Lennart Prange

Co-Founder @ Valuecase - Accelerate B2B sales through a stellar buying experience.

Most B2B companies still rely on emails, PDFs, and disconnected tools to manage the sales process and customer onboarding – slowing teams down and frustrating clients.

That’s why I co-founded Valuecase:

One platform, one link – your entire customer journey, from first call to successful onboarding and long-term growth.

With Valuecase, revenue teams can:
– Replace slides, spreadsheets, and Notion boards with a single AI-driven workspace
– Speed up sales cycles and onboarding by up to 2x
– Track customer engagement and progress in real time
– Deliver a seamless, modern buying experience buyers actually enjoy

We help thousands of users globally to reduce manual work, keep customers on track, and unlock faster growth.

Want to see how it works? Let’s connect. 

You can also try Valuecase here: valuecase.com

Co-Founder

We rethink how B2B sales organizations engage with buyers, helping them to increase their conversion rates and build long-lasting relationships. Our vision at Valuecase is to host every B2B buyer-seller relationship.

Hey Linkedin 👋 I’m back.

I was 120% focused on building Valuecase in the last 12 months and organic content was just not part of our growth equation.

That’s why I literally posted about stopping posting on LinkedIn a year ago.

In the meantime, we had the best year ever. We won 150+ new customers, landed some very big logos, and shipped like maniacs.

But now I have a lot of learnings to share.

We're testing growth channels, building AI workflows, automating operations – and I want to document what's working in real time.

So I’m back posting here on a more regular schedule.

Expect:
- Tactical insights about growing a B2B SaaS (what works, what doesn't)
- Real numbers when possible
- Occasional Valuecase updates & brags ;-)

If that sounds interesting, connect or follow.

Co-Founder @ Valuecase | Win & Onboard Customers 2x Faster – Replace PDFs, Emails & Chasing with a collaborative Valuecase Space

Super happy to welcome Alessandro Casciaro. 

He joins us as Senior Product Designer.

Ale grew up in southern Italy, studied design in Korea, and spent 5 years building SaaS products before joining our team in Hamburg.

In his first 8 weeks with us, he:

– redesigned our checkout flow (day 1) 
– joined countless customer calls 
– redesigned one of the most complex parts of our app (tba!)

Excited to have you on team Valuecase, Ale.

This ad cost us €0 in production.

No actors. No studio. No camera crew.

We made it in a day with AI.

Sure it's not TV quality.

But this was definitely not possible 2 years ago.

Honestly, I'm still figuring out how to think about AI in marketing.

On one hand, it lets us create things that were never in our budget. We never even considered video ads — too expensive.

Now we spin up variants with different hooks and for different use cases in hours and see what sticks.

On the other hand, if we can do this, so can everyone else. The barrier just dropped to zero. And needless to say, consumer fraud will be everywhere.

Where that leaves us?

¯\_(ツ)_/¯

Anyways, if you want the exact workflow and tools – I'll break it down in a follow-up post.

Introducing: Valuecase AI → Your new assistant that builds and edits Valuecase Spaces for you.

It can:
- build entire Templates
- translate them
- tailor Spaces to a customer
and much more.

Yes, we've shipped AI features before – generating visuals from prompts, creating blocks from pasted Excel, building pages from a single sentence.

But they didn't stick because you couldn't iterate.

This release changes that. A proper chat where you go back and forth until things are right.

But that’s not all:

We also rebuilt our entire editor from scratch. New left sidebar, cleaner navigation, much faster experience.

And finally:

Workflows are out of beta with a new interface, new actions, and templates.

This release is so big that we called it Valuecase v3 internally.

If you are a Valuecase user, join me for a webinar next Tuesday – I’ll walk through the new features and there will be time for Q&A. You'll find the sign up link in our newsletter.

And if you’re not: Go give Valuecase a try: https://lnkd.in/gZnM-HSW
I’m pretty sure you’ll love it. 🫶

Here's the exact 5-step AI system we use to create launch comms at Valuecase in a few hours instead of days – all tools (and a 🎁) included.

1️⃣ The preparation

Our product team uses ClickUp to organise work. Epics, user stories, bug tickets go there. Many of them are written by our AI product manager which has access to Slack and can pull relevant context. Thus, tasks are written increasingly well.

Every task has a field “Comms needed” to pre select things that need to be communicated vs. things we “just ship”.

2️⃣ Newsletter

Using Make, we set up an AI workflow that pulls all tasks with the “Comms needed” tag. It knows which tasks belong together and creates a first draft for the product newsletter.

We review and finalise the draft with AI – usually in Cursor.

3️⃣ All other written content

Based on the newsletter, Cursor creates the short form content: Linkedin post, X post, Blog post etc.

We have a folder for every release and it’s easy for Cursor to reference past projects. This is key for having a consistent style and evolve it over time. We created a full process documentation (SOP) for Cursor to reference while going through the process.

At this stage, all written content is done and this usually does not take more than 25 minutes total.

4️⃣ Video

I record a video that walks through the main new features. E.g. for yesterday, I showed our new AI chat, new editor design, and updates for our workflow feature.

I typically record late in the evening with a basic setup. It's not scripted, but Cursor gives me the main talking points. Afterwards, we use Descript to cut the video for Youtube & Linkedin, do basic animations etc.

This is by far the most time consuming part of the process – but I don't want to automate it (yet). 

5️⃣ Distribution

We’re using Intercom to send our product newsletter and do in-product communication. We also created a changelog with Valuecase. Cursor has an MCP to publish the blog post. 

For short form, we tried a couple of things but manual posting works best for us. In some cases, we do a webinar with a live Q&A as well.

That’s it. In end, you’re looking at ~8 pieces of written and video content in different places and it's pretty easy for us to expand that.

🎁 And if you read until here, I have a special gift for you:

I’ll share the full SOP we created for Cursor.

I showed it at a meetup before and it was the most photographed slide by far.

It’s a markdown file you can give the AI to follow and execute. And using it feels pretty futuristic.

Comment “Product Release” and connect so I can send it your way.

This is the scorecard we use to run our SaaS.

➡️ Grab it in the comments.

No OKRs or BI tools, just a simple spreadsheet reviewed weekly.

And it's cross-department, shared with the whole team.

Our process:

- Goals are set monthly, based on our quarterly and annual planning.

- Every metric has an owner.

- Every week the metric owners fill the numbers before our all hands meeting.

- The metric owner also marks the status: Green if it's on track, Yellow if it's off track but with an improvement plan, Red if it's off track without a plan.

- Important: This is all manual, by design. We're not looking for data, we want insight.

If you run a bigger team, add departmental scorecards.

Maybe it helps if you feel your goal setting and tracking systems create a lot of busywork.

Just take the template & adjust the KPIs to your business and priorities.

Credit where credit is due, this is heavily inspired by Ryan Deiss.

P.S. I left out the cash flow management part – that’s something we do in a different system.

We shipped a lot in 2025. My 17 highlights:

1. Auto-Saving Forms with logic & tables
→ 26.500+ responses collected so far.

2. If this then that workflow builder
→ 4.000+ workflows ran since launch, e.g. to notify internal stakeholders of form completions or unlock new Space content after task completion.

3. Dashboard command palette
4. Dashboard Space sidepanel
5. HubSpot workflow actions
6. Global comments sidebar
7. Kanban board for Spaces
8. Table/list form questions
9. Templated notifications
10. New dashboard table
11. AI Template Creator
12. Fixed anchor menu
13. Content analytics
14. Asset Library 2.0
15. 4 new languages
16. AI media creator
17. Next Step block

And we're not stopping. More coming in Q1.

conventic GmbH

Software Engineer

Valuecase

Valuecase rethinks how B2B sales organizations engage with buyers, helping them to increase their conversion rates and build long-lasting relationships. Valuecase's vision  is to host every B2B buyer-seller relationship.

At Valuecase, I actively worked on  a new multi-tenant web application using to state of the art tech. We used TypeScript, Nest.js, React 18, tailwind, Prisma, and PostgreSQL. AWS was chosen as the cloud hoster. I am incredibly grateful for having such a rich experience with Valuecase!

DHL IT Services

Zoi GmbH

Managing a software development project to create a digital adviser to fill the gap between customer
needs and the complex product portfolio(Over 3000 products). 

The solution focuses on Customer Needs rather than Products Details.

Working Student: Requirements Engineering

Alfred Kärcher SE & Co. KG

A practical master thesis to investigate the company's application of Agile and requirements Engineering. 
Ran investigation interviews with 12 product owners, scrum masters and managers.
Analyzed data to optimize department's management methods.

Internship and Thesis in Requirements Eingineering and Agile Digital Project Management

Intern

Software Engineer and UX enthusiast, specializing in ReactJs and the different technologies evolving around it.

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