Lena Sesardic

Etsy Store Owner & Artist

Baddie Women's Circle

A bi-weekly virtual circle for the women who are letting go of a life, relationship, career or version of themselves that “makes sense” on paper for something that’s unorthodox but feels fully aligned.

Founder & Facilitator

The Authentic Advantage

AI & ChatGPT Business Coach

Tulum Girlies Group 👯‍♀️

Founder, Community Manager & In-Person Events Host

TikTok

I create funny & educational TikTok videos about the "casual" side of LinkedIn (handle: @contently_lena.)

My TikTok wins:
- Went from 0 to 100k likes and 13k followers in 14 days
- 15M+ views to date on TikTok
-50+ viral videos
-2000+ downloads of my free LinkedIn Profile Scorecard in 2 months from TikTok
- Collaboration with LinkedIn Marketing Partner, Transmission agency


Want me to create an engaging TikTok video for your brand? Email me at hello[at]lenasesardic[dot]com. 💌

Content Creator & Influencer

GrowthMentor

I'm a GrowthMentor helping product managers, marketers & founders with product management, content marketing, LinkedIn marketing, customer discovery & idea validation.

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗺𝘆 𝗚𝗿𝗼𝘄𝘁𝗵𝗠𝗲𝗻𝘁𝗼𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 & 𝗯𝗼𝗼𝗸 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗶𝗳 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗜 𝗰𝗮𝗻 𝗯𝗲 𝗵𝗲𝗹𝗽𝗳𝘂𝗹. 💜

Growth Mentor

Medium

I contribute my writing on lenasesardic.com to two Medium publications:

Start it Up - the largest Medium publication in the world
Product Coalition - the largest Medium publication for product management

I'm also part of the Medium Partner Program.

Contributing Writer

Aviso Wealth

Managing the new NEI Investments website to make sure all content is up-to-date, on brand, and driving key metrics.

Using my PM mindset to run experiments and find new growth opportunities for the new website.

Senior Content Publisher

Product Owner

Transparent Media Studio

Product management can be a little nebulous if you've never been a PM before. Which is why tech companies hire a PM veteran like me to help them write about the craft in a credible way that converts leads to clients.

With 4+ years experience in the industry, I know the PM principles & concepts like the back of my hand and am familiar with the key thought leaders and schools of thought in the space.

You can hire me to do the following:

◆ SEO-optimized blog posts
◆ Newsletters
◆ Emails
◆ Ebooks
◆ Social media posts
◆ White papers

I also offer ghostwriting services for executives in the PM space.

If you want to work with me, send me an email at hello@lenasesardic.com 💌

--

My clients have included companies like Userpilot.com and Arc.dev. You can check out my writing samples attached here.

Freelance Writer / Ghostwriter

-Mentored/advised venture teams in idea validation, customer discovery and mindset.
-Mentored/advised aspiring product managers in how to break into product management.
-Collaborated with individuals & teams on various startup-related projects or side projects.

Mentor, Advisor & Collaborator

Be your unapologetic self & create epic LinkedIn content that converts 😈 //They call me "the LinkedIn Therapist"

Ready to build your Second Brain? 🧠

The Second Brain Project is a 4-week live cohort to help coaches, creatives, and business owners build a high-functioning network of GPTs that automate their workflows, multiply their time & use AI the way it was meant to be used: as your second brain.

By the end of the 4 weeks, you’ll walk away with:
✅ 5–15 GPTs that think like you
✅ A plug-and-play GPT Playground to use instantly
✅ Systems that actually run without your brain being the bottleneck
✅ Confidence to keep building GPTs that save time, increase capacity, and sound just like you


📌 WHAT'S INCLUDED:

- 4 x live weekly trainings (with replays)
- GPT Builder Pro (your personal GPT-building assistant)
- Playground of plug-and-play GPTs (e.g. Sales Call Decoder, Content Sculptor)
- My 6-Step GPT Your Brain Method
- Second Brain Architecture Template (Google Sheet + Notion)
- Bonus GPT Naming Guide

⏰ FAST PASS BONUS:
If you sign up within 48 hours (by Thursday at 10am PT / 1pm ET / 7pm CEST), you’ll also get:

🔓 Early Access to the GPT Library (April 28)
📞 Bonus Live Q&A Call with Me (May 6)


You're already paying $20/month for ChatGPT Plus, but you're using 5% of what it's actually capable of.

This isn’t just about ChatGPT. This is about you building a real system that:

- Thinks like you
- Speaks in your voice
- Handles work you don’t want to do

A system that scales your business & gives you your brain back.

Join The Second Brain Project: https://natural-temple-f15.notion.site/The-Second-Brain-Project-1d9921c15bdc80d09cb8ef9e0607f1fa?pvs=4

Founder & LinkedIn "Baddie" Business Coach 😈

I can help you confidently sell your 4- or 5- figure offers on LinkedIn and get high-calibre clients so you can generate more revenue for your biz, raise your prices and work less!

I’ve been in Albania the past 3 weeks and here’s what I’ve been up to:

(I left Valencia to explore other cities I may want to live in Europe since my business is 100% remote.)

1. Living in a cash society.

Albania is 90% cash which has made my weekly money ritual where I pull my expenses a nightmare.

I’ve been logging my expenses in the Tricount app to track my expenses accurately.

2. Building out N8N automations.

I’m taking 1-2hrs every day to build out new automations for my business so I can teach my clients to do the same.

This week I ran a temporary Cloudflare tunnel to authenticate Slack with my local N8N instance which was totally new to me (but free.)

3. Running by the beach

I recently went through a medical procedure where I couldn’t work out for 1.5 months so I’m back to moving my body and there’s nothing better than running by the beach.

4. Tonnes of outreach

I’m done doing 100% inbound lead gen and have been doing proactive warm outreach to create more opportunities and it’s been working amazing.

Running a 100% remote business while travelling has been amazing but there’s been a lot of adjustments.

What have you been up to this past month that’s interesting to share? Would love to compare notes in the comments.


P.S. Things are super quiet in Durres, Albania because it’s more of a summer city but we’ve found a fun sheesha bar where 2 Albanian singers are about to come on.

🧠 Build a team of AI employees that think like you & scale as a founder without a big team. //Make AI the operator, you be the visionary 👑 //Ex-product manager in tech 👩‍💻

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Why I proposed using Gemini inside a recent AI pilot I designed for a company instead of building a shiny new AI tool.

A lot of AI consultants want to come into a company guns a’ blazing to build fancy new AI tools because more AI = more ROI, right?

Nope.

With this company, I heard the founder talk about a culture of resistance to AI inside the company. Specifically, a fear of AI taking their jobs.

I also heard him say that the latest procurement of an AI tool got delayed.

So I knew the easiest way to quickly bring in ROI was to train the team to use an AI tool they already were using in their daily workflows, just better.

There’s nothing worse than bloating your organization with more AI tools without first fully leveraging the tools you have at hand.

A Gemini Gem may not be as “fancy” and “impressive” as the latest AI tool on the market, but it’s the perfect way to get a quick ROI lift.

0 friction, 100% adoption.


By the way, if you're a founder, CEO, COO or CPO of a growing company that's looking to unlock revenue by solving for bottlenecks between your CS and/or Product teams, DM me and we can chat about designing a pilot together.

If you think that using AI in your sales means setting up full-blown automations that spam all your connections, let me give you a different perspective.

While yes, there is a lot of that going on LinkedIn (🙄), I want to show you how I use AI in my sales while maintaining a human-centred approach.

Basically, I still write all my outreach messages and DMs myself.

But I use AI as my operator in the background to help me have better conversations.

Here’s what that looked like for me last month:
→ 19 leads generated
→ 9 sales calls booked
→ 6 opportunities generated
→ 3 deals closed, 3 still in the pipeline
→ Every message still written by me

This is what I did behind the scenes with AI:
👉 Used AI to research prospects on LinkedIn to get ideas for potential angles for my outreach messages
👉 Analyzed DM convos to spot buyer intent and guide the convo naturally to a sales convo
👉 Reverse-engineered the posts driving inquiries + profile views to understood why they worked
👉 Prepped for sales calls by uploaded all context into AI + layered in frameworks like Never Split the Difference
👉 Broke down sales call transcripts after to craft sharper follow-ups and spot what I missed in real time

Zero automation I have no control over.
Zero fear that my messages didn't sound like me.
100% confidence I'm still selling as a real human being.

The part I love the most is how using AI as my co-pilot like this allows me to see my blind spots and become way better at sales way faster.

So many of you have been approaching me the past few weeks for help with generating business leads on LinkedIn using AI while maintaining a human-centred approach.

I'm going to be sharing something very soon where I'm not only going to teach you how to elegantly leveraging AI to get clients on LinkedIn (without losing the human touch), but I'm also going to guide you as you implement these strategies alongside other founders just like you.

I'm so excited, I can't wait to share more!

Nov 2024: running a scooter rental business in Tulum, Mexico.

Nov 2025: helping businesses solve revenue bottlenecks with AI systems.

Here's what I've learned about launching & pivoting businesses as a 7x entrepreneur (with lots of failures too.) 👇

1. Move as soon as you sense demand.

I've never waited to have the perfect branding or website to start a business. The moment I detect demand for a service, I take messy action and start serving clients right away.

2. Don't wait until you feel like you know everything.

You learn most things on the job and waiting until you're an "expert" just delays you from getting started.

Remember: there's always someone a few steps behind you and throwing yourself in the deep end is how you're forced to learn quickly.

(Plus, for my scooter rental business I could always ask ChatGPT which handle break controlled which tire so I was good. 🤭)

3. Know that you can always reinvent yourself.

There's nothing more painful than holding onto an old business or old identity. If you've built (or tried to build) a business before, you can totally do it again!

4. Different niches/business models... same foundations.

I thought operating an in-person physical business would be completely different. Like unrecognizably different.

But at the end of the day, it was the same mechanics (pun intended) in the back-end.

5. Pivots can take months to fully complete.

I used to think pivots were something you did in 1-2 months, but this year has taught me that it can take way longer for you to truly settle in your new zone of genius.

Entrepreneurship is such a humbling experience.

Have you launched or pivoted multiple new businesses in your time as an entrepreneur? What have you learned?

Greg Ryder

Bam Digital

- Results-driven position, responsible for developing strategic initiatives directly tied to company growth, establishing operating protocols and implementing processes
- Enhance the coordination and productiveness of the business while maintaining and managing key performance metrics, including expense and revenue management
- Present service offerings to clients. Understand client’s needs and co-develop the framework for solution offering and project approach
- Contribute in staff hiring and performance management for operation’s employees which includes; Strategists, UX/UI Designers, Software Engineers, Data Scientists, Project Managers, where applicable
- Work with Project Managers to assist in project organization - getting and/or keeping projects on-track, scheduling, and monitoring and reporting on project progress to involved parties

Co-Founder & VP of Operations

- Champion business and project objectives while working to communicate issues and opportunities related to customer value, delivery, budget and risk 
- Identify opportunities related to business processes, and work with leadership to design and map processes associated with agency KPI’s 
- Capacity plan and manage workflow for the Digital Delivery team 
- Ensure sustainable project delivery through all aspects of the project life cycle 
- Manage multiple projects simultaneously in the evolving real estate development market

Senior Digital Delivery Manager

Engine Digital

- Coach, motivate and direct key account projects and programs to the benefit of the Agency
- Champion business and project objectives while working to communicate issues and opportunities related to customer value, delivery, budget and risk
- Ensure sustainable project delivery; control scope and manage releases to products and platforms
- Identifying opportunities related to business processes, and work with leadership to design and map processes associated with agency KPI’s
- Create work orders and roadmaps that drive lasting business value

Associate Director, Delivery

- Responsible for the day-to-day project management through all aspects of the project cycle from initiation through to project closing
- Manage scope, risk, schedule, budget, QA, and communication
- Work closely with agency PMO to assist in constant increases in PMO efficiencies
- Understand and manage client expectations, communications, and status updates
- Manage multiple projects simultaneously with top Fortune organizations

Senior Project Manager

QuickMobile

- Act as the primary project and development contact with clients and assess business needs in order to develop and outline Statements of Work and Specifications based on customer requirements
- Define project scope, deliverables, schedule, budget and tasks lists
- Manage project scheduling, estimating, forecasting, budget monitoring, reporting and other project documents
- Manage multiple projects simultaneously for top Fortune companies such as; SAP, Merck, Mastercard, AIG, PGA, and TD Bank.
- Provide on-time delivery of deliverables including requirements, design, build, test, deployment, and post-deployment activities
- Control scope, schedule, cost through strong adherence to Change and Risk Management processes

Project Manager, Strategic Accounts

Rogers Communications

• Leading and managing concurrent projects / programs through all phases of the project lifecycle (Initiation through Closure)
• Actively managing scope, schedule, resources, quality and dependencies to deliver projects in line with agreed upon overall project commitments
• Monitoring and reporting on project status and, as necessary, leading the development, discussion, and approval of corrective action and/or contingency plans. This would include escalation to senior management where appropriate
• Driving and tracking change management work as project deliverables are rolled out

Area of Specialization:
- Strategic Leadership
- Change Management
- Communications
- Executive Reporting
- Conflict Management

Project Manager, Business Service Execution

•	Analyze, prepare, and publish weekly, monthly, and annual KPI reports
•	Conduct root cause and risk analysis on service and performance trends
•	Present recommendations to senior leadership team to improve operational efficiency and customer experience
•	Work with cross-functional teams on program launches and communications
•	Produce and manage Agendas for weekly team meetings
•	Manage multiple project initiatives at various stages simultaneously

Business Analyst | Commercial Consultant

Direct Fulfill Inc.

Manage:
• Vendor partnerships
• Client services and web logistics
• Operation Budgets 	
• Business Planning, KPI Setting, and Execution
• Recruiting Staff

Co-Founder, Operations Lead

RSVP Customer Care Centres Inc

• Outbound Business-to-Business sales calls
• Lead campaign pilots with both U.S. and Canadian utility companies
• Manage and train outbound sales teams

Outbound Sales and Campaign Manager

STELCO - The Steel Company of Canada

• Lead a production crew of 12+ employees
• Maintain production standards, recording and submitting of daily reports 
• Daily production value approx. $400,000 in product

Production Line Operator

Systems & Career Strategy Coach for busy professionals | Follow me for insights on prioritization and execution | Entrepreneur | Speaker | Course Creator

Hi! I'm Greg, from Vancouver & Toronto, Canada.  👋  

Here's how I can help: 

 ✅  1:1 career coaching
If you are busy professional and feel like you’re hitting a plateau or lacking guidance and direction in your career, and want to find more meaning in what’s next --

Then you’re in the right place.

Here’s what’s In It for You:
- Connect with your ultimate vision and know what it would take to get there
- Build a customized and systemized approach to see progress and change 
- Have the support and accountability you need to see your full potential come to life

You’ll be able to reach your next level and find the flexibility and autonomy you’re looking for without burning yourself out to get there. 

DM “Coaching” to get in touch


 ✅ Self-paced online course 
Need more flexibility and prefer to follow your own pace?
This new 5-week Reframe - Your Career online course is designed for all the guidance needed at the pace and workflow you need. 

- Get a proven strategy and guide to take control over your career path and achievement
- A custom positioning plan on how to target and find the right roles and companies 
- An accountability framework to provide support through this next leg of your journey

DM “Course” to learn how to get started

 ✅ Free Reframe Monthly Newsletter - https://www.gregryder.co/


 🔥Clients highlights: 

"Greg is a master facilitator, but more important is his ability to be a true partner to his clients and listeners. He's smart, organized, proactive, and just an all-around solid, down-to-earth human being."

- Chris Burd, Senior Director, Digital Marketing & Communications

"Greg has been instrumental in helping me confidently make decisions that have advanced my career. He is able to listen objectively, understand and provide tangible solutions. With his wealth of knowledge and experience, he was able to guide me through my professional and personal development. “

- Trixie Calaquian, Senior User Experience Designer

"Hands-down Greg is one of the smartest, motivated and dedicated professionals I ever had the opportunity to work with. His wealth of knowledge and ability to adapt made him a tremendous asset to any business.. Greg’s approachable demeanor, considerate communication style and ability to listen make him a great ally for his clients. Greg delivers the goods and is an all round great guy."

- Matthew Johnson, Creative Director


Still not sure where to start? 

Drop me a DM on LinkedIn here and let me know you would like to have a chat and we'll make it happen.

taplio

The Battle

Lena Sesardic

Greg Ryder

Followers

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taplio

The Battle

Lena Sesardic

Greg Ryder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lena Sesardic's LinkedIn Performance

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Performance ScoreLena Sesardic's LinkedIn Performance