Revenue Attribution◾️ Dreamdata◾️ Sales leader with a crush on marketing

👩🏻‍💻 Professionally :
- Sales leader with a flavour for Marketing 🤝 
- Sales Pathfinder
- Doubling my LinkedIn followers base each year through content creation here.
I generate all my sales leads inbound from Linkedin Social Selling.
How do I know that Linkedin delivers Revenue?
Follow my Linkedin course on how to measure Linkedin Social Selling to Revenue: 

https://www.linkedin.com/learning/how-to-measure-linkedin-social-selling-to-pipeline/[…]g-and-adjusting-strategies-based-on-performance?


💃 Personally:
- Interested in B2B Influencer marketing.
- Morning 5K runner
- Appointed as an upcoming talent in Denmark u34
https://www.berlingske.dk/karriere/til-kamp-for-kvinder-i-it

Currently testing out the hypothesis: 
If you want to work in the past - join an enterprise.
If you want to work in the future - join a startup.

Fun fact: I was a weekend radio DJ for 2 years in my teen years 🎧

Laura Erdem

DataGuard 

Senior Principal Growth Marketing

Principal Marketing

• Responsible for Inbound Demand Generation for B2B SaaS (Information Security, Privacy, Compliance). Serving the customer, sales, marketing and customer success to support international customers in achieving frameworks & standards such as ISO 27001, TISAX, and GDPR.

• Leading Customer Acquisition initiatives including paid, content and SEO efforts, Conversion-rate optimization and implementing new smart growth opportunities - while ensuring GDPR-compliance.

• Leading a team to drive further growth and assist on hiring for marketing key positions.

• Owning the company website and spearheading the relaunch to increase conversion rates and improve brand recognition in the PIC space (Privacy, Information Security, Compliance).

Growth Marketing Manager

www.HappyInvesting.pro

High-growth SaaS & Tech Investing simplified. 

Read our content or subscribe for free and receive actionable insights, portfolio summaries, and high-growth company reviews every 14 days: www.happyinvesting.pro

Writer

Valid Interactive

•	Developed and improved (CvR-optimization) online- & affiliate-marketing projects by pursuing a trial & error mentality.

•	Planned and managed SEA-budgets for owned projects on Google Ads & Bing Ads.

•	Worked for clients across SEA and website development in a customer facing role.

•	Lead an open-minded team consisting of employees and freelancers to create and work on a variety of high-margin online businesses.

Co-Founder

Wirecard

• Increased MAUs for an innovative mobile Fintech App by 110% Year-over-Year while keeping acquisition costs stable by utilizing several marketing tactics (prospecting, retargeting, awareness in Paid Social, Paid Search, Organic Search and others).

• Developed a performance marketing strategy utilizing prospecting- and retargeting by identifying micro- and macro-KPIs critical to the acquisition strategy relevant to the product and market, discovered, defined, tested and defined acquisition channels (e.g. Facebook, Google Ads, Twitter, Snapchat) which work best for the business to grow the user base of mobile payment- and banking apps.

• Built a comprehensive tracking foundation by utilizing the adjust attribution SDK, Google Analytics and implementing event tracking for user segmentation and other marketing strategies.

• Managed the performance marketing agency Ingager who was responsible for operational activities of performance marketing channels as well as with other agencies to create efficient and product relevant creatives, assets and ads for performance.

• Introduced and supported the implementation of a full-conversion-funnel-A/B testing framework (mindset and measures) to increase conversion-rates, acquisition, retention.

• Trained fellow team members for various tools and activities like Google Analytics, Adjust, Google Ads and Content Marketing.

• Gained knowledge in app-marketing and digitalization processes through participating in real- and remote Workshops (e.g. App Promotion Summit Berlin, Online Marketing Rockstar Trainings, Udacity Tech Skills).

Senior Product Marketing Manager - Performance Marketing

AutoScout24

•	Increased main KPI by 130% Year-over-Year while reducing costs by -10% by implementing impactful strategies and tactics for international search-, display-, remarketing-, app- and video campaigns on Google Ads & Bing Ads with an 8-digit yearly paid media budget.

•	Planned and developed the SEA-strategy in accordance with the corporate strategy.

•	Managed the online marketing agency CatBirdSeat nationally and internationally.

•	Introduced innovative SEA measures.

•	Monitored & reported company-relevant KPIs to internal & external stakeholders with the help of Google Ads, Microsoft Bing Ads, Google Analytics, adjust.

•	Worked as the contact person for the international- and in-house marketing team.

•	Pushed and tested new SEA related features and products to gain better results by working closely with Google (onsite meetings, weekly exchange).

Senior Online Marketing Manager - SEA

AdLink Media (Hi-Media)

•	Worked for Ad Management, Product Management and Sales & Service.

•	Booked, monitored and evaluated display advertising campaigns by working with Doubleclick DART.

•	Qualitative and quantitative display campaign management in coordination with agencies and end customers.

•	Created and dispatched display campaign reports.

•	Monitored costs and sales targets.

•	Maintained sales documents, as well as forwarded orders to the ad management.

Kaufmann für Marketingkommunikation

3GNet GmbH (iCrossing GmbH)

•	Planned, developed and implemented the SEO strategy
•	Worked towards organic search optimization and ROI maximization
•	Regularly performed thorough keywords research
•	Identified key SEO KPIs
•	Monitored redirects, click rate, bounce rate, and other KPIs
•	Prepared and presented reports regularly
•	Identified problems and deficiency and implemented solutions in a timely manner
•	Suggested improvements in process and productivity optimization
•	Collaborated with web developers and marketing team
•	Stayed up to date with the latest SEO- and digital marketing trends and best practices
•	Started as a trainee for the first 6 months

SEO-Manager

I'm Moritz, a digital marketer specializing in B2C and B2B SaaS, with a passion for investing in hypergrowth companies.

With over 20 years of experience in online marketing, I've got a proven track record of using data-driven thinking and advanced problem-solving to enhance customer satisfaction and improve operational performance.

I enjoy supporting my colleagues to achieve meaningful outcomes as a team, such as ROAS, SQO Pipeline, Conversion Rates, and Revenue, rather than vanity metrics. I'm using OKRs to keep track of our priorities and genAI to improve efficiency and enhance outcomes.

My success in sales, marketing, and customer service has consistently resulted in cost savings and increased profits, all while keeping my north star in mind: the customer.

taplio

The Battle

Laura Erdem

Moritz Drews

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