I believe in design as a result-driven perspective for businesses and as a tool for positive social impact.

For 19 years, I have been working with Fortune 500 companies as well as with startups, translating human behavior into new businesses, brands, products, and services.
I’ve worked on global and Brazil-based challenges for companies like Ford, Natura, Samsung, LG, Energisa, ABInbev, and PepsiCo.

My creative vision arose upon this array of experiences and a firm conviction of generalistic knowledge — a great ability to connect non-obvious dots and push what I call Creative Pollination.

Over time, I have developed innovation methodologies and this experience has enabled me to help different companies in their innovation executive training efforts and the creation of innovation culture. 

I shared my knowledge as a teacher/mentor in the Master of Strategic Design of IED (European Design Institute).

As recognition, I’ve received multiple awards, including the Red Dot, Good Design Award and more recently IF design award for the LG portable speaker.

Through my design consultancy, I was selected as one of the 100 young global talents of design, portrayed in the Book - & Fork edited by Jannuzzi Smith and published by Phaidon Publishing.

I participated directly in the creation of the design sector policies through the participation in the entities ADP (Association of Product Designers) as well as ABEDESIGN (Brazilian Association of Design Agencies). Still promoting innovation, I’ve curated events, written articles, given public lectures and served as a jury member of different design awards, among them the Cannes Innovation Award.

With offices in SP, RJ and NY I split my time between complex business challenges that involve systemic approach and different skills of our more than 40 employees and lead the expansion of Questtonó with new offerings and business models as the Venture Design program focused on startups.

I believe in more humane futures!


Leo Massarelli

Uzum studio

Creative Designer | Industrial Designer

Score Group Brasil

Responsável pela direção criativa de três núcleos de design, focados em produtos promocionais, merchandise e embalagens/giftpacks.

Principais atividades: Definição de estratégia criativa, supervisão das entregas de design de produto e design gráfico, design de produto, gestão de equipes, planejamento de pauta, apresentação de projetos para clientes e contratação dos designers.

Atendendo a: Mondelez, Arcor, CRM, Giraffas, Topcau, Habibs, Cinemak, Cinepolis, Ambev/AB Inbev, Diageo, Shell, Stellantis e Avon.

Diretor de Criação

Responsável pela supervisão do núcleo de design,focado em produtos promocionais, merchandise e embalagens/giftpacks.

Principais atividades: Definição de estratégia criativa, supervisão das entregas de design de produto e design gráfico, design de produto, gestão de equipes, planejamento de pauta e prioridades, apresentação de projetos para clientes.

Atendendo cliente como: Ab inbev, Diageo, Raizen, Stelanttis e Mondelez

Head de Criação

Studio Uzum

Design colecionável - Decoração e arte

Independent Owner

The Marketing Store

Industrial Designer

Design connection

Vanguard Design

Pixellabs Technologies Ltd

3D Designer

Designer de produto com 15 anos de experiência na criação de produtos físicos.

Com ampla experiência na criação de produtos para extensão de marca, criando novos e autênticos pontos de contato com os consumidores por meio de produtos e experiências que enriquecem a ocasião de consumo e expressam o propósito da marca em novas categorias.

Nos últimos anos, tive a oportunidade de liderar equipes criativas em projetos para diversos setores e clientes, como Diageo, Ambev, Avon, Mondelez e Giraffas, colaborando com a direção criativa, estratégia de produto e design. 

www.felipeuzum.com

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Leo Massarelli

Felipe Uzum

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