🪐 Leonardo Pizarro

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Director, Demand Generation

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

Daniel Grinshpun

Founder @ SaaS Growth Agency | Helping B2B SaaS startups generate new clients on a performance-basis, so you can build a better product without worrying where your next customers will come from 📈

👋🏼 Hey. I'm Daniel, and I help B2B SaaS Founders build Go-To-Market Systems that flood their calendar with qualified demos & accelerate their MRR growth.

Creating a solid client acquisition system for a B2B SaaS product is not easy, especially for first-time founders...

You have so many potential channels to generate more demos/trials, but you don't know which to focus on first?

- You try cold outreach (doesn't work)
- You try running ads (doesn't work)
- You try hiring an agency (same thing)

And now you're here, wondering "what's so different about this Daniel guy?"

I'll tell you what.

👉 Having worked with some amazing SaaS startups, I realized that no one channel can produce amazing results on it's own. It's always a combination of Positioning, Messaging, choosing the right Channels & the right Sales Process.

That's what inspired me to create a "holistic" 5-step growth strategy that I help my clients implement.

And since these strategies give B2B SaaS startups everything they need to generate more paying clients, I am willing to partner up with up to 10 SaaS Founders & work with them on a performance basis.

If you're interested to learn more, check out 𝘀𝗮𝗮𝘀𝗴𝗿𝗼𝘄𝘁𝗵𝗮𝗴𝗲𝗻𝗰𝘆.𝗰𝗼𝗺 for more details.

Other than that, glad to connect with you & would be glad to discuss topics like Marketing, Sales, B2B SaaS, Content Creation, and of course Brazilian Jiu-Jitsu 🥋

Thanks for reading,
Daniel.

P.S. feel free to connect on other social as well:

Instagram: https://www.instagram.com/daniel.grinshpun/
Facebook: https://www.facebook.com/danielgrinshpun/
Twitter: https://twitter.com/DanielGrinshpun
YouTube: https://youtube.com/@danielgrinshpun

Founder & Head Of Growth

We Build Solid Client Acquisition Systems for B2B SaaS Companies, So They Can Focus On Building Better Products Without Worrying Where Their Next Clients Will Come From.

Our Track Record:
- Enform (from 0 to 10+ calls/week with a new SaaS product)
- Senpex (1000+ targeted B2B leads in a B2C saturated market)
- Full Fabric (60+ B2B leads & a full pipeline in the first 2 months)
- Transcription SaaS (541% increase in leads, 19% decrease in CPL in 6 months)
- ScraperAPI (114% increase in leads, 71% decrease in CPL in 5 months)

To learn more about how we can help & see if you qualify for our performance-based guarantee, check out: https://adslancelot.com/

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The Battle

🪐 Leonardo Pizarro

Daniel Grinshpun

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