COO @ Kurogo | We Create Thought Leaders Through Personal Branding | x2 TEDx speaker | Advisor, Investor & NED | Law Graduate | I talk about entrepreneurship, agency life and grief

Hey, I’m Lewis! 👋 I'm an operator, builder, and believer in doing work that matters.

For the last 4 years, I helped scale Kurogo, one of the leading personal branding agencies, as Chief Operating Officer, partnering with 300+ world-class founders, CEOs, C-Suite Execs and public figures to grow their influence and impact. I joined in September '21 and within 4 years, we scaled to a 7-figure business, with a global, remote team of 20+. We had clients across the UK, Europe, USA and MENA regions.

I have 5+ years' experience as a Non-Executive Director, particularly within the non-profit and social impact sector. At present, I continue to serve as:

- Vice Chair & Non-Executive Director, Child Action Northwest
- Non-Executive Director, Spring North

Currently, I’m travelling and building quietly behind the scenes - creating space to explore what’s next.

Lewis Alexander Baxter

Five months ago, I went all in on myself.

This is the honest version of what that's looked like.

A recap of '26 so far (can't believe it's nearly mid-March):

Let me rewind:👇 

In mid-October, I left my full-time COO role after four years in agency life. We scaled to 7 figures, hired 25+ brilliant people.

I gave it everything. And I learned more than I could have imagined.

60 to 70-hour weeks, consistently. 

What a ride.

But somewhere along the way, I wanted something different. More control over my time. More freedom to build my own things. Work that fits around life rather than consuming it.

So I left.

Travelled. Australia, Fiji, Bali, New Zealand. A proper reset.

Landed back in London mid-December and hit the ground running. Picked up my first few clients, working with agency founders as a fractional COO and ops consultant.


January and February:👇 

My first working week of 2026, my grandad died.

It wasn't the January I'd hoped for.

Work took a back seat (and rightly so!)

Early February, I moved back to London properly. Got back into a rhythm and slowly things started moving again.

Now at 8 clients, up from 3 in mid-December. Starting a 9th this week (a cool agency in Slovenia!). 

In the last couple of months I've worked with founders scaling to £10k per month, helped one agency go from £30k to £45k per month in under three months, and I'm deep in the weeds on a 'road to £1 million ARR plan' with another.

The honest version of why I started this was never just money. 

It was about building work around life, not the other way around. 

More freedom. 
More travel. 
More saying 'yes' to what matters. 

Space to build something of my own. And eventually, time to give back to charities and social impact organisations too.

I probably undersold myself on what was possible.

The consultancy is growing fast, hitting numbers I'm proud of (but the bigger win is that it's on my terms!)


What's next:👇 

In a few months, I've grown a business with a lot of moving parts.

So I made my first hire. Two days a week. Supporting on my content systems, lead gen, and being an extra brain.

Next, I'll build out a network of partners. 

(Part-time, full-time, or specialist experts in specific tools and ops challenges, so clients get the right person for the right problem!)

Because the goal was never to build myself another job. It was to build something sustainable and intentionally designed.

Oh, I'm also building an agency in a space I genuinely love, alongside a co-founder. 

(more on this soon 👀 )

It's been a difficult few months in some ways. A genuinely exciting few months in others.

I'm learning to hold both.

March will be a BIG one. 🚀

The last Mother's Day card I bought was 2020.

My mum died that July.

Yesterday was hard. 

Five years on, it still is.

It doesn’t get easier. You just learn how to carry it.

One of the first things I did yesterday was message two friends who’ve also lost their mums. 

One is around my age. One is about 30 years older than me.

Both came back with the same thing: it’s always one of the worst days of the year.

Not comfort, exactly. More recognition. The knowledge that what you’re feeling isn’t strange. It just is what it is.

Milestone days have their own weight.

Mother’s Day. 
Anniversaries.
Birthdays. 

The dates that arrive (whether you’re ready for them or not!)

The people who’ve been through it are the ones who don’t need it explained.

But here’s the part I keep thinking about:

A close friend of mine, someone who still has his mum, messaged to ask if I wanted company. 

We went for coffee and dinner.

He didn’t try to 'fix' anything. He just showed up.

And I think that’s one of the things loss makes you notice.

You notice who understands without needing to be asked. And you notice those who show up anyway, even when they don’t fully understand.

Both matter more than people realise.

I’ve always tried to be forward-looking about grief. Not because the hard days go away.

They don’t.

But difficult days are still survivable. And the people around you make them that way.

If yesterday felt heavy for you too, you’re not the only one.

And if someone in your life is carrying it today, you don’t need the right words.

You just need to show up.

I've started being more intentional with my weeks. Here's what that looks like for me:

(w/c 23rd Feb edition)

It's my third week back in London. Starting to find my rhythm.

My plan:👇 

- 4 discovery calls for my operations consultancy 
- A full day in Leeds on Wednesday with a new client 
- 2 coffees (making more time for IRL this year) 
- Co-working with aryan on Thursday
- I'm a guest on Sarah's podcast on Friday

Oh, and I'm building a business in an industry I love. The branding and naming kicks off this week. More on that soon.

My non-negotiables:👇 

- Gym x3 
- Clean eating all week 
- Saturday is mine - Reading v Bradford City (my flatmate's a Bradford fan). Then a (brief) visit to the pub.

--

Accountability is easier when you say it out loud. 

Consider this me saying it out loud. 

Curious, what does your week look like? Do you have any non-negotiables? 

--

PS. hi, I'm Lewis! 👋 I share reflections on business, life and travel. Right now, I'm on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

Tonight I'm locking my phone in a box. 📱 

Literally.

I'm heading to a dinner in Soho.

14 founders, early-stage and exited, coming together for an evening of honest conversation and proper connection.

No phones in sight. Everyone fully present.

We don't do it enough.

So, go on. Put the phone down. Even just for a few hours.

You might be surprised what happens when you do.

--

PS. Can't wait for another YES Club event. I've spoke about how awesome these IRL events are and tonight will be no exception. Arthur is the brains behind it. 🙌  

Look forward to catching up with Louis and Samuel too.

“So, what do you do?” 

It's one of the most common questions in the world.

And for a growing number of people, one of the most reductive.

Last Thursday, I went to Charlie Rogers’ launch for his debut book: 

undefinable life design.

I stayed for ~4 hours.

And, you know what really stood out to me? 

Who Charlie brought together under one roof.

Around 60 people, brilliant minds, and real warmth. Genuine conversations - that remind you life and work can be bigger than one label.

That’s why Charlie’s core premise lands so well.

For me, this looks like:

Agency operator.
Business owner.
Charity trustee.
NED. 
Friend.
Son.

All true.

None of them are the full picture on their own.

Charlie and I had known of each other for years, but we probably connected properly last summer. 

I first saw him in action at Life Design Day in September...

(where I spent the day thinking more honestly about what I actually wanted from life and career!)

By that point, I’d already handed in my notice from a 4-year full-time COO role.

Not long after, I went off on a 9-week trip across Australia, Fiji, Bali and New Zealand.

Since then, I’ve thought a lot about something Charlie and I have spoken about at length:

That the 'portfolio career' is not a fallback.

It’s a deliberate architecture.

Multiple income streams.
Multiple interests.
Multiple contributions.

Held together by a common thread.

Most people make life fit around work (without even noticing they’re doing it!).

The more deliberate alternative is to decide what you want your life to look like first, then build work that funds and fits that.

I’m still very much on that journey. But I believe that more as every month passes.

Charlie, congratulations! It was a brilliant book launch, a brilliant room, and a brilliant reminder that we do not have to be defined by one title, one employer or one path.

--

If you’re looking to intentionally design your work around your life, drop a comment below and I’ll pick someone to send a free copy to.👇 

P.S. Fancy buying a copy? Link in comments!

5 agency & creator-led marketing opportunities YOU can apply for this weekend:👇

—

1/ Email Marketing Copywriter
act Copywriting Ltd
Salary: £34K (+ bonuses)
Location: Remote (UK only)

act Copywriting specialise in email marketing and sales page copy for B2B coaches, consultants and course creators. You’ll be writing emails people actually open and read. Funny, sharp, conversion-focused copy that makes clients money. You’ll work closely with the founder and Head of Strategy, with real responsibility early on.

—

2/ Content Lead
Compound Content Studio
Salary: $95K -$105K
Location: Full-time, remote

Compound Content Studio is a B2B SaaS content agency working with technology companies on founder-led growth. You’ll lead written content across LinkedIn and newsletters, interview founders and execs, edit ghostwritten thought leadership, coach junior writers, and own quality end-to-end.

--

3/ Senior Video Editor
Chris Donnelly Ltd
Salary: £55K (+ bonus) (OTE £71.5K - £77K)
Location: London Bridge (Hybrid)

Chris Donnelly has built four businesses before 35, scaled to eight figures, and grown 3M+ social followers. Now he's building the most practical high-performance business YouTube channel ever. You'll own the full video production system - long-form YouTube, Shorts, Instagram content, and thumbnails. Be accountable for retention, performance, and quality while building scalable workflows. 

--

4/ SEO & Content Executive
Cedarwood Digital
Salary: ~£26K
Location: Manchester (Hybrid)

Cedarwood Digital is a digital marketing and PR agency based in Manchester. You’ll write SEO-led content, support strategy, manage client communication and gradually build deeper technical SEO skills. A great role for someone early in their SEO career who enjoys writing and wants to get closer to how search and performance actually work.

--

5/ Campaign Manager
The Goat Agency
Salary: £35K
Location: London (Hybrid)

Goat is a global influencer marketing agency working with brands across multiple markets. You’ll manage campaigns end-to-end. From influencer selection and briefing through to delivery, optimisation and reporting. This role suits someone organised, calm under pressure, and comfortable coordinating across clients, creators and internal teams.

--

Every week, I share cool opportunities at marketing agencies and creator-led businesses. All were posted recently. Salaries included.

♻️ Repost to share these opportunities with your network.

The best things I've built didn't happen at my desk.

These are my (unstructured) thoughts on why.

There's something about a conversation over coffee that no Google Meet or Zoom call can replicate. The energy shifts when you're sat across from someone. You pick up on things you'd never catch on a screen. Body language, energy, the natural flow of a conversation.

I think we've accepted a diluted version of human connection and called it 'efficiency'.

As someone building businesses, it's easy to fall into the trap of locking yourself away. Head down, door shut, grinding through the to-do list.  

I've been there.

In my final year of university I was juggling a full-time COO role and my law degree. 16 to 18 hour days were just the reality. When you're in the trenches of scaling a 7-figure bootstrapped business, sometimes that's what it takes.

I'm not glorifying that. But those years taught me something important. 

The real breakthroughs - the ideas that actually moved things forward, the relationships that opened doors - rarely came from being sat at my desk. They came from being in an actual (not virtual) room with someone. From conversations that started as a catch-up and turned into something neither person expected.

Harvard Business Review found that 95% of people say face-to-face meetings are essential to building long-term relationships. 

I'd go further: they're essential to building anything worth building.

Today I worked from a coffee shop in West London, had a meeting with two incredibly sharp guys who are building something exciting (in stealth right now, so I'll leave it there), then moved to a hotel lobby for the afternoon. Different environments, different quality of thinking.

That last part matters more than people realise. Where you work shapes how you work. The coffee shop gives you one kind of energy. The hotel lobby gives you another. Your desk at home gives you another. None of them are wrong - but treating one as the default for everything is.

This is all part of something I'm trying to be much more intentional about. 

Building work around life, not the other way round. Protecting the things that matter - the conversations, the experiences, the moments of genuine human connection - and fitting the work around them. Not the reverse.

It's a different way of thinking about productivity. And I think it's a better one.

This won't look the same for everyone. Not everyone works well in a coffee shop, and that's fine. But getting out from behind a screen and meeting people in person? That part's universal. You'll thank yourself for it.

If you fancy grabbing a coffee, in London or elsewhere, lmk! 🤝 

--

PS. hi, I'm Lewis! 👋 I share reflections on business, life and travel. Right now, I'm on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

KSI just bought a 20% stake in a sixth-tier football club. 

The strategy behind it is worth paying attention to.

He's now a shareholder and strategic partner at Dagenham & Redbridge FC.

It's one of the more interesting moves in football right now.

Here's why I think this matters (for KSI, and for Dagenham):👇 

1/ KSI brings a distribution network most Premier League clubs would envy.

17 million YouTube subscribers. 
A music career. 
A boxing empire. 

He's has spent 15 years building audiences and converting attention into commercial value. Lower league football is desperate for new revenue models.

A creator-owner who knows how to monetise attention unlocks things a traditional investor with deep pockets simply can't.


2/ This isn't his first move in football...

KSI has been president of Baller League UK since its launch in 2025. 

He's already been learning the football business from the inside. 

Buying a stake in a club like Dagenham is the next logical step.

That context matters. 

The club aren't getting a celebrity who turns up for photos. They're getting someone who's been in the space for years now. 


3/ Dagenham has something money can't buy: community loyalty.

Football has something almost impossible to manufacture:

Genuine local belonging. 

In February, Happy Fan Group completed its takeover of the club. 

John Grabowski, who leads the investment group, said the partnership is "a clear statement of our intent" to build a club relevant to both its local community and a global audience. 

That dual positioning is where the real opportunity lives. KSI knows how to serve both. Local clubs at this level rarely get that combination. 

--

KSI said he wants to take the Daggers to the Premier League

(that's a bold claim for a side currently five points off the National League South play-off spots!)

The Wrexham comparisons are already coming. But KSI isn't Reynolds or Mac

And that's the point.

Taking a sixth-tier club to the Premier League is a long shot.

What KSI is doing at Dagenham is worth paying attention to regardless of where they finish.

-- 

♻️ Repost if you found this valuable. 

PS. Hey, I'm Lewis! 👋 Fractional COO by trade. Curious about where business, culture and sport are colliding. Follow if that's your thing...

5 agency marketing opportunities YOU can apply for this weekend:👇

--

1/ Senior Social Media Executive
Plus 1 Communications
Salary: £31K - £35K
Location: Windsor / Hybrid

Plus 1 Communications is hiring a data-focused Senior Social Media Executive to own campaigns across paid and organic channels. You’ll work across ideation, scripting, production, amplification and reporting, with a strong emphasis on KPIs, testing and ROI. A strong role for someone who wants real ownership over both creative output and measurable growth.

--

2/ Paid Social Executive
The Good Marketer
Salary: £31K - £35K (DOE)
Location: London / Remote options

The Good Marketer is a growing digital agency hiring for its performance team. You’ll be hands-on with paid social delivery across Meta, TikTok and LinkedIn, working across varied client accounts and helping drive results for SMEs. A strong role for someone early in paid media who wants real responsibility inside an agency environment.

--

3/ Marketing Manager
Chris Donnelly Ltd
Salary: £35K - £40K
Location: London Bridge / Hybrid

Chris Donnelly Ltd is hiring a Marketing Manager to support The Creator Accelerator, a creator-led business helping founders build personal brands that drive leads, revenue and opportunities. You’d be working across lead generation, email, landing pages and webinar content. A strong fit for someone who wants a commercially focused marketing role close to creator-led growth and direct response.

--

4/ Creative Strategist
MHI Media
Salary: £45K + performance-related bonuses
Location: Remote (UK timezone overlap required)

MHI Media is hiring a Creative Strategist inside a performance marketing agency focused on scaling DTC brands. You’d be owning creative strategy across paid social accounts, turning performance data into stronger briefs, hooks and concepts that actually convert. A strong fit for someone who understands paid social creative and wants to sit close to both strategy and commercial results.

--

5/ Social Media Executive
Cowshed Collective
Salary: £32K - £35K
Location: Greater London

Cowshed Collective is hiring a Social Media Executive inside a business built around entertainment, creators and social-first content. You’d be helping shape channel output in a culturally connected environment, working close to brands, creators and media-led ideas. A strong fit for someone who wants a social role with sharper creative energy and more relevance to where culture is actually moving.

--

Every week, I share fresh opportunities at marketing agencies and creator-led businesses, all posted in the last 7 days. Salaries included.

🔗 Links to every role in my comments!

--

♻️ REPOST to share these opportunities with your network. 
✉️ SHARE this post with a friend looking for a new role.

Formula 1 had the best racing in the world. 

But, fans just couldn't connect with the sport, the drivers or the story behind it.

For many of us, F1 felt inaccessible. And commercially it was paying the price. 

Drive to Survive changed that.

Before the series landed, F1 didn't fully recognise the extent to this problem. 

The racing was spectacular. But emotionally? It felt out of touch. Drivers said the right things in press conferences. PR teams carefully controlled what got out. The paddock felt like it belonged to a different world.

Then Netflix put cameras in the middle of it.

Three things happened that are worth paying attention to - as a fan, and as anyone working in sport, content, or brand.👇 

--

1/ The paddock stopped feeling like a closed world

Suddenly it felt accessible. 

Fans were seeing what happened after a retirement, after a race win, in the conversations that never made it to broadcast. 

Connecting with drivers as actual people. That connection turned passive viewers into properly invested fans.

True fan engagement. 

(Season 7 of Drive to Survive remains the most-watched sports documentary on Netflix, with 10.4 million views)


2/ A new audience found the sport and actually stayed

F1's social following exploded. A new generation of supporters - many of them younger, many of them women, a huge number of them in the United States - found the sport through the documentary and stayed for the racing. 

The average age of the F1 fan dropped noticeably. 

The sport stopped being a largely European institution and started feeling genuinely global.


3/ The commercial story rewrote itself entirely

Sponsors follow attention. And Drive to Survive created attention in markets F1 had struggled to crack for years. Las Vegas got a race. Miami got a race. 

Oracle signed as Red Bull's title sponsor. LVMH committed to a 10-year global partnership with the sport. 

ESPN's average US viewership grew from around 547,000 in 2018 to over 1.2 million by 2022, and F1 used that momentum to renegotiate broadcast deals from a position of actual strength.

A sport that had plateaued commercially found a completely new gear.

--

The new series drops on the 27th.

What Netflix proved here goes well beyond F1. 

Audiences don't need stories to be manufactured. They need access. Genuine access to the people behind elite performance.

Give people a way in. The rest takes care of itself.

PS. Who has watched Drive to Survive? And who's ready for the new series?

Everyone talks about product-market fit like it’s a lightbulb moment.

“We found it. Here’s how.”

But that’s hindsight talking.

The people I love following on LinkedIn are the ones in the thick of it. Sharing lessons live. Not polished retrospectives once the hard work is done.

The reality? Most of the interesting work (ie. the messy, uncomfortable, expensive work) happens before you find the fit. And not many people post about that part.

Right now I’m building a few businesses simultaneously. An operations/fractional COO consultancy, an agency within the sports space, and FUNC - an online health store. 

All at different stages. All still finding their footing in some areas.

And honestly? That’s the part I want to talk about more.

Because the gap between what you think the market wants and what people will actually pay for, consistently, is where most businesses get stuck. 

Agencies, B2B services, physical products. It doesn’t matter the model. The challenge is the same.

A few things I keep coming back to:👇

1/ Validation ≠ revenue:

Someone saying “that sounds amazing” is not the same as them buying. Enthusiasm is easy. Commitment costs something. 


2/ The model matters as much as the offer: 

You can have the right product or service with completely the wrong commercial structure. Retainer, project, subscription, one-time purchase - each one attracts a different buyer and builds a different business.


3/ Distribution is underrated: 

You can have the right offer at the right price and still struggle if you’re reaching the wrong people. How you get in front of buyers matters as much as what you’re selling.


4/ Iteration > perfection:

Waiting until the offer feels fully formed before putting it out there is how you spend months optimising something the market doesn’t actually want.


Still figuring it out. Still adjusting.

But I think there’s more value in documenting the journey than waiting until I’ve “cracked it” to share anything.

Who else is in the thick of it right now?

Jonny Rose

Marketing Manager

Your story is unique. I’ll help you tell it through video 🎥 | Founder at The Story Club | Podcast Host 🎙

You’ve probably thought about doing B2B video marketing, but you’re...

Not sure what to say.
Putting it off because you’re too busy.
Worried you’ll sound like you don’t know what you’re talking about.
You’re not the only one. I’ve coached 79 founders through the same thing.

What I help founders with:

1. Unclear positioning
2. Messy messaging
3. Awkward on‑camera delivery
4. No simple system to stay consistent
5. Content that looks fine but never drives pipeline

Here’s what we install:

Founder‑led video systems where you show up as you.

We position you as clear, confident, and consistent -> you build trust with your ideal audience, your ideas build authority, and your expert driven content warms up deals.

Ways to work together:

Story Start – 12 weeks to sharpen your message, film your first videos, and build a repeatable system you can stick to.

Story System – One shoot → three months of pipeline‑ready content, editing and LinkedIn management included.

Story Scale – Advanced strategy, full‑stack content, and getting you into rooms like podcasts, panels, and speaking events.

Best for founders, operators, and B2B leaders who have a voice, an opinion, and a standard – but your content hasn’t caught up yet.

If you want to show up online consistently and confidently, without overthinking yourself into oblivion, check the Featured section or drop me a message.

Jonny

Founder

Nurturing your narrative.

We help you find the voice that resonates with your audience. By empowering you to get your ideas to the people who matter, we provide the means of opportunity your story deserves.

With our support, you’ll reach your fullest potential through meaningful guidance, coaching, and delivery. Here’s to your next chapter.

I landed in New York on Monday.
By Wednesday, I’d been reminded what optimism actually feels like.

Not even the “big city” energy, but the little moments that show you what a place lives and  breathes.

At the airport, got to a lift and thought, 'there’s no room… I’ll wait for the next one'.

Three people immediately: “Nah nah - come on in. This is New York, we like to get close here."

Later, popped into a hotel I stayed at before - not even staying this time - just grabbed a drink.

The guy serving, Nick, asked if I was staying.
Said no, but I’d been a guest before.

Five minutes later he comes back with free drinks.

No reason, just a dude doing a nice thing.

Then yesterday, in a coffee shop and the Wi-Fi won’t work.

I ask the guy opposite if he managed to log in.

He said the signal was pretty bad… then offered his own phone as a hotspot anyway. 

Individually maybe not a big deal.

Together though?

A pattern that tells you about the place.

People talk about New York being intense - and it can be.

But there’s also this underlying kindness and positivity that changes how your day feels.

Back home in the UK, the baseline mood has been miserable for a while.

But the default in The Big Apple? I feel lighter already.

I came for a road trip - but I’m also here to soak up the entrepreneurial energy.

And where's better than a place that says 'why not' versus 'probably not'.

Founder @ The Story Club | Turn 1 day of filming into 90 days of content that books consistent inbound calls, attracts better hires and makes investors take you seriously | 85 founders and counting

A week in New York confirmed the best and worst things I've known for a while.

I’m more bullish on the US than ever. 
And more bearish on the UK than ever.

It wasn't the towering buildings or the locals, with Starbucks Reserve in their hands.

It was the little moments out and about.

In 2017 I visited VaynerMedia and briefly met Gary Vee.

A couple of weeks ago, I dug up the old email thread and messaged it again saying I was in town.

Gary wasn’t there, but Charlie Hillman invited me in and took the time to show me around the office anyway.

Considering I'm basically a random guy reappearing from an 8 year old email chain, that was properly sound.

The rest of the week felt similar.

One morning I went to something called Pitch and Run - founders and investors meet early early, run five miles together, then grab coffee.

(Great event, even if I could barely walk for 72 hours after.)

Then there were shoot days with legends like Gabe Einhorn, Jordan Winston and Skyler Birk-Stachon.

But the point is how time with all these people ended:

“Is there anybody I can introduce you to?” 
“How can I help?”

Genuinely, I can count on one hand the number of times that’s happened in the UK over the last three and a half years.

There’s something cultural in the US that’s hard to explain unless you spend time around it.

People want to build and assume anything is possible.

Ambition is treated like a normal thing.

Contrast that with Scotland, where “profit” can feel like a dirty word.

Or the wider UK, where more and more pessimism seems to be creeping in.

And founders are responding to that.

More UK founders are looking seriously at the US market.

More conversations are happening about where the real scale opportunities are.

And after 10 days there, one thing is clear:

If you want to play at the highest level, you probably need to spend time where people already believe that level’s the baseline.

Are you building for the UK?

Or are you building something that actually needs the scale and energy of the US to become what it could be?

Buzzing to announce the winner of our Founder-Led LinkedIn Video Shoot Giveaway (worth £2,500!) 

The prize? 

1️⃣ Positioning session to clarify your authority angles
2️⃣ Directed half-day founder-led filming session
3️⃣ 8 high-end professionally edited LinkedIn clips 

There were a ton of great applicants who shared why they want to commit to video.

(35 founders signed up) 

But there can only be 1 winner! 

Please join me in congratulating… 

🎉 Andrew Browning 

BUT, if you entered but didn't get selected, don't skip this part. 

I'm a huge believer that everyone should get something.

So for all the runner ups check your inbox inbox tomorrow, we've sent something your way.

This whole thing was a great experiment to run, and it definitely won't be the last time. 

See you next in Q2 for the next 🤝

Harry Phokou has built a 30k/month recurring agency in just 20 months and hosts profitable events with 400+ people.

I speak to people all the time who say they want to grow and improve. 

Harry has spent five-figures to speed run his journey.

In the last 2.5 years, he’s paid 28 different people for their advice.

His very first?

 £900 on a LinkedIn course - half his monthly take-home salary at the time

And his colleague laughed.

I'm sure they're not laughing now.

In Episode 39 of The Story Club we get into:

– Why people don’t believe in their own value.
– Why conferences slowly become sponsor-led
– How drifting in your career is incredibly dangerous
– How to “learn before you earn”

Watch or listen from any of the below:

📺 YouTube: https://lnkd.in/esra_C3M
🎧 Spotify: https://lnkd.in/eSjHmzja
🎧 Apple: https://lnkd.in/eFWmNDSC

9 days ago, I opened up a £2,500 Founder-Led Video Shoot giveaway.
 
So far, 27 founders have applied.
 
(Here’s the link to apply → https://lnkd.in/eTHfNzKu)
 
Quick recap of what founders I worked with earlier this year did:
 
Harry, an agency owner, made his money back from the first week's worth of videos.
 
Jamie, a SaaS business owner, included his sales guy who immediately booked a call from the first video he posted.

Alex, an agency owner, had 3 booked sales meeting from his first 2 videos and ended up closing £12K.
 
Clear positioning + guided filming + high end edits.
 
Why am I giving this away?
 
I want to give the full thing to 1 founder and prove what happens when you actually commit to doing this properly.
 
Same process.  
Same structure.  
Same £2,500 service.
 
Zero cost.
 
If you’ve been reading this thinking, “Yeah, I should probably sort my LinkedIn videos out…”
 
This is your chance to do it properly (for free)
 
Apply here → https://lnkd.in/eTHfNzKu
 
Winner chosen tomorrow.
 
ps - If you're still unsure, just DM me your question. Promise I'm friendly.

I sat down with Gabe Einhorn just to hang.
Next thing, we're filming 6 videos on the streets of NYC.
Here's what happened:

I'd checked out Gabe's content and LinkedIn profile before we even met.

Top of funnel content was solid, this guy genuinely knows how to farm attention and gets 30,000 visitors to his LinkedIn page weekly.

Which makes it more painful that nobody was doing anything with it.

No middle of funnel, nothing turning all that attention into action. 

People loved his stuff, visited his page, and then just… disappeared.

I told him he had to do some of the unsexy stuff.

That means content that gets less reach, less engagement, but talks directly to buyers instead of everyone. 

Not the kind of thing you're rushing to post on a Friday afternoon.

But it's what actually gets you business, not just attention.

So we hit the streets and filmed 6 focused videos built to do exactly that.

In Gabe's own words: 

"Jonny walked me through exactly how to take all of my top of funnel content that is doing well, and actually convert it by building out the middle of the funnel I was missing — to drive people from my content to book a demo call. I knew I was missing that, and Jonny helped me out. If you're a founder or executive looking to get the most out of your content, Jonny is your guy."

If your content is getting views but not converting, you're probably missing the middle of your funnel too.

And that's usually the difference between 'we're getting attention' and 'we're actually getting business'.

2 Days Left! I’m giving away 1 FREE Founder-Led Video Shoot to one founder.

(Something we normally charge £2,500 for)

Why?
 
👉 Apply here: https://lnkd.in/eTHfNzKu

Because we’ve got space in April.

(And honestly, this gives us great insights into where video content + personal branding sit in actual founders minds for 2026)

1️⃣ You should be building authority on LinkedIn.
2️⃣ Your content currently looks… below your pay grade.
 
You get:
 
– A strategy session to tighten your positioning.  
– A half-day filming session (in-person or remote).  
– 8 properly edited LinkedIn clips.

Hit the link above for your chance to win a Founder-Led LinkedIn Video Shoot (£2,500 Value). 

Winner chosen Thursday 25th Feb.

(27 founders have already signed up)

I’ve done very few one-off founder shoots this year.

Mostly long-term retainer clients - building out their video content + systems behind the scenes.

Now we have it nailed.

Which means I can open it up properly.

So I’m giving away 1 FREE Founder-Led LinkedIn Video Shoot (£2,500 value) to work with me for a month.

No cost.

No catch.

Here’s what you get:

• A strategy session to tighten your positioning
• Half-day filming session (in-person or remote) 
• 8 professionally edited clips ready for LinkedIn

The only 'payment'?

You need to show up, take it seriously, and be willing to share your results if this helps you land a client.

I’m choosing one winner on February 26th (25 people have signed up already)

If you want in, here's the link: https://lnkd.in/eTHfNzKu

Founders can pitch a room full of investors without blinking, then a camera appears and the brain just… shuts off.

I speak to people all the time who say they're just 'not a video person.'

But most of the time, the problem is avoiding it.

And every week you don’t show up, someone else in your space already is.

They're out there building trust and getting noticed.

While you stay invisible - the 'best kept secret'.

When you first go on camera, it won't feel natural.  

You’ll overthink it.
You'll cringe watching it back.  

It's just something you have to go through.  

After that? 

• You'll find your voice
• Your message will actually land
• Your confidence grows

And the business side follows: easier hiring, more leads, increased investment + everybody saying "I feel like I already know you".

Feeling awkward is uncomfortable.
 
Staying invisible is worse.

taplio

The Battle

Lewis Alexander Baxter

Jonny Rose

Followers

Posts

Engagements

Likes

Performance ScoreLewis Alexander Baxter's LinkedIn Performance

Performance ScoreJonny Rose's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lewis Alexander Baxter

Jonny Rose

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lewis Alexander Baxter's LinkedIn Performance

Performance ScoreJonny Rose's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLewis Alexander Baxter's LinkedIn Performance