Philips

Building best-in-class digital, search and content strategy for Philips direct-to-consumer business worldwide. Oversee global strategy, roadmap, budget, performance. Lead multi-disciplinary team of agencies and experts. Work closely with businesses and regions from strategy to local execution. Oversee MarTech & AI integration streams. 

Results & Impact:

+20M YoY traffic growth via organic digital channels 
+13M paid media value and integration with paid channels: SEA, Social, Amazon 
2.5X conversion rate with CX/UX, CRO and content optimization

Global Digital Marketing & SEO Lead @Philips | Web, Mobile, COM, D2C, E-Commerce

Responsible for global digital marketing & e-commerce for Philips Personal Care business worldwide: go to market strategy and activation, Philips.com platform, performance, optimization. Lead cross-functional team (6) & agency (5) 

Results & Impact:

+300% organic traffic growth via global digital engagement program 
+2X conversion via mobile-first .COM CX deployment 60+ markets
+175% online sales growth
+6M traffic via global Experience & Content platform deployment

Senior Global Digital Marketing & E-Commerce Manager

Omnichannel launch of Philips Beauty Pop-up store in Amsterdam, where Sergey lead an omnichannel strategy and activation. Responsible for omnichannel strategy, launch and 360 activation Philips Beauty Pop-up store in Amsterdam.

Results & Impact:

3,7X in-store traffic versus set targets, 5X store digital engagement across channels 
2,7X conversion rate, 170% of planned sales across channels 
300K digitally reachable customer acquisitions

Omnichannel Digital Lead for Philips Beauty, Pop-up store 

Responsible for 360 product launch for Philips Beauty products: Lumea, VisaCare, VisaPure, NutriWonder with XXM activation. E2E responsible for global campaign creation, localization and activation in 65+ markets. Lead a team of specialists and global / local agencies. 

Results & Impact:

+150% sales growth via e-commerce program across key markets in UK, US, DE, FR, Nordics, CEE
+300% traffic growth for campaign experiences
New product launches 360 digital campaigns for Philips Lumea, VisaCare, VisaPure, NutriWonder with XXM activation budget

Senior Global Digital Campaign Manager

Built digital marketing capability and team (3) experts and agencies for Philips in Ukraine. 

Results & Impact:

+125% online sales via e-commerce program and shop 
+300% organic traffic growth YoY via SEO/Social/Content activations
3X ROAS improvement across paid media channels: search, social, display

Country Digital Marketing Lead

Solvoz

Lead Solvoz global digital marketing and lead generation strategy for Solvoz procurement platform. Advisory role.

Built Solvoz digital marketing capability, strategy, journey
Built SEO / Paid Search / Social ads strategy and roadmap 
Website / COM / SEO content and optimization roadmap for lead generation

Digital Marketing & SEO Director (Advisory via Philips Foundation)

Levi9 Technology Services

Built digital marketing and lead generation capability and team for Levi9 global operations.

Results & Impact: 
•	+75% online lead generation growth
•	+5M sales growth via deployment of lead generation campaign  
•	+5X ROAS for paid lead generation channels: SEA, Paid Social, Affiliates

Digital Marketing Lead

Responsible for digital marketing, online advertising, lead generation, SEO, content creation for Levi9 global marketing operations.

Results & Impact:
•	93% of Google TOP 1-3 SERP positions for key searches and keywords
•	+5X increase in lead generation via paid generation campaigns: Search & Social
•	+3X ROAS for paid campaigns across Google, BING, Yahoo

Digital Marketing and Lead Generation Manager

Krendls LTD

Results: 
• Google TOP 1-3 SERP positions for key searches and keywords (beat competition)
• 450% increase in organic traffic via SEO strategy 
• 3X ROAS on paid channels: Search, Craiglist, Display

Responsibilities:
• Development of company website & SEO strategy
• Managing lead-generation campaigns on Search (SEA), Social (Paid/Organic), Display, Craigslist
• Build company digital analytics capability and performance marketing

Online Marketing Manager at Krendls

Digital marketeer with 12+ years of global experience across Marketing, Web/Mobile, Media, Search, E-Commerce and Martech within large multinationals and scale-ups. Passionate about leveraging emerging technologies, particularly generative Al, to revolutionize customer journeys and experiences.

Key areas of expertise: consumer journey mapping, digital strategy, go-to-market activation, Web/Mobile, Search (SEO/SEM), social media, E-Commerce. Certified Scrum Product Owner with experience working Agile in complex multinational organisation. 

Proven track-record of growing business across Europe, US and Asia with ROI +50%, 20M in traffic, 2X conversion and +175% e-commerce sales.    

Results & impact:  
* Successful launch of iconic Philips products: Philips OneBlade and Philips Lumea with 360 digital activation campaigns that delivered strong business and sales growth 
* Launch of Philips Direct to Consumer with 360 digital activation and organic strategy resulted in 20M traffic, €13M media value and ROI of 8€
* Launch of Philips.com for Philips Beauty and Grooming with Web product configurator that delivered 2x conversion increase across 60 countries 
* Delivered +175% sales growth for Philips Wake Up light business with E-Commerce / Amazon activation campaign across DE, UK, FR, US
* +5X media efficiency gain and ROAS for digital advertising (Search, Social) for Philips Ukraine

Specialities: Digital Marketing Director, Head of Digital Marketing, Marketing Director, SEO Director, Head of SEO, Online Marketing, Growth Marketing, Digital Lead

Sergii Lesnikov

Global Marketing Manager, Philips Avent Mother & Child Care / Digital +

Global Marketing Lead of Breastfeeding Solutions Category, Philips Avent Mother & Child Care 

Senior Consumer Marketing Manager, Philips Avent Mother & Child Care

Senior Consumer Marketing Manager, Garment Care

gap year

Traveled around the world and moved to the Netherlands

Lindt & Sprüngli

Responsibilities: Managed entire pralines category (mono, assorted).

Defined objectives and strategy for the Lindor brand (mono praline) and assorted brands
Conducted research into consumer needs and specifics of the category
Continuously tracked and monitored key business variables and analyzed market data
Controlled multi-million euro marketing budget. Supported the sales team and customers
Implemented PR activities to increase brand awareness

Brand Manager

L'Oréal

Responsibilities: Contributed to the growth of the brand portfolio on Face Care market in Poland by driving new product launches and pushing growth on pillar products through promotional and advertising excellence for a specific product group.

Managed product portfolio to contribute to the constant brand development
Implemented new product launches; recommend gap potentials for the category
Contributed to local adaptation of advertising creative material; analyzed media recommendations
Supervised implementation of created trade marketing plan by distribution channels
Developed insights, feedbacks and recommendations to the brand development team in the headquarters
Analyzed data for product segments category to make recommendations to the management
Managed multi-million euro budget for group of products and highlighted issues
Cooperated with other departments to support marketing objectives
TEAM: Developed and managed the team to ensure continuity of expertise and know-how

Group Product Manager, Garnier Face Care

Responsibilities: Developed Garnier Face Care brand awareness and brand content in line with consumers’ expectations. Contributed to stabilizing the position of Garnier Face Care category by driving new product launches and preventing falls in market share through promotional and advertising excellence for a specific product group.

Implemented new product launches to maintain growth on pillar products
Adapted and created advertising materials adjusted to consumer needs; liaised with media agency
Created promotional and trade marketing plan for Face Care products in close cooperation with sales department
Analyzed market and consumer data; developed insights and made recommendations to management
Cooperated effectively with other departments and teams (sales, logistics, controlling, warehouse, purchasing) to support marketing objectives
Managed multi-million euro budget and prepared sales forecasts

Senior Product Manager, Garnier Face Care

Responsibilities: Contributed to the growth of the whole Garnier brand by implementing the new segment of deodorant products on the Polish market. 

Proposed and implemented promotional and trade marketing plan for deodorants
Adapted advertising materials for the local market; liaised with media buying agency
Analyzed market and consumer data and made recommendations to management
Cooperated with other departments and teams (sales, logistics, controlling, warehouse, purchasing) to support marketing objectives 
Tracked budget and prepared sales forecasts

Product Manager, Garnier Mineral Deodorants

Project leader of Garnier Skin Care Christmas Project; cooperated with creative agencies, studios and suppliers; prepared market and competition analysis (AcNielsen), supply orders, stock control (SAP); designed and implemented in store promotional materials, cooperated with sales department and key account managers, supported two product managers.

Trainee; Marketing Department, Garnier Skin Care

PHILIPS Consumer Electronics Europe, Amsterdam, Holland

Assisting several Managers with the creation and production of European Marketing Communication deliverables, POS materials: brochures, display materials, films; taking part in the AUREA campaign; helping in organization of several events such as Marcom Managers Meeting in Marbella (Spain); AUREA Launch Days in Bruges (Belgium), IFA in Berlin (Germany).

Trainee; Marketing Communication Department

Alter Art

Organized brand events such as Heineken Open'er Festivals (2004, 2005, 2006, 2007) and Coke Live Music Festivals and concerts (Buena Vista Social Club, Moloko, Dead Can Dance, Moby, The Black Eyed Peas etc.); responsible for dressing rooms and catering for artists and crew; trained and supervised hostesses.

Organizer

Switzerland Tourism

Promoted Switzerland as a vacation, travel and convention destination; organized an event for the opening of the winter season - Curling on Torwar for 1 200 guests; created monthly newsletters.

Intern; Marketing and PR Department of the Switzerland Tourism

As a Marketing professional with a Masters Degree in Management and Marketing, and experience in Sales, I am passionate about developing creative ideas and strategies in order to find the best way to bring new products to the market. 

It is my strong interpersonal, communication and analytical skills, coupled with my experience and ability to share best practice that enables me to add value to my team and I am known for my ability to create a positive working environment which encourages a drive to meet targets. I excel working in an international environment where I can share my knowledge and learn from others with diverse cultures, languages and backgrounds. I am focused on constantly developing myself and my skills and therefore thrive in a challenging environment.

I am a Marketer who knows the importance of having an in-depth knowledge of a product, respecting the consumer and communicating clearly with them when bringing new products to market. 

If you are looking for a Marketing professional based in the Netherlands who is motivated to achieve quantifiable results that exceed targets while also ensuring that customers’ needs are satisfied, contact me

Emilia M.

I truly believe that progress in 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗛𝗲𝗮𝗹𝘁𝗵 doesn’t come from a single discipline or a single hero. It comes from 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽, 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗸𝗻𝗼𝘄, 𝗮𝘀𝗸𝗶𝗻𝗴 𝗵𝗼𝗻𝗲𝘀𝘁 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗼𝗻 𝗲𝗮𝗰𝗵 𝗼𝘁𝗵𝗲𝗿’𝘀 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀. Real change happens when we collaborate, no mysticism required, just people committed to making a difference.

🚀 In just a few days, on Thursday, 4 December, we will meet in #Zurich for the 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗛𝗲𝗮𝗹𝘁𝗵 𝗦𝘂𝗺𝗺𝗶𝘁, brought together by Philips, Groupe Mutuel, and Tech4Eva - The global Femtech accelerator. 🚀

This Summit is a unique opportunity to bring together voices from all corners of 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗛𝗲𝗮𝗹𝘁𝗵: start-ups, corporates, insurers, researchers, innovators... All genuinely eager to learn from each other, partner and move the field forward.

This year brings an exceptional mix of voices and perspectives:
  • Anna Butterworth (UltraViolet Agency) on the future of Women’s Health storytelling
  • Patrick Griss, our keynote speaker and host at the Zühlke Group Innovation Hub
  • Start-ups like Malaica, 3mbrace Health | Formerly Mamamoon Health Health (formerly Mamamoon Health), and Luna showcasing solutions that are transforming maternal and women’s health
  • Corporate perspectives from Garmin and Nestlé
  • Insights from the Femme Health Alliance
  • A roundtable hosted by Silvia Signoretti, designed to turn cross-industry friction into momentum

In the afternoon, we will join the Tech4Eva - The global Femtech accelerator Closing Event, getting inspired by start-ups presenting their innovative solutions.

I am deeply grateful to everyone who is making the effort to be part of this day. Your perspective, energy, willingness to collaborate are what make this day meaningful.

Let’s learn from one another. 
Let's challenge the status quo. 
Let's move the future of Women’s Health forward.
Together.

#WomensHealth #FemTech #Philips #PhilipsAvent #GroupeMutuel #Tech4Eva #Partnership #Innovation #Together 

Raymon uit de Bulten, Emily Napier, Laura Fagan, Paul Carruzzo

Emilia Malarecka

Global Marketing Leader I Partnerships I Innovation I Business Strategy I People Manager I Women’s Health I FemTech I Doula I

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Sergii Lesnikov

Emilia M.

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Emilia M.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Emilia M.'s LinkedIn Performance

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