Lev Markelov

Humber College

Teaching the next generation of students how to succeed as creative professionals.

Professor

Rethoric

“How do I share my story?”
“What if it gets no views?”
“Why should anyone care?”

These are legitimate concerns for any personal brand.

Whether you're an established brand or just getting started.

How you show up in your content is everything.

- You attract VC attention
- You build your credibility within your niche
- You onboard new customers to your business

These are only some of the many benefits that great copy and a well-thought-out organic content strategy help accomplish. 

I work with Startup to Fortune 500 founders to amplify their personal brands.

SaaS | Web3 | D2C | Fintech | AI 

Many of these founders have high net worths, and they trust me with their cookies. Will you?

Need to grow on LinkedIn or X?
Need to secure more funding? 
Need to build an attractive website?
Need to (re)position your brand?

Say "Hey Lev" in a message, and let's chat.

Co-Founder

Social INK Ltd

"Can you explain that again please?" was the question I most frequently asked my clients when interviewing them for content ideas. 

The blockchain/Web3 space is a black box; no one really understands what's going on within it. 

I was tasked with the impossible: demystifying the complexity of such topics into engaging, digestible content for others to read and enjoy. 

To paint a picture, one of my clients worked on encoding an NFT with human-verifiable DNA sequencing to act as 'proof of humanity' once the machines inevitably take over. 

It was my first time speaking with the founders...

"Now turn that into a Tweet, please." They told me after discussing the company for 20 minutes.

"No problem," I replied, but first, "What do you mean by that?"

(You can see how valuable being the dumbest person in the room is; you get to ask all the simple questions.)

But that's the secret to success in Blockchain, Web3, Crypto, AI, etc.

K.I.S.S = Keep it simple, stupid.

That's the way to get attention.
Educate your audience. 
Attract new customers. 

Make it easy and enjoyable to understand the problems you're solving, and the people will follow. Speak to them as you would with a colleague, and your messaging will go over their heads.

Educate first, sell later.

Copywriter

Drata

Sales Development Representative II

Rocket Lawyer

Enterprise Sales Development Representative

Sendoso

Sales Development Representative

Smart Investor

•Worked with high net-worth investors and advisors to populate eMoney and to run eMoney analytics
•Wrote proposals in response to 401k RFPs including developing win themes, value proposition, business case, and pricing
•Researched investments, provided fund report analysis to clients, and created portfolio snapshots using fi360
•Configured and maintained Redtail CRM, and Black Diamond investment asset tracking tool
•Daily preparation of detailed Excel financial models (investment and rebalancing) for senior staff

Paraplanner

Tempo Software

•Built Excel models to analyze data and assess target addressable markets for SaaS
•Created marketing materials for print, web, and social media
•Developed sales leads (inbound) from website interaction and other social media content
•Analyzed customer feedback to identify trends and improvement opportunities

Sales Development Analyst

Reilly Financial Advisors

•Daily interactions with 401k participants to respond to account requests
•Constantly used Morningstar to analyze client’s investment portfolios
•Researched tax law, investment vehicle characteristics, economic factors and investment strategies

taplio

The Battle

Lev Markelov

Ryan Gray

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