🪐 Leonardo Pizarro

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Director, Demand Generation

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

Black Hat PPC Consultant

Lindar Media

Senior PPC Manager

MediaTroopers

Head of Paid Media

We Love X GmbH

University of Malta

Search Consultant and Coach

Casumo

Biddable Media Strategist - Automation & Partnerships

- Created a successful PPC operation from setting the campaigns up to building the right team to picking the right tools and partnerships.
- Achieved over 270% increase in avg. net revenue per new customer from paid search in 6 months.
- Grew ROAS from 16% to over 250% while increasing the budget by 10 fold in less than a year.
- Successfully created a sustainable revenue stream with 50 / 50 division between branded and non branded traffic which was previously on 90 / 10 in favor of branded.

Senior Search Strategist

Mr Green Online Casino

Increased total number of paid search customers by 50% in less than 2 months

Paid Search Specialist

GFI Software

Grew GFI Cloud (Now SolarWinds MSP) PPC revenue from 3855$ in 2012 to 147,218$ in 2013 and to 232,801$ in the first 6 months of 2014 without increasing the avg. monthly spent between 2013 and 2014 globally.

PPC Manager

150% increase in daily revenue uplift in GFI VIPER Antivirus (Now Threatrack)

Global PPC Coordinator

PPC Specialist

Panlegis

400% rise in qualified leads which resulted in over 200% increase in sales with only 20% increase in cost.

PPC Consultant

I have managed and led global teams that spent over $100 Million dollars in Google, Bing, Yahoo and Youtube advertising over the last 14 years and driven hundreds of millions in sales. Everything from Startup to Enterprise in Ecommerce, SAAS, Real Estate, Legal Services, Human Resources, iGaming and Affiliate Marketing.

Having worked as an in-house search manager throughout my career, working alongside agencies from USA to Australia to UK to Germany, i understand the challenges of setting up a foundation for success and sustaining that success that will fulfill company goals.

I can help you with
1) Marketing & Advertising Audit
2) Retainer based consulting - this can include both onsite and remote consulting and training of staff

I use my 14+ years of global Search experience to help businesses grow through strategic partnerships, marketing & consulting!

Specialties: PPC, BlackHat PPC, Youtube Ads, CRO, Remarketing

More points about me:

•	Proven track record of improving revenue KPI's in B2C & B2B
•	Unparalleled vision, innovative ideas and execution capacity
•	Exceptional at developing analytical models from scratch that are used for data driven decision processes
•	Well versed in strategic planning and understand the nuances of taking a plan from initial concept development to successful execution
•	Thrive on competition and will not accept failure
•	Certified in Adwords, Youtube, Analytics so on and so forth

taplio

The Battle

🪐 Leonardo Pizarro

Burak Hun

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