Philips

Building best-in-class digital, search and content strategy for Philips direct-to-consumer business worldwide. Oversee global strategy, roadmap, budget, performance. Lead multi-disciplinary team of agencies and experts. Work closely with businesses and regions from strategy to local execution. Oversee MarTech & AI integration streams. 

Results & Impact:

+20M YoY traffic growth via organic digital channels 
+13M paid media value and integration with paid channels: SEA, Social, Amazon 
2.5X conversion rate with CX/UX, CRO and content optimization

Global Digital Marketing & SEO Lead @Philips | Web, Mobile, COM, D2C, E-Commerce

Responsible for global digital marketing & e-commerce for Philips Personal Care business worldwide: go to market strategy and activation, Philips.com platform, performance, optimization. Lead cross-functional team (6) & agency (5) 

Results & Impact:

+300% organic traffic growth via global digital engagement program 
+2X conversion via mobile-first .COM CX deployment 60+ markets
+175% online sales growth
+6M traffic via global Experience & Content platform deployment

Senior Global Digital Marketing & E-Commerce Manager

Omnichannel launch of Philips Beauty Pop-up store in Amsterdam, where Sergey lead an omnichannel strategy and activation. Responsible for omnichannel strategy, launch and 360 activation Philips Beauty Pop-up store in Amsterdam.

Results & Impact:

3,7X in-store traffic versus set targets, 5X store digital engagement across channels 
2,7X conversion rate, 170% of planned sales across channels 
300K digitally reachable customer acquisitions

Omnichannel Digital Lead for Philips Beauty, Pop-up store 

Responsible for 360 product launch for Philips Beauty products: Lumea, VisaCare, VisaPure, NutriWonder with XXM activation. E2E responsible for global campaign creation, localization and activation in 65+ markets. Lead a team of specialists and global / local agencies. 

Results & Impact:

+150% sales growth via e-commerce program across key markets in UK, US, DE, FR, Nordics, CEE
+300% traffic growth for campaign experiences
New product launches 360 digital campaigns for Philips Lumea, VisaCare, VisaPure, NutriWonder with XXM activation budget

Senior Global Digital Campaign Manager

Built digital marketing capability and team (3) experts and agencies for Philips in Ukraine. 

Results & Impact:

+125% online sales via e-commerce program and shop 
+300% organic traffic growth YoY via SEO/Social/Content activations
3X ROAS improvement across paid media channels: search, social, display

Country Digital Marketing Lead

Solvoz

Lead Solvoz global digital marketing and lead generation strategy for Solvoz procurement platform. Advisory role.

Built Solvoz digital marketing capability, strategy, journey
Built SEO / Paid Search / Social ads strategy and roadmap 
Website / COM / SEO content and optimization roadmap for lead generation

Digital Marketing & SEO Director (Advisory via Philips Foundation)

Levi9 Technology Services

Built digital marketing and lead generation capability and team for Levi9 global operations.

Results & Impact: 
•	+75% online lead generation growth
•	+5M sales growth via deployment of lead generation campaign  
•	+5X ROAS for paid lead generation channels: SEA, Paid Social, Affiliates

Digital Marketing Lead

Responsible for digital marketing, online advertising, lead generation, SEO, content creation for Levi9 global marketing operations.

Results & Impact:
•	93% of Google TOP 1-3 SERP positions for key searches and keywords
•	+5X increase in lead generation via paid generation campaigns: Search & Social
•	+3X ROAS for paid campaigns across Google, BING, Yahoo

Digital Marketing and Lead Generation Manager

Krendls LTD

Results: 
• Google TOP 1-3 SERP positions for key searches and keywords (beat competition)
• 450% increase in organic traffic via SEO strategy 
• 3X ROAS on paid channels: Search, Craiglist, Display

Responsibilities:
• Development of company website & SEO strategy
• Managing lead-generation campaigns on Search (SEA), Social (Paid/Organic), Display, Craigslist
• Build company digital analytics capability and performance marketing

Online Marketing Manager at Krendls

Digital marketeer with 12+ years of global experience across Marketing, Web/Mobile, Media, Search, E-Commerce and Martech within large multinationals and scale-ups. Passionate about leveraging emerging technologies, particularly generative Al, to revolutionize customer journeys and experiences.

Key areas of expertise: consumer journey mapping, digital strategy, go-to-market activation, Web/Mobile, Search (SEO/SEM), social media, E-Commerce. Certified Scrum Product Owner with experience working Agile in complex multinational organisation. 

Proven track-record of growing business across Europe, US and Asia with ROI +50%, 20M in traffic, 2X conversion and +175% e-commerce sales.    

Results & impact:  
* Successful launch of iconic Philips products: Philips OneBlade and Philips Lumea with 360 digital activation campaigns that delivered strong business and sales growth 
* Launch of Philips Direct to Consumer with 360 digital activation and organic strategy resulted in 20M traffic, €13M media value and ROI of 8€
* Launch of Philips.com for Philips Beauty and Grooming with Web product configurator that delivered 2x conversion increase across 60 countries 
* Delivered +175% sales growth for Philips Wake Up light business with E-Commerce / Amazon activation campaign across DE, UK, FR, US
* +5X media efficiency gain and ROAS for digital advertising (Search, Social) for Philips Ukraine

Specialities: Digital Marketing Director, Head of Digital Marketing, Marketing Director, SEO Director, Head of SEO, Online Marketing, Growth Marketing, Digital Lead

Sergii Lesnikov

Monster

Ideation, development, and execution of SEO strategies for Monster globally, with a strong emphasis on technical SEO.

VP Organic Performance

Digital Rescue Rangers

Spearheaded the start-up and successful operation of this full digital marketing firm. This includes driving client initiatives on concept, strategy, development, implementation, tracking, and optimization. Influence multiple channels, including search and e-commerce platforms, performance-based advertising, email marketing, and social media to boost traffic, sales, and conversion rates.

Founder and Global Digital Marketing Consultant

Randstad

As the first global SEO person at Randstad, I have built the framework to provide strategic and hands-on support to 40+ websites in 38 countries. My scope included both content and technical optimizations across these markets to increase traffic, conversions, and user experience.
• Built a large-scale content project that currently operates in 20 countries.
• Defined the technical SEO requirements for developers to build an SEO-friendly enterprise CMS.
• Led the technical SEO across 38 markets and migrated 35 websites to the new platform.
• Led a team of implementation managers.
• Created live dashboards for data-driven decisions.

Global SEO Manager

•	Advised Personal Health & Healthcare corporate business stakeholders on search strategies for 80+ markets.
•	Guided the migration, improving digital presence, and created a distinctive strategy for the Philips Shop across 15 markets. 
•	Improved performance in the app stores via App Store Optimization (ASO).
•	Trainer for the Digital@Scale program.

Global SEO Specialist B2C a.i.

Publicis Groupe

Played a vital role in driving SEO for key companies (e.g., Red Bull, RTA, Abdul Latif Jameel, THE One) with digital activities based in the Middle East. This included optimizing clients’ Arabic and English content. Drove campaigns through each stage of the customer’s journey, from awareness, to purchase, and loyalty. 
•	Defined and implemented results-generating e-commerce strategies with a key focus on leads generation.
•	Launched content projects and built high-performing landing pages.
•	Improved customer experience and conversion rates. 
•	Increased traffic and sales over multiple online channels.
•	Led a team of SEO specialists.
•	Trained, coached, and mentored skilled team members.

Sr. Digital Performance Manager Middle East

Livewords

•	Developed and implemented an integrated digital marketing strategy for the Concorde Group’s several divisions.
•	Guided the website migration, providing a good foundation for future search activities.

SEO Specialist a.i.

Powered by Health

• Providing sport classes at the main health clubs as David Lloyd, Sportplaza Mercator, Sportcity and Splash
• Wide range of sport classes as Spinning, Bodypump, Bodyshape, Pilates, Gladiator workouts, Aquarobics, Zumba, Step, and Total Body Workout

Sports Instructor

iTV Media BV

•	Supported the company as digital marketing strategist by advising the managing partners and their clients on SEO, Google Ads, social media strategies, email marketing, and performance-based campaigns.

Digital Marketing Strategist a.i.

Verzekeringssite.nl

•	Performed SEO and PPC advertising activities for the largest independent insurance price-comparison site in the Netherlands to increase traffic and sales, improving conversions.
•	Recovered the website from a serious Google penalty, which increased its rankings significantly.

Search Engine Specialist

Concorde Group BV

Launched the online sales department from scratch and expanded it into a successful business unit. Maximized bottom-line results by driving online web-shop efforts, which included performing SEO and SEA activities, conversion optimization, affiliate and email marketing, and web design.
•	Member of the group’s Innovation Committee.
•	Created digital marketing strategies for web-shops in the Netherlands and abroad.
•	Grew and led a team of four employees.

Digital Marketing Manager

A resilient VP Organic Performance working with markets around the world. Fifteen years Digital Marketing experience with a strong emphasis on content and technical SEO. A proven proficiency at planning and executing missions to improve the consumers’ experience across multiple online channels and devices, increasing traffic, sales, and conversion rates. Key strengths include a strong analytical mind-set, the capacity to manage people and budgets, recognize new business opportunities, and drive business growth.

Communicate effectively and interact well with a wide range of people to establish strong relationships. Creative and enthusiastic, highly results-driven, with commercial acumen and the drive to complete projects to the best possible standard.

Outside of work, a sports enthusiast who is training for the next Ironman.

taplio

The Battle

Sergii Lesnikov

Miranda Gahrmann MSc ☆ VP Organic Performance

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