🪐 Leonardo Pizarro

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Director, Demand Generation

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

SaaS Growth Agency (previously Ads Lancelot)

Building solid client acquisition systems for B2B SaaS companies, so that they can focus on building better products without worrying where their next clients will come from.

Our Track Record:
- Senpex (1000+ targeted B2B leads over the course of 20 months)
- Full Fabric (60+ B2B leads & a full pipeline in the first 2 months)
- Confidential SaaS (541% increase in leads, 19% decrease in CPL in 6 months)
- ScraperAPI (114% increase in leads, 71% decrease in CPL in 5 months)

To learn more about how we can help & see if you qualify for our performance-based guarantee, check out: https://saasgrowthagency.com/

Growth Consultant

Brand Ambassador for Luxury Goods

Norwegian Cruise Line Holdings Ltd.

Assistant Manager, Onboard Photo Department

LG Electronics

Product Marketing Manager for the Baltic countries

Product Director's Assistant

Hi there, I'm Alla & I help B2B SaaS Founders build solid client acquisition systems, so they create better products without worrying where their next clients will come from. 

On another note, I'm one happy person who has started over more than once (and enjoyed it!), has experienced over 70 countries and doesn't believe that curiosity killed the cat. I question everything, play squash and grow rare plants.
I am my own architect, my own judge and no, my crown is not too heavy :)

Come say Hi, I appreciate human connection and meaningful contacts. Or, if you run a B2B SaaS company and want to take advantage of our performance-based guarantee, message me and let's see what amazing results we can get together.

Alla Lovina

taplio

The Battle

🪐 Leonardo Pizarro

Alla Lovina

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