🪐 Leonardo Pizarro

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Director, Demand Generation

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

Global Head of Paid Acquisition at Cognism

Reformed corporate lawyer; recovering tech bro. I managed over $100M ad spend across fifty companies in the last five years, and generated over a billion $ pipeline.

Track record includes but not limited to: Cognism, HockeyStack, Sendoso, Sequel, Pavilion, Paddle, Guesty, and Exclaimer.

Canberk Beker

Starting 2025, I thought the hardest part of this business would be execution, results, and keeping momentum going. None of those ended up being an issue.

By the end of the year, I learned that the hardest part of it isn’t execution; it’s accountability.

When something goes wrong, emotions run high. Timelines blur. Intent gets mixed with outcome. And responsibility quietly (or sometimes loudly) shifts from process to people; and from internal teams to vendors.

My team’s and my processes have always been documented; plans, structures, and concerns have always been shared in writing from day one. Clear approvals, documented reviews, and shared ownership exist for a reason: not to assign blame, but to create clarity when pressure shows up. Without that, hindsight becomes the loudest voice in the room.

There have been clients where I chose to act in good faith. We’re all in the same industry, and it’s such a small one. Coming into 2026, I’ve learned that good faith matters, but facts matter more.

For instance, taking responsibility publicly can help de-escalate a situation. But doing so shouldn’t mean accepting fault where there wasn’t one. There’s a difference between leadership and misattribution. 

I still carry my in-house marketing leader instinct: if something goes wrong, I step in and take the blame - even when it isn’t mine, or my team’s. That comes from confidence. When your results consistently speak for themselves, you earn the credit to do that. 

But maybe that instinct isn’t always the right one when you’re just an outsider to your clients.

So for 2026, one professional goal: take responsibility when it’s needed, and *only* when it’s needed.

Other goals include but not limited to:
- Move to Wales
- Get a dog
- Duck farm (optional)

taplio

The Battle

🪐 Leonardo Pizarro

Canberk Beker

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taplio

The Battle

🪐 Leonardo Pizarro

Canberk Beker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Canberk Beker's LinkedIn Performance

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Performance ScoreCanberk Beker's LinkedIn Performance