Boundless

After years of digital marketing experience both in-house and on an agency side, a few things became clear to me:

In-house marketing teams often lack the edge that specialized advertising experts bring;
And yet, agencies tend to take on more clients than they can properly manage, so they lack the focus and the bandwidth to truly understand the business, its audience, and its competitive landscape to be the most effective.

Finally, it is my belief that each one of us has unique gifts that can benefit our communities and even the world. It is my belief that we don’t have to settle for anything less than satisfaction and pride in our work.

Boundless Agency was founded with the belief that mission-driven entrepreneurs don’t have to choose between profits and making an impact.

In fact, we are here to help you build funnels, optimize journeys, and make your product accessible to as many people as possible. That’s what we do best.

Founder

Aurea Software

• Manage 5-digit monthly budgets for search and social campaigns
• Develop and project go-to-market KPIs for various SaaS solutions
• Oversee projects across multiple departments

Marketing Manager, Demand Generation

Integrated Listening Systems

• Manage 6-figure digital CPC advertising budgets for Facebook, AdWords, Bing, Instagram, Programmatic 
• Average organic engagement rate on Facebook is 7.4%; paid cold traffic campaigns CTR is 4+%
• Increased website traffic by 68%
• 3+% CTR for cold audiences on Adwords; 3.38% average conversion rate for AdWords campaigns
• Average database growth is 1500 accounts a month 
• Optimize and create marketing and sales processes; develop, test and optimize digital sales funnels
• Increased leads by 33% compared to 2018; an additional 33% increase in 2019
• Develop relevant email communication to 35,000+ subscribers (36%+ open rate) 
• Oversee and assist in the acquisition of a company
• Manage an extensive network of freelancers

Marketing Manager

• Improved Alexa ranking from 500,000s to 200,000s
• 3x organic search website traffic from 70,000 to 210,000 visitors; doubled in just 1 year
• Manage 4- and 5-figure digital marketing budgets for Facebook, AdWords, Bing, Instagram, Programmatic campaigns
• Develop, test and optimize digital sales funnels
• In 2016, reached 2 million people on Facebook alone; 1 mil - organically. In 2017, reached over 3 million people. In 2018, reached 5.5 million people, over 4 million of which - organically
• Doubled Facebook following from 15,000 to 30,000 likes
• Grew Instagram follower base from scratch to 10,000 followers in under a year
• Conceptualize, implement and manage advertising campaigns on Youtube, Pinterest, LinkedIn
• Deploy and track consistent email communications (40% average open rate); develop, test and improve automatic email marketing funnels
• Overseen development of 2 new websites with short deadlines
• Contributed to and promoted Kickstarter crowdfunding campaign that met its funding goal in under 24 hours
• Worked on all digital assets surrounding ABC's Shark Tank appearance
• Create website graphics and video content

Digital Marketing Manager

Entrepreneur Media

Produce weekly articles on topics of social media marketing, digital marketing and entrepreneurship.

Contributor

TheSocialMediaCurrent.com / LesyaLiu.com

The Social Media Current offers genuine inspiration to the new wave of entrepreneurs (and makers and doers) and helps them build successful business using smart digital marketing strategies.

• 5000+ followers in the first year of blogging
• Combined Instagram following of 20,000+ followers
• 5,000+ email subscribers
• Guest blogging on other digital marketing websites, including Social Media Today, Social Media Examiner, Convince and Convert, and Huffington Post

Blogger

Stevinson Automotive

• Managed social media platforms for 8 separate stores as well as create marketing content
• Created monthly newsletters (average open rate is 30% or 3x the industry average) as well as weekly sales email blasts (average open rates of 15 percent)
• Organically increased Facebook following by more than 900 followers in the first 6 months
• Organically increased Twitter following by more than 1000 followers in the first 9 months; tripled following for some of the accounts
•Increased average Klout scores for each store by 20 - 30 points 
• Created Instagram and Google Plus accounts that add 1000 people to the follower base

Social Media Manager

Lesya Liu Photography

• Complete a variety of freelance projects and assignments, including event photography and family portraiture
• Specialize in creative portraiture and editorial photography

Freelance Photographer

B-SOCIAL, LLC

• Co-founded a company that helps small businesses with their social media efforts
• Created and performed sales pitches and presentations
• Prospected clients

Co-Owner, Co-Founder

Denver Art Museum

• Planned various content posts for Facebook and Twitter accounts
• Worked with Facebook Insights, Hootsuite Analytics and Google Analytics
• Created related Pinterest boards
• Created blog posts

Digital Marketing and Social Media Intern

Examiner.com

• CMS and online management functions, off-site contributor management and technology integration as they pertain to online publishing
• Created content to support new and emerging topical verticals on our site including gadgets, celebrity news, and/or A&E
• Assisted in the development of editorial calendars and story ideas to be implemented in sites across the country
• Copy editing, including additional writing and editing of editorial and promotional material

Editorial Intern

🚀 Hi, I'm Lesya, and I'm a Growth Marketing Expert!

With over 8 years of digital marketing experience, I've honed my expertise in growth marketing, funnels, and paid media. My passion for creating exceptional brand experiences online led me to establish Boundless Agency, a dynamic digital advertising agency.

At Boundless Agency, we've assembled a small but mighty team of advertising experts dedicated to taking your business to the next level.

✅ Helped a neuroscience market leader achieve 10x ROAS on their paid media (0.89 ROAS before working with us)
✅ Marketed their Emsculpt Neo services at 5.8x ROAS (no ads before)
✅ Worked on a Shark Tank brand to help them reach a 9x ROAS

🌟 Featured in Prominent Media:

My insights have been recognized and featured in esteemed industry media outlets such as Entrepreneur Magazine, Social Media Examiner, and HuffPost.

✅ What We Offer:

- Paid social media management for Facebook, Instagram, and LinkedIn ads.
- Paid search marketing on Google and Bing.
- Consulting on organic social media strategies.
- Conversion rate optimization expertise, including branding and landing pages.
- Comprehensive reporting for all services.

We're truly passionate about helping purpose-driven businesses like yours achieve their dreams through performance-based marketing services.

💬 A few select testimonials:

“Great work, trusted partner for the success of our company!” - – Kirthika P., CEO, Vital Start Health

”We love our collaborative relationship and have trust in the expertise and knowledge.” – David M., CEO, Pravan Health

🔍 Our Secret Sauce:

Our testing methods are unique, so we can help you hone in on your brand’s positioning and audience signals.

We act as your partner, your biggest fan, and an extension of your marketing department. We go deep into every brand we work on and work shoulder-to-shoulder with the founders.

📞 Let's Connect:

Got questions? Feel free to send a message or schedule a 15-30 minute call (free of charge) to discuss any potential projects you may need help with.

Lesya Klymenko Liu

Giant Group 巨大集團

Responsible for shifting consumer perception from transactional to relational, fostering brand loyalty and community. Increasing customer engagement and retention through enhanced onboarding, loyalty programs, and personalized experiences. Identifying and working with strategic partners that expand our brand into adjacent industries.

Global Associate Manager, Consumer Engagement & Lifecycle Marketing

I am responsible for social media, creator and community programs globally across our 4 brands, and implementing & managing a Global Social Media Center of Excellence. I’ve developed several social media & creator strategies, and driving community & loyalty initiatives. I collaborate with Global and Local teams in the US, Europe and Taiwan on executing campaigns and optimizing performance. I’ve also led the charge for implementing new software to improve collaboration, efficiency and performance, including the companies first ever project management tool.

Global Growth Marketing & Social Engagement

I was responsible for the coordination of our 4 brands (Giant, Liv, Momentum and CADEX) product campaigns, all digital marketing initiatives & reporting, planning & coordinating brand ambassador programs, supporting event and sports marketing efforts, as well as collaborating with other departments on innovative strategies to help build our brand. I also worked closely with our external agency partners on product shoots and paid media campaigns.

USA Marketing Specialist

Institute for Advertising Ethics

Marketing Co-Chair

The Institute for Advertising Ethics is the only independent body addressing the urgent and complex issues of ethical standards and practices across all aspects of advertising communications.

Advisory Council Member

AAF Los Angeles

In 2023,  I founded the newest AAF chapter in Los Angeles, the 2nd biggest advertising market in the country. I am the President of the organization, responsible for the financial & operational success of our 501(c)6 nonprofit and our Board of Directors which is made up of 17 of the top leaders in the industry, including representatives from Ogilvy, MOCEAN, IW Group, Walton Isaacson, RPA, Getty Images, Mixed Asian Media, Cal State Northridge, Team One and Hawke Media.

President

Founder of the AAF Los Angeles chapter, part of the national American Advertising Federation community.

Ad 2 SoCal

Founder of Ad 2 SoCal, the 32-and-Under Unifying Voice for Advertising.

The Degenaars Agency

Working with marketing agencies, in-house teams, and talent managers in a variety of ways through non-legal consultations for ethical digital marketing. Enabling brands, creators, and consumers to connect with confidence.

CEO & Founder

Influencive

Influencive is an online publication founded by Inc. 500 Entrepreneur Brian D. Evans that gives you everything you need to start, scale and master an online business or startup.

Influencive Contributors include TED talk speakers, gifted entrepreneurs and incredible writers in the entrepreneurial, startup and online business space.

PhoneLynk.io 

Heading user experience, product design, and marketing for PhoneLynk.io - an iOS app that lets you take control of your personal and professional phone numbers by creating, personalizing, and customizing unlimited phone numbers.

Also lead the complete rebranding of the product; including coming up with a new name, designing a new logo, and developing the entire UX/UI design of the iOS app.

The app store didn’t need another”second phone number” app, it needed an app that offers straightforward pricing, emphasizes its features and continuously working on adding new ones, with an easy-to-use design.

PhoneLynk.io isn’t just a “second phone number” app, it’s the app that actually lets you take control of your personal and professional phone numbers by creating your very own unique business or additional personal phone number!

Design and Marketing

Trips for Kids National

Secretary, Board of Directors

Board Member

AAF Orange County

I joined AAF Orange County in 2020 to serve as their “Young Professional Liaison” under the leadership of Greg Jacobs (former Red Bull SVP & now Space Perspective Executive). After 1 year, I was asked to serve as the Vice President to Greg Jacobs, before stepping into the President role, which I served a 1 year term before stepping down to start AAF Los Angeles. During that time, I increased our membership and put on the first Orange County American Advertising Awards Gala post-pandemic.

Vice President, Board of Directors

Generation Mental Health Association

Generation Mental Health is here to mobilize the growing movement of people passionate about making a difference in the mental health of their communities and the world. We are committed to providing accessible and empowering capacity building opportunities to ensure the future leaders of global mental health represent the communities they serve.

Young Professionals Board

Chris Degenaars is a Los Angeles based global digital experience leader, ethics advisor, board officer, and founder. Born and raised in Dallas, TX, he leads Global Consumer Engagement for Giant Group Bicycles, the world's largest bicycle manufacturer, with a focus on fostering brand loyalty and community through enhanced onboarding, loyalty programs, strategic partnerships, and personalized experiences. 

In 2023, he founded AAF Los Angeles, and currently serves as the President of the organization. He’s an advertising ethics advisor, and on the Advisory Council for the Institute for Advertising Ethics. In 2024, he was recognized for his commitment to the industry by being named one of SoCal's 32 Under 32 Professionals. 

He's widely recognized for his work with the American Advertising Federation (AAF), the unifying voice for advertising, including as the Founder of Ad 2 SoCal and the 2022-2023 President of AAF Orange County. Chris has been a judge for the American Advertising Awards (ADDYS) from 2019 to 2025, a judge for AAF District 10’s Mosaic Awards in 2022, and a judge for the National Student Advertising Competition (NSAC) in 2023.

Degenaars is on the board of directors and advisor to various companies and nonprofits. Currently, he serves on the Institute for Advertising Ethics (IAE) Advisory Council, the only independent body addressing the complex issues of ethical standards and practices across all aspects of advertising communications. Previously, Chris served as a board officer for the nonprofit, Trips for Kids National, the largest and oldest youth development bicycling organization in the United States (acquired by League of American Bicyclists in 2023).

Prior to moving to LA, Chris Degenaars was the Director of Operations & Strategy for Long Drive Agency, and recognized as the youngest member to serve on the board of directors for AAF Dallas in its 110+ year history.

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The Battle

Lesya Klymenko Liu

Chris Degenaars

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