Leslie Greenwood

Chief Evangelist, Community Strategist, Co-Founder of Wednesday Women, Startup Advisor, Ex-Stay-At-Home Mom

I'm the Co-Founder of Wednesday Women and the Founder of Chief Evangelist Consulting: two ventures grounded in a core belief: community isn’t a tactic, it’s a force.

Wednesday Women began as a ripple in 2023 as a small, intentional effort to elevate executive women. We amplify women’s voices on LinkedIn, on stages, on podcasts, not as polished personas, but as their real, remarkable selves (the woman behind the title). Our public platform is for everyone, and we’ve built a private membership for executive women who want to go deeper with that mission and create connections both help unlock challenges but also are their biggest cheerleaders. 

Through Chief Evangelist Consulting, I help companies design community strategies that create lasting engagement. With 20+ years in customer-facing leadership roles, I approach community as a strategic lever, rooted in trust, value, and connection.

At the heart of everything I do is a belief in the power of evangelism, authenticity, and shared momentum.

And yes — I run on coffee, dark chocolate, trying (and failing) to keep me very vocal dog in check and talking loudly about diversity in tech.

Ambassador

Advocating for Pavilion’s mission of helping every leader and their team achieve their professional potential through community-powered learning. I will be supporting key initiatives, developing and teaching curriculum for Pavilion University and providing over 10,000 members with leadership advice. Join us at joinpavilion.com.

I couldn’t find any women experts. 
I don’t know any women speakers. 
I didn’t realize I built an entire exceptionally homogeneous event. 🤯

Seems to be a good day to remind everyone that if you’re looking for expert speakers for your event, I have an easy resource. 

Go to a certain website that might be where I work.  

Hit “Get Involved”

Hit “Find Speakers” 

Search a list of over 300 executive women. Ungated, free, keyword searchable.  

Reach out to them and say you found them thru Wednesday Women.  

Kinda easy actually. 


#noexcuses #nomoremanels #executivewomen #keynotespeakers

Leslie Greenwood 

💜 Bringing public awareness and private support to executive women, Co-Founder of Wednesday Women, Community Strategist, Chief Evangelist, Startup Advisor, Ex-Stay-At-Home Mom

🗓️I’m posting this on March 1 on purpose.

Because honoring Black women should never be confined to the shortest month of the year.

And as the mother of two amazingBlack women, this is personal for me.

Black History Month may end on the calendar, but the brilliance, leadership, influence, and impact of Black women do not.

So rather than letting the moment pass with February, I want to carry it forward.

I’m grateful for the Black women whose voices shape conversations, challenge assumptions, build companies, lead teams, create culture, and move all of us forward.

Not just in history.

The work is to keep noticing, keep crediting, keep amplifying, and keep showing up long after February ends.

March 1 felt like the right day to say that out loud. 💜

#BlackHistoryMonth #BlackWomenInLeadership #WednesdayWomen

29 new friends 
15 Wednesday Women members 
2 board members 
4 states 
A flight delayed until 4am 
Tears and cheers for a long awaited job offer. 
A gator 
Service beyond expectation 
Not only beautiful wines but the science and history behind them 
Local women artisan vendors - the honey chocolate 🤯
A celebrity chef - yes I got a selfie!! 
Gifts galore 

The biggest gift? 🎁 

Seeing these women take time away from demanding jobs, new babies, intense job searches and their families just for themselves.  

A little restoration, weaving the spider webs of connection, and possibly that well needed nap on the way back to the city.  

As one member said more than once, “I’m proud I’m putting myself first.”  I couldn’t have said it better myself.

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So you show up at the coffee shop you made a reservation for your event 15 minutes early as requested and no one is there. 

🚫 It’s closed. 
Lights are off. 
20 women are mingling outside.
Probably an event planner’s nightmare.

But they don’t have “Super Sam”! Samantha Archuleta found us an alternative location within five minutes that would be setting up our table on our walk over. Amazing! 

Sometimes things are just meant to happen. Our coffee was delicious, we got in a few hundred extra steps, we still had an amazing time learning about each other and finding ways we could support one another. 

And the extra bonus? Avotoasty is a woman owned business. Thank you to Sofia Guglani and your amazing team for working on the fly and helping us have an amazing event. We will absolutely be back. 

Robyn, Gwyneth Borden, Michelle Ji-Yeun Kim, Annette Sung, Holly Hon, Paula Mantle, Christina Mitine, Christina Singh, Aimie Vargas. Barbara Leavitt, Frankie, Michelle King, Gurlene Kaur, Arvita Tripati, MBA, Nellie Wartoft, Jieun Lee, ⚡️ Lori Dunn , Heidi Dickert, Mabel Liang

❓Who are the women in enablement I should know?

I’m looking for women who deserve more spotlight for the work they’re doing to help teams perform, influence strategy, and drive real revenue impact.

In my opinion, a lot of women in enablement are doing work that goes far beyond what the title suggests. They’re building the systems and momentum behind high-performing revenue teams. 

Honestly, many of them look a whole lot more like “revenue activators” than the traditional label gives them credit for.

And yet, some of the most strategic people driving revenue are still not getting enough visibility. 🤨

Let’s change that. 💜

Tag them in the comments or send in a nomination.

#womeninenablement #wednesdaywomen #revenueactivators

Now, how did Starbucks know that I was going on a work trip this week? #ubecoldfoam for the win.  

Wednesday Women nails representing.  

Bye Dallas, hello San Francisco and Napa! 💜

Let the travel hacks commence.  

1) Buy Wednesday Women purple suitcase because you saw it in the Morning Brew newsletter (brand partnership? 🤙😁💜).

2) Order your coffee as you’re driving into the airport or as you’re deplaning.  No long  line to then wait forever for your coffee.  Girls gotta have caffeine first thing.  

3) At least in Dallas, you no longer have to go to the airport to get TSAPreCheck. I got mine at Staples. #gamechanger 

4) When you’re traveling, do “community “everywhere”. Meaning reach out to your community and set up coffee dates.  I’m in SF and have coffee and dinner already planned for tonight.  Also 2 coffees and drinks set up in Seattle at the end of the month.  These are outside of our official events.  

5) Bring a good book. I’m always thinking about the experience and psychology of our events and reading Unreasonable Hospitality is taking this to a whole new level. 

Teach me! What other tips should I be using?  #travelhacks #sanfrancisco #wednesdaywomen

International Women’s Day sharing a date with Daylight Saving Time feels almost poetic.

A day about women.
A day with more light.

There are so many brave women I know who aren’t afraid to step into the light and just as many who aren’t afraid to /gently push/nudge/or shove, if necessary, another woman toward it.

Not every brave woman is the one at the center.

Sometimes she’s the one…
…making the intro.
…giving the endorsement.
…opening the door.
…sharing the opportunity.
…passing the mic.
… giving another woman that nudge to be seen.

That matters.

I’m grateful for the women I know who own their brilliance.

And I’m equally grateful for the women who see brilliance in someone else and refuse to let it stay hidden.

That kind of generosity can change careers, confidence, communities…all of it.

Take your turn shining in the spotlight or shine it on someone else. 

We need both. 💜

#InternationalWomensDay #WomenSupportingWomen #WomenInLeadership #WednesdayWomen

What did you do this week at work? I learned how to pitch better. You may be thinking, I don't sell anything. I don't need to know how to pitch. Well, I wholeheartedly disagree. 

I was lucky enough to host a Wednesday Women Members-Only Session with the iconic Precious L. Williams RainmakingSpeaker who talked with us about Positioning with Precision.  As you can tell, we were soooo bored and no one had any fun while learning sooooo much. 😉 

Here are a few bits of wisdom I took away from the call. 
Packaging is how you show up. 
Positioning is how the market perceives your value. 
Pitching is how you communicate that value to close. 

Everyone needs to know how to pitch well.

✅Job hunting - Pitching! 
✅Getting a raise or promotion - Definitely pitching. 
✅Talking to investors - They don't call it a "pitch deck" for no reason. 
✅Getting paid your worth to speak - Yep, still pitching. 
✅Sharing your business with a prospect - Well, duh! 
✅Getting your toddler to get dressed - You guessed it.
✅Asking your significant other to take out the trash - 😁 

So let's just say, we left with a lot of wisdom and fired up to implement it. 

But don't take it from me, I'm obviously biased. 

"Absolutely amazing session. I loved the energy and the information shared was on point. Thanks." 

"This was such a great lesson packed session - very practical, with tips I can and will implement immediately. Thank you Precious and WW."

If you've thought about starting a community for your business, you might...

1. Know this model could work well and bring in an important recurring revenue stream - but you're not sure how to go about it. (Why does it feel so much harder to launch than other things you’ve tried?)
2. Have taken action already and moved fast, launching with the energy and awkwardness of a newborn zebra, only to be greeted by… crickets. No one joined. Or one person did - your mom - but she doesn’t count. (Does that mean it'll never work?)

So you might be feeling a bit stuck right now.

You truly do want a community and the recurring revenue would be a game-changer.

And working with a group would bring much-needed feelings of connection and meaning to work that has become monotonous.

But your attempts at creating and growing it have made little progress...

❌ You might be stuck at the start, wasting hours reading free content and falling down Youtube rabbit holes

❌ Perhaps you've tried every social media channel to build an audience to funnel to your community, but it’s a slog

❌ Or maybe you hired someone to launch it for you... But you don't know how to grow sustainably (even offering it for free hasn't worked 💀)

What you want is an intentionally designed community that powers your business and grows consistently every month.

(giving you income, clients, and space to take vacation!)

👋 Hi, I’m Bri. I help leaders like you have exactly this.

You'll gain a clear understanding of how a community can power your business...

With all the tools and support to grow it without burning out...

Resulting in a profitable community full of happy members.

Just like my previous clients:

🔥 ”I came out of the 4 training sessions with more clarity and confidence. The pricing training, directory suggestions, and community engagement insights were excellent!”

🔥 ”The momentum of knowing I was working through the process with others was also helpful in keeping me going when I got stuck.”

🔥 ”The personal support in the group and the ability to build and launch my community alongside others was so valuable. I highly recommend this experience to anyone who wants to start their community off right!”

Are you tired of going round in circles making little progress?

Then it’s time for a community-powered business.

Let’s connect.

Send me a DM or book a time on my calendar here: https://www.emberconsulting.co/general-1

Bri Leever

The founder calls all of it “the community.”

But the members don’t experience it that way.

There’s an Instagram.
There’s an email list.
There’s a private space.
Maybe a course platform.
Maybe a Slack channel.

Individually, each piece makes sense.

But when you zoom out? It doesn’t feel like one ecosystem. It feels like five different rooms that don’t quite connect.

It just feels slightly off, you know?

And the founder feels it too!

You’re answering the same question in three different places.
You’re duplicating content.
You’re chasing conversations across platforms.

It’s usually because you haven’t defined what type of community you’re actually building.

🤷‍♀️ Is it education-first?
🤷‍♀️ Is it connection-first?
🤷‍♀️ Is it ecosystem-driven?
🤷‍♀️ Is it a membership layered onto services?

When you don’t define it, everything gets built reactively.

When you do, once there’s a center, both you and your members can finally relax into it.

Community Strategist | Discover which community platform is the best place to host your people and build it right the first [or second] time. Get my free platform comparison guide below!

Just when I thought I had wrapped the community platform comparison series
I got an absurd number of requests to compare GoHighLevel against the other big platforms: Circle, Heartbeat, Skool, and Mighty.

A member of my community had been going back and forth on it.

So I sat down with her and together we did a deep dive.

Honestly, I was way more impressed than I expected to be.

It marries the simplicity of the Skool UX with even more back-end customization than any other platform can offer because of their CRM origins.

I’ve got the full comparison video coming out on Thursday, subscribe to the newsletter to get on the list.

https://lnkd.in/g8sGRcRB

Signed,
The Big Bad Wolf of Community Platforms 💨

Take the quick quiz to find out which of the 4 community types suits your business: https://lnkd.in/gTh3dFVv

Growth @ Eventify | Lovable Ambassador Diamond L5 | Community Industry Advocate | Founder Led by Community & Community Week

Bri Leever delivered an amazing session last year on community types and their nuances. Loved her session and turned it into a Playbook you can use with the top takeaways. Check it out!

Open article: Led by Community - The Hub for Community Leaders by share.ledby.community

Led by Community - The Hub for Community Leaders

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The Battle

Leslie Greenwood

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