I believe in design as a result-driven perspective for businesses and as a tool for positive social impact.

For 19 years, I have been working with Fortune 500 companies as well as with startups, translating human behavior into new businesses, brands, products, and services.
I’ve worked on global and Brazil-based challenges for companies like Ford, Natura, Samsung, LG, Energisa, ABInbev, and PepsiCo.

My creative vision arose upon this array of experiences and a firm conviction of generalistic knowledge — a great ability to connect non-obvious dots and push what I call Creative Pollination.

Over time, I have developed innovation methodologies and this experience has enabled me to help different companies in their innovation executive training efforts and the creation of innovation culture. 

I shared my knowledge as a teacher/mentor in the Master of Strategic Design of IED (European Design Institute).

As recognition, I’ve received multiple awards, including the Red Dot, Good Design Award and more recently IF design award for the LG portable speaker.

Through my design consultancy, I was selected as one of the 100 young global talents of design, portrayed in the Book - & Fork edited by Jannuzzi Smith and published by Phaidon Publishing.

I participated directly in the creation of the design sector policies through the participation in the entities ADP (Association of Product Designers) as well as ABEDESIGN (Brazilian Association of Design Agencies). Still promoting innovation, I’ve curated events, written articles, given public lectures and served as a jury member of different design awards, among them the Cannes Innovation Award.

With offices in SP, RJ and NY I split my time between complex business challenges that involve systemic approach and different skills of our more than 40 employees and lead the expansion of Questtonó with new offerings and business models as the Venture Design program focused on startups.

I believe in more humane futures!


Leo Massarelli

Natura

Responsável por liderar pesquisas estratégicas e desenvolvimento de propostas de valor para diferentes perfis de Consultoras de Beleza da Natura, com foco em inovação de portfólio, posicionamento de marca e criação de jornadas que ampliem a relevância da marca em múltiplos pontos de contato. 

Atuação integrada com áreas de Negócios, Inovação, Marca e Produtos & Serviços Digitais para traduzir insights de comportamento e segmentação em soluções alinhadas à estratégia da marca e à evolução do ecossistema Natura.

Especialista em Design Estratégico e de Serviços 

TriggoLabs

Service Design Specialist

weme

Responsible for leading the design team in the creation of user-centered products and solutions, ensuring that the design meets both user needs and business objectives. Technical oversight, team management, and cross-functional collaboration.

Design Lead

Questtonó

Leadership in strategy for CX, Service Design, and Research projects, focused on repositioning user experience, creating new products, and developing services for sectors such as stadiums, healthcare, and professional beauty.

Research & Strategy Designer

ioasys

Innovation project leader, actively working as a strategic designer, service designer, and project manager, responsible for the quality of deliveries and the integration of multidisciplinary teams throughout the process, from conception to implementation and monitoring of digital products, business solutions, and services.

Strategic & Service Designer

Questtonó Manyone

|| Responsible for research, strategy, and Sprint facilitation to create a new financial service and its brand platform in partnership with the UX team. 
|| Design and facilitation of a remote ideation Sprint and game dynamic with a focus on solutions in the healthcare area for people living with chronic diseases.

Think Eva

Active participation and project leadership in communication, innovation, and social impact consulting within the context of Diversity and Inclusion (D&I) for solutions in organizational cultures.

Strategy & Research D&I

J. Walter Thompson Worldwide

Responsible for brand and communication research and strategies for brands such as Tramontina and Bayer, as well as junior team development.

Strategic Planning Supervisor

Ogilvy Brasil

Online and offline strategic planning for Magazine Luiza brand campaigns. Working on the development of new brands and services, CRM, promotional strategies, trend research, innovation, and new projects.

Strategic Planner

With over 13 years of experience in Research and Strategy, I work on creating and facilitating innovative solutions for brands, digital products, and services.

I lead multidisciplinary teams with a results-oriented approach, applying Design and Research methodologies to transform insights into practical, user-centered strategies. My passion for culture and innovation drives me to develop solutions that positively impact both businesses and society.

taplio

The Battle

Leo Massarelli

Thaís Prado

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