Philips

Building best-in-class digital, search and content strategy for Philips direct-to-consumer business worldwide. Oversee global strategy, roadmap, budget, performance. Lead multi-disciplinary team of agencies and experts. Work closely with businesses and regions from strategy to local execution. Oversee MarTech & AI integration streams. 

Results & Impact:

+20M YoY traffic growth via organic digital channels 
+13M paid media value and integration with paid channels: SEA, Social, Amazon 
2.5X conversion rate with CX/UX, CRO and content optimization

Global Digital Marketing & SEO Lead @Philips | Web, Mobile, COM, D2C, E-Commerce

Responsible for global digital marketing & e-commerce for Philips Personal Care business worldwide: go to market strategy and activation, Philips.com platform, performance, optimization. Lead cross-functional team (6) & agency (5) 

Results & Impact:

+300% organic traffic growth via global digital engagement program 
+2X conversion via mobile-first .COM CX deployment 60+ markets
+175% online sales growth
+6M traffic via global Experience & Content platform deployment

Senior Global Digital Marketing & E-Commerce Manager

Omnichannel launch of Philips Beauty Pop-up store in Amsterdam, where Sergey lead an omnichannel strategy and activation. Responsible for omnichannel strategy, launch and 360 activation Philips Beauty Pop-up store in Amsterdam.

Results & Impact:

3,7X in-store traffic versus set targets, 5X store digital engagement across channels 
2,7X conversion rate, 170% of planned sales across channels 
300K digitally reachable customer acquisitions

Omnichannel Digital Lead for Philips Beauty, Pop-up store 

Responsible for 360 product launch for Philips Beauty products: Lumea, VisaCare, VisaPure, NutriWonder with XXM activation. E2E responsible for global campaign creation, localization and activation in 65+ markets. Lead a team of specialists and global / local agencies. 

Results & Impact:

+150% sales growth via e-commerce program across key markets in UK, US, DE, FR, Nordics, CEE
+300% traffic growth for campaign experiences
New product launches 360 digital campaigns for Philips Lumea, VisaCare, VisaPure, NutriWonder with XXM activation budget

Senior Global Digital Campaign Manager

Built digital marketing capability and team (3) experts and agencies for Philips in Ukraine. 

Results & Impact:

+125% online sales via e-commerce program and shop 
+300% organic traffic growth YoY via SEO/Social/Content activations
3X ROAS improvement across paid media channels: search, social, display

Country Digital Marketing Lead

Solvoz

Lead Solvoz global digital marketing and lead generation strategy for Solvoz procurement platform. Advisory role.

Built Solvoz digital marketing capability, strategy, journey
Built SEO / Paid Search / Social ads strategy and roadmap 
Website / COM / SEO content and optimization roadmap for lead generation

Digital Marketing & SEO Director (Advisory via Philips Foundation)

Levi9 Technology Services

Built digital marketing and lead generation capability and team for Levi9 global operations.

Results & Impact: 
•	+75% online lead generation growth
•	+5M sales growth via deployment of lead generation campaign  
•	+5X ROAS for paid lead generation channels: SEA, Paid Social, Affiliates

Digital Marketing Lead

Responsible for digital marketing, online advertising, lead generation, SEO, content creation for Levi9 global marketing operations.

Results & Impact:
•	93% of Google TOP 1-3 SERP positions for key searches and keywords
•	+5X increase in lead generation via paid generation campaigns: Search & Social
•	+3X ROAS for paid campaigns across Google, BING, Yahoo

Digital Marketing and Lead Generation Manager

Krendls LTD

Results: 
• Google TOP 1-3 SERP positions for key searches and keywords (beat competition)
• 450% increase in organic traffic via SEO strategy 
• 3X ROAS on paid channels: Search, Craiglist, Display

Responsibilities:
• Development of company website & SEO strategy
• Managing lead-generation campaigns on Search (SEA), Social (Paid/Organic), Display, Craigslist
• Build company digital analytics capability and performance marketing

Online Marketing Manager at Krendls

Digital marketeer with 12+ years of global experience across Marketing, Web/Mobile, Media, Search, E-Commerce and Martech within large multinationals and scale-ups. Passionate about leveraging emerging technologies, particularly generative Al, to revolutionize customer journeys and experiences.

Key areas of expertise: consumer journey mapping, digital strategy, go-to-market activation, Web/Mobile, Search (SEO/SEM), social media, E-Commerce. Certified Scrum Product Owner with experience working Agile in complex multinational organisation. 

Proven track-record of growing business across Europe, US and Asia with ROI +50%, 20M in traffic, 2X conversion and +175% e-commerce sales.    

Results & impact:  
* Successful launch of iconic Philips products: Philips OneBlade and Philips Lumea with 360 digital activation campaigns that delivered strong business and sales growth 
* Launch of Philips Direct to Consumer with 360 digital activation and organic strategy resulted in 20M traffic, €13M media value and ROI of 8€
* Launch of Philips.com for Philips Beauty and Grooming with Web product configurator that delivered 2x conversion increase across 60 countries 
* Delivered +175% sales growth for Philips Wake Up light business with E-Commerce / Amazon activation campaign across DE, UK, FR, US
* +5X media efficiency gain and ROAS for digital advertising (Search, Social) for Philips Ukraine

Specialities: Digital Marketing Director, Head of Digital Marketing, Marketing Director, SEO Director, Head of SEO, Online Marketing, Growth Marketing, Digital Lead

Sergii Lesnikov

Demiro Massessi

Lifestyle Design - former Poltrona Frau Group

Solutions Architect & Project Manager - Ecommerce | Digital

Cokix Consulting

I specialize in steering brands and businesses towards technological innovation, with a pronounced emphasis on e-commerce excellence. My mission across various roles has been to elevate online retail experiences, leveraging advanced solutions that captivate and convert.

Key Highlights:

- E-commerce Excellence: Architecting and scaling e-commerce platforms with a focus on Shopify, designing seamless online shopping experiences, customizing storefronts, and integrating powerful optimization tools.

- Comprehensive Technology Leadership: Leading the adoption of a wide tech stack for innovation and efficiency, specializing in e-commerce technologies and enterprise-level integrations with tools like ERP, PIM, DAM, ESB, and Product Configurators.

- Strategic Project Management: Managed a portfolio of e-commerce and technology projects from concept through launch, creating scalable solutions that boost customer engagement and growth.

- Innovative Applications: Pioneering the integration of Web3/Blockchain and DeFi protocols in e-learning platforms and e-commerces, enhancing learning experiences and operational efficiency.

In navigating the complexities of digital commerce, my holistic approach ensures not just technological excellence, but also strategic business alignment. This commitment to innovation and excellence in e-commerce has empowered businesses to thrive in the digital era, achieving remarkable growth and customer satisfaction.

Technical Product Manager / Solutions Architect / IT Consultant

Calyptus

At Calyptus, I had the privilege of serving as Chief Product Officer, where I spearheaded the development of a pioneering Web3 training community platform. This next-generation platform is dedicated to training and placing diverse technical talent into the burgeoning world of Web3, marking a significant milestone in e-learning and recruitment.

Key Achievements:

- Innovative Platform Development: Led the design and launch of an integrated e-learning and recruitment ecosystem, successfully bringing it to market within an ambitious 6-month timeline. https://calyptus.co/.

- Strategic Leadership: Provided visionary product direction, driving innovation, design, development, and management to meet emerging Web3 educational needs.

- Team Building and Leadership: Assembled and guided a high-performing, cross-functional remote team, focusing on hiring exceptional talent and fostering a culture of excellence and innovation.

- Curriculum Design: Developed a comprehensive Web3 syllabus that combines theoretical knowledge with practical applications, leveraging the latest in Ethereum blockchain and DeFi protocols.

- Process Optimization: Defined and implemented effective product development metrics, processes, and practices, ensuring streamlined operations and impactful delivery.

- Technology Integration: Utilized a sophisticated tech stack including Ethereum blockchain, Golang, NodeJS, React, Redux, and Solidity to create a seamless learning experience.

This role allowed me to blend my passion for technology, education, and product innovation, laying a solid foundation for Calyptus's long-term success and positioning the platform as a leader in Web3 education.

Chief Product Officer

Makrverse

At Makrverse, as Head of Engineering, I was instrumental in crafting the foundational pillars of the team and culture, while also leading the vision for our innovative Web3 products. My tenure was characterized by a deep commitment to pioneering a next-generation investment platform that harnessed the power of DeFi to offer unprecedented support to creators and inventors seeking funding.

Key Contributions:

- Strategic Leadership: Guided the development of the long-term technical and product strategy, positioning our investment platform at the forefront of the DeFi revolution to facilitate seamless funding opportunities for businesses.

- Product Vision and Design: Spearheaded product design and roadmap planning, ensuring our offerings were not only technologically advanced but also aligned with market needs and user expectations.

- Culture and Team Building: Cultivated a healthy and dynamic team culture, prioritizing collaboration, innovation, and continuous learning to build a resilient and high-performing engineering team.

- Technology Implementation: Led the integration of a cutting-edge tech stack, including Ethereum blockchain, the Aave protocol, Golang, NodeJS, and React, to create secure, scalable, and user-friendly solutions.

This role enabled me to blend my technical expertise with strategic thinking, laying a solid groundwork for Makrverse's success in the competitive landscape of Web3 financing solutions.

Head of Blockchain Engineering

ENGIE Belgium

At ENGIE, in my capacity as Technical Solutions Architect, I was instrumental in steering the solution architecture and application development, leveraging a diverse technology stack including Salesforce and Vlocity. My role was pivotal in bridging the gap between complex technical requirements and business objectives, leading to the successful digital transformation of our B2C and B2B offerings.

Key Achievements:

- Solution Architecture: Orchestrated the design and development of applications, ensuring the integration of Salesforce and Vlocity to meet and exceed project benchmarks.

- Digital Transformation Leadership: Spearheaded the ambitious project of transitioning B2C and B2B products from SAP to Salesforce, marking a significant milestone in our digital strategy.

- Collaborative Engineering: Fostered a collaborative environment between stakeholders and the engineering team, facilitating seamless communication to refine product offerings and align with business needs.

- Technical Excellence: Evaluated technical solutions, conducted system requirement analyses, and developed proofs of concept, alongside configuring Vlocity and OmniScript for enhanced functionality.

- Salesforce Expertise: Leveraged my deep knowledge of Salesforce and Salesforce Industries to guide the team towards innovative solutions and successful project completions.

Utilizing a tech stack that included Salesforce, Vlocity, Java, NodeJS, and REST API, my efforts were focused on creating robust, scalable solutions that supported ENGIE's strategic objectives and digital innovation journey.

Technical Solutions Architect

Stealth Startup

In my role as a Fractional Chief Technology Officer for a Stealth Startup, I leveraged my extensive experience to provide strategic technical leadership and consulting services to early-stage startups. My focus was on transforming innovative ideas into tangible products, building scalable solutions, and fostering high-performing teams to navigate the challenges of startup growth.

Key Contributions:

- Strategic Product Leadership: Designed and managed the development of innovative products, creating scalable strategies that catered to the dynamic needs of startups.

- Team Building and Leadership: Spearheaded the formation and leadership of cross-functional and remote teams, emphasizing the recruitment of top-tier talent and the cultivation of a nurturing and productive team culture.

- Operational Excellence: Defined and implemented efficient product development practices, ensuring that teams operated with agility and focus, and laid the groundwork for sustained success.

- Visionary Roadmapping: Developed comprehensive roadmaps to steer projects towards successful outcomes, aligning technical objectives with business goals.

- Blockchain Innovation: Utilized a cutting-edge tech stack, including Hyperledger Fabric and Ethereum blockchain, alongside Java + Spring Boot, Golang, NodeJS, React, Redux, and Solidity, to deliver solutions that are at the forefront of technological advancement.

This position allowed me to apply my technical expertise and leadership skills to support startups in realizing their vision, driving innovation, and achieving critical milestones in their development journey.

Chief Technology Officer

ByzGen - Secure and Control Your Business Data

At ByzGen, I embraced the role of Blockchain Solutions Architect, where I was pivotal in driving the solution design and development of custom applications leveraging both cloud and blockchain technologies. My tenure was marked by a strong emphasis on innovation and team leadership, contributing significantly to ByzGen's SaaS product vision.

Key Achievements:

- Innovative Solution Design: Led the creation of custom blockchain solutions, focusing on architecture and product design to meet the specific needs of our clients and partners, including notable projects for BAE SYSTEMS and the UK Government.

- Proof of Concept Development: Spearheaded the development of various Web3 technology proofs of concept, demonstrating the practical applications and benefits of blockchain in addressing complex challenges.

- Engineering Team Leadership: Played a critical role in cultivating a dynamic engineering team and culture, fostering an environment of collaboration, innovation, and growth.

- Technical Expertise: Utilized a comprehensive tech stack, including Hyperledger Fabric and Ethereum blockchain, Java + Spring Boot, Golang, NodeJS, React, Redux, and Solidity, to build scalable and secure solutions.

- Strategic Product Vision: Contributed to the envisioning and strategic planning of ByzGen's main SaaS product, aligning technological capabilities with business objectives to drive forward our mission.

My role at ByzGen allowed me to blend technical acumen with strategic insight, laying the groundwork for transformative blockchain solutions that cater to the evolving needs of our clients and the broader market.

Blockchain Solution Architect

Azur Technology

At Azur, as a Software Engineer, my contributions have been central to enhancing the company's technological infrastructure and development practices. I've led efforts to implement robust continuous integration and automation processes, significantly improving our development workflows.

Key Contributions:

- Infrastructure and Workflow Optimization: Spearheaded the development and management of the company's infrastructure, introducing continuous integration and automation to streamline development processes and enhance productivity.

- Mentorship and Leadership: Acted as a mentor to junior developers, playing a key role in their professional growth. Organized "Azur University" events to foster a culture of innovation and knowledge sharing, encouraging the adoption of new technologies within the company.

- Process Improvement: Defined and implemented efficient product development metrics, processes, and practices, ensuring a consistent approach to product innovation and quality.

- Proof of Concept Creation: Created and tested Proof of Concepts to explore new ideas, demonstrating a proactive approach to innovation and problem-solving.

- Salesforce and Vlocity Expertise: Leveraged Salesforce, Vlocity, and OmniScript for design and configuration, enhancing our customer relationship management capabilities and streamlining business processes.

- Tech Stack: Utilized a diverse tech stack including Salesforce & Vlocity, Java, NodeJS, React, Redux, REST API, GCP, and Jenkins, to deliver scalable and effective technological solutions.

In my role at Azur Underwriting, I have not only contributed to the technological advancement of our infrastructure but also played a significant part in nurturing a forward-thinking engineering culture, positioning the company for continued innovation and success.

Senior Software Engineer

DCS Trading Team

As the Founder of DCS Trading Team, a prop shop born from the collaboration of experienced engineers and traders, I led the charge in developing cutting-edge High-Frequency Trading (HFT) software. Our mission was to harness market inefficiencies and price actions across a diverse range of financial instruments including Derivatives, Stocks, Bonds, Forex, Options, and Cryptocurrencies, setting new standards in the trading domain.

Key Achievements:

- Innovative Strategy Development: Spearheaded market analysis and the design of trading strategies that capitalized on market inefficiencies, driving the software to excel in various financial markets.

- Product Leadership: Oversaw the end-to-end product development lifecycle, from conceptualization to management, ensuring our software remained at the forefront of HFT innovation.

- Team Culture and Growth: Fostered a culture of excellence and continuous learning within the team, encouraging the exploration of new financial products and the discovery of untapped market opportunities.

- Technical Excellence: Directed the integration of a sophisticated tech stack that included C++, C#, Fix Protocol, and various API technologies, ensuring our trading software offered unmatched speed and reliability.

Under my leadership, the DCS Trading Team not only developed software that excelled in identifying and leveraging market opportunities but also cultivated an environment where innovation and team collaboration thrived, positioning us as pioneers in the High-Frequency Trading space in Italy.

Founder

With a strong foundation in software engineering, I have seamlessly transitioned into leadership roles within the e-commerce sector, driving digital transformation and enhancing customer engagement. My experience spans dynamic startups to multinational corporations, where I’ve led projects that consistently deliver results.

I specialize in bridging the gap between technical capabilities and business goals, ensuring teams work in harmony to achieve strategic objectives. My focus is on creating synergies between business and technical teams, fostering innovation, and delivering impactful outcomes.

I am passionate about empowering teams, promoting continuous improvement, and delivering solutions that drive business growth.

Technical Product Manager

As a consultant, I've provided expert advice to companies on building and scaling their products, bringing their ideas to life, and building high-performing teams.

I've worked on a range of projects in areas such as Web3/Blockchain applications & DeFi, FinTech, Energy, EdTech, E-commerce, and CRM (Salesforce + Vlocity).

My responsibilities include designing and managing innovative products, leading and scaling teams, hiring new talent, and defining efficient product development practices. I'm also passionate about building a healthy team culture and creating roadmaps for long-term success.

Tech stack:
- Ethereum blockchain
- DeFi protocols like Aave and Uniswap
- Golang
- NodeJS
- React, Redux
- REST API
- Solidity
- Wordpress, LearnDash, Woocommerce, Shopify
- AWS
- Docker
- GCP
- Jira
- Notion
- Monday.com
- Lucidchart
- Figma

taplio

The Battle

Sergii Lesnikov

Demiro Massessi

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