Lennart Prange

Valuecase

We rethink how B2B sales organizations engage with buyers, helping them to increase their conversion rates and build long-lasting relationships. Our vision at Valuecase is to host every B2B buyer-seller relationship.

Co-Founder

Pavilion

Executive Member

Oliver Wyman

Associate

Senior Consultant

Roland Berger

Consulting Intern

CAPCELLENCE Mittelstandspartner GmbH

Private Equity Intern

- End-to-end web projects for SME clients
- Built a well-known German Blog covering graphic design and product design over three years (sold the project in 2011)
- Build a local news platform with user generated content (sold the project in 2011)

Web Designer / Web Developer

Signal Iduna Asset Management GmbH

Portfolio Management Intern

Commerzbank AG

Interest, Currency and Liquidity Management Intern

Co-Founder @ Valuecase - Accelerate B2B sales through a stellar buying experience.

Hey, I am Lennart, Co-Founder at Valuecase.com.

Valuecase is the new home for sales. We help sales teams build a repeatable, watertight sales and prospect engagement process. From first touch, to onboarding, and beyond.

Let's connect if you want to know more.

Apart from building Valuecase, I love sports, cooking for guests, and great conversations over coffee. I am based in Hamburg, the second-biggest and most beautiful city in Germany. See you around. 👋

Amanda Groves 🏃🏼‍♀️

Enable

Enable powers intelligent rebate and price management for the world’s leading manufacturers, distributors, and retailers. Connect with partners, drive trading behaviors, and improve financial outcomes with smarter commercial programs.

Vice President of Product Marketing

Crossbeam

Investor

Founding PMM leader. 

Crossbeam is an ecosystem-led growth platform that helps partnering organizations find, close, and keep customers with the most powerful growth lever on the planet: their own partner ecosystem.

Senior Director of Product Marketing

Sharebird

Sharebird helps you get quick tips and answers from leading product marketing practitioners. Follow me and my PMM insights at: https://sharebird.com/profile/amanda-groves

Sharebird Product Marketing Mentor

Product Marketing Alliance

6sense

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.

Director of Product Marketing

Founding PMM leader. 

Crossbeam is a partner ecosystem platform that helps companies build more valuable partnerships. Crossbeam's free account mapping tools, industry-leading networking, and growing integration marketplace brings partnerships and revenue together at last.

SoftWriters

Acquired by Roper Technology.

Led a small but mighty team of marketers responsible for building and executing the go-to-market strategy for a portfolio of enterprise long-term care pharmacy software solutions. Efforts resulted in increased market share, brand awareness, and leadership position.

Director of Marketing

JazzHR

Acquired by Jobvite in 2021

Built and delivered the go-to-market strategy, brand positioning, and launch planning for JazzHR’s portfolio of HR technology products to drive new business acquisition, expansion revenue, and retention.

Appsembler

Developed and managed the go-to-market strategy for Appsembler’s Learning Management Software and Experiential Learning Platform, involving transitioning their legacy services model to a SaaS revenue model and GTM plan.

Built and delivered strategy for product packaging, pricing, promotion and positioning resulting in 30% YoY increase in pipeline generation.

Product Marketing Manager

Acquired by Jobvite in 2021

Helped secure $6.6M in Series D round of funding bringing total funding to $25M since launching 2009.

Planned, managed, and executed record-setting demand generation programs for JazzHR’s HR tech solution, resulting in 88% YoY growth in marketing qualified leads and a 6% decrease in Customer Acquisition Cost (CAC).

Senior Marketing Manager

Led the development and implementation of new corporate branding, messaging, integrated marketing programs, and product alignment yielding a 246% YoY increase in lead generation while decreasing CAC by 36%.

Marketing Manager

👋🏼 Hey there! I’m Amanda, but my friends call me Groves.

I’m a marketing leader, athlete, military spouse, and mom. My journey has led me to hold roles across B2B and B2C in healthcare tech, experiential learning, edtech, hrtech, martech, supply chain, and ecosystem tech.

Along the way, I’m grateful to have learned from and contributed to company cultures such as 6sense, Crossbeam, JazzHR, SoftWriters, Appsembler, ImagineLearning and most recently, Enable 💚.

I'm privileged to have participated as a speaker for Slack Frontiers, Sharebird’s Product Marketing Experts Podcast + AMA series, Pandium’s Product Leadership Panel, Product Marketing AI Podcast, Embracing Erosion podcast and have won Sharebird’s Top 100 Product Marketing Leader in 2022, 2023 and 2024.

📈 I’m a data-driven creative, servant leader, and unifier at my core. I'm very proud of the teams and programs I've built and am fueled by customers for creative inspiration. My best work happens when I can drive impact for a mission I believe in alongside people I love building and growing with.

🏃🏼‍♀️When I’m not running go-to-market, you can find me chasing after my kids, trail running, reading, writing, and painting.

🦸🏼‍♀️Superpowers include: strategic narrative, pricing and packaging, positioning + messaging, monetization, growth and product marketing, category design, voice of the market R&D, go-to-market, product-led growth, demand generation, team-building, enablement, customer marketing + lifecycle, strategy, ecosystem marketing, AI operationalization, and marketplace development.

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The Battle

Lennart Prange

Amanda Groves 🏃🏼‍♀️

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