Lev Markelov

Humber College

Teaching the next generation of students how to succeed as creative professionals.

Professor

Rethoric

“How do I share my story?”
“What if it gets no views?”
“Why should anyone care?”

These are legitimate concerns for any personal brand.

Whether you're an established brand or just getting started.

How you show up in your content is everything.

- You attract VC attention
- You build your credibility within your niche
- You onboard new customers to your business

These are only some of the many benefits that great copy and a well-thought-out organic content strategy help accomplish. 

I work with Startup to Fortune 500 founders to amplify their personal brands.

SaaS | Web3 | D2C | Fintech | AI 

Many of these founders have high net worths, and they trust me with their cookies. Will you?

Need to grow on LinkedIn or X?
Need to secure more funding? 
Need to build an attractive website?
Need to (re)position your brand?

Say "Hey Lev" in a message, and let's chat.

Co-Founder

Social INK Ltd

"Can you explain that again please?" was the question I most frequently asked my clients when interviewing them for content ideas. 

The blockchain/Web3 space is a black box; no one really understands what's going on within it. 

I was tasked with the impossible: demystifying the complexity of such topics into engaging, digestible content for others to read and enjoy. 

To paint a picture, one of my clients worked on encoding an NFT with human-verifiable DNA sequencing to act as 'proof of humanity' once the machines inevitably take over. 

It was my first time speaking with the founders...

"Now turn that into a Tweet, please." They told me after discussing the company for 20 minutes.

"No problem," I replied, but first, "What do you mean by that?"

(You can see how valuable being the dumbest person in the room is; you get to ask all the simple questions.)

But that's the secret to success in Blockchain, Web3, Crypto, AI, etc.

K.I.S.S = Keep it simple, stupid.

That's the way to get attention.
Educate your audience. 
Attract new customers. 

Make it easy and enjoyable to understand the problems you're solving, and the people will follow. Speak to them as you would with a colleague, and your messaging will go over their heads.

Educate first, sell later.

Copywriter

Betty

Customer Success Specialist

Executek International

Event Staff

Rogers Communications

● Greeted and assisted fans towards their seats or other desired locations in the stadium.
● Addressed fan complaints with a warm and problem-solving approach.

Support Staff - Toronto Blue Jays

Skill Squirrel

● Develop a usability test for public members who may self-identify with one or more populations represented by our community tags.
● Test and refine the usability test plan
● Report with findings to enhance the existing platform
● Mainly focus on mobile application development process

UI/UX Tester

Habitat Learn

● Provided clear, comprehensive and accurate class notes.
● Liaised with the Disability Advisory Service on an ongoing basis, to monitor and provide support for required tasks.

Captioner and Notetaker

Sheridan College

● Helped students develop good study skills and prepare for tests and assignments.
● Hosted interactive sessions to help students to address questions regarding in-class content.

Tutor

Newfold Digital

● Helped clients build their online presence resulting in increased revenue for their business. 
● Oversaw modifications through inbound calls, employing design thinking to align with client and business objectives while prioritizing the user experience.
● Coordinated with cross-functional team to improve internal processes.

Specialist, Mods CC (CAN)

● Served as a bridge between Sheridan’s service departments and students.
● Helped students feel welcomed fostering a sense of belonging and being part of the community at Sheridan.

Peer Mentor

Kenilworth Global Consulting

● Led the group Concept Connect as the Vice President of Operations and Communications to provide conceptual and practical guidance to strategize marketing initiatives.
● Conducted comprehensive competitor analysis to build marketing strategies and present them to stakeholders.
● Ideated and created product content for clients via Instagram, Facebook, YouTube and Blogs.

Certifications achieved organization-wide:
● Young Leader Certificate - Leading with excellence.
● Best Content Created - Over all platforms (Youtube, Instagram, Facebook)

Digital Marketing and Social Media Intern

Hey there :)

I am a UX Design graduate from Humber, Toronto, Canada. I am passionate about UX and UI design and I'm all about solving problems through creativity, collaboration, and a user-centered approach. With both design and development experiences, I bring effective solutions to drive team success. I also hold experience in the internet and website industry which allowed me to blend technology with creativity for building innovative solutions. I am a forever learner who is ready to take on my next adventure.

My expertise lies in:
- Wireframing
- Usability Testing
- UX Research
- Rapid Prototyping
- Interaction Design

I'm excited to contribute and bring our shared vision to life. Let's join forces on the next project. Please reach out to me if you would like to connect and chat!

taplio

The Battle

Lev Markelov

Voleta Noronha

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