Philips

Building best-in-class digital, search and content strategy for Philips direct-to-consumer business worldwide. Oversee global strategy, roadmap, budget, performance. Lead multi-disciplinary team of agencies and experts. Work closely with businesses and regions from strategy to local execution. Oversee MarTech & AI integration streams. 

Results & Impact:

+20M YoY traffic growth via organic digital channels 
+13M paid media value and integration with paid channels: SEA, Social, Amazon 
2.5X conversion rate with CX/UX, CRO and content optimization

Global Digital Marketing & SEO Lead @Philips | Web, Mobile, COM, D2C, E-Commerce

Responsible for global digital marketing & e-commerce for Philips Personal Care business worldwide: go to market strategy and activation, Philips.com platform, performance, optimization. Lead cross-functional team (6) & agency (5) 

Results & Impact:

+300% organic traffic growth via global digital engagement program 
+2X conversion via mobile-first .COM CX deployment 60+ markets
+175% online sales growth
+6M traffic via global Experience & Content platform deployment

Senior Global Digital Marketing & E-Commerce Manager

Omnichannel launch of Philips Beauty Pop-up store in Amsterdam, where Sergey lead an omnichannel strategy and activation. Responsible for omnichannel strategy, launch and 360 activation Philips Beauty Pop-up store in Amsterdam.

Results & Impact:

3,7X in-store traffic versus set targets, 5X store digital engagement across channels 
2,7X conversion rate, 170% of planned sales across channels 
300K digitally reachable customer acquisitions

Omnichannel Digital Lead for Philips Beauty, Pop-up store 

Responsible for 360 product launch for Philips Beauty products: Lumea, VisaCare, VisaPure, NutriWonder with XXM activation. E2E responsible for global campaign creation, localization and activation in 65+ markets. Lead a team of specialists and global / local agencies. 

Results & Impact:

+150% sales growth via e-commerce program across key markets in UK, US, DE, FR, Nordics, CEE
+300% traffic growth for campaign experiences
New product launches 360 digital campaigns for Philips Lumea, VisaCare, VisaPure, NutriWonder with XXM activation budget

Senior Global Digital Campaign Manager

Built digital marketing capability and team (3) experts and agencies for Philips in Ukraine. 

Results & Impact:

+125% online sales via e-commerce program and shop 
+300% organic traffic growth YoY via SEO/Social/Content activations
3X ROAS improvement across paid media channels: search, social, display

Country Digital Marketing Lead

Solvoz

Lead Solvoz global digital marketing and lead generation strategy for Solvoz procurement platform. Advisory role.

Built Solvoz digital marketing capability, strategy, journey
Built SEO / Paid Search / Social ads strategy and roadmap 
Website / COM / SEO content and optimization roadmap for lead generation

Digital Marketing & SEO Director (Advisory via Philips Foundation)

Levi9 Technology Services

Built digital marketing and lead generation capability and team for Levi9 global operations.

Results & Impact: 
•	+75% online lead generation growth
•	+5M sales growth via deployment of lead generation campaign  
•	+5X ROAS for paid lead generation channels: SEA, Paid Social, Affiliates

Digital Marketing Lead

Responsible for digital marketing, online advertising, lead generation, SEO, content creation for Levi9 global marketing operations.

Results & Impact:
•	93% of Google TOP 1-3 SERP positions for key searches and keywords
•	+5X increase in lead generation via paid generation campaigns: Search & Social
•	+3X ROAS for paid campaigns across Google, BING, Yahoo

Digital Marketing and Lead Generation Manager

Krendls LTD

Results: 
• Google TOP 1-3 SERP positions for key searches and keywords (beat competition)
• 450% increase in organic traffic via SEO strategy 
• 3X ROAS on paid channels: Search, Craiglist, Display

Responsibilities:
• Development of company website & SEO strategy
• Managing lead-generation campaigns on Search (SEA), Social (Paid/Organic), Display, Craigslist
• Build company digital analytics capability and performance marketing

Online Marketing Manager at Krendls

Digital marketeer with 12+ years of global experience across Marketing, Web/Mobile, Media, Search, E-Commerce and Martech within large multinationals and scale-ups. Passionate about leveraging emerging technologies, particularly generative Al, to revolutionize customer journeys and experiences.

Key areas of expertise: consumer journey mapping, digital strategy, go-to-market activation, Web/Mobile, Search (SEO/SEM), social media, E-Commerce. Certified Scrum Product Owner with experience working Agile in complex multinational organisation. 

Proven track-record of growing business across Europe, US and Asia with ROI +50%, 20M in traffic, 2X conversion and +175% e-commerce sales.    

Results & impact:  
* Successful launch of iconic Philips products: Philips OneBlade and Philips Lumea with 360 digital activation campaigns that delivered strong business and sales growth 
* Launch of Philips Direct to Consumer with 360 digital activation and organic strategy resulted in 20M traffic, €13M media value and ROI of 8€
* Launch of Philips.com for Philips Beauty and Grooming with Web product configurator that delivered 2x conversion increase across 60 countries 
* Delivered +175% sales growth for Philips Wake Up light business with E-Commerce / Amazon activation campaign across DE, UK, FR, US
* +5X media efficiency gain and ROAS for digital advertising (Search, Social) for Philips Ukraine

Specialities: Digital Marketing Director, Head of Digital Marketing, Marketing Director, SEO Director, Head of SEO, Online Marketing, Growth Marketing, Digital Lead

Sergii Lesnikov

TP Vision

Managеs marketing, trademarketing campaigns for TP Vision in the next countries: Ukraine, Moldova, Latvia, Estonia, Lithuania, Israel. Broad scope of responsibilities included: development of strategic marketing plans, training and development, campaign management, media purchasing, analytics, point-of-sales materials production, sales support and vendor management.

- Responsible for annual marketing activities planning, management, and execution for the whole region (Ukraine, Moldova, Latvia, Estonia, Lithuania, Israel);
- Directly communicate with agencies, negotiate conditions and contracts, evaluate offers
- Initiate market research and analyze findings, conduct products, and prices benchmarking; 
- Execution of local BTL campaigns for TVs (including adaptation to local circumstances)
- Working closely with KAM on Customers plans + product launches & activities related to them
- Execution of the POSM with focus on visible enhancement and consistency of the brand
- Execution of On-line campaigns(Ukraine, Moldova, Baltic) and On-line Coop activities
- Coordination of POSM production process (including localization coordination, including supplier 
  selection/evaluation, communication with suppliers)
- Tracks and evaluates the effectiveness of local marketing campaigns
- Building local trade marketing and in-store visibility knowledge within the country
- Responsible for organization of sales & marketing events (Launch event) 
- Responsible for servicing selected accounts and selected categories by shop staff training, 
   merchandising support, promoters teams
- Organizes PR events and ensures PR activation in the country including test & review samples
- Supports activation of Smart TV applications implementation and integration in 
  cooperation with local content service providers
- Responsible for new products testing and reporting
- Responsible for product materials readiness in correspondence with local requirements - manuals, 
  labels, packaging

Marketing Manager

Developed and activated a local Trade marketing strategy for TV category: promotions, campaigns and supported the key product benefits. Responsible for point of sales materials (POSM), on-line, PR, sales & marketing events, training and merchandising. Managing trade marketing budget spent in coordination with Central Business and Marketing.

- Developed and managed the annual Trade Marketing Activities Plan for TV category;
- Developed, implemented of trade activities, projects for TV category in trade channels;
- Developed, produced and distributed POS materials, brand zones, shop equipment for TV category;
- Managed of proper utilization of Trade Marketing budget in co-operation with Marketing & Sales;
- Organized and conducted product trainings for the field staff, customers sales staff, customers floor staff, for internet shops and customers call-centers
- Implemented and managed local Smart TV apps to extend local Smart TV portfolio
- In close cooperation with Product team led local testing process and reporting for further product improvement
- Managed constantly and adjusted local TV page and product catalog on corporate website www.philips.ua.

Trade Marketing Manager

Philips Consumer Lifestyle

Managed all Trade Marketing processes which were conducted based on Anual Marketing Calendar, with high attention to quality and budget performance. Supported all Marketing and Sales activities in cooperation with Marketing Manager and Sales team to achieve company goals. Developed, produced variety of POSm and furniture to improve distribution and instore presents for main driving categories of the Consumer Lifestyle products. High quality product trainings were conducted to improve shop staff knowledge and support new CL products and categories launches. Managed anual  Trade Marketing budget, supported purchasing process with documentation and legal support for each project.

-  Developed and managed annual Trade Marketing Activities Plan for all Consumer Lifestyle categories ( TV, AV, Personal Care, Kitchen, Garment Care, Floor Care)
-  Developed, implemented Trade Promo programs and activities, projects for all CL product categories in Trade channel
- Direct cooperation with media agencies, materials and process supervision
- Developed, produced and distributed POS materials, brand zones, shop equipment for each CL category
- Managed of proper utilization of Trade Marketing budget in co-operation with Marketing & Sales
- Organized and conducted CL products trainings for the  shop staff, merchandisers team and promoters
- Managed products availability and correctness of local products e-catalogue on www.philips.ua, promo pages adapted and implemented acording local promo-calendar, checked Promo banners design and implementation
- Managed product documents and materials adaptation, translation and translation reviews

Supported Trade Marketing and Sales activities under supervision and cooperation with Marketing Manager. Developed, produced variety of POSm and furniture to improve distribution and in-store presents for Small Domestic Appliances categories. Conducted product trainings for merchandisers, promoters and customers' shop staff. Utilized annual Trade Marketing budget in the way of its maximum efficiency and impact on sales.

- Developed and managed annual Trade Marketing Activities Plan for all small Domestic Appliances categories (Personal Care, Kitchen, Garment Care, Floor Care)
- Developed, implemented Trade Promo programs and activities, projects in Trade channel
- Developed, produced and distributed POS materials, brand zones, shop equipment main DA categories
- Organized and conducted DA products trainings for the shop staff and field staff
- Managed products availability and correctness of local products e-catalogue on www.philips.ua, promo

DAP Trade Marketing Manager

Responsible for all trade marketing and marketing activities support for Philips Domestic Appliances product categories.

- Responsibilities included POSm development, production and distribution among regions of Ukraine.
- Developed, implemented high quality training materials for merchandisers and promoters team.
- Prepared and executed National training program for Retail ans E-commerce channel
- Managed the day-to-day activities of assistant Marketing manager and Sales team
- Supervised product knowledge and sales skills of the merchandisers and promoters team
- Arranged the process of POSm storing and affective distribution

DAP Trade Marketing Specialist

LG Electronics

Main areas of responsibilities: trainings, events, POSm. Developed and conducted product trainings (TV-AV, Domestic Appliances categories) for company promoters team, customers' shop staff, sales staff and buyers(dealers' events). Worked closely with Marketing department for local POSm development. Developed, adapted training materials from HQ.

Training Manager

Experienced Marketing Manager with a demonstrated history of working in the Consumer Electronics industry. Skilled in Marketing Management, Marketing Planning, Product Marketing, Trade Marketing, Advertising, Market Analysis, Product Launches, Product Trainings, Events Planning, Internet Marketing, 
Vendor Relations, Retail, Retail Category Management. Strong marketing professional graduated from National Technical University of Ukraine 'Kyiv Polytechnic Institute'. 

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Sergii Lesnikov

Petro Pomahayev

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