Philips

Building best-in-class digital, search and content strategy for Philips direct-to-consumer business worldwide. Oversee global strategy, roadmap, budget, performance. Lead multi-disciplinary team of agencies and experts. Work closely with businesses and regions from strategy to local execution. Oversee MarTech & AI integration streams. 

Results & Impact:

+20M YoY traffic growth via organic digital channels 
+13M paid media value and integration with paid channels: SEA, Social, Amazon 
2.5X conversion rate with CX/UX, CRO and content optimization

Global Digital Marketing & SEO Lead @Philips | Web, Mobile, COM, D2C, E-Commerce

Responsible for global digital marketing & e-commerce for Philips Personal Care business worldwide: go to market strategy and activation, Philips.com platform, performance, optimization. Lead cross-functional team (6) & agency (5) 

Results & Impact:

+300% organic traffic growth via global digital engagement program 
+2X conversion via mobile-first .COM CX deployment 60+ markets
+175% online sales growth
+6M traffic via global Experience & Content platform deployment

Senior Global Digital Marketing & E-Commerce Manager

Omnichannel launch of Philips Beauty Pop-up store in Amsterdam, where Sergey lead an omnichannel strategy and activation. Responsible for omnichannel strategy, launch and 360 activation Philips Beauty Pop-up store in Amsterdam.

Results & Impact:

3,7X in-store traffic versus set targets, 5X store digital engagement across channels 
2,7X conversion rate, 170% of planned sales across channels 
300K digitally reachable customer acquisitions

Omnichannel Digital Lead for Philips Beauty, Pop-up store 

Responsible for 360 product launch for Philips Beauty products: Lumea, VisaCare, VisaPure, NutriWonder with XXM activation. E2E responsible for global campaign creation, localization and activation in 65+ markets. Lead a team of specialists and global / local agencies. 

Results & Impact:

+150% sales growth via e-commerce program across key markets in UK, US, DE, FR, Nordics, CEE
+300% traffic growth for campaign experiences
New product launches 360 digital campaigns for Philips Lumea, VisaCare, VisaPure, NutriWonder with XXM activation budget

Senior Global Digital Campaign Manager

Built digital marketing capability and team (3) experts and agencies for Philips in Ukraine. 

Results & Impact:

+125% online sales via e-commerce program and shop 
+300% organic traffic growth YoY via SEO/Social/Content activations
3X ROAS improvement across paid media channels: search, social, display

Country Digital Marketing Lead

Solvoz

Lead Solvoz global digital marketing and lead generation strategy for Solvoz procurement platform. Advisory role.

Built Solvoz digital marketing capability, strategy, journey
Built SEO / Paid Search / Social ads strategy and roadmap 
Website / COM / SEO content and optimization roadmap for lead generation

Digital Marketing & SEO Director (Advisory via Philips Foundation)

Levi9 Technology Services

Built digital marketing and lead generation capability and team for Levi9 global operations.

Results & Impact: 
•	+75% online lead generation growth
•	+5M sales growth via deployment of lead generation campaign  
•	+5X ROAS for paid lead generation channels: SEA, Paid Social, Affiliates

Digital Marketing Lead

Responsible for digital marketing, online advertising, lead generation, SEO, content creation for Levi9 global marketing operations.

Results & Impact:
•	93% of Google TOP 1-3 SERP positions for key searches and keywords
•	+5X increase in lead generation via paid generation campaigns: Search & Social
•	+3X ROAS for paid campaigns across Google, BING, Yahoo

Digital Marketing and Lead Generation Manager

Krendls LTD

Results: 
• Google TOP 1-3 SERP positions for key searches and keywords (beat competition)
• 450% increase in organic traffic via SEO strategy 
• 3X ROAS on paid channels: Search, Craiglist, Display

Responsibilities:
• Development of company website & SEO strategy
• Managing lead-generation campaigns on Search (SEA), Social (Paid/Organic), Display, Craigslist
• Build company digital analytics capability and performance marketing

Online Marketing Manager at Krendls

Digital marketeer with 12+ years of global experience across Marketing, Web/Mobile, Media, Search, E-Commerce and Martech within large multinationals and scale-ups. Passionate about leveraging emerging technologies, particularly generative Al, to revolutionize customer journeys and experiences.

Key areas of expertise: consumer journey mapping, digital strategy, go-to-market activation, Web/Mobile, Search (SEO/SEM), social media, E-Commerce. Certified Scrum Product Owner with experience working Agile in complex multinational organisation. 

Proven track-record of growing business across Europe, US and Asia with ROI +50%, 20M in traffic, 2X conversion and +175% e-commerce sales.    

Results & impact:  
* Successful launch of iconic Philips products: Philips OneBlade and Philips Lumea with 360 digital activation campaigns that delivered strong business and sales growth 
* Launch of Philips Direct to Consumer with 360 digital activation and organic strategy resulted in 20M traffic, €13M media value and ROI of 8€
* Launch of Philips.com for Philips Beauty and Grooming with Web product configurator that delivered 2x conversion increase across 60 countries 
* Delivered +175% sales growth for Philips Wake Up light business with E-Commerce / Amazon activation campaign across DE, UK, FR, US
* +5X media efficiency gain and ROAS for digital advertising (Search, Social) for Philips Ukraine

Specialities: Digital Marketing Director, Head of Digital Marketing, Marketing Director, SEO Director, Head of SEO, Online Marketing, Growth Marketing, Digital Lead

Sergii Lesnikov

JTI (Japan Tobacco International)

• Recruited, onboarded, and led a team of 7 people
• Created a plan and successfully launched a new category for JTI in Ukraine - Ploom TM in Heated Tobacco (Reduced Risk Products)
• I made great strides with my team in strategy planing&execution, product management, digital engagement, and team development, setting the brand up for future growth.

Reduced Risk Products and Digital Group Manager

Перша приватна броварня/Persha Pryvatna Brovarnya 

Group Brand Manager licensed brands (Heineken, Krusovice, Amstel)
•	Lead development and execution of annual plans for Heineken, Krusovice, Amstel identifying business objectives, strategies, key initiatives, and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets
•	Lead and Coached Marketing team to support the superior execution of brand strategy and their professional development
•	Active P&L management and ownership for the segment 
•	Lead alignment on the brand initiatives with key functions. Partnership with Sales and Trade Marketing to develop cohesive shopper marketing initiatives, assuring effective execution of marketing programs and objectives
•	Build comprehensive marketing communication plans including TV, Digital, Influencer to support product innovation, drive brand awareness and trial
•	Develop regular business overview and KPI reporting, profitability growth

Group Brand Manager

Mars

Brand and Pet Owner Experience Department at ROYAL CANIN FRANCE

Marketing Consultant

The Coca-Cola Company

Flavors Category Senior Brand Manager Ukraine – Moldova, 2019 – 2021
Sprite, Fanta, Fuzetea, Coca-Cola 
•	Built brand equity by developing and leading marketing strategies and initiatives
•	Ensured alignment of brand marketing strategies with Beverage Division
•	Developed brand initiatives, optimal investments, media plans, and execution guidelines for key brands to develop a Strategic Planning process.
•	Lead advertising and media agencies relation and communication for the development of brand building campaigns and initiatives, and support development of campaigns.
•	Managed Marketing budget efficiently
•	Coordinate the execution of market research to meet market requirements for current and future products and evaluate initiatives to guide brand strategy.
•	Lead innovation agenda coordinating projects through Stage-Gate process, aligning multifunctional teams to achieve goals
•	Talent development within marketing and creating marketing capability across all functions.
Senior Brand Manager, Coca-Cola 2018 –2019
•	Managed team: Junior Brand Manager My Coke, Brand Manager FSSD, intern and Moldova Brand Manager supervision
•	Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives (Avengers, Coke Coffee, Fooding)
•	Development of Annual business plans for Coke TM 2019&2020 for Ukrainian and Moldavian markets (across target audiences, channels, and packages) with strong business cases for several initiatives based on deep-dive analysis and close collaboration within System
•	Leading the development and implementation of the brand strategies and best initiatives to drive brand health and market share (Coke&Food activation, Coca-Cola Vanilla launch, Christmas campaigns’18&’19 supervision, Teens campaign in Q1’19, Summer promo supervision. Work with music festivals, Vremya&Steklo, SMM transformation)

Senior Brand Manager

•	Leading Teens&Food platform for Coke TM  in Ukrainian and Moldavian markets 
•	Participation in cross-functional project with CCHB and McKinsey, resulted in strong 3 years’ plan
•	Contributed to Digital capabilities enhancement (changed focus in media planning, tender for new digital agency and changes in SMM approach

Brand Manager

Kimberly-Clark

Huggies Ultra Comfort, Classic, Pants
•	Long and short term business planning for assigned categories &countries  
•	BCC category management in Belorussia; DryNites and Depend brands management
•	Project teams’ management during four launces and relaunches (UA, CIS, Ru, Baltics) 
•	Cross country collaboration and Commercial Program Idea and Design Execution for the EMEA region
•	Junior BM (Pants) supervision 
•	Huggies, Kotex, DryNites and Depend brands digital support in 2017 (mobile site version launched, SMM and media)
Brand and Trade Manager Ukraine, Moldova, Belarus 2013-2014
•	Huggies Brand management in Belorussia and Moldova. 
•	Sub-brands Ultra Comfort and Classic management in Ukraine (70% of BCC business). 
•	Trade activators (11 persons) dotted line management

Brand Manager Baby and Child Care Ukraine, Moldova, Belarus 2014 – 2017
DACH (Switzerland based) Assignment March-June 2016
Design of a Business Case for Adult Care Category in Germany, Austria, Switzerland:
•	Marketing audit 
•	Portfolio, channels, promotional support recommendation based on audit and P&L 
•	Launch plan preparation  
Result: got approval for launch in 2017 from Regional Vice President

Brand & Trade Manager

•	Development of a strategy for 3 product categories, promo, price, and portfolio management
•	Managed team of 4 marketer

Marketing Manager

LG Electronics

Product Manager

Key Account Manager

Marketing Specialist

AD Progression

April 2007 - February 2008 Account Manager
July 2006 - April 2007 Account Executive

Account Manager

TMA Draft

Supervisor, Promoter

Marketing manager with over 17 years of experience in the leading marketing position in multinational companies across diverse industries and geographies (FMCG: food, non-food; Consumer Electronics and advertising agencies; CEE, CIS countries).

Proven ability to drive sales and record-high market share due to marketing campaigns, successful product launches, and effective collaboration with key stakeholders. Agile, adaptive, and resilient.

Strategic thinking, understanding, and readiness to react to changing environment; strong project management skills, combined with the ability to coordinate the efforts to meet the company goals. Self-motivating with high energy and a clear focus on high quality and business profit. Team player, empathic communicator, keen for new knowledge, experience, and responsibility.

I’m fluent in English and French which is enabled me to be at the forefront of product launch marketing strategies in foreign markets

Skills
•    Situational Leadership 
•    Strategic Marketing
•    Problem Solving
•    Entrepreneurship
•    Integrated Multi-Channel Marketing
•    Project Management
•    Business Development
•    Presentation Skills
•    Product Strategy
•    Fast-Moving Consumer Goods (FMCG)
•    Product Innovation & Renovation
•    E-commerce



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Sergii Lesnikov

Darya Sergiyenko

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