Lena Sesardic

Etsy Store Owner & Artist

Baddie Women's Circle

A bi-weekly virtual circle for the women who are letting go of a life, relationship, career or version of themselves that “makes sense” on paper for something that’s unorthodox but feels fully aligned.

Founder & Facilitator

The Authentic Advantage

AI & ChatGPT Business Coach

Tulum Girlies Group 👯‍♀️

Founder, Community Manager & In-Person Events Host

TikTok

I create funny & educational TikTok videos about the "casual" side of LinkedIn (handle: @contently_lena.)

My TikTok wins:
- Went from 0 to 100k likes and 13k followers in 14 days
- 15M+ views to date on TikTok
-50+ viral videos
-2000+ downloads of my free LinkedIn Profile Scorecard in 2 months from TikTok
- Collaboration with LinkedIn Marketing Partner, Transmission agency


Want me to create an engaging TikTok video for your brand? Email me at hello[at]lenasesardic[dot]com. 💌

Content Creator & Influencer

GrowthMentor

I'm a GrowthMentor helping product managers, marketers & founders with product management, content marketing, LinkedIn marketing, customer discovery & idea validation.

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗺𝘆 𝗚𝗿𝗼𝘄𝘁𝗵𝗠𝗲𝗻𝘁𝗼𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 & 𝗯𝗼𝗼𝗸 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗶𝗳 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗜 𝗰𝗮𝗻 𝗯𝗲 𝗵𝗲𝗹𝗽𝗳𝘂𝗹. 💜

Growth Mentor

Medium

I contribute my writing on lenasesardic.com to two Medium publications:

Start it Up - the largest Medium publication in the world
Product Coalition - the largest Medium publication for product management

I'm also part of the Medium Partner Program.

Contributing Writer

Aviso Wealth

Managing the new NEI Investments website to make sure all content is up-to-date, on brand, and driving key metrics.

Using my PM mindset to run experiments and find new growth opportunities for the new website.

Senior Content Publisher

Product Owner

Transparent Media Studio

Product management can be a little nebulous if you've never been a PM before. Which is why tech companies hire a PM veteran like me to help them write about the craft in a credible way that converts leads to clients.

With 4+ years experience in the industry, I know the PM principles & concepts like the back of my hand and am familiar with the key thought leaders and schools of thought in the space.

You can hire me to do the following:

◆ SEO-optimized blog posts
◆ Newsletters
◆ Emails
◆ Ebooks
◆ Social media posts
◆ White papers

I also offer ghostwriting services for executives in the PM space.

If you want to work with me, send me an email at hello@lenasesardic.com 💌

--

My clients have included companies like Userpilot.com and Arc.dev. You can check out my writing samples attached here.

Freelance Writer / Ghostwriter

-Mentored/advised venture teams in idea validation, customer discovery and mindset.
-Mentored/advised aspiring product managers in how to break into product management.
-Collaborated with individuals & teams on various startup-related projects or side projects.

Mentor, Advisor & Collaborator

Be your unapologetic self & create epic LinkedIn content that converts 😈 //They call me "the LinkedIn Therapist"

Ready to build your Second Brain? 🧠

The Second Brain Project is a 4-week live cohort to help coaches, creatives, and business owners build a high-functioning network of GPTs that automate their workflows, multiply their time & use AI the way it was meant to be used: as your second brain.

By the end of the 4 weeks, you’ll walk away with:
✅ 5–15 GPTs that think like you
✅ A plug-and-play GPT Playground to use instantly
✅ Systems that actually run without your brain being the bottleneck
✅ Confidence to keep building GPTs that save time, increase capacity, and sound just like you


📌 WHAT'S INCLUDED:

- 4 x live weekly trainings (with replays)
- GPT Builder Pro (your personal GPT-building assistant)
- Playground of plug-and-play GPTs (e.g. Sales Call Decoder, Content Sculptor)
- My 6-Step GPT Your Brain Method
- Second Brain Architecture Template (Google Sheet + Notion)
- Bonus GPT Naming Guide

⏰ FAST PASS BONUS:
If you sign up within 48 hours (by Thursday at 10am PT / 1pm ET / 7pm CEST), you’ll also get:

🔓 Early Access to the GPT Library (April 28)
📞 Bonus Live Q&A Call with Me (May 6)


You're already paying $20/month for ChatGPT Plus, but you're using 5% of what it's actually capable of.

This isn’t just about ChatGPT. This is about you building a real system that:

- Thinks like you
- Speaks in your voice
- Handles work you don’t want to do

A system that scales your business & gives you your brain back.

Join The Second Brain Project: https://natural-temple-f15.notion.site/The-Second-Brain-Project-1d9921c15bdc80d09cb8ef9e0607f1fa?pvs=4

Founder & LinkedIn "Baddie" Business Coach 😈

I can help you confidently sell your 4- or 5- figure offers on LinkedIn and get high-calibre clients so you can generate more revenue for your biz, raise your prices and work less!

I’ve been in Albania the past 3 weeks and here’s what I’ve been up to:

(I left Valencia to explore other cities I may want to live in Europe since my business is 100% remote.)

1. Living in a cash society.

Albania is 90% cash which has made my weekly money ritual where I pull my expenses a nightmare.

I’ve been logging my expenses in the Tricount app to track my expenses accurately.

2. Building out N8N automations.

I’m taking 1-2hrs every day to build out new automations for my business so I can teach my clients to do the same.

This week I ran a temporary Cloudflare tunnel to authenticate Slack with my local N8N instance which was totally new to me (but free.)

3. Running by the beach

I recently went through a medical procedure where I couldn’t work out for 1.5 months so I’m back to moving my body and there’s nothing better than running by the beach.

4. Tonnes of outreach

I’m done doing 100% inbound lead gen and have been doing proactive warm outreach to create more opportunities and it’s been working amazing.

Running a 100% remote business while travelling has been amazing but there’s been a lot of adjustments.

What have you been up to this past month that’s interesting to share? Would love to compare notes in the comments.


P.S. Things are super quiet in Durres, Albania because it’s more of a summer city but we’ve found a fun sheesha bar where 2 Albanian singers are about to come on.

🧠 Build a team of AI employees that think like you & scale as a founder without a big team. //Make AI the operator, you be the visionary 👑 //Ex-product manager in tech 👩‍💻

No alternative text description for this image

Why I proposed using Gemini inside a recent AI pilot I designed for a company instead of building a shiny new AI tool.

A lot of AI consultants want to come into a company guns a’ blazing to build fancy new AI tools because more AI = more ROI, right?

Nope.

With this company, I heard the founder talk about a culture of resistance to AI inside the company. Specifically, a fear of AI taking their jobs.

I also heard him say that the latest procurement of an AI tool got delayed.

So I knew the easiest way to quickly bring in ROI was to train the team to use an AI tool they already were using in their daily workflows, just better.

There’s nothing worse than bloating your organization with more AI tools without first fully leveraging the tools you have at hand.

A Gemini Gem may not be as “fancy” and “impressive” as the latest AI tool on the market, but it’s the perfect way to get a quick ROI lift.

0 friction, 100% adoption.


By the way, if you're a founder, CEO, COO or CPO of a growing company that's looking to unlock revenue by solving for bottlenecks between your CS and/or Product teams, DM me and we can chat about designing a pilot together.

If you think that using AI in your sales means setting up full-blown automations that spam all your connections, let me give you a different perspective.

While yes, there is a lot of that going on LinkedIn (🙄), I want to show you how I use AI in my sales while maintaining a human-centred approach.

Basically, I still write all my outreach messages and DMs myself.

But I use AI as my operator in the background to help me have better conversations.

Here’s what that looked like for me last month:
→ 19 leads generated
→ 9 sales calls booked
→ 6 opportunities generated
→ 3 deals closed, 3 still in the pipeline
→ Every message still written by me

This is what I did behind the scenes with AI:
👉 Used AI to research prospects on LinkedIn to get ideas for potential angles for my outreach messages
👉 Analyzed DM convos to spot buyer intent and guide the convo naturally to a sales convo
👉 Reverse-engineered the posts driving inquiries + profile views to understood why they worked
👉 Prepped for sales calls by uploaded all context into AI + layered in frameworks like Never Split the Difference
👉 Broke down sales call transcripts after to craft sharper follow-ups and spot what I missed in real time

Zero automation I have no control over.
Zero fear that my messages didn't sound like me.
100% confidence I'm still selling as a real human being.

The part I love the most is how using AI as my co-pilot like this allows me to see my blind spots and become way better at sales way faster.

So many of you have been approaching me the past few weeks for help with generating business leads on LinkedIn using AI while maintaining a human-centred approach.

I'm going to be sharing something very soon where I'm not only going to teach you how to elegantly leveraging AI to get clients on LinkedIn (without losing the human touch), but I'm also going to guide you as you implement these strategies alongside other founders just like you.

I'm so excited, I can't wait to share more!

Nov 2024: running a scooter rental business in Tulum, Mexico.

Nov 2025: helping businesses solve revenue bottlenecks with AI systems.

Here's what I've learned about launching & pivoting businesses as a 7x entrepreneur (with lots of failures too.) 👇

1. Move as soon as you sense demand.

I've never waited to have the perfect branding or website to start a business. The moment I detect demand for a service, I take messy action and start serving clients right away.

2. Don't wait until you feel like you know everything.

You learn most things on the job and waiting until you're an "expert" just delays you from getting started.

Remember: there's always someone a few steps behind you and throwing yourself in the deep end is how you're forced to learn quickly.

(Plus, for my scooter rental business I could always ask ChatGPT which handle break controlled which tire so I was good. 🤭)

3. Know that you can always reinvent yourself.

There's nothing more painful than holding onto an old business or old identity. If you've built (or tried to build) a business before, you can totally do it again!

4. Different niches/business models... same foundations.

I thought operating an in-person physical business would be completely different. Like unrecognizably different.

But at the end of the day, it was the same mechanics (pun intended) in the back-end.

5. Pivots can take months to fully complete.

I used to think pivots were something you did in 1-2 months, but this year has taught me that it can take way longer for you to truly settle in your new zone of genius.

Entrepreneurship is such a humbling experience.

Have you launched or pivoted multiple new businesses in your time as an entrepreneur? What have you learned?

Sherry McMillan Writes

Author

Canadian Western Bank

With a laser-focus on delivering business value through technology, I lead a team of 50+ Business Analysts. I am also the Project Owner for our SDLC Tools initiative.  Vision:  Streamlined efficiency, transparency, and empowered ownership for all aspects of technology delivery and maintenance.

Sr Manager, Business Analysis

Ritchie Bros.

I built the Business Systems Analysis practice from a team of 1 to a highly efficient practice of 16.  The team supports a complex technology stack with an eye to reducing technical debt and streamlining for savings wherever possible. 

I created an Intake Method with Quarterly Road-mapping for 94 products, 6 Implementation Teams, and 8 Business Functions.  From the Individual Contributor to the C-Suite, all can self-serve the work in progress as well as the prioritized backlog.    

As Product Owners, we work within and fully support the Agile Methodology.

* Trophy winner of the RBA Hack-a-Thon. 2015, 2016, 2017 & 2019.

* Judge, RBA Hack-a-Thon (December 2018).

* Chair the Ritchie Bros. Women's LINK Steering Committee. Diversity is strength. (2020/2021).  Project Manager (2018 - 2020).

* Successfully implemented a social media campaign to celebrate International Women's Day. I worked with the leadership team, a PR firm, and other specialists to align the initiative to the organization, build momentum, and increase participation. In 2019, the campaign received over 15,000 engagements. In 2020, we have had 98,000 impressions and counting. #EachForEqual.

* Award - Above and Beyond 2020 - I served on the Core Values Employee Working Group. Listening to the entire organization across continents, channels, and source companies, we successfully launched re-focused

Manager, Business Systems Analysis | Group Product Manager

I led a team of nine Systems Analysts in a vibrant, complex, and growing program.  We work with the business and technical teams to ensure that the products we deliver and maintain provide business value.   We do so using agile methodologies taking on the Product Owner role.   We also apply Business Analysis best practices to our work.

Lead Systems Analyst

I worked with cross-functional teams to investigate, document, and ultimately deploy solutions.  From process improvement, to technical analysis, I love finding the heart of the necessary change and then seeing it through to its full and successful implementation.

Systems Analyst

When Ritchie Bros. was challenged with test planning over 2000 requirements in just a few months, they brought me in as a specialist to help tackle the task.  They also asked that I help standardize their process for test planning and other key QA processes.  In my first week on the job, I created a Test Planning Framework that was approved for use immediately. Since then, I have worked as the QA Lead on several projects, have helped to define and document responsibilities and deliverables for a QA Lead, and worked with other teams to determine our standard testing tools.

Sr Quality Assurance Analyst

McKesson

In the 17 years I worked at McKesson, I moved from Dev Ops / Technical Support to Quality Assurance Analyst, to Sr. Quality Assurance Analyst leading a team of 8.  I, then, moved into a Business Analysis role working with large accounts to facilitate national standardization so that we could, then, create custom applications to support their new Standard Operating Procedures.

I was a Subject Matter Expert in high profile, high risk features sets such as Long Term Care cycle filling and billing,  designing the interface and labeling for automatic (robotic) pill packing machines, Blister Pack Labeling by Hours of Administration, and Co-ordination of Benefits.  I liaised with Government and other Third Parties to ensure safety and compliance.   

I was also the Community Relations Office for the Burnaby office. I coordinated annual company-wide events to give back to the community.  Our campaigns included creating care kits for children with cancer, personal care kits and blankets for the homeless, and teddy bears for First Responders to give to children.   
At times, I would work with the media on these events.

Sr QA Analyst and Business Analyst

While the bulk of our team was redirected to a new marketplace, I served our Canadian customers.  At the time we served 80% of Canadian pharmacies. I kept that customer base up and running, current, and compliant with all standards and regulations.

Canadian Product Manager

Responsible for all integration with Third Party payers including government organizations. Ensured that our applications passed all compliance. Provided input to national online adjudication protocols. 

Managed the triage of all enhancment requests, reported defects, and regulatory upgrades to ensure that the best product was created within the budget and timeline. 

Liaised with BC Pharmanet to ensure that we passed all regulatory gateways.

Quality Assurance Analyst and Business Analyst

Provided Level 3 support and what we would now call Dev/Ops to a nation-wide customer base in a complex and highly regulated industry.  Helped our pharmacists with everything from data fixes, to custom reports, failed backups, and printer jams.  Ran data queries, created batch jobs, conducted Unix admin activites, and more.  Went onsight for significant upgrades and/or complex trouble-shooting.   Many customers would request me by name.

Dev Ops / Technical Support

Exan Software

Technical Support of software for the Dental Profession. 
I also created and ran a Training Program for add-on features that was immediately profitable.

Technical Support and Trainer

Algo Communication Products Ltd

Training and Systems Configuration

I create positive change. I build teams; I build practices; but most of all, I build bridges. I love to create that connection between business and technology that allows us to build the right thing and build it right. 

I am an insightful and enthusiastic professional with a comprehensive understanding of the Software Development Life Cycle and what it takes to maximize it.  I lead teams through growth and change so that they surprise even themselves with what they can accomplish. 

I hire and mentor a diverse group of productive professionals who are set up for success. I create and maintain a positive and fun work environment.  I develop strong relationships with team members to ensure that everyone’s skill sets are fully utilized and we each have the opportunity to grow and succeed. 

I am comfortable working in both Waterfall and Agile methodologies (and variations thereof).   I love streamlining and improving processes to make work more efficient and enjoyable.  I love helping teams improve their throughput, and enjoy their jobs more, by implementing effective tools and processes to support real, meaningful, work. 

* Speaker - IIBA Global BA Day -Equity, Diversity, and Inclusion in Business Analysis, Nov 2023
- https://vimeo.com/883434533, 25:05
* Speaker - White Rock Culture Crawl, Product Management for Creatives, Oct 2023
* Speaker - Project Management Business Analysis World 2019 Vancouver & 2021 Global Virtual.
* Trophy winner of the RBA Hack-a-Thon.  2015, 2016, 2017 & 2019.
* Judge, RBA Hack-a-Thon, December 2018.
* Judge, UBC BizTech Ideation Contest, March 2020
* Toastmasters, Pathways Level 1, Feb 2021
* Speaker - LeanIn Canada, Beyond ERGs,  August 2021
* Speaker - BAFringe, Diversity by Design,  August 2021
* Author - My S's Are Messes, October 2023.  Amazon, Best Seller, #15 in books for children with disabilities, Jan 2024. 
* Author - What The Seal Saw, October 2021.  Indigo Chapters, Heather's Pick, August 2022
-- Free teaching resources and more at https://www.sherrymcmillan.ca
-- Follow me on Instagram: https//instagram.com/sherry_mcmillan_writes

taplio

The Battle

Lena Sesardic

Sherry McMillan, CBAP®

Followers

Posts

Engagements

Likes

Performance ScoreLena Sesardic's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lena Sesardic

Sherry McMillan, CBAP®

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lena Sesardic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLena Sesardic's LinkedIn Performance