I believe in design as a result-driven perspective for businesses and as a tool for positive social impact.

For 19 years, I have been working with Fortune 500 companies as well as with startups, translating human behavior into new businesses, brands, products, and services.
I’ve worked on global and Brazil-based challenges for companies like Ford, Natura, Samsung, LG, Energisa, ABInbev, and PepsiCo.

My creative vision arose upon this array of experiences and a firm conviction of generalistic knowledge — a great ability to connect non-obvious dots and push what I call Creative Pollination.

Over time, I have developed innovation methodologies and this experience has enabled me to help different companies in their innovation executive training efforts and the creation of innovation culture. 

I shared my knowledge as a teacher/mentor in the Master of Strategic Design of IED (European Design Institute).

As recognition, I’ve received multiple awards, including the Red Dot, Good Design Award and more recently IF design award for the LG portable speaker.

Through my design consultancy, I was selected as one of the 100 young global talents of design, portrayed in the Book - & Fork edited by Jannuzzi Smith and published by Phaidon Publishing.

I participated directly in the creation of the design sector policies through the participation in the entities ADP (Association of Product Designers) as well as ABEDESIGN (Brazilian Association of Design Agencies). Still promoting innovation, I’ve curated events, written articles, given public lectures and served as a jury member of different design awards, among them the Cannes Innovation Award.

With offices in SP, RJ and NY I split my time between complex business challenges that involve systemic approach and different skills of our more than 40 employees and lead the expansion of Questtonó with new offerings and business models as the Venture Design program focused on startups.

I believe in more humane futures!


Leo Massarelli

SENAI - Serviço Nacional de Aprendizagem Industrial

Especialista em Transformação Digital e Inovação

KPMG BRAZIL

- Management of innovation projects;
- Facilitation of innovation workshops and process mapping (As Is and To Be);
- Dissemination of the culture of innovation and agile methodologies/tools in the area (Design Thinking, Squad, Sprint, Scrum, Kanban etc.);
- Support the innovation strategy, creation of business cases and open innovation initiatives with the Tax Transformation Hub;
- Monitor trends, technologies, startups and new market solutions;
- Develop and support people.

Tax Transformation & Innovation Manager

Whirlpool Corporation

- Identified opportunities and established partnerships between internal stakeholders (R&D, logistics, marketing, Consumer Care and other areas) and external stakeholders (Startups, Government, Incubators, Accelerators, Research Centers, Universities, Hubs, Government and other organizations in the innovation) to encourage and develop innovation projects;
- Leadership of "end-to-end" initiatives and projects, from the definition, prioritization, engagement, approval, implementation and validation of results;
- Coordination of connections with startups at LinkLab - ACATE's Open Innovation Program. Participation in all stages of the process, promoting partnerships, PoCs, creation of Business Cases, pilots and rollout;
- Development of workshops and events to disseminate the culture of innovation;
- Actively seek innovation opportunities, map the pains of the business areas and engage teams to address challenges within the innovation ecosystem;
- Coordinate and promote Whirlpool's institutional positioning in innovation (open innovation), in the media, in events, awards and rankings;
- Prospect funding and coordinate innovation projects in public notices and calls;
- Institutional work with governments, entities and hubs to promote innovation and develop partnerships, ensuring leadership in several awards;
- Project portfolio management, metrics and innovation indicators for executive reports.

Senior Institutional Relations and Innovation Analyst

- Innovation management consultancy in more than 30 small and medium-sized industries in Santa Catarina;
- Leadership and management of strategic projects (Product Owner) with agile methodologies (SRCUM, KANBAN, SPRINT, LEAN);
- Project management at the Industry Observatory, which is responsible for the entire intelligence area through the monitoring, decoding and analysis of information;
- Development of products, services and new business models;
- Monitoring of research, trends and market intelligence.

Highlighted projects:
Leader of the “Cidade Única” Project (https://www.cidadeunica.com.br), which allowed municipalities and governments to access data and information (demographic, social, economic, etc.) from thousands of cities in the country which helped them through decision making processes;

Project leader for articulating wineries located in the midwest of Santa Catarina to promote the region (https://www.caminhoterrasaltas.com.br/).

Innovation Consultant

Gujarat Craft Industries

- Accelerated the company's growth by mapping and prospecting customers in different countries;
Implementation of a CRM to organize prospecting and B2B sales processes;
- Analysis of research, trends and market data.

International Marketing Analyst

Menza Motors

Project for an early stage Indian startup, in which I performed the execution of the Product Discovery stage.

Product Designer

SEBRAE

- Management and execution of innovation strategies that allowed the growth of more than 50 local companies;
- Monitoring and analysis of innovation indicators;
- Recognized as the best innovation agent in Santa Catarina;
- Application of methodologies, techniques and tools such as: SCRUM, KANBAN, Process Improvement, Business Model Canvas, Project Canvas, SWOT, Value Matrix, BCG, Value Proposition Canvas, UX User Journey and Design Thinking.

Local Innovation Agent

Xexeumar Metalúrgica Náutica

- Coordination and development of projects for national and international brands such as: Schaefer Yachts, Azimut and Brunswick; 
- Management of design projects in the nautical area; 
- Research, development and monitoring of product production processes; 
- 3D modeling and technical detailing.

Industrial Designer

Universidade do Estado de Santa Catarina

Working as a research fellow in two laboratories:

Virtual Laboratory of Interactive Art for Special Audiences
Inclusive Education Laboratory
- Planning, monitoring and evaluation of cultural and artistic projects;
- Management of research groups;
- Organization of events and workshops;
- Raising public funds to carry out cultural projects;
- Conducting scientific research.

Researcher

Hi there!

Over the past 10 years, I have fostered connections between the corporate environment and the innovation ecosystem. This has allowed me to identify project opportunities, undertake ventures, and support innovative strategies. To enhance my practice, I completed a Master's degree in Innovation and Intellectual Property.

I am passionate about architecture, design, cities, strategy, economics, and culture. With a creative, adaptive, and methodological profile, I have accumulated diverse experience exploring completely different areas.

My goal is to work in innovation, increasingly connected with new technologies, leading projects, and promoting partnerships that generate positive impacts.

taplio

The Battle

Leo Massarelli

Thais Larcher

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?