Philips

Building best-in-class digital, search and content strategy for Philips direct-to-consumer business worldwide. Oversee global strategy, roadmap, budget, performance. Lead multi-disciplinary team of agencies and experts. Work closely with businesses and regions from strategy to local execution. Oversee MarTech & AI integration streams. 

Results & Impact:

+20M YoY traffic growth via organic digital channels 
+13M paid media value and integration with paid channels: SEA, Social, Amazon 
2.5X conversion rate with CX/UX, CRO and content optimization

Global Digital Marketing & SEO Lead @Philips | Web, Mobile, COM, D2C, E-Commerce

Responsible for global digital marketing & e-commerce for Philips Personal Care business worldwide: go to market strategy and activation, Philips.com platform, performance, optimization. Lead cross-functional team (6) & agency (5) 

Results & Impact:

+300% organic traffic growth via global digital engagement program 
+2X conversion via mobile-first .COM CX deployment 60+ markets
+175% online sales growth
+6M traffic via global Experience & Content platform deployment

Senior Global Digital Marketing & E-Commerce Manager

Omnichannel launch of Philips Beauty Pop-up store in Amsterdam, where Sergey lead an omnichannel strategy and activation. Responsible for omnichannel strategy, launch and 360 activation Philips Beauty Pop-up store in Amsterdam.

Results & Impact:

3,7X in-store traffic versus set targets, 5X store digital engagement across channels 
2,7X conversion rate, 170% of planned sales across channels 
300K digitally reachable customer acquisitions

Omnichannel Digital Lead for Philips Beauty, Pop-up store 

Responsible for 360 product launch for Philips Beauty products: Lumea, VisaCare, VisaPure, NutriWonder with XXM activation. E2E responsible for global campaign creation, localization and activation in 65+ markets. Lead a team of specialists and global / local agencies. 

Results & Impact:

+150% sales growth via e-commerce program across key markets in UK, US, DE, FR, Nordics, CEE
+300% traffic growth for campaign experiences
New product launches 360 digital campaigns for Philips Lumea, VisaCare, VisaPure, NutriWonder with XXM activation budget

Senior Global Digital Campaign Manager

Built digital marketing capability and team (3) experts and agencies for Philips in Ukraine. 

Results & Impact:

+125% online sales via e-commerce program and shop 
+300% organic traffic growth YoY via SEO/Social/Content activations
3X ROAS improvement across paid media channels: search, social, display

Country Digital Marketing Lead

Solvoz

Lead Solvoz global digital marketing and lead generation strategy for Solvoz procurement platform. Advisory role.

Built Solvoz digital marketing capability, strategy, journey
Built SEO / Paid Search / Social ads strategy and roadmap 
Website / COM / SEO content and optimization roadmap for lead generation

Digital Marketing & SEO Director (Advisory via Philips Foundation)

Levi9 Technology Services

Built digital marketing and lead generation capability and team for Levi9 global operations.

Results & Impact: 
•	+75% online lead generation growth
•	+5M sales growth via deployment of lead generation campaign  
•	+5X ROAS for paid lead generation channels: SEA, Paid Social, Affiliates

Digital Marketing Lead

Responsible for digital marketing, online advertising, lead generation, SEO, content creation for Levi9 global marketing operations.

Results & Impact:
•	93% of Google TOP 1-3 SERP positions for key searches and keywords
•	+5X increase in lead generation via paid generation campaigns: Search & Social
•	+3X ROAS for paid campaigns across Google, BING, Yahoo

Digital Marketing and Lead Generation Manager

Krendls LTD

Results: 
• Google TOP 1-3 SERP positions for key searches and keywords (beat competition)
• 450% increase in organic traffic via SEO strategy 
• 3X ROAS on paid channels: Search, Craiglist, Display

Responsibilities:
• Development of company website & SEO strategy
• Managing lead-generation campaigns on Search (SEA), Social (Paid/Organic), Display, Craigslist
• Build company digital analytics capability and performance marketing

Online Marketing Manager at Krendls

Digital marketeer with 12+ years of global experience across Marketing, Web/Mobile, Media, Search, E-Commerce and Martech within large multinationals and scale-ups. Passionate about leveraging emerging technologies, particularly generative Al, to revolutionize customer journeys and experiences.

Key areas of expertise: consumer journey mapping, digital strategy, go-to-market activation, Web/Mobile, Search (SEO/SEM), social media, E-Commerce. Certified Scrum Product Owner with experience working Agile in complex multinational organisation. 

Proven track-record of growing business across Europe, US and Asia with ROI +50%, 20M in traffic, 2X conversion and +175% e-commerce sales.    

Results & impact:  
* Successful launch of iconic Philips products: Philips OneBlade and Philips Lumea with 360 digital activation campaigns that delivered strong business and sales growth 
* Launch of Philips Direct to Consumer with 360 digital activation and organic strategy resulted in 20M traffic, €13M media value and ROI of 8€
* Launch of Philips.com for Philips Beauty and Grooming with Web product configurator that delivered 2x conversion increase across 60 countries 
* Delivered +175% sales growth for Philips Wake Up light business with E-Commerce / Amazon activation campaign across DE, UK, FR, US
* +5X media efficiency gain and ROAS for digital advertising (Search, Social) for Philips Ukraine

Specialities: Digital Marketing Director, Head of Digital Marketing, Marketing Director, SEO Director, Head of SEO, Online Marketing, Growth Marketing, Digital Lead

Sergii Lesnikov

Martech Consulting Group

Together, with my talented colleagues, attack organizational challenges our clients face that inhibit revenue generation. This includes assessing marketing and sales staffs' capabilities or readiness to adopt more streamlined processes or tools. I also serve as a fractional leader during times of transition or growth and specialize in driving meaningful shifts in culture that last beyond my engagement.

Principal Consultant and Fractional Marketing Leader

JeffreyM Consulting

Provided strategic and delivery support for both Windows and Surface (First party laptops and accessories) hardware and software launch moments, from product marketing briefing to creative development and through to data analysis.

Senior Marketing Consultant | Microsoft

Knack Collective

Program leader responsible for both operational and strategic success of the agency’s flagship, high visibility program (Microsoft). The program delivered complex, demand generation campaigns for client and its strategic partners, leveraging content syndication, display, social and paid search advertising.

Senior Manager, Marketing Programs

Microsoft

Go-to-market, partner and community management for strategic incubation project. Artificial Intelligence / Machine Learning. Office of the CTO (Chief Technology Officer, Kevin Scott).

Community and Product Marketing Management

Strategic consultant, delivering high quality content and marketing campaign strategy, App Store Optimization, planning and execution for Philips Oral Healthcare products, services and solutions. This included the Philips Sonicare connected platform (Sonicare and Sonicare for Kids software apps). Translated agile marketing manufacturing practices to the delivery of marketing deliverables, providing blueprint for design of an "agile marketing cell".

Senior Product Marketing and Mobile Engagement Manager

Fluke Corporation

Provided senior marketing campaign and go-to-market consultative support for multiple groups at Fluke / Fortive, including Fluke Calibration and Fluke Health Solutions, formerly Fluke Biomedical.

Served as the go-to-market marketing commercialization / communications lead for the release of RaySafe OneQA, radiation and dosimetry safety software that enables medical physicists and radiation safety officers to ensure patient and clinician safety.

Marketing lead for launch of Fluke Connect Assets, which delivers a preventive maintenance solution for connected hardware devices.

Senior Marketing, Commercialization and Content Manager

Consultant / Independent

Marketing planning, social media, communications, content, web marketing, CRM and other digital marketing support for various clients in the Puget Sound.

Independent Marketing and Communications Consultant

RealNetworks

Delivered consultant-based, product marketing support for the RealTimes product, including ASO (App Store Optimization), customer journey mapping, push notification strategy (including content generation) and other services intended to drive engagement and retention with existing app users.

Senior Product Marketing Management Consultant

Web marketing, internal communications, end-to-end social media management, digital and creative media agency management, go-to-market planning and execution, brand and asset management, case study and blog production, marcom, partner marketing.

Senior Marketing Communications Manager, Kinect for Windows

Provided consultant-based services as the global marketing communications team lead for the launch of Fluke Connect, a system of maintenance software and wirelessly connected test and measurement tools. Content manager and copywriter for new, award-winning website, from content gap analysis to managing CMS with development partners to web GTM strategy.

Senior Global Marketing Communications and Commercialization Manager

I am a commercial marketing professional with decades of experience in many industries, B2B and Consumer alike. My rich background in marketing consulting enables me to bring a diverse point of view to each organization I support.

As a marketing leader, I thrive when I help teams achieve alignment between product, sales and marketing. I leverage marketing operations acumen developed in lean manufacturing environments to help working groups determine if they have the right domain expertise, processes and platforms in place to efficiently deliver results. I help teams adopt different agile ceremonies that drive efficiency and alignment with all who contribute to generating revenue.


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The Battle

Sergii Lesnikov

Brooke Bradshaw

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