Leslie Venetz

Outbound sales strategies, processes & skill sets for 15-50M SaaS & service orgs that need revenue-generating pipeline | Keynote Speaker | Top Sales Voice ✨#EarnTheRight to your buyer's time & attention ✨

🔥 Discover the Power of Effective Sales Training & GTM Strategy with Me 🔥

As a corporate sales trainer and sales-led GTM consultant, I am dedicated to transforming the way your team engages with prospects. Say goodbye to one-sided conversations and hello to meaningful interactions that drive results. 

Want your team to talk WITH prospects instead of AT them? Reach out to learn more today.

✉ Let's Connect! ✉

📰 Newsletter:
https://lnkd.in/eBYGfiNZ

📚 Business Book Club: 
https://patreon.com/BusinessBookClub

📺 YouTube:
youtube.com/@leslievenetz

📲 TikTok:
https://lnkd.in/ePQv7sTH

🤳 IG:
https://lnkd.in/ep5xSgX9

💡 Why Choose The Sales-Led GTM Agency? 💡

🚀 Extensive C-Suite Enterprise Selling Experience: With 15 years spent in C-suite enterprise selling, I have opened doors and penetrated the biggest logos, including AT&T, KraftHeinz, Walmart, ExxonMobil, JPMorgan, Verizon, and Target. I understand the intricacies of navigating high-level negotiations and building fruitful partnerships.

🚀 Accomplished VP & Head of Sales: Thriving in leadership roles, I have achieved remarkable success as a three-time Head of Sales. My strategic vision and ability to inspire teams have consistently led to over-achievement and revenue growth.

🚀 Early-Stage Startup Smarts: As employee #1 in a business intelligence startup, I fueled rapid growth by ramping up revenue from zero to 412K & 21 logos within 9 months post-MVP launch. I possess the expertise to guide startups through critical stages and drive substantial sales momentum.

🚀 Stellar Track Record: By nurturing SDR, BDR, ISR, AE, and CS teams, I have consistently surpassed targets and elevated overall performance. My proven ability to build high-performing, buyer-centric sales teams has resulted in tangible results and increased customer satisfaction.

🎯 Specialties 🎯

 B2B Sales & Sales Management | C-level Fortune 1000 Sales | Blue Chip Sales | SME Sales | Sales Collateral & Materials | Sales Training & Coaching | Sales Presentations | Cold Calling | Lead Sourcing | GTM Strategies | Email Sequence Creation | Outbound Campaigns | Sales Coaching | Pipelines | Business Development | Sales Strategy & Leadership | Sponsorship Sales | Marketing Campaigns | Social Selling | Content Creation | Recruitment | Onboarding | Customer Success | Account Management | Account-Based Marketing | HubSpot | SalesLoft | ZoomInfo | Prospecting | SDR & BDR Management | Customer Relationship Management (CRM) in a B2B Sales Culture

GTM  Partner

Follow Leslie Venetz, Founder of Sales Team Builder at @SalesTipsTok for daily sales tips and inspiration. 

Leslie is here to help you reach more people, build more value and close more sales.

I have some ambitious goals for social growth in 2026. 
Here are the channels I’m betting on:


# 1 - YouTube

I currently have 1.63k subs at https://lnkd.in/eH_vX5rC

By the end of the year I want to have 10,000 + hit 4000 hours of watch time on my long form content. 

It's a BHAG but I'm here for it. 



# 2 - LinkedIn 

LinkedIn is still THE platform for business content. 

Beyond that, I've worked hard to build a community here. 

I will continue to invest in LinkedIn with a goal of growing to 65,000 subs (25% increase). 

I've also made some investments in my LinkedIn newsletter and would like to see that grow to 12,500 subs (also 25% uptick). 

Subscribe to my weekly newsletter here: Subscribe on LinkedIn https://lnkd.in/gDXepd4P


# 3 - Instagram

# 4 - Beehiv Sales Success Newsletter (my owned email newsletters)

# 5 - TikTok 

I'm going to be rolling out a few new series and tap back into having fun on TikTok. 

I share enough series content everywhere else, I can be silly on TikTok + it's what the people want. 


# 6 - Threads

# 7 - Twitter 

# 8 - Substack 

# 9 - Quora 

In 2016, I was a Top Question Writer for Quora (see the picture for proof). 

I got my very own Patagonia laptop satchel and an invitation to their Top Writer Meetup in Mountain View, CA. 

The platform made some monetization and content structure changes that made it almost unbearable so I left for many years, but 

I'M BACK BABY. 

They've worked through their growth pains and I'm dialed in on AEO strategy so Quora will be a key part of that plan. 


# 10 - Colin Stewart-Perreault 🧙insists that I have a Facebook account so I will begrudgingly add another Meta product in the 10th spot. 



👉  so you might have just reviewed this list and be thinking to yourself - 

Yea, so that's insane. 

And you would be correct. 



HOWEVER, I do not do this by myself. 

I focus on learning, thinking, operating and writing great content. 

Then I have a full team of partners an freelancers that help me bring it life. 

I have folks that edit my youtube videos for me, that create clips for my content, that format my newsletters and make the Canva banners. 

I have a team that helps me collaborate with brand partners. 

I have robust Claude prompts built into projects to help me ideate and plan. 

I schedule all of my content on every platform except threads where I just share shower thoughts. 



So, yea, it is insane, but it is also my passion, my calling to share all of his wisdom + I have a great team that helps make it possible. 



📌  Besides LinkedIn, what is your favorite platform for business content right now?

Leslie Venetz 

Sales Strategy & Training for Outbound Orgs | SKO & Keynote Speaker | 2024 Sales Innovator of the Year | Top 50 USA Today Bestselling Author - Profit Generating Pipeline ✨#EarnTheRight✨

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AE @ Gong | Closed Won 🦙 | 5x President's Club

Creating raving fans @ Gong. Founder of Closed Won. Dad to Monty 🐾 

Brian LaManna

"If you keep your nose to the grindstone and work hard and you've got the right people, anything's possible."

You don't have to Google him anymore.

🌹 Rose Bowl
🍑 Peach Bowl
🏆 National Champions.

I debated whether or not to go to the last game. Grateful for the people that pushed me to 'take the trip.'

Will forever be one of the most special times in my life. 

We work to live, not live to work. 

Hoo Hoo Hoosiers!!! 🥹

AE @ Gong | Closed Won 🦙 | 7x President’s Club

Until further notice, this is an IU Football + Mendoza fan account.

We are here in Miami and ready for the National Championship.

I have never anticipated a game more in my life.

Full butterflies. Pit in my stomach.

But confident as ever.

Predictions?


P.S. No matter how it ends… I’m sad this season will be over. A magical run and some of the most fun I’ve had traveling + reuniting with college friends. But we don’t go to war with warm milk & cookies. Time to win.

Flew into Boston to see one of my favorite -new- customers.

And man let me tell you - they are cooking up something SPECIAL for 2026 and beyond. 

Fun to sit in attendance and witness the complete transformation they are bringing for dealerships this year. 

Very special in-person culture and energy that every company should want to replicate. 

They are NOT a company you want to bet against. 

Thanks for having me!! Joe Kenneally Mike O'Hanlon Eric Richmond Matt McGarry Kurt Bolgen Peter Cullen Maria Walkley Tenley Kyle Mackenzie Josh Constantino Liddy Joseph Josh Annie Matt D. 🚘 


P.S. If somehow unfamiliar... CarGurus brings unmatched transparency to car shopping, using data-driven insights to show real market value and help buyers spot great deals instantly. With the largest selection, trusted reviews, and pricing you can actually trust, it saves people time, money, and stress. And dealerships love working with them.

For a final presentation in a multi million dollar deal, the President and COO wanted to weigh in. 

My champion shared that he’d be joining the conference room and for us to be on our game.  

He joined the meeting with a notepad and pencil, took copious notes, and listened intently to every single word we said. 

Never pulled out a laptop of his cell phone. Never even caught him looking away from the screen. 

Asked thorough questions at the end and referenced every detail of our presentation. 

Will never forget that feeling of him being 100% present and giving us all of his attention. 

If a President and COO of a Multi Billion $ public company, one of the busiest people ever, can be 100% present, why can’t we do the same?

It stuck with me and respected the heck out of it 🚘 


P.S. Announcement post from Friday launching Club: https://lnkd.in/gzCQKSk4

I now have 12 free resources built for 2026, all of them below.


𝟭. 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 - Organized way to keep track of all your prospecting efforts and people you're going after.

https://lnkd.in/gwjX9Nya


𝟮. 𝗦𝗮𝗮𝗦 𝗔𝗰𝗿𝗼𝗻𝘆𝗺 𝗚𝘂𝗶𝗱𝗲 - Terms I never knew existed until I got into tech sales. 

https://lnkd.in/g9R9WH53


𝟯. 𝗠𝘂𝘁𝘂𝗮𝗹 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗣𝗹𝗮𝗻 - Template to keep you and your champion fully aligned through a deal cycle. Also, helpful to navigate security, legal, and who the signer ends up being.


https://closedwon.xyz/msp/


𝟰. 𝗙𝗶𝗿𝘀𝘁 𝗖𝗮𝗹𝗹 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗙𝗹𝗼𝘄 - Top 12 discovery questions to follow a typical first call flow.

https://lnkd.in/g75tkxRM


𝟱. 𝗗𝗲𝗺𝗼 𝗔𝗴𝗲𝗻𝗱𝗮 𝗦𝗹𝗶𝗱𝗲 - Agenda slide to cut the 2 minutes and show a visual instead. Buyers love visuals. This is it.

https://lnkd.in/gD5vaXf7


𝟲. 𝗦𝗮𝗹𝗲𝘀 𝗥𝗲𝘀𝘂𝗺𝗲 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 - Grab a Google Doc template of my exact resume. 2 pages on other best practices, tips, and dos/don'ts.

https://lnkd.in/gESuWPBW


7. 𝗖𝗼𝗹𝗱 𝗖𝗮𝗹𝗹 𝗢𝗽𝗲𝗻𝗲𝗿𝘀 - 8 proven openers to get the call started hot.

https://lnkd.in/gdPP_D8J


8. 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 - Actionable sales tips (and some B+ memes) delivered to your inbox every Monday. Trusted by 11,200+ sellers and counting. Read in 2-3 min.

https://lnkd.in/gjeVd_U8


𝟵.  𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗛𝗮𝗻𝗱𝗹𝗶𝗻𝗴 𝗚𝘂𝗶𝗱𝗲 - Quick reverses for the most common objections and methodology on how to 'handle' them.

https://lnkd.in/g36efdAw


10. 𝗔𝗹𝗹 𝗼𝘁𝗵𝗲𝗿 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 on Closed Won.

https://lnkd.in/gVY8Xpxc


♻️ Please consider resharing if it'd help others in your network.

📌 Sellers - what (free) resource should I build up next?

8 of my favorite in-demo questions to keep the discovery 🚂 rolling.

I have these in front of me on every presentation.



1. “What else comes to your mind when you see this in how you would leverage it?”

2. “What would this allow your team to do differently?”

3. “How important are these insights for you to have?”

4. “Tell me about your current process for this today?”

5. “How would you do this without *this feature*”

6. “What are the ripple effects of this challenge on the business?”

7. "How important is this problem to the organization?"

8. “How does this compare to what you are doing today?”



Be intentional with asking strong, open-ended questions

And ditch the "umm so... any questions so far?"

Keep discovery going, keep the deal going.


P.S. Favorite 1st call discovery cheat sheet here: https://lnkd.in/g75tkxRM

Joined Gong in 2021 to sell a -hot- product that (it felt like) everyone already knew. Then June 2023 happened...

We launched Gong Engage with 0 customers.

Suddenly, I wasn't selling just the #1 conversation intelligence platform anymore. 

I was selling an unproven sales engagement tool in a crowded market.

Here's the problem we hit immediately:

Every prospect asked: "Who else is using this?"

We had no case studies. Very few Beta references.

And burning through our early adopters on every single deal? 

Not sustainable when you're trying to get to 1,000+ customers fast.

That's when we started using UserEvidence.

Instead of manually tracking down customers for references, UserEvidence automatically captures product reviews, pulls verified stats, and creates battle cards we can actually use.

Now when a prospect asks "who else uses Engage?" - I can instantly share:
* Real customer quotes
* Specific use cases
* ROI metrics from similar companies

No begging customers for time. No stale case studies from 6 months ago.

As we've grown into a true multi-product platform, UserEvidence has become essential. 

Different products, different personas, different proof points - all organized and accessible.

If you're scaling a new product or expanding your platform, you need proof at scale.

Give UserEvidence a look: https://userevidence.com/


P.S. Will be partnering with them closely in 2025 to share other ways I am leveraging them. Thanks all for the support!

Brand partnership • AE @ Gong | Closed Won 🦙 | 7x President’s Club

Tell tale sign of junior sellers is trying to avoid risk in their deals. 

And getting defensive about risk in forecast / pipeline reviews.

Risk is uncomfortable and junior sellers often try to ignore it and 'hope' that it doesn’t come to fruition. 

When in reality the opposite is best.

Get comfortable knowing risk exists in every deal and it doesn't mean it's your 'fault.'


I write out the biggest reasons why I will lose the deal. 

Then 'the action' of how I will get in front of it.

Here’s a (real) scenario of a deal I had earlier this year:
-12 month evaluation and we were named vendor of choice. Fit perfectly to their initiatives. Great critical event with a competitor renewal in 2 months but we aren’t speaking directly with the decision maker on it (CRO). Have 5+ champions advocating for us.

What most sellers would think:
- Wow, we are in a really strong spot! We have so many champions and fit perfectly with their goals. Bummer the CRO isn’t more directly involved but my champ will get it done.


Here’s how I’d approach it instead.

Risk:
- Work/effort to migrate over to a new platform
- CRO not having direct involvement
- Their current vendor will try to save this renewal with aggressive pricing.
 
Action:
- Call out the risk of both next call
- Recommend a 30 min call with implementation to discuss migration
- Recommend a 2nd, 30 min call with CRO and main POC to review one-pager exec business case we will build for them.


For any fans of the book 'The Obstacle is the Way.'

'The risk is the way' in your deals cycles.

Don't avoid it, go through it.


P.S. Closed Won Club goes live 1/26. Be the first to hear about it here: https://closedwon.xyz/

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The Battle

Leslie Venetz

Brian LaManna

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Leslie Venetz's LinkedIn Performance

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