I believe in design as a result-driven perspective for businesses and as a tool for positive social impact.

For 19 years, I have been working with Fortune 500 companies as well as with startups, translating human behavior into new businesses, brands, products, and services.
I’ve worked on global and Brazil-based challenges for companies like Ford, Natura, Samsung, LG, Energisa, ABInbev, and PepsiCo.

My creative vision arose upon this array of experiences and a firm conviction of generalistic knowledge — a great ability to connect non-obvious dots and push what I call Creative Pollination.

Over time, I have developed innovation methodologies and this experience has enabled me to help different companies in their innovation executive training efforts and the creation of innovation culture. 

I shared my knowledge as a teacher/mentor in the Master of Strategic Design of IED (European Design Institute).

As recognition, I’ve received multiple awards, including the Red Dot, Good Design Award and more recently IF design award for the LG portable speaker.

Through my design consultancy, I was selected as one of the 100 young global talents of design, portrayed in the Book - & Fork edited by Jannuzzi Smith and published by Phaidon Publishing.

I participated directly in the creation of the design sector policies through the participation in the entities ADP (Association of Product Designers) as well as ABEDESIGN (Brazilian Association of Design Agencies). Still promoting innovation, I’ve curated events, written articles, given public lectures and served as a jury member of different design awards, among them the Cannes Innovation Award.

With offices in SP, RJ and NY I split my time between complex business challenges that involve systemic approach and different skills of our more than 40 employees and lead the expansion of Questtonó with new offerings and business models as the Venture Design program focused on startups.

I believe in more humane futures!


Leo Massarelli

NOUS Ecossistema

Life-Centered Designer

Nous is a design studio that works designing regenerative Product and service strategies and communication cause and positive impact. 
Roles:
- communication strategy 
- Team management
- Facilitation skills 
- Speaker

Partner

Flora Consultoria

Advisor on business and brand strategy with a focus on integrating regenerative and nature-inspired business perspectives.

Advisor for Regenerative Business and Nature-Inspired Strategy

Impact Hub Brasília

Conselho deliberativo Associação hub Brasília

Conselheira Deliberativa

FIAP

Professora

The Bio-Leadership Project

Faculty

Origen Group

Head of innovation inspired by nature to empower women in Latam.

Co-founder Origen Group

NapkinTalk

Napkintalk is a pocket consultancy that help early stage entrepreneurs to connect with local experts that can help them on their business development. 
Roles:
- CEO
- Strategy design
- Learning's experience design

Creator 

Correios

- Traininging course development for an estimated audience of 20,000 participants
- Developing instructional design strategy and visual identity projects
- Monitoring courses
- Develop process optimization for rapid learning
- Search innovations in e-learning, graphic design and development projects
- Manage teams

E-learning courses Coordinator

- Internal marketing campaigns related to health and wellness themes
- Creation of graphic elements such as banner , t-shirts , gifts, invitations and others as needed
- Consulting for process improvement and focused visual design in corporate target

Industrial Designer

Biomimicry Institute

Co-founder of BiomimicryBrasil Network

President of BiomimicryBrasil Network

Amani Institute 

Instructor 

Biomimic Designer • Partner of NOUS Ecosystem • BPro MSC

I am a consultant and advisor on innovation and Biomimetics at NOUS Ecosistema. I am also part of the team of instructors of the Bio-Leadership Project - UK. 

I did a master's degree in Biomimetics from Arizona State University and I am a professional certified by Biomimicry 3.8, in addition to having training in the area of design and innovation. I founded NOUS Ecosistema, a group that acts with innovation and communication from creative methodologies inspired by nature. We have already supported innovation challenges in companies such as Natura, Sabin Institute, Amazon 4.0, and third-sector organizations. 

I am also a speaker and mentor in startup programs such as the Biomimicry Design Challenge, Founder Institute, Next, NASA Space Apps, and Startup Weekend Women. Born and raised in the Cerrado, but I have already visited several biomes in the United States, Canada, and Africa, to learn how Nature can help us create harmony with the planet.

taplio

The Battle

Leo Massarelli

Carol Freitas (she/her)

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