Leslie Greenwood

Chief Evangelist, Community Strategist, Co-Founder of Wednesday Women, Startup Advisor, Ex-Stay-At-Home Mom

I'm the Co-Founder of Wednesday Women and the Founder of Chief Evangelist Consulting: two ventures grounded in a core belief: community isn’t a tactic, it’s a force.

Wednesday Women began as a ripple in 2023 as a small, intentional effort to elevate executive women. We amplify women’s voices on LinkedIn, on stages, on podcasts, not as polished personas, but as their real, remarkable selves (the woman behind the title). Our public platform is for everyone, and we’ve built a private membership for executive women who want to go deeper with that mission and create connections both help unlock challenges but also are their biggest cheerleaders. 

Through Chief Evangelist Consulting, I help companies design community strategies that create lasting engagement. With 20+ years in customer-facing leadership roles, I approach community as a strategic lever, rooted in trust, value, and connection.

At the heart of everything I do is a belief in the power of evangelism, authenticity, and shared momentum.

And yes — I run on coffee, dark chocolate, trying (and failing) to keep me very vocal dog in check and talking loudly about diversity in tech.

Ambassador

Advocating for Pavilion’s mission of helping every leader and their team achieve their professional potential through community-powered learning. I will be supporting key initiatives, developing and teaching curriculum for Pavilion University and providing over 10,000 members with leadership advice. Join us at joinpavilion.com.

Community at Square | Maximizing ROI through strategic community building. | Writer, speaker, husband, brother, dog dad, and sometimes a DJ

Hi, I'm Max and it's great to connect!

My career journey hasn’t been linear (is anyone’s?), but I’m grateful it’s led me to what I care about most: helping people feel seen, supported, and like they belong.

I started out in marketing and advertising, working across music labels, agencies, and my own freelance practice. But during the early days of the pandemic, burnout and a deep craving for more meaningful work led me to community building, and I haven’t looked back since.

Since then, I’ve had the opportunity to build and support communities ranging from 300 to over 300,000 members, speak at 20+ events (including Creative Mornings and Talkbase in Prague), and collaborate with brands such as Square, SuperHi, and Origin.

Some people call me a “community cheerleader,” a nickname I wear proudly. My work is rooted in care, clarity, and connection. Whether I’m leading strategy, hosting an event, coaching a founder, or writing a newsletter, I’m always thinking about how to make people feel a little more human and a little less alone.

Outside of work, I’m an amateur DJ and playlist curator (music has been a lifelong passion), a writer, and a proud advocate for individuals with limb differences. I serve on the board of Design With Us and volunteer as a coach with Nubability.

Let’s connect if you:

- Want to jam on community ideas or swap career stories
- Are looking for a speaker or podcast guest
- Need help building a community or clarifying your messaging
- Just want to say hi (that’s cool too)

And if you want to follow along more regularly, I write about community, career, and self-worth in my newsletter: https://maxpete.substack.com

Max Pete

WE'RE BACK FOR THE FIRST ALL CAPS TUESDAY OF 2026!

ALSO DOING THIS ONE A LITTLE DIFFERENT BECAUSE TODAY IS MY FIRST DAY AT Sprout Social, Inc. AS THEIR NEW MARKETING MANAGER, COMMUNITY PROGRAMS.

I AM SO HECKIN STOKED FOR THIS ROLE AND TO BE A PART OF THIS TEAM. GOING TO LEARN FROM THE BEST Erica Benton, Laura Porcincula, Sunnie Niklaus, Dre Thomas, Melina Glackin 

ALSO, MAJOR SHOUT OUT TO Bridgette Flores FOR BEING SUCH AN AMAZING RECRUITING PARTNER DURING THIS WHOLE PROCESS. YOU DESERVE YOUR FLOWERS!

REMINDER TO MYSELF AND ANYONE DOING SOMETHING NEW THAT THESE MOMENTS CAN BRING A LOT AT ONCE. EXCITEMENT, NERVES, AND THAT LITTLE VOICE ASKING IF YOU’RE READY.

THAT FEELING THAT WAY USUALLY MEANS YOU CARE. TAKE IT ONE STEP AT A TIME. YOU’RE MORE PREPARED THAN YOU THINK.

LET'S GET IT!

Community @ Sprout Social 🌱 | Writer, speaker, real-life hype man | Exploring community, career growth & the courage to be yourself

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#blessed 

please no more followers and don't you dare unfollow

Hey everyone,

This has been my first week at Sprout Social, and I’m enjoying meeting the team and getting back into the swing of things! Onboarding has been a bit overwhelming with getting used to all of the new things, but I’m reminding myself that I can ease into it, too.

Also, had a few house issues with plumbing and electrical this week on top of starting a new job, so it was definitely a doozy. Here’s to more calm and centered ahead.

Let’s get into it:

1. Believe in yourself always.

2. Giving back fills up my cup. Super grateful to be able to get back into volunteering again.

3. Good onboarding is chef’s kiss, and I’m thankful that Sprout does it on point.

Pictured here is a beautiful day at the Art Museum

Read the rest of my Sunday Thoughts: https://lnkd.in/eqTjx5BH

HI HEY HELLO ITS ALL CAPS TUESDAY!

REMINDER: SOME PARTS OF LIFE GET BETTER WHEN YOU STOP TRYING TO OPTIMIZE THEM. NOT EVERYTHING NEEDS A SYSTEM, A HACK, OR A PLAN.

SOME THINGS JUST NEED YOUR ATTENTION AND A LITTLE PATIENCE.

I’ve been noticing a pattern in how I show up online, and it’s one I can’t ignore anymore.

I put immense pressure on myself to create content and always show up everywhere, all while being fast to react. That pressure has definitely helped me get my name out there for my career and my content journey in a relatively short amount of time, but it has also come at a cost that I don’t think I fully acknowledged until recently.

I spend way too much time on here, always trying to engage, create content, respond quickly, and be helpful like my life depends on it. Somewhere along the way, it started to feel like if I wasn’t constantly showing up, I would get left behind. Like if I slowed down, I’d miss an opportunity, fall out of people’s minds, or lose momentum in my career and relationships. That I’d somehow be forgotten and have to start over. I know that’s my scarcity mindset talking, and even though I can recognize it as not fully true, the cycle is still really hard to break.

Read more: https://lnkd.in/eMCQ4Yke

P.S. I get the irony of posting this here too 🙃

Open article: The pressure to always be on by maxpete.substack.com

Hey everyone,

There have been three big birthday celebrations this week in the Pete household, with my father-in-law’s on Tuesday, Deon’s on Thursday, and Celeste’s on Saturday! January is always a busy birthday month for us (my Mum and my birthday coming up next week).

Also had a great week 2 at Sprout and am feeling more settled, which is always a good feeling. Looking forward to an extra long weekend with Monday off work and will be celebrating by getting some extra steps in.

Let’s get into it:

1. A lot of life really is just relearning things you already knew but forgot to practice.

2. Tell your friends that you’re proud of them.

3. It’s so basic, but when I’m feeling anxious or in my head, the best things that work for me are exercise and journaling.

Pictured here is a cake that I helped design for Celete’s birthday 🎂

Read more of my Sunday Thoughts: https://lnkd.in/eV5Xs5jD

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Leslie Greenwood

Max Pete

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taplio

The Battle

Leslie Greenwood

Max Pete

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Max Pete's LinkedIn Performance

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