Lena Sesardic

Etsy Store Owner & Artist

Baddie Women's Circle

A bi-weekly virtual circle for the women who are letting go of a life, relationship, career or version of themselves that “makes sense” on paper for something that’s unorthodox but feels fully aligned.

Founder & Facilitator

The Authentic Advantage

AI & ChatGPT Business Coach

Tulum Girlies Group 👯‍♀️

Founder, Community Manager & In-Person Events Host

TikTok

I create funny & educational TikTok videos about the "casual" side of LinkedIn (handle: @contently_lena.)

My TikTok wins:
- Went from 0 to 100k likes and 13k followers in 14 days
- 15M+ views to date on TikTok
-50+ viral videos
-2000+ downloads of my free LinkedIn Profile Scorecard in 2 months from TikTok
- Collaboration with LinkedIn Marketing Partner, Transmission agency


Want me to create an engaging TikTok video for your brand? Email me at hello[at]lenasesardic[dot]com. 💌

Content Creator & Influencer

GrowthMentor

I'm a GrowthMentor helping product managers, marketers & founders with product management, content marketing, LinkedIn marketing, customer discovery & idea validation.

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗺𝘆 𝗚𝗿𝗼𝘄𝘁𝗵𝗠𝗲𝗻𝘁𝗼𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 & 𝗯𝗼𝗼𝗸 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗶𝗳 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗜 𝗰𝗮𝗻 𝗯𝗲 𝗵𝗲𝗹𝗽𝗳𝘂𝗹. 💜

Growth Mentor

Medium

I contribute my writing on lenasesardic.com to two Medium publications:

Start it Up - the largest Medium publication in the world
Product Coalition - the largest Medium publication for product management

I'm also part of the Medium Partner Program.

Contributing Writer

Aviso Wealth

Managing the new NEI Investments website to make sure all content is up-to-date, on brand, and driving key metrics.

Using my PM mindset to run experiments and find new growth opportunities for the new website.

Senior Content Publisher

Product Owner

Transparent Media Studio

Product management can be a little nebulous if you've never been a PM before. Which is why tech companies hire a PM veteran like me to help them write about the craft in a credible way that converts leads to clients.

With 4+ years experience in the industry, I know the PM principles & concepts like the back of my hand and am familiar with the key thought leaders and schools of thought in the space.

You can hire me to do the following:

◆ SEO-optimized blog posts
◆ Newsletters
◆ Emails
◆ Ebooks
◆ Social media posts
◆ White papers

I also offer ghostwriting services for executives in the PM space.

If you want to work with me, send me an email at hello@lenasesardic.com 💌

--

My clients have included companies like Userpilot.com and Arc.dev. You can check out my writing samples attached here.

Freelance Writer / Ghostwriter

-Mentored/advised venture teams in idea validation, customer discovery and mindset.
-Mentored/advised aspiring product managers in how to break into product management.
-Collaborated with individuals & teams on various startup-related projects or side projects.

Mentor, Advisor & Collaborator

Be your unapologetic self & create epic LinkedIn content that converts 😈 //They call me "the LinkedIn Therapist"

Ready to build your Second Brain? 🧠

The Second Brain Project is a 4-week live cohort to help coaches, creatives, and business owners build a high-functioning network of GPTs that automate their workflows, multiply their time & use AI the way it was meant to be used: as your second brain.

By the end of the 4 weeks, you’ll walk away with:
✅ 5–15 GPTs that think like you
✅ A plug-and-play GPT Playground to use instantly
✅ Systems that actually run without your brain being the bottleneck
✅ Confidence to keep building GPTs that save time, increase capacity, and sound just like you


📌 WHAT'S INCLUDED:

- 4 x live weekly trainings (with replays)
- GPT Builder Pro (your personal GPT-building assistant)
- Playground of plug-and-play GPTs (e.g. Sales Call Decoder, Content Sculptor)
- My 6-Step GPT Your Brain Method
- Second Brain Architecture Template (Google Sheet + Notion)
- Bonus GPT Naming Guide

⏰ FAST PASS BONUS:
If you sign up within 48 hours (by Thursday at 10am PT / 1pm ET / 7pm CEST), you’ll also get:

🔓 Early Access to the GPT Library (April 28)
📞 Bonus Live Q&A Call with Me (May 6)


You're already paying $20/month for ChatGPT Plus, but you're using 5% of what it's actually capable of.

This isn’t just about ChatGPT. This is about you building a real system that:

- Thinks like you
- Speaks in your voice
- Handles work you don’t want to do

A system that scales your business & gives you your brain back.

Join The Second Brain Project: https://natural-temple-f15.notion.site/The-Second-Brain-Project-1d9921c15bdc80d09cb8ef9e0607f1fa?pvs=4

Founder & LinkedIn "Baddie" Business Coach 😈

I can help you confidently sell your 4- or 5- figure offers on LinkedIn and get high-calibre clients so you can generate more revenue for your biz, raise your prices and work less!

Your Go-To for Senior Software Talent | CEO at Don't Panic IT Recruiting Agency | Content Enthusiast

It's easy to sell on LinkedIn; all you have to do is put out relevant content, grow your network, and engage in conversations.

The only problem is it's a full-time job. 

- Coming up with ideas for posts
- Writing those ideas as posts
- Adding the right people to your network
- Finding posts to comment on
- Write meaningful comments 

Not many people have the luxury of doing that every day. 

We do that for you.

-You get a full done-for-you LinkedIn branding, ghostwriting, and lead generation service. 
-We research your niche, and your competitors, and develop a custom strategy to reach your goals with the resources you have.
-We gauge your tone by interviewing you weekly or biweekly. 
-We learn about your business's intricacies from you and your employees to present it in the best light.
-We create demand generation-style content for your company's profiles. 

Even if you had the time to do it yourself, you won't find the right people. 
We grow and develop them with our in-house program.

Save time testing strategies. 
Save time finding topics your audience cares about.
Save time recruiting a team.
Save time building outreach tactics.
  
I'm Alex. I learned all this while my co-founder Eugene and I were building our first business, a recruiting agency. We were no-names, and nobody knew about us. 
We built our client base from scratch by consistently creating content. 
When I told my friends, who were also founders, how we were getting clients, they asked us to do the same for them. 
So we did. 
Slowly, we grew that experiment from five people to a full-scale agency of 25, with departments, freelancers, and other resources. 

In the past four years, we have built brands for eight prominent software companies in iGaming, Healthcare, Computer Vision, and Banking. 
  
With our custom demand generation strategy, you can start getting clients as soon as the first two weeks. That is our record so far, but normally it takes a few months. It depends on where you start; if you have a couple of hundred connections, it may take up to a year.

Think of us as an outsourced LinkedIn content marketing agency. 
  
Just like you take care of your clients' software development, we take care of your LinkedIn. 
  
Before building our recruitment agency, I was in sales at an outsourcing company. In my first year, I sold one million dollars' worth of software development. That's when I realized I had what it takes to build my own agency to help more companies sell their services. 

I would love to do the same for you, let's talk.

Alex Hermann

My wife has told me 200 times which kitchen towel is for plates and which is for hands.

I still grab the wrong one.

So “we already posted about that” is not a valid argument.

Your audience is worse than me:

-Some people are new in your network
-Some don't check LinkedIn every day
-Some didn't get it the first time

Post it again. 

Just change the angle.

Win iGaming clients for B2B providers (platforms, games, traffic) | Ghostwriting for iGaming C-level | Co-founder @Content Chameleon

LinkedIn tip:

Don’t treat posting like a search for validation.

Treat it like publishing a report.

Reactions do not always reflect the value of your content.

When you write a report for work, your goal is not approval.

Your goal is to provide useful information.

If you happen to be in the room when someone reads it, you might see their reaction.

Usually, you do not.

LinkedIn is similar.

A lot of the impact is invisible at first.

You only know some posts worked when the right people start reaching out to buy your services.

And that does not always happen immediately.

So I would not judge a post too fast just because it did not collect many reactions.

What’s the dumbest post you’ve published that unexpectedly popped off?

I’ll go first.

Two days ago I wrote about my wife telling me (for the 200th time) which kitchen towel is for plates and which one is for hands.

Nothing heroic. No “3 B2B lessons from dishwashing.”
Just me being consistently wrong in my own kitchen.
(It was a decent analogy though)

But it got 24,000 impressions, 269 reactions, 7 saves and 4 sends!

So yeah… maybe people don’t hate personal stories.
They hate the forced “and here’s what this taught me about leadership” part.

Now your turn: what’s the dumbest post you’ve published that unexpectedly popped off?

Bro, it's literally in my header 

Drop the lamest “totally not pitching you” opener you’ve gotten.

3 lies you’ve been told about “good content”:

Lie #1: Valuable content means saying something new.
As in: information nobody has shared before.
Reality: Most people who reach out to me for a consultation ask the same questions. What's obvious to you is not obvious to your audience. 

Lie #2: If it exists online, it’s not worth posting.
It can exist in 10 places and still be useful coming from you.
Because people don’t just need information, they need judgment.

Lie #3: Repeating common ideas makes you look unoriginal.
What makes it original is your path to the conclusion:
Your “I tried this and it failed because…” context. 
People need your interpretation of information already available.

If you're still not convinced - think of my wife, who rushes to a new doctor every time she thinks there's something wrong with our baby only to hear the same thing she heard from all other doctors and that the baby is fine.

Don't treat iGaming conferences like a 3-day sales window.

Treat them like the final step of a 6-8 week campaign.

We booked 85 meetings for a client because the conference work started long before the conference.

Start by:

• building the target list early (with real people, not just logos)
• sorting by role, so your message matches the person
• warming up visibility on LinkedIn before outreach starts
• giving people a reason to recognize your name before your DM lands
• filling the calendar in stages, not in a panic sprint

By the time others were sending “Hey, are you attending?” messages, our client had already been showing up in the right people’s feed for weeks.

That changes the whole dynamic.

If your next conference is important, start before it feels urgent.

Did you also notice how people stopped complaining about the algorithm?

In iGaming B2B, getting a “yes” on the pitch is a great goal.

Just don’t confuse “yes” with “yes now.”

Most of the time, “yes” actually means:

- “We like it.”
- “We want it.”
- “We’ll do it… when we can breathe.” 

I've seen this play with our clients (traffic, platforms, games) 
They do the pitch.

The operator loves it.

Sometimes it moves fast.

Sometimes it goes quiet for a while.

Not because they changed their mind.

Because they’re drowning in priorities, and integration is always competing with a backlog of integrations they already said yes to.

Then, weeks or months later, they get the message:
“We’re ready to integrate.”

So they ask, “Why now?”

And the operator says, “We kept seeing your posts.” 

That’s what posting is for.
(among many other things)

iGaming providers usually come to us with 1 of 4 LinkedIn growth problems.

1) You want operator clients from a specific slice of the market.
You already sell across iGaming, but now you want a tighter target: specific regions, specific operator size, crypto vs fiat, sportsbook-heavy vs casino-heavy, etc.
The job here is to make your positioning and content instantly legible to that operator type.

2) You have a few strong operator accounts and want to expand while things are going well.
Revenue is healthy, delivery is proven, but growth is concentrated in a small number of relationships.
The job here is to build steady awareness in the operator segment you want, using proof, clear use-cases, and consistent distribution.

3) You’re profitable across multiple industries and want more iGaming revenue.
You already know how to sell, but you want iGaming to become a bigger percentage of the pie.
The job here is to narrow your message to iGaming buying triggers and turn LinkedIn into a repeatable demand channel instead of a nice-to-have.

4) You have marketing activity, but bizdev outreach isn’t a system.
You might have ABM, SEO, founder posting, maybe even decent content. But your SDRs or bizdevs aren’t running consistent outbound from their own profiles.
The job here is to operationalize outreach: lists, targeting, daily activity, messaging, follow-ups, and a process your team can repeat.

Most teams try to solve all four with “post more” or "more outreach".

That usually creates activity, but not a reliable flow of operator conversations.

Your strategy depends on which bucket you’re in.

This made my day 🫶
Bailey relaxing on Sharon's desk, and my post casually sitting on the laptop screen in the background.

Managing Director @ Digital Footprints | iGaming Marketing Agency

It was a busy week at Digital Footprints, all hands/paws on deck (well for most of us)! 

Glad Bailey had time to relax……🙄😂🐾

#dogsatwork #agencylife #digitalagency

taplio

The Battle

Lena Sesardic

Alex Hermann

Followers

Posts

Engagements

Likes

Performance ScoreAlex Hermann's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lena Sesardic

Alex Hermann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Hermann's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlex Hermann's LinkedIn Performance