Lena Sesardic

Etsy Store Owner & Artist

Baddie Women's Circle

A bi-weekly virtual circle for the women who are letting go of a life, relationship, career or version of themselves that “makes sense” on paper for something that’s unorthodox but feels fully aligned.

Founder & Facilitator

The Authentic Advantage

AI & ChatGPT Business Coach

Tulum Girlies Group 👯‍♀️

Founder, Community Manager & In-Person Events Host

TikTok

I create funny & educational TikTok videos about the "casual" side of LinkedIn (handle: @contently_lena.)

My TikTok wins:
- Went from 0 to 100k likes and 13k followers in 14 days
- 15M+ views to date on TikTok
-50+ viral videos
-2000+ downloads of my free LinkedIn Profile Scorecard in 2 months from TikTok
- Collaboration with LinkedIn Marketing Partner, Transmission agency


Want me to create an engaging TikTok video for your brand? Email me at hello[at]lenasesardic[dot]com. 💌

Content Creator & Influencer

GrowthMentor

I'm a GrowthMentor helping product managers, marketers & founders with product management, content marketing, LinkedIn marketing, customer discovery & idea validation.

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗺𝘆 𝗚𝗿𝗼𝘄𝘁𝗵𝗠𝗲𝗻𝘁𝗼𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 & 𝗯𝗼𝗼𝗸 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗶𝗳 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗜 𝗰𝗮𝗻 𝗯𝗲 𝗵𝗲𝗹𝗽𝗳𝘂𝗹. 💜

Growth Mentor

Medium

I contribute my writing on lenasesardic.com to two Medium publications:

Start it Up - the largest Medium publication in the world
Product Coalition - the largest Medium publication for product management

I'm also part of the Medium Partner Program.

Contributing Writer

Aviso Wealth

Managing the new NEI Investments website to make sure all content is up-to-date, on brand, and driving key metrics.

Using my PM mindset to run experiments and find new growth opportunities for the new website.

Senior Content Publisher

Product Owner

Transparent Media Studio

Product management can be a little nebulous if you've never been a PM before. Which is why tech companies hire a PM veteran like me to help them write about the craft in a credible way that converts leads to clients.

With 4+ years experience in the industry, I know the PM principles & concepts like the back of my hand and am familiar with the key thought leaders and schools of thought in the space.

You can hire me to do the following:

◆ SEO-optimized blog posts
◆ Newsletters
◆ Emails
◆ Ebooks
◆ Social media posts
◆ White papers

I also offer ghostwriting services for executives in the PM space.

If you want to work with me, send me an email at hello@lenasesardic.com 💌

--

My clients have included companies like Userpilot.com and Arc.dev. You can check out my writing samples attached here.

Freelance Writer / Ghostwriter

-Mentored/advised venture teams in idea validation, customer discovery and mindset.
-Mentored/advised aspiring product managers in how to break into product management.
-Collaborated with individuals & teams on various startup-related projects or side projects.

Mentor, Advisor & Collaborator

Be your unapologetic self & create epic LinkedIn content that converts 😈 //They call me "the LinkedIn Therapist"

Ready to build your Second Brain? 🧠

The Second Brain Project is a 4-week live cohort to help coaches, creatives, and business owners build a high-functioning network of GPTs that automate their workflows, multiply their time & use AI the way it was meant to be used: as your second brain.

By the end of the 4 weeks, you’ll walk away with:
✅ 5–15 GPTs that think like you
✅ A plug-and-play GPT Playground to use instantly
✅ Systems that actually run without your brain being the bottleneck
✅ Confidence to keep building GPTs that save time, increase capacity, and sound just like you


📌 WHAT'S INCLUDED:

- 4 x live weekly trainings (with replays)
- GPT Builder Pro (your personal GPT-building assistant)
- Playground of plug-and-play GPTs (e.g. Sales Call Decoder, Content Sculptor)
- My 6-Step GPT Your Brain Method
- Second Brain Architecture Template (Google Sheet + Notion)
- Bonus GPT Naming Guide

⏰ FAST PASS BONUS:
If you sign up within 48 hours (by Thursday at 10am PT / 1pm ET / 7pm CEST), you’ll also get:

🔓 Early Access to the GPT Library (April 28)
📞 Bonus Live Q&A Call with Me (May 6)


You're already paying $20/month for ChatGPT Plus, but you're using 5% of what it's actually capable of.

This isn’t just about ChatGPT. This is about you building a real system that:

- Thinks like you
- Speaks in your voice
- Handles work you don’t want to do

A system that scales your business & gives you your brain back.

Join The Second Brain Project: https://natural-temple-f15.notion.site/The-Second-Brain-Project-1d9921c15bdc80d09cb8ef9e0607f1fa?pvs=4

Founder & LinkedIn "Baddie" Business Coach 😈

I can help you confidently sell your 4- or 5- figure offers on LinkedIn and get high-calibre clients so you can generate more revenue for your biz, raise your prices and work less!

Paul Stefanski

The Bi-State Develpment Agency dba Metro

In this tenure, I have the responsibility to lead, mentor, and empower a high-performing team of five  analysts and system implementers to support 38+ different systems with a keen focus on maximizing customer satisfaction and improving business performance. In addition, I spearhead and ensure the timely delivery of multiple concurrent projects from the planning phase through implementation.

Highlighted career achievements:

•	Implemented electronic document management system, working organically with one department initially, resulting in the disposal of over forty (4), 4-drawer file cabinets of documents.
•	Provided strategic leadership for Next Generation Fare Collection project by writing core requirements for an Electronic Faring System RFP allowing selection committee to choose an effective vendor.
•	Led business intelligence effort to install and execute Tableau by working with each department to determine needs, enhancing skills and competence to assess and fulfill core KPIs.
•	Steered the successful installation and configuration of mobile data computers in all paratransit vans, working closely with 3rd party vendors, allowing Paratransit Operations to have 21st century mapping technology.
•	Jumpstarted struggling Operations Management software project by optimizing business processes, replacing underperforming staff, and forging productive working relationships with users leading to project finalization in 7 months. 
•	Overseeing and completing multiple concurrent software implementation projects, following core project management principles, resulting in 5 new systems for our customer service department.  
•	Reviewed and rewrote the IT department’s methodology documentation, working diligently with co-writer and management staff, providing a document that clarifies processes for the entire department.
•	Manage $3M cost center budget, with monthly, quarterly and annual reviews, resulting in being at or under budget every year.

Senior Manager - IT Operations Systems

Provided comprehensive data analysis on Oracle databases for third party developers and end-users.  Analyzed and tested fixes, changes and upgrades to multiple applications and databases. Maintained application tier production and test environments for IT Operations.

Programmer Analyst III

Decision Point

Actively coordinated efforts of users, vendors, network team and DBAs at Bi-State Development by designing and implementing an overall IT plan to replace 15-year old DOS application with Trapeze PASS v. 461 paratransit scheduling system

Consultant

NCI Information Systems, Inc.

Vital technical resource on high-profile projects using Oracle, SQL, HTML and UNIX. Wrote functional and technical design requirements and contributed to business analysis, coding, testing, reporting and migration.

Programmer/Analyst

Rose International

Engaged to develop report layouts for multi-family information system using Oracle Reports 6i, SQL and PL/SQL.

World Wide Technology

Key resource utilizing Oracle Reports 6i, SQL and PL/SQL to redesign and format Web-based reports for Human Resources, Business Operations, Warehouse, Financial and Sales departments.

Associate Developer

Sunshine Ministries

Managed a complex direct mail fundraising program for inner city non-profit organization and automated manual operations with computer technology. Supervised and coordinated workflow of 4-6 staff members.

Director of Development

Delivering Projects to the Finish Line || Project Management || IT Application Systems Implementation || DMs Open

I help organizations:

🔹 transform problematic technology into business solutions
🔹 realign systems that work against your goals
🔹 implement software that actually delivers value

On LinkedIn? I write about making technology work FOR your business.

Is your technology creating more problems than it solves?

Organizations invest heavily in the latest systems, hoping they'll streamline operations.

The newest software.

The cutting-edge platforms.

The most advanced tools.

But 18 months later, frustration mounts. Work becomes harder, not easier. Processes multiply. Complications increase. You've delivered a "system" instead of a "solution."

When technology works against your business, it's usually for three reasons:

Focusing on implementing software without defining the business outcomes
Overlooking how people interact with and adopt technology
Forcing existing processes into new systems without strategic redesign
These are critical mistakes.

Adding more staff to manage broken technology isn't the answer.

Creating more workarounds and manual processes isn't sustainable.

And deploying software with minimal training, expecting immediate improvement, is setting yourself up for failure.

Have you considered what VALUE your technology should bring to your organization?

Is your technology environment bringing people together or creating new silos?

Are your digital processes streamlining operations or creating new bottlenecks?

My mission is to help organizations fix technology that's working against them.

As a Project Leader, I'm committed to three principles:

Technology Must Deliver Tangible Business Value

User Adoption Determines Technology Success

Systems Should Simplify, Not Complicate

I take ownership of aligning technology with business goals so you achieve the outcomes you need.

I build collaborative relationships between IT and business users so technology becomes an enabler, not an obstacle.

I listen to understand your challenges so we can transform problematic systems into solutions that work FOR your business, not against it.

I help companies fix technology that's not delivering results.

Whether you need to rescue a struggling implementation, realign an existing system, or ensure your next technology investment succeeds, I can help.

Ready to make your technology work FOR your business instead of against it?

DM me and let's have that conversation. We can talk about how to transform your technology challenges into business advantages.

taplio

The Battle

Lena Sesardic

Paul Stefanski

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