Directors of Marketing turn performance into provable revenue and prove ROI to their executives.

Our team has worked with some of the biggest names in home building, and retail. We know what it takes to connect marketing to business outcomes.

If you're tired of defending your marketing budget every quarter, let's talk.

CEO & Generally Nice Guy

Keeping the agency ahead of the curve in terms of our people and our delivery is my primary focus. We're different for a reason and our both clients know it and respect it. Finding the right people from an intelligence, experience and fit perspective is key to keeping our culture, values and service model intact. 

Leveraging the right technologies and delivery process is paramount to making sure we can match our experience to the best tools in delivering results for clients. Sure, there's plenty more that I do, but this is what excites me each and every day.

Steve 😁 Krull

I used to think “work smarter, not harder” meant squeezing more into less time. But the real breakthrough came when I started asking:
Is the work I’m doing actually improving life and business, or just filling up the calendar?

In this Big Ideas With BFO, I’m talking about how I redefined “productive” by making sure my work feeds into three crucial categories of life.

It’s not about doing less. It’s about doing what matters more. What do you think? 

Check it out and drop your strategies for working smarter in the comments.

CEO of Be Found Online “We Turn Performance Into Provable Revenue”

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The Battle

Martin Leitner

Steve 😁 Krull

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The Battle

Martin Leitner

Steve 😁 Krull

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steve 😁 Krull's LinkedIn Performance

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Performance ScoreSteve 😁 Krull's LinkedIn Performance